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17 CX Tips to Boost
Website ROI this Sales Season
Reducing page
load speed
1. Cache more
Caching improves site performance and lessens the load
placed on your original infrastructure, allowing your core
resources to handle more dynamic transactions like
checkout.
2. Use a CDN
Consider using a Content Delivery Network (CDN) to ooad
most web trac from your servers so they don’t get bogged
down when there’s high demand.
3. Downsize JS files
A lot of JavaScript (JS) files on your pages can impact
loading time. Pre-size your images for mobile and desktop
and compress them to improve page load speed.
Sales season means more site trac and potential revenue,
plus fresh opportunities to convert first-time visitors into loyal
lifetime customers.
To maximize your sales season performance, you need to create
an exceptional and memorable customer experience (CX).
Here are 17 quick tips for building a seamless CX to increase
your returning visitors and revenue.
4. Add filter options to the search bar
Allow searchers to filter results by department, feature, size
and more directly in the search bar for faster, more relevant
results.
5. Turn popular filters and search queries into CTAs
Add your most popular search filters as call-to-actions (CTAs)
on your site to reduce the steps in the customer journey.
6. Pre-load search results
Add clickable, pre-loaded search results within the search
bar to get users to product pages faster.
7. Use search data for recommendations
Use common search terms on Product Description Pages
(PDPs) and Product Landing Pages (PLPs) to help searchers
find what they are looking for.
Leveraging and
optimizing the
search bar
The probability of
bounce increases by
32% when page load
time goes from
1 to 3 seconds
(Google).
See +80 UX tips
for improving
your PDPs.
In 2021, 51% of all retail trac
came from new users.
(Contentsquare)


11. Allow add-to-basket options on PLPs
Let customers hover over items and “add to basket” while still
on a PLP to simplify the customer journey.
12. Share product availability
Add messaging like “limited stock available” or “2 items left”
to minimize frustration and create a sense of urgency.
13. Provide social proof
Go beyond sharing reviews at the bottom of PDPs and
highlight top reviews and ratings above the fold to increase
demand.
14. Re-engage returning users
Reload visitors’ carts when they return to minimize the risk of
them not finding what they originally selected, encouraging
them to convert faster.
15. Make discounts simple, obvious and easy to add
Make it clear what discounts have been added or why their
cart doesn’t qualify. Give discount code names that are easy
to remember, like ‘BLACKFRIDAY’ instead of ‘BLKFRI2022.’
16. Combine checkout fields
Fewer form fields reduce the risk of abandonment so aim for
8-10 fields maximum. Combine ‘First Name’ and ‘Last Name’
fields and include the option to select the default billing
address as the shipping address too.
17. Add descriptive validation messaging
If a customer missed a field or entered the wrong information,
highlight the field where the error occurred and give
descriptive, specific messages like ‘CVV number incorrect’ or
‘add zipcode.’
Improving
checkout UX and
reducing cart
abandonment
8. Test early and often
Start testing new CTAs, product placements, hero banners,
carousels and more to see what creates the most
engagement and can be replicated during peak season.
9. Highlight revenue-generating products
Simplify your homepage and prioritize revenue-generating
content in hero banners and above-the-fold sections.
10. Display UGC
Share user-generated content (UGC) to build trust and
increase click rate, engagement and conversions.
Looking for additional sales season tips?
See our report How to Win at Sales Season for more tips and expert advice from
leading retail brands.
See how New
Look used UCG
to increase CVR
by 19%
See +80 UX tips
for improving
your PLPs.
Maximizing your
product
placement
Displaying the
best content
The average retail
conversion rate jumped
from 1.95% in 2020 to
2.5% in 2021 — a
26% increase
(Contentsquare).


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[Guide] How to win at sales season
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[One Pager] 17 CX tips to boost website ROI this Sales Seasonpdf
[Guide] How to win at sales seasonpdf
[Webinar] Sales Seasons Predictionsvideo
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Backpacks” product pagewebpage




HOW TO WIN AT SALES SEASON

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