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Marketing Platform

 * For Small Businesses
 * For Enterprises
 * Resources
 * Blog

 * Partners
 * Support

Analytics
 * Overview
 * Benefits
 * Features

 * Sign in to Analytics
 * Get started today


For Small Businesses

Free and easy-to-use solutions for businesses of every size.

Learn more
For Enterprises

A single platform that integrates your advertising and analytics, so you can act
on customer insights faster.

Learn more
 * Analytics
   
   Understand your customers so you can deliver better experiences.

 * Data Studio
   
   Bring your data to life with engaging, customizable reports.

 * Optimize
   
   Test variations of your sites and apps.

 * Surveys
   
   Get fast, reliable opinions from real people.

 * Tag Manager
   
   Manage all your tags without editing code.

advertising
 * Campaign Manager 360
   
   Get a complete view of all your digital media campaigns.

 * Display & Video 360
   
   Reach today’s always-connected audiences wherever they are.

 * Search Ads 360
   
   Get real-time data and unified insights for your search campaigns.

analytics
 * Analytics 360
   
   Use advanced tools to get a deeper understanding of your customers so you can
   deliver better experiences.

 * Data Studio
   
   Unlock insights from your data with engaging, customizable reports.

 * Optimize 360
   
   Test variations of your sites and apps with advanced tools for enterprise
   marketers.

 * Surveys 360
   
   Get fast, reliable market research from real people.

 * Tag Manager 360
   
   Manage all your tags in one place for a smarter, simpler way to oversee your
   marketing.

Marketing Platform
Analytics
 * Overview
 * Benefits
 * Features

 * Sign in to Analytics
 * Get started today




GET ESSENTIAL CUSTOMER INSIGHTS.

GET A COMPLETE UNDERSTANDING OF YOUR CUSTOMERS ACROSS DEVICES AND PLATFORMS.
GOOGLE ANALYTICS GIVES YOU THE TOOLS, FREE OF CHARGE, TO UNDERSTAND THE CUSTOMER
JOURNEY AND IMPROVE MARKETING ROI.

Get started today


SEE WHAT’S IN IT FOR YOU.



 * people icon
   
   UNLOCK CUSTOMER-CENTRIC MEASUREMENT.
   
   Understand how your customers interact across your sites and apps, throughout
   their entire lifecycle.

 * bulb icon
   
   GET SMARTER INSIGHTS TO IMPROVE ROI.
   
   Uncover new insights and anticipate future customer actions with Google’s
   machine learning to get more value out of your data.

 * restart icon
   
   CONNECT YOUR INSIGHTS TO RESULTS.
   
   Take action to optimize marketing performance with integrations across
   Google’s advertising and publisher tools.

 * checklist icon
   
   MAKE YOUR DATA WORK FOR YOU.
   
   Quickly analyze your data and collaborate with an easy-to-use interface and
   shareable reports.

See all benefits
 * people icon
   
   UNLOCK CUSTOMER-CENTRIC MEASUREMENT.
   
   Understand how your customers interact across your sites and apps, throughout
   their entire lifecycle.

 * bulb icon
   
   GET SMARTER INSIGHTS TO IMPROVE ROI.
   
   Uncover new insights and anticipate future customer actions with Google’s
   machine learning to get more value out of your data.

 * restart icon
   
   CONNECT YOUR INSIGHTS TO RESULTS.
   
   Take action to optimize marketing performance with integrations across
   Google’s advertising and publisher tools.

 * checklist icon
   
   MAKE YOUR DATA WORK FOR YOU.
   
   Quickly analyze your data and collaborate with an easy-to-use interface and
   shareable reports.

   
 * 1
   

See all benefits


GOOGLE ANALYTICS ALLOWS US TO LOOK AT OUR DATA ACROSS PLATFORMS — WEB AND APP —
TO UNDERSTAND THE FULL JOURNEY OF OUR USERS. WE’VE BEEN ABLE TO CUT OUR
REPORTING TIME BY 50%.

Sara Swaney, Director of Advancement, 412 Food Rescue


DIVE INTO THE DETAILS.

Get a reliable measurement foundation with built-in automation, intuitive and
flexible reporting, cross-platform attribution, and so much more.

See all features



DESIGNED TO WORK TOGETHER.

Use Analytics with other Google solutions to get a complete understanding of
your marketing efforts and enhance performance.

 * googleads icon
   
   GOOGLE ADS

 * SEARCH ADS 360

 * display-video-360 icon
   
   DISPLAY & VIDEO 360

 * logo-google-cloud icon
   
   GOOGLE CLOUD

 * logo-search-console icon
   
   GOOGLE SEARCH CONSOLE

See all integrations
 * googleads icon
   
   GOOGLE ADS

 * SEARCH ADS 360

 * display-video-360 icon
   
   DISPLAY & VIDEO 360

 * logo-google-cloud icon
   
   GOOGLE CLOUD

 * logo-search-console icon
   
   GOOGLE SEARCH CONSOLE

   
 * 1
   

See all integrations


LIDER INCREASES CONVERSION RATE 18X WITH GOOGLE ANALYTICS.

Lider used Analytics for a single measurement source of truth across its website
and app to re-engage users and find new users most likely to purchase. The
result was an 85% decrease in CPA and 18X conversion rate improvement.

Read more



RESOURCES

 * Case Study
   
   
   MCDONALD’S HONG KONG USES GOOGLE ANALYTICS 4 TO INCREASE IN-APP ORDERS BY
   550%
   
    * Read more

 * Feature Brief
   
   
   CONTROL HOW DATA IS USED IN GOOGLE ANALYTICS
   
    * Read more

 * Report
   
   
   THE FUTURE OF ANALYTICS
   
    * Read more



   
 * 1
   

See all resources

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ABOUT GOOGLE MARKETING PLATFORM

 * Overview
 * For Small Businesses
 * For Enterprise

LEARNING & SUPPORT

 * Support
 * Blog
 * Analytics Academy
 * Skillshop
 * Google Primer

DEVELOPERS & PARTNERS

 * Google Marketing Platform Partners
 * Analytics for developers
 * Tag Manager for developers
 * Surveys for developers
 * Campaign Manager 360 for developers

RELATED PRODUCTS

 * Google Ads
 * Google AdSense
 * Google Ad Manager
 * Google Cloud
 * Firebase

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