skift.com Open in urlscan Pro
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About Team Careers


SKIFT IS ABOUT TRANSFORMATION - THAT SHIFT INTO THE FUTURE OF TRAVEL - AND WE
ARE THE INFORMATION AND INTELLIGENCE BRAND AT THE CENTER OF IT




THIS IS SKIFT

Skift (verb) - origin: Nordic languages - meaning: Shift; transformation.

As the daily homepage for the world’s largest industry, we are the leading news
source for travel executives. We’ve proven ourselves as the information and
intelligence brand at the center of it all, monitoring the ever-evolving
transformation into the future of travel.

Every day, our award-winning team of journalists provides pivotal media insights
on key travel sectors - with marketers, strategists and technologists top of
mind. In doing so, we decipher and define global travel trends through a
combination of news, research, conferences, exclusive interviews, strategic
sector-focused newsletters, and more.

We are the leading travel news outlet - on a journey to better understand the
world’s largest industry.


OUR VALUES


BE TRANSPARENT

As global travelers ourselves, we know perspective is everything. In all we do,
we strive to maintain a level of transparency only matched by top news sources.


BE BOLD

Always, always doing our own thing, without fear. As the cliche goes, taking the
road less traveled.


BE THE CHANGE

As an organization, we will always work to be part of the solution - not the
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BE HUMAN

The travel industry exudes humanism - which is why humane, professional content
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BE DIVERSE

In all its glorious manifestations: we want to look like the world of travelers,
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OUR IMPACT

Skift reaches a global audience of travel professionals as well as those working
in related industries who also rely on our coverage, research, and insights to
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IN THE PRESS

July 2021


CNN

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June 2021


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April 2019


TRT

Madhu Unnikrishnan, Airline Weekly Editor, on TRT World's Money Talks



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