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This badge was issued to VInay Sawant on December 27, 2019

Expired on December 27, 2020
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META CERTIFIED MEDIA BUYING PROFESSIONAL

Issued by Meta
Meta Certification is a credentialing program for digital advertising
professionals who demonstrate advanced proficiency in Meta marketing. The Meta
Certified Media Buying Professional credential is awarded to digital advertising
professionals who are proficient in the skills, tools, advertising policies and
best practices required to buy ads on the Facebook app, Instagram and
Messenger.Meta Certification is a credentialing program for digital advertising
professionals who demonstrate advanced proficiency in Meta marketing. The Meta
Certified Media Buying Professional credential is awarded to digital advertising
professionals who are proficient in the skills, tools, advertising policies and
best practices required to buy ads on the Facebook app, Instagram and
Messenger.WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWMeta
Certification is a credentialing program for digital advertising professionals
who demonstrate advanced proficiency in Meta marketing. The Meta Certified Media
Buying Professional credential is awarded to digital advertising professionals
who are proficient in the skills, tools, advertising policies and best practices
required to buy ads on the Facebook app, Instagram and Messenger.
Learn more
Certification
Advanced


SKILLS

 * Ad Campaign Optimization
 * Advertising Management
 * Advertising Objectives
 * Digital Advertising
 * Digital Media Buying
 * Direct Response Marketing
 * Facebook
 * Facebook Auction
 * Facebook Pixel
 * Instagram
 * Marketing Consultants
 * Media Buying
 * Social Media Marketing


EARNING CRITERIA

 * Credential
   410-101: Meta Certified Media Buying Professional. This exam measures
   advanced-level competency in managing, creating and purchasing ads, ad buying
   types, improving performance and delivery via the ad auction, troubleshooting
   ad issues, mapping ad formats to advertising objectives, audience targeting,
   reporting, mapping KPIs to buying objectives, understanding and testing the
   Meta pixel, SDK, offline conversions and campaign measurement.
 * Other
   Maintain your credentials on an annual basis by completing activities that
   qualify for recertification, such as retaking the current version of the Meta
   Certified Media Buying Professional exam.



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