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Why Appier

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One-stop AI solutions to grow your business along the customer journey, from
acquisition, engagement to conversion and unlock new possibilities with
prediction.

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 * * DATA CLOUD
   
   * AIXON
   
   * AIRIS


 * * PRODUCT SYNERGY
   
   * AIQUA + AIRIS - Intelligent Data-Driven Engagement

Solutions


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Why Appier

Products


 * DATA CLOUD
   
   * CrossX
   * AIBID
   * AIXPERT


 * PERSONLIZATION CLOUD
   
   * AIQUA
   * AiDeal
   * BotBonnie


 * DATA CLOUD
   
   * AIXON
   * AIRIS


 * PRODUCT SYNERGY
   
   * AIQUA + AIRIS - Intelligent Data-Driven Engagement

Solutions


 * USE CASES
   
   * Optimize User Acquisition
   * Drive Engagement and Conversion
   * Increase User Retention and Loyalty


 * INDUSTRIES
   
   * E-Commerce
   * Retail
   * Finance & Insurance
   * Gaming
   * Automobile

Resources and Events

 * * Case Studies
   * White Papers & Guides
   * Blog
   * Webinar
   * Event
   * Resource Center

About

 * * About Us
   * Careers
   * Newsroom
   * Security & Privacy
   * ESG

Investor Relations


 * INVESTOR RELATIONS
   
   * IR Overview


 * IR NEWS
   
   * IR News


 * FINANCIALS
   
   * Financial Results
   * Financial Calendar


 * CORPORATE GOVERNANCE
   
   * Overview
   * Board of Directors
   * Audit and Supervisor Committee


 * SHAREHOLDER SERVICES
   
   * Stock Information
   * Stock Quotes
   * Shareholder Meeting
   * FAQ
   * Disclosure Policy
   * Disclaimer
   * Contact IR

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FULL-FUNNEL MARKETING MADE SMARTER WITH AI


SMOOTHER OPERATIONS. ELEVATED CUSTOMER EXPERIENCE. BETTER PERFORMANCE.

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Join the 1600+ global companies using Appier platforms



STRUGGLING WITH THESE MARKETING CHALLENGES?

Customer Acquisition

You are having trouble acquiring high-value customers while maintaining a high
return on ad spend.

Customer Engagement

You are tasked with engaging customers across all your company's channels but
have no idea how to personalize every message for optimal engagement.

Customer Insights

You have collected so much data from your customer touchpoints that you are
overwhelmed with analyzing them for actionable insights.


AI-POWERED MARKETING SOLUTIONS ACROSS EVERY TOUCHPOINT OF THE CUSTOMER JOURNEY


ADVERTISING CLOUD




A FULL-FUNNEL ADVERTISING CLOUD FOR MAXIMIZING RETURN ON AD SPEND

Previously, marketers had to deal with the uncertainty of unpredictable
marketing ROI. Now, with our generative AI and decision-making algorithms, you
can turn your ad spend into a strategic investment with predictable returns.

A user acquisition solution that finds customers with the highest lifetime value
with a predictable ROI

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A ROAS-driven new user acquisition solution for apps

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An automation platform for optimizing campaign operations across channels

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PERSONALIZATION CLOUD




AN AI-POWERED PERSONALIZATION CLOUD TO DRIVE ENGAGEMENT ACROSS CHANNELS

Manually crafting messages and engaging with visitors on every available channel
can be exhausting. Luckily, our AI solutions can personalize any content and
disseminate them at the right place and time for optimal engagement.

An AI-powered cross-channel personalization platform that drives conversion and
loyalty with 1:1 customer engagement

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A conversational platform, equipped with generative AI, for brands to
authentically engage users on social media

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A smart conversion optimizer that predicts consumer psychology to identify
hesitant shoppers and drive immediate purchases

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DATA CLOUD




AN AI CUSTOMER DATA CLOUD FOR AN OMNICHANNEL CUSTOMER EXPERIENCE

You don't need a whole team to create a seamless customer journey across your
many channels. All you need is our revolutionary platform with automated tools
and large language models, and you can elevate your customer journey with just a
few clicks.

A real-time intelligent customer data platform delivering fast insight from
every customer touchpoint

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A data augmentation and prediction platform to maximize user acquisition with
AI-enriched customer data

Learn More


THE STORIES THAT KEEP US GOING

 * Gaming
 * E-Commerce
 * Retail
 * Finance & Insurance
 * Automobile

High-ROAS user acquisition from Day 1

Nexon deployed AIBID user acquisition and re-engagement solution to identify and
target the most valuable gamers for its titles. From Day 1 of a game’s launch,
AIBID has been able to successfully acquire high-ROAS users who will play the
game long-term and make in-app purchases.

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UA for idle tower defense game

GameDuo used Appier's CrossX for in-app data, forming new user profiles and
leveraging AI for targeting during the campaign, resulting in a remarkable 41%
conversion boost.

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High-ROAS success in EMEA casual game

Get Color's campaign for its hyper-casual game spanned 5 countries, focusing on
high-value gamers with optimized content to achieve remarkable ROAS and CPI
reduction.

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Virtual PC game user acquisition strategy

The Sandbox employed Appier’s CrossX in Hong Kong and Taiwan for Alpha Season 3,
expanding their audience and increasing engagement, notably raising the season's
CTR.

Learn More


Leading global beauty brand

Clarins leveraged Appier’s CrossX and AiDeal solutions to successfully reduce
the CPA of its campaigns by 30% and improve the CVR by 44% during Q3 to Q4 2021
and boost sales season momentum.

Learn More

Top player in the children's fashion industry

Explore how F・O・International partnered with Appier to revolutionize their
marketing strategy, unify customer data, and usher in a new era of personalized
customer engagement.

Learn More

Japanese Multinational Cosmetics Company

Shiseido Taiwan Group introduced timely and exclusive coupons to communicate
with hesitant buyers individually, allowing watashi+ by Shiseido Taiwan to
successfully increase conversion rates by 47%.

Learn More


French Multinational Retail Group

Carrefour used Appier's solutions to identify high-value customers and hesitant
buyers through user behavior and purchase intent analysis—crafting tailored
campaigns to target each group accordingly.

Learn More

One of the World’s Largest Pizza Chains

Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant
customers. Those who received a coupon completed their orders faster, resulting
in a 20% growth in order placement.

Learn More

The world’s second-largest fast-food chain

Burger King adopted AIQUA to analyze and utilize customer behavior data. The
brand was able to manage cross-channel campaigns on a single platform and
implement marketing personalization strategy.

Learn More


Thailand's Premier Financial Institution

KCC utilized AI predictions to expand user reach and deepen engagement by
delivering content that customers were most interested in at the times when they
were most likely to be receptive to it. Instead of overwhelming their customers
with information, they gave them exactly what was needed.

Learn More

Longstanding Insurance Company in Taiwan

MSIG Insurance used AIXON to fine tune its marketing to target high-value
customers and differentiate communications for finely delineated customer
segments.

Learn More

Leading Insurance Company in Taiwan

Shin Kong Life leverages Appier for big data marketing, personalized journeys,
and precise insurance services, achieving a triple-win of increased profits,
agent sales targets, and user satisfaction.

Learn More


Premier Japanese Automotive Manufacturer

Toyota Philippines approached Appier with a KPI of driving site traffic to
44,073 visits in a month. Using audience targeting, geo-targeting, topic
targeting and cross-screen targeting, Appier increased traffic to the site by
threefold, compared to overall site traffic prior to the campaign.

Learn More

World-Famous German Automobile Brand

Audi applied Appier’s AI to identify all the devices owned by its target
audiences for cross-screen targeting. It also used Frequency Capping to deliver
more ad exposure to the devices most likely to be used by users to sign up for
the test drive, while avoiding ad fatigue.

Learn More

World-Famous German Automobile Brand

In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring
Notifications feature to successfully ramped up social media engagement 4X on
Facebook during a three-day campaign.

Learn More



RESOURCES THAT HELP YOU GROW

White Papers & Guides


4 STEPS TO NAVIGATE THE COOKIELESS WORLD

Welcome to the cookieless world! It may be scary, like a cookiepocalypse, but it
doesn't have to be. Read our guide and note the 4 steps you need to take to make
this a cookiepportunity.

Read on
Success Story

Retargeting Triumph in Hypercasual Gaming: How TapNation's Thief Puzzle
Leveraged Appier to Achieve KPI Goals

Blog

To Broadcast or Not to Broadcast: How to Message the Masses Effectively

Blog

Appier’s AiDeal Webchat: Boosting Conversions by Predicting Intent

Blog

UA Spotlight in Asia: Breaking Into the Japanese Mobile Gaming Market




START GROWING YOUR BUSINESS TODAY WITH APPIER

Take the first step to engage your customers with our AI solution.

Contact Us


Appier Named as Best Business AI Applications Service Provider 2021 by APAC
Insider

AiDeal Named as Best Overall AI-based Analytics Solution in 2020 by AI
Breakthrough

Appier Highly Commended in The Drum Digital Advertising Awards APAC 2020

Appier ranked as Tops ROI-Driving Ad Partner by Singular

Appier Received TAG Anti-Fraud Certification

Appier Received ISO 27001 Certification

Appier Received ISO 27701 Certification

Appier Named in CB Insights’ Second Annual AI 100 Companies 2018

Appier Named as Gartner Cool Vendor for Artificial Intelligence, East Asia, 2017



Making AI easy by making software intelligent



 * Products

 * CrossX
 * AIXPERT
 * AiDeal
 * AIQUA
 * BotBonnie
 * AIXON
 * AIRIS

 * Industries

 * E-Commerce
 * Retail
 * Finance & Insurance
 * Gaming
 * Automobile

 * Resources

 * Case Studies
 * White Papers & Guides
 * Blog
 * Webinar

 * About

 * About Us
 * Careers
 * Newsroom
 * Investor Relations
 * Security & Privacy
 * ESG
 * Contact Us

 * Investor Relations

 * Overview
 * IR News
 * Financial Calendars
 * Structure
 * Board of Directors
 * Audit and Supervisor Committee

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