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External Communications


REVISITING THE BASICS: THE IMPORTANCE OF CLARITY IN COMMUNICATIONS

It’s time to get back to basics with comms.



By Georgette Pascale
Dec. 15, 2023
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Georgette Pascale is an authentic storyteller/communications specialist and
NYWICI member.

We’re inundated nearly daily with opportunities to add iterative, helpful and
exciting tools like AI to our arsenals. These technologies promise to assist and
promote effective communication whatever industry we are in — but the tried and
true “comms with clarity” hasn’t changed much at all for years. Put aside age,
gender, occupation, geography, institution, title, political stance, etc.:
clarity is a must for communications professionals.  

However, it’s more than just at work: If I can connect with my teenage son by
sending an inspirational meme or a funny Reel via socials, that might be the
laugh and connection we both need on a given day. This informal, casual style of
communicating doesn’t require planning: You just meet people where they already
are.  

 

[RELATED: Showcase your social media & digital work! Enter by Jan. 19]

 

Taking the lesson from our personal lives, we can incorporate it into our work
lives. Being consistent, timely, accurate and most importantly, able to react in
a responsive, direct, educated, thoughtful way is important. But HOW you
communicate is what your audience will remember.  

When I started a virtual communications agency nearly two decades ago, people
thought I was silly. Very pre-pandemic, I was simply a young mom that knew how
and where I worked didn’t necessarily have to determine my success, direction,
respectand efficiency that my concept could provide.  

At the time, virtual work wasn’t for everyone (it never is), yet my responsive
and tailored touch for each client was accepted by those visionaries who
understood it in early days. My team flourished because clarity and connections
— and reaching our targets where they already were — were always at the
forefront.   

Fast forward to today. As a former CEO, single mother, public speaker and serial
entrepreneur, I can attest that communication is the root and source of all
success, the very first piece of the client service puzzle.  

As technology advances and becomes easier to implement, it means that we cannot
and should not forget the basics of communications that truly make an initial
impact and create a first impression. Productivity does not equal hours, and a
million emails sent doesn’t equate to new business or clear comms. Gone are the
days of copy/ paste.  

You can still be a modern-day ‘G’ using the new tools and still embody the
proven ‘OG’ ways of communications. It will make your path smoother and much
more productive. Your first step: start with the HOW. You’ll always know the WHY
and will need educate yourself on the WHAT. But it’s channel-first to leave that
personal touch in a world that is quickly being dominated by AI-generated
conversations.  If it’s possible to leave a voice message via text or a quick
video with a message that can portray emotion and tone better than an oft
dreaded email, then DO IT!  

Today, it’s more important than ever before to build bridges. Bottom line: It’s
great to accept the new additives that make every form of comms, but crucial to
respect the channels that deliver on authenticity.  

 

 

Topics: External Communications




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www.prdaily.com Open in urlscan Pro
3.134.203.109 Public Scan

Form analysis
12 forms found in the DOM