masterclass.economictimes.indiatimes.com
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23.15.99.248
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Submitted URL: http://www.etmasterclass.co.in/l/MzXosOt0PNCFqzjEqCgYQQ/xA763wlEd028TXv19WDLWddQ/liQrwnGSXmD7ztcffQwSyA
Effective URL: https://masterclass.economictimes.indiatimes.com/boardoom-strategy-masterclass2?rgstr=1&form_id=form-653-1694159624&ag=deepak
Submission: On September 28 via manual from US — Scanned from SG
Effective URL: https://masterclass.economictimes.indiatimes.com/boardoom-strategy-masterclass2?rgstr=1&form_id=form-653-1694159624&ag=deepak
Submission: On September 28 via manual from US — Scanned from SG
Form analysis
3 forms found in the DOM<form>
<ul class="tabs clearfix">
<li><a class="active" href="#" data-target="cookietabAnalytics">Analytics</a></li>
<li><a class="" href="#" data-target="cookietabNecessary">Necessary</a></li>
<li class="last"><a class="hideit" href="#" data-target="cookietabNewsletter">Newsletter</a></li>
</ul>
<div data-box="cookietabAnalytics" class="scroll-content ">
<table cellpadding="0" cellspacing="0">
<thead>
<tr>
<th></th>
<th>Name</th>
<th>Provider</th>
<th>Expiry</th>
<th>Type</th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td><input name="config.ga" id="id-config-ga" type="hidden" value="0"><input name="config.ga" type="checkbox" value="1"></td>
<td><label for="id-config-ga">Google Analytics</label></td>
<td><label for="id-config-ga">Google</label></td>
<td><label for="id-config-ga">1 Year</label></td>
<td><label for="id-config-ga">HTTPS</label></td>
<td><label for="id-config-ga">To track visitors to the site, their origin & behaviour.</label></td>
</tr>
<tr>
<td><input name="config.ibeat" id="id-config-ibeat" type="hidden" value="0"><input name="config.ibeat" type="checkbox" value="1"></td>
<td><label for="id-config-ibeat">iBeat Analytics</label></td>
<td><label for="id-config-ibeat">Ibeat</label></td>
<td><label for="id-config-ibeat">1 Year</label></td>
<td><label for="id-config-ibeat">HTTPS</label></td>
<td><label for="id-config-ibeat">To track article's statistics</label></td>
</tr>
</tbody>
</table>
</div>
<div data-box="cookietabNecessary" class="scroll-content hide">
<table cellpadding="0" cellspacing="0">
<thead>
<tr>
<th></th>
<th>Name</th>
<th>Provider</th>
<th>Expiry</th>
<th>Type</th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td><input name="config.optout" id="id-config-optout" type="hidden" value="1"><input name="config.optout" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-optout">optout</label></td>
<td><label for="id-config-optout">Times Internet</label></td>
<td><label for="id-config-optout">1 Year</label></td>
<td><label for="id-config-optout">HTTPS</label></td>
<td><label for="id-config-optout">Stores the user's cookie consent state for the current domain</label></td>
</tr>
<tr>
<td><input name="config.PHPSESSID" id="id-config-PHPSESSID" type="hidden" value="1"><input name="config.PHPSESSID" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-PHPSESSID">PHPSESSID</label></td>
<td><label for="id-config-PHPSESSID">Times Internet</label></td>
<td><label for="id-config-PHPSESSID">1 day</label></td>
<td><label for="id-config-PHPSESSID">HTTPS</label></td>
<td><label for="id-config-PHPSESSID">Stores user's preferences</label></td>
</tr>
<tr>
<td><input name="config.accessCode" id="id-config-accessCode" type="hidden" value="1"><input name="config.accessCode" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-accessCode">accessCode</label></td>
<td><label for="id-config-accessCode">Times Internet</label></td>
<td><label for="id-config-accessCode">2.5 Hours</label></td>
<td><label for="id-config-accessCode">HTTPS</label></td>
<td><label for="id-config-accessCode">To serve content relevant to a region</label></td>
</tr>
<tr>
<td><input name="config.pfuuid" id="id-config-pfuuid" type="hidden" value="1"><input name="config.pfuuid" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-pfuuid">pfuuid</label></td>
<td><label for="id-config-pfuuid">Times Internet</label></td>
<td><label for="id-config-pfuuid">1 Year</label></td>
<td><label for="id-config-pfuuid">HTTPS</label></td>
<td><label for="id-config-pfuuid">Uniquely identify each user</label></td>
</tr>
<tr>
<td><input name="config.fpid" id="id-config-fpid" type="hidden" value="1"><input name="config.fpid" type="checkbox" value="1" checked="" disabled=""></td>
<td><label for="id-config-fpid">fpid</label></td>
<td><label for="id-config-fpid">Times Internet</label></td>
<td><label for="id-config-fpid">1 Year</label></td>
<td><label for="id-config-fpid">HTTPS</label></td>
<td><label for="id-config-fpid">Browser Fingerprinting to uniquely identify client browsers</label></td>
</tr>
</tbody>
</table>
</div>
<div data-box="cookietabNewsletter" class="scroll-content hide">
<table cellpadding="0" cellspacing="0">
<thead>
<tr>
<th></th>
<th>Name</th>
<th></th>
<th></th>
<th></th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td><input name="config.newsletter" id="id-config-newsletter" type="hidden" value="0"><input name="config.newsletter" type="checkbox" value="1"></td>
<td><label for="id-config-newsletter">Daily Newsletter</label></td>
<td><label for="id-config-newsletter"></label></td>
<td><label for="id-config-newsletter"></label></td>
<td><label for="id-config-newsletter"></label></td>
<td><label for="id-config-newsletter">Receive daily list of important news</label></td>
</tr>
<tr>
<td><input name="config.promonewsletter" id="id-config-promonewsletter" type="hidden" value="0"><input name="config.promonewsletter" type="checkbox" value="1"></td>
<td><label for="id-config-promonewsletter">Promo Mailers</label></td>
<td><label for="id-config-promonewsletter"></label></td>
<td><label for="id-config-promonewsletter"></label></td>
<td><label for="id-config-promonewsletter"></label></td>
<td><label for="id-config-promonewsletter">Receive information about events, industry, etc.</label></td>
</tr>
</tbody>
</table>
</div>
<footer>
<label><input type="hidden" name="useragreement" value="0"><input type="checkbox" name="useragreement" value="1"> I've read & accepted the
<a style="color:red" href="https://masterclass.economictimes.indiatimes.com/terms_conditions.php" target="_blank">terms and conditions</a></label>
<input type="button" id="submitconsent" value="OK">
<span class="err_txt hide"></span>
</footer>
</form>
POST #
<form action="#" onsubmit="javascript:return save_techgig_updates_subsription('pop', 1); return false;" method="post">
<input name="subscribe_email_pop" id="subscribe_email_pop" class="txt_box fl" placeholder="Your email" value="" type="text">
<input id="save_techgig_updates_subsription_btn" value="Subscribe" type="submit">
<p id="subcribe_response_pop" class="error"></p>
</form>
POST https://masterclass.economictimes.indiatimes.com/ajax_files/etb2b_microsite_client_forms.php?formType=newmsform
<form method="post" enctype="multipart/form-data" id="casestudy-register-form" action="https://masterclass.economictimes.indiatimes.com/ajax_files/etb2b_microsite_client_forms.php?formType=newmsform" formtype="newmsform" class="ms_form"><input
type="text" class="form-control" name="formLevel" id="formLevel" value="0" style="display:none;"><input type="text" class="form-control" name="siteId" id="siteId" value="1944" style="display:none;">
<div class="sectionwarpper clearfix">
<div class="section ">
<div class="inner1"><label style="font-weight:600;">First name<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="firstname" id="firstname" value="" regex="/^([a-zA-Z]+)$/i"><span
style="display: none;" id="firstname_err" class="error-txt"></span></div>
</div>
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Last name<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="lastname" id="lastname" value="" regex="/^([a-zA-Z]+)$/i"><span
style="display: none;" id="lastname_err" class="error-txt"></span></div>
</div>
</div>
<div class="sectionwarpper clearfix">
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Official Email<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="email" id="email" value=""
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</div>
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Mobile Number<span>*</span></label><select onblur="removeError(event);" data-required="1" class="txt_box" name="country_code" id="country_code">
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</div>
</div>
<div class="sectionwarpper clearfix">
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Company<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="company" id="company" value=""><span style="display: none;"
id="company_err" class="error-txt"></span></div>
</div>
<div class="section ">
<div class="inner1"><label style="font-weight:600;">Designation<span>*</span></label><input type="text" onblur="removeError(event);" data-required="1" class="txt_box" name="designation" id="designation" value=""><span style="display: none;"
id="designation_err" class="error-txt"></span></div>
</div>
</div>
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A MASTERCLASS ON HOW TO SUCCEED * 25th Oct, 2017 | Mumbai HEALTHCARE MARKETING AND MEDICAL TOURISM * 8th May, 2020 | IN THE DIGITAL BANKING MASTERCLASS * 14th Dec, 2018 | Mumbai MANAGING TAX LITIGATION MASTERCLASS * 27th Jul, 2018 | New Delhi MANAGING TAX LITIGATION MASTERCLASS * 22nd Jun, 2018 | Mumbai MANAGING TAX LITIGATION MASTERCLASS * 9th Mar, 2018 | New Delhi TRANSFER PRICING MASTERCLASS * 23rd Feb, 2018 | Mumbai TRANSFER PRICING MASTERCLASS * 16th Feb, 2018 | Bengaluru TRANSFER PRICING MASTERCLASS * 9th Jun, 2017 | Bengaluru GST IMPLEMENTATION MASTERCLASS * 2nd Jun, 2017 | New Delhi GST IMPLEMENTATION MASTERCLASS * 26th May, 2017 | Mumbai GST IMPLEMENTATION MASTERCLASS * Request A Training * About * Discussion Points * Agenda * Video Gallery * Registration * ETMasterclass BOARDROOM STRATEGY MASTERCLASS MASTERING THE ART OF STRATEGIC THINKING & BECOME AN EFFECTIVE BOARD WITH RALPH WARD & R. GOPALAKRISHNAN Nov 29-Dec 1, 2023| (04:30 PM - 08:30 PM IST) (Online Interactive Workshop) Register Individual Participants! Request for Group participants Limited seats workshop, registration on first-come-first-served basis. Hurry Up! Deepak Aggarwal : +91 73530 43460| deepak.aggarwal@timesinternet.in ABOUT THE MASTERCLASS Join us for a transformative workshop designed to empower corporate leaders and decision-makers. This comprehensive program dives deep into the intricacies of board governance, strategic leadership, and sustainability in the modern business landscape. Throughout this workshop, we explore the historical evolution of corporate boards, dissect the nuances of board-CEO relationships, and equip you with practical tools for effective governance, risk management, and sustainable practices. With interactive discussions, real-life case studies, and collaborative activities, you'll gain a holistic understanding of board dynamics and how to navigate complex challenges, conflicts, and crises that may arise in the boardroom. Walk away from this masterclass with the confidence to drive impactful change, make informed decisions, and lead your organization towards a responsible and sustainable future. Join us in this enriching journey to enhance your leadership and governance skills. Navigating Corporate Board Challenges! Corporate boards may have their flaws, but considering the limitations of available alternatives in governing complex organizations, let's explore the valuable insights and strategies board members have developed to make them more effective.- Ralph Ward Register Now HEAR EXPERTS ON MASTERCLASS COVERAGE HEAR EXPERTS ON MASTERCLASS COVERAGE * * * * KEY DISCUSSION AREAS IN THIS COMPREHENSIVE WORKSHOP, WE EMBARK ON A TRANSFORMATIVE JOURNEY THROUGH EIGHT POWERFUL SESSIONS, DELVING INTO THE HISTORICAL EVOLUTION OF CORPORATE BOARDS, THE INTRICACIES OF BOARD-CXOS RELATIONSHIPS, EFFECTIVE CORPORATE CONTROLS, RISK MANAGEMENT, AND THE CRITICAL ROLE OF BOARDS IN SUSTAINABILITY AND CLIMATE CHANGE. THROUGH REAL-WORLD CASE STUDIES AND HANDS-ON EXERCISES, WE EQUIP PARTICIPANTS WITH THE KNOWLEDGE AND STRATEGIES NEEDED TO DRIVE IMPACTFUL GOVERNANCE, NAVIGATE COMPLEX CONFLICTS, AND LEAD ORGANIZATIONS TOWARD A SUSTAINABLE AND RESPONSIBLE FUTURE. RALPH WARD Global Speaker & Author of Boardroom Strategy CPD-certified Professional Session Timing: 29th Nov | 4:30 PM to 8:30 PM SESSION 1 - HOW CORPORATE BOARDS GOT THIS WAY (AND MAKING THEM MORE EFFECTIVE). * How the corporate board model took over the world (and why it so often fails). * The elements of an effective board and governance structure. * Why board member legal responsibilities are so scary. * The changing mandates and structures of board committees SESSION 2- THE BOARD AND CHIEF EXECUTIVE - KEEPING THE ROLES STRAIGHT. * Common causes of board and executive conflict. * How should a board structure CEO search? * Shaping effective CEO evaluation (and what can go wrong) * CEO succession planning do’s and don’ts. SESSION 3 - CORPORATE CONTROLS, RISK, AND STRATEGY * Making financial controls "board friendly." * The board role in shaping company strategy. * Why boards overestimate outside risks (and underestimate inside ones). * Structuring your board for smart risk oversight. RALPH WARD Global Speaker & Author of Boardroom Strategy CPD-certified Professional Session Timing: 30th Nov | 4:30 PM to 8:30 PM SESSION 4 – BETTER BOARD INFORMATION, AND NEW DIRECTOR ONBOARDING * What’s wrong with most board info packages. * Your board meeting info - what to read first (and why) * The vital board info that you’re missing * Welcome to the boardroom! – new member preparation and orientation. SESSION 5 - SPECIAL ORGANIZATIONS WITH SPECIAL GOVERNANCE NEEDS. * Family businesses * Joint ventures/subsidiary governance. * State Owned Enterprise (SOE) governance * The role of the SOE board versus management SESSION 6 - FLASHPOINTS! BOARDROOM CONFLICTS. * How boards are a surprising source of company crises. * What sparks the most common board battles. * Conflicts of interest and board investigations. * How do we handle our board crisis? (Case study). R. GOPALAKRISHNAN Author and Corporate Advisor Ex - Tata Sons Director Session Timing: 1st Dec | 4:30 PM to 6:00 PM PERSPECTIVE ON THE SUSTAINABLE CORPORATE * What traditional knowledge says about sustainability * Elements of modern corporate sustainability: environment, people, community, stakeholders * Role of directors with regard to sustainability * Importance of Neeyat, Neeti, and Niyam * Anecdotal examples from my directorships WORKSHOP APPROACH A DYNAMIC WORKSHOP APPROACH FEATURING EXPERIENTIAL LEARNING, INTERACTIVE DISCUSSIONS, REAL-LIFE CASE STUDIES, ACTION PLANNING, GOAL SETTING, AND ENGAGING COLLABORATIVE GROUP ACTIVITIES. * Experiential Learning: Immerse yourself in hands-on activities and simulations to gain practical skills and insights. * Interactive Discussions: Engage in dynamic and thought-provoking conversations, exchanging ideas with peers and experts. * Real-Life Case Studies: Apply theory to real-world scenarios, drawing lessons from actual industry cases. * Action Planning: Develop actionable strategies and implementation plans to drive positive change. * Goal Setting: Define clear and achievable objectives to guide your professional development. * Collaborative Group Activities: Foster teamwork and collective problem-solving through interactive group exercises, enhancing your collaborative skills. WHAT YOU WILL LEARN AN EXCEPTIONAL CHANCE FOR COMPANIES TO NOMINATE THEIR C-SUITE AND LEADERSHIP TEAMS TO EMBARK ON A TRANSFORMATIVE JOURNEY LED BY INDUSTRY EXPERTS, EQUIPPING THEM WITH A COMPREHENSIVE GRASP OF BOARD GOVERNANCE, ENHANCED BOARD-CEO DYNAMICS, STRATEGIC DECISION-MAKING, SPECIALIZED GOVERNANCE KNOW-HOW, CONFLICT RESOLUTION SKILLS, ENVIRONMENTAL RESPONSIBILITY AWARENESS, AND PRACTICAL APPLICATION PROFICIENCY. * Board Governance Mastery: Gain expertise in corporate board governance, including history, structure, and legal responsibilities. * Effective Board-CEO Relations: Learn to manage board-CEO dynamics, enhancing conflict resolution and succession planning. * Strategic Decision Prowess: Develop strategic decision-making skills, focusing on financial controls and risk management. * Information Management Savvy: Acquire the ability to prioritize and utilize board information effectively. * Specialized Governance Insights: Understand unique governance needs in family businesses, joint ventures, subsidiaries, and State-Owned Enterprises. * Conflict Resolution Proficiency: Master conflict resolution and crisis management techniques. * Environmental and Social Responsibility: Explore the board's role in addressing climate change risks and advancing sustainability. * Real-World Application: Apply newfound knowledge and skills through practical exercises and case studies. WHO WILL BENEFIT THE MASTERCLASS HAS BEEN CONCEIVED AND DESIGNED FOR COMPANIES READY TO EMBARK ON PROMISING BOARDROOM STRATEGY JOURNEY BY EMPOWERING THEIR SENIOR MANAGEMENT EXECUTIVES WITH THE NECESSARY KNOW-HOW, INPUTS, AND INSIGHTS TO ACHIEVE THE OVERALL PROFITABILITY AND BUSINESS GROWTH. CHAIRS, COMMITTEE CHAIRS, BOARD MEMBERS COMMITTEE MEMBERS, BOARD SECRETARIES , COMPANY SECRETARY CEOS, MD , PRESIDENT , EXECUTIVE DIRECTORS AND SENIOR MANAGEMENT OFFICERS-IN-CHARGE OF THE GOVERNANCE FRAMEWORK WITHIN THE ORGANISATION INTERNAL AUDITOR , COMPLIANCE HEAD , RISK HEAD, VENTURE CAPITAL MASTERCLASS EXPERT Ralph Ward Global Speaker & Author of Boardroom Strategy CPD-certified Professional Ralph Ward is an internationally-recognized speaker, writer, trainer and advisor on the role of boards of directors, how “benchmark” boards excel, setting personal boardroom goals, and the future of governance worldwide. Ward is publisher of the online newsletter Boardroom INSIDER, the worldwide source for practical, first-hand advice on better boards and directors. He also edits The Corporate Board magazine the nation's leading corporate governance journal -- corporate subscribers are directors and senior officers across the U.S. and in 27 foreign countries He is author of six acclaimed books on board and governance for today’s corporate boards, the challenges they face. Ward speaks and conducts trainings worldwide on board and governance issues, including his multi-day “boardroom masterclass” program. He is a CPD-certified professional trainer. R. Gopalakrishnan Author and Corporate Advisor Ex - Tata Sons Director R Gopalakrishnan studied physics at Kolkata University,engineering at IIT Kharagpur and attended the Advanced Management Program at Harvard Business School. He has been a professional manager from 1967. He has served as Chairman of Unilever Arabia, as MD of Brooke Bond Lipton and Vice Chairman of Hindustan Lever, as director of Tata Sons and several Tata companies. He serves as an independent director and non – executive chairman of Castrol India and also as an independent director of Press Trust of India (PTI). R Gopalakrishnan has been a corporate leader for 53 years: 31 years in Unilever and 17 years in Tata. He served in Jeddah as chairman of Unilever Arabia, in Bangalore as Managing Director of Brooke Bond Lipton and Vice Chairman of Hindustan Lever, and as director of Tata Sons. Apart from serving as a director on the TATA parent board, Tata Sons, and he serves as an independent director and non – executive chairman of Castrol India and also as an independent director of Press Trust of India (PTI). Gopal mentors few start-ups. He is actively engaged in both instructional and inspirational speaking. He has authored twelve books. VENUE GRAND HYATT GOA P.O Goa University, Road Aldeia de Goa, Bambolim Goa 403206 NOMINATE YOUR LEADERSHIP TEAM This exclusive workshop is open for a very limited number of participants on first come first served basis. * Register 1-5 management representatives @ INR 30,000/Participant(Applicable GST – 18%) Click Here * Register 6-10 management representatives @ INR 27,000/Participant (Applicable GST – 18%)Click Here * Register 11 + management representatives @ INR 25,000/Participant(Applicable GST – 18%)Click Here For more information and larger group registration, please contact: DEEPAK AGGARWAL +91 735 304 3460 deepak.aggarwal@timesinternet.in PRESTIGIOUS CORPORATE SERVEDLEADERSHIP TEAMS FROM THE FOLLOWING COMPANIES HAVE PARTICIPATED AND THRIVED DIGITAL TRANSFORMATION IN THEIR ORGANISATIONS. BNY MELLON Johnson & Johnson Royal Sundaram Fractal Analytics JK Organisation Bharat Petroleum Corporation Limited NetMagic IT Services Max Life Insurance Atlas Copco India IBM India Dr. Reddy’s Laboratories Livguard Energy Technologies GMR Group Pidilite Industries Tata Metaliks Stock Holding Corporation Of India Syntel Private Hindustan Unilever Okaya Power NRB Bearings Max Ventures and Industries Everest Industries Neilsoft Y-AXIS Solutions Mercedes-Benz COMPUTER AGE MANAGEMENT SERVICE NIVEA India LUCAS TVS AGS Transact Technologies BANGALORE INTERNATIONAL AIRPORT PRESTIGE ESTATES Prudential Global Services Gemini Edibles & Fats SBI LIFE INSURANCE Renaissance Indus Infra S&S Power Switchgear Fullerton India TVS Motor DCM Shriram Titan Manipal Cigna Health Insurance IMAP India Cavinkare ECL Finance Altimetrik India Hindustan Petroleum Adani Electricity Bayer CropScience Tata Motors Amway India Enterprises Marico Newgen DigitalWorks UiPath India CosmoFilms Sony Pictures Networks ONGC Jindal Steel & Power Logicserve Digital Reinforced Earth India BNY MELLON Johnson & Johnson Royal Sundaram Fractal Analytics JK Organisation Bharat Petroleum Corporation Limited NetMagic IT Services Max Life Insurance Atlas Copco India IBM India Dr. Reddy’s Laboratories Livguard Energy Technologies GMR Group Pidilite Industries Tata Metaliks Stock Holding Corporation Of India Syntel Private Hindustan Unilever Okaya Power NRB Bearings Max Ventures and Industries Everest Industries Neilsoft Y-AXIS Solutions Mercedes-Benz COMPUTER AGE MANAGEMENT SERVICE NIVEA India LUCAS TVS AGS Transact Technologies BANGALORE INTERNATIONAL AIRPORT PRESTIGE ESTATES Prudential Global Services Gemini Edibles & Fats SBI LIFE INSURANCE Renaissance Indus Infra S&S Power Switchgear Fullerton India TVS Motor DCM Shriram Titan Manipal Cigna Health Insurance IMAP India Cavinkare ECL Finance Altimetrik India Hindustan Petroleum Adani Electricity Bayer CropScience Tata Motors Amway India Enterprises Marico Newgen DigitalWorks UiPath India CosmoFilms Sony Pictures Networks ONGC Jindal Steel & Power Logicserve Digital Reinforced Earth India BNY MELLON Johnson & Johnson Royal Sundaram Fractal Analytics JK Organisation Bharat Petroleum Corporation Limited Follow us * About Us * Enterprise Learning * Privacy Policy * Terms & Conditions ADDRESS Times Internet Limited (Times Center) FC - 6, Sector 16 A, Film City Noida - 201301 Uttar Pradesh India +91 99906 30564 contactus@etmasterclass.com GET ALL THE HAPPENINGS INBOXED TO YOU. 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