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Submitted URL: http://www.mailchimp.com/email-referral/?utm_source=freemium_newsletter&utm_medium=email&utm_campaign=referral_marketing&...
Effective URL: https://mailchimp.com/solutions/email-marketing-platform/?utm_source=freemium_newsletter&utm_medium=email&utm_campaign...
Submission: On February 13 via api from CA — Scanned from CA
Effective URL: https://mailchimp.com/solutions/email-marketing-platform/?utm_source=freemium_newsletter&utm_medium=email&utm_campaign...
Submission: On February 13 via api from CA — Scanned from CA
Form analysis
2 forms found in the DOMPOST
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Text Content
Skip to main content * * * * * Hey there! Free trials are available for Standard and Essentials plans. Start for free today. * * Solutions and Services SOLUTIONS AND SERVICES See what’s new * Email marketing Send personalized emails that convert * SMS marketing New! Reach your customers on every device * Social media marketing Amplify the conversation across multiple channels * Websites Create your branded web presence * Audience management Target and segment customers * Marketing automation Deliver the right message at the right time * Templates Customize pre-designed layouts * Reporting & analytics Track sales & campaign performance * Content creation Develop your unique brand with optimized content * See all features See all our product offerings in one place INTEGRATE YOUR APPS See 300+ integrations * Shopify * Wix * Salesforce * Canva * BigCommerce FOR YOUR INDUSTRY * E-commerce and retail * Mobile and web apps * Start-ups * Agencies and freelancers * Developers PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success * Resources RESOURCES See all resources LEARN WITH MAILCHIMP * AI marketing tools * E-commerce * Digital content * Marketing automations * Audience management * Websites * Email marketing * Social media MAILCHIMP PRESENTS * Podcasts * Series * Films FOR DEVELOPERS * Marketing API * Transactional API * Release notes * Transactional email * Help Center * Case Studies * Events PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success * Switch to Mailchimp * Pricing * Search * Request a demo Start Free Trial * This page is now available in other languages. EN * * EN English * ES Español * FR Français * BR Português * DE Deutsch * IT Italiano * * Sales: +1 (800) 315-5939 * Log In * Request a demo Start Free Trial * Hi, %s ACCOUNT * Audience * Campaigns * Account Mailchimp Home Log In * Main Menu Close Main Menu MAIN MENU * Solutions and Services Back Close Main Menu SOLUTIONS AND SERVICES * Email marketing Send personalized emails that convert * SMS marketing New! Reach your customers on every device * Social media marketing Amplify the conversation across multiple channels * Websites Create your branded web presence * Audience management Target and segment customers * Marketing automation Deliver the right message at the right time * Templates Customize pre-designed layouts * Reporting & analytics Track sales & campaign performance * Content creation Develop your unique brand with optimized content * See all features See all our product offerings in one place See what’s new For your industry Back Close Main Menu FOR YOUR INDUSTRY * E-commerce and retail * Mobile and web apps * Start-ups * Agencies and freelancers * Developers Professional Services Back Close Main Menu PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success Integrate your apps Back Close Main Menu INTEGRATE YOUR APPS * Shopify * Wix * Salesforce * Canva * BigCommerce * See 300+ integrations * Resources Back Close Main Menu RESOURCES Learn with Mailchimp Back Close Main Menu LEARN WITH MAILCHIMP * AI marketing tools * E-commerce * Digital content * Marketing automations * Audience management * Websites * Email marketing * Social media Mailchimp Presents Back Close Main Menu MAILCHIMP PRESENTS * Podcasts * Series * Films For Developers Back Close Main Menu FOR DEVELOPERS * Marketing API * Transactional API * Release notes * Transactional email See all resources * Help Center * Case Studies * Events Professional Services Back Close Main Menu PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success * Switch to Mailchimp * Pricing * Search * This page is now available in other languages. English * * EN English * ES Español * FR Français * BR Português * DE Deutsch * IT Italiano * * Contact Sales: +1 (800) 315-5939 * Hi, %s Back Close Main Menu ACCOUNT * Audience * Campaigns * Account Mailchimp Home * Log In * Start Free Trial * * * * * * Log In Log In Start Free Trial EMAIL MARKETING PLATFORM BOOST YOUR ROI WITH THE INDUSTRY-LEADING EMAIL MARKETING PLATFORM Take your email marketing to the next level. Deliver your next big campaign and drive sales in less time with Mailchimp. Get started FIND OUT WHY WE’RE BEST-IN-CLASS The #1 email marketing and automations brand* that recommends ways to get more opens, clicks, and sales. * UP TO 39X ROI seen by Mailchimp users* * 22 YEARS EXPERIENCE helping businesses sell more * 12M+ USERS of Mailchimp globally * $1.7K PER CAMPAIGN generated on average* WE’RE THE #1 EMAIL MARKETING AND AUTOMATIONS BRAND* FOR A REASON EASY FOR BEGINNERS, POWERFUL FOR SOPHISTICATED MARKETERS Our email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you sell more—no matter the complexity of your business. BEING A LEADER IN DELIVERABILITY MEANS YOUR EMAILS GET SEEN Other platforms send marketing emails, Mailchimp makes sure it gets delivered to your audience’s inbox. Our top ranking in email deliverability means more of your emails will avoid the junk folder and get the attention of your customers. ALL OF YOUR MARKETING DATA IN ONE PLACE Make Mailchimp your single source of truth for marketing activities. Manage your marketing holistically with our omni-channel campaign manager. We also offer 300+ integrations with the most widely used marketing and e-commerce software providers, so you have everything you need in a single location. Explore 300+ Integrations LEVERAGE OUR POWERFUL AI AND DATA TOOLS TO MAKE YOUR MARKETING MORE IMPACTFUL MAILCHIMP AI CAN BE THE NEXT EXPERT MARKETER ON YOUR TEAM Mailchimp analyzes hundreds of millions of data points and then gives you suggestions for crafting better-performing emails. Generate professionally written, on-brand marketing emails with the press of a button. Discover our AI tooling TRACK, ANALYZE, AND OPTIMIZE YOUR IMPACT—SO YOU CAN SELL MORE Advanced analytics and reporting tools help you make the most out of your campaigns. Mailchimp integrates with software you already use, like Shopify and Google Analytics, to unlock powerful insights from your e-commerce and campaign data. Explore Reporting and Analytics WE’RE HERE TO GUIDE YOU WITH EXPERT SUPPORT EVERY STEP OF THE WAY GET UP AND RUNNING EASILY WITH PERSONALIZED ONBOARDING SERVICES Get guided support from an onboarding specialist. It’s live, hands-on, and already included with your subscription. Discover our onboarding services WE OFFER FRIENDLY 24/7 CUSTOMER SERVICE Our customer service team is always available and ready to support you if you ever need help. See our support offerings WORK WITH MAILCHIMP EXPERTS TO DELIVER YOUR NEXT BIG CAMPAIGN Bring your questions to our community of experts and find the perfect advice for your campaigns. Dedicated Customer Success services are also available. Find an expert Start your free trial today How many contacts? How many contacts do you have? 500 1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 130,000 150,000 200,000 250,000+ Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at +1 (800) 330-4838 or contact us. $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR How many contacts? How many contacts do you have? 500 1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 130,000 150,000 200,000 250,000+ Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at +1 (800) 330-4838 or contact us. Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends PREMIUM Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. Talk to Sales You've selected more contacts than this plan allows Starts at C$ 474 10 /month* Starts at $474.1 per month for 10,000 contacts Talk to Sales at +1 (800) 330-4838 Contact Sales * Phone & Priority Support PHONE & PRIORITY SUPPORT Priority email and chat support 24/7. Phone support available during business hours. PHONE & PRIORITY SUPPORT Priority email and chat support 24/7. Phone support available during business hours. * Custom-coded and Pre-built Email Templates CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * Multivariate and A/B Testing MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. * Enhanced Automated Customer Journeys ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. * Dedicated Personalized Onboarding DEDICATED PERSONALIZED ONBOARDING Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. Note: this service is currently available in English, Spanish, and Portuguese only. DEDICATED PERSONALIZED ONBOARDING Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. Note: this service is currently available in English, Spanish, and Portuguese only. * Predictive Segmentation PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. * Campaign Manager CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. Buy Now Buy Now Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends STANDARD Sell even more with personalization, optimization tools, and enhanced automations. Contact limit exceeded You've selected more contacts than this plan allows Starts at Free for 1 month Then, starts at C$ 27 09 /month* /month* Starts at $27.09 per month for 500 contacts * 24/7 Email & Chat Support 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. * Custom-coded and Pre-built Email Templates CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * Multivariate & A/B Testing MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. * Enhanced Automated Customer Journeys ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. * Personalized Onboarding PERSONALIZED ONBOARDING Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. Note: this service is currently available in English only. PERSONALIZED ONBOARDING Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. Note: this service is currently available in English only. * Predictive Segmentation PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. * Campaign Manager CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. Sign Up Free Sign Up Free Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends ESSENTIALS Send the right content at the right time with testing and scheduling features. Contact limit exceeded You've selected more contacts than this plan allows Starts at Free for 1 month Then, starts at C$ 17 61 /month* /month* Starts at $17.61 per month for 500 contacts * 24/7 Email & Chat Support 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. * Pre-built Email Templates PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * A/B Testing A/B TESTING Test different subject lines, design, content, and send-times so you can learn what works best for your audience. A/B TESTING Test different subject lines, design, content, and send-times so you can learn what works best for your audience. * Basic Automated Customer Journeys BASIC AUTOMATED CUSTOMER JOURNEYS Essentials: Customer Journey Builder Build automated workflows to send relevant messages based on how your customers interact with your brand. Standard & Premium: Customer Journey Builder + Branching Points Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. BASIC AUTOMATED CUSTOMER JOURNEYS Essentials: Customer Journey Builder Build automated workflows to send relevant messages based on how your customers interact with your brand. Standard & Premium: Customer Journey Builder + Branching Points Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. * Personalized Onboarding * Predictive Segmentation * Campaign Manager Sign Up Free Sign Up Free Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best Value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends FREE Easily create email campaigns and learn more about your customers. Contact limit exceeded You've selected more contacts than this plan allows Starts at C$ 0 /month* Starts at $0 per month for 500 contacts * Email support for first 30 days EMAIL SUPPORT FOR FIRST 30 DAYS Email support for first 30 days. EMAIL SUPPORT FOR FIRST 30 DAYS Email support for first 30 days. * Pre-built Email Templates PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * A/B Testing * Basic Automated Customer Journeys * Onboarding * Predictive Segmentation * Campaign Manager Sign Up Free Sign Up Free * See Free Trial Terms 1 month free trial: *First month of subscription to Mailchimp Standard or Essentials (as applicable) (each, a “monthly plan”), starting from the date of enrollment, is free. Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your trial period prior to the expiration date. To continue using the selected monthly plan after your 1 month trial, you’ll be charged on a monthly basis at the then-current fee for the service(s) you’ve selected until you cancel or change to a free marketing plan. Sales tax may be applied where applicable. To be eligible for this offer you must be a new Mailchimp customer and sign up for the monthly plan using the “Free for 1 Month” option (or other like wording). This offer cannot be combined with any other Mailchimp offer(s). Offer available for a limited time only. You can pause your subscription or delete your Mailchimp account at any time via the Settings section in the Account & Billing area. Pausing your monthly plan or deleting your Mailchimp account will become effective immediately. You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section. Downgrading your monthly plan will become effective at the end of the monthly billing period. You will not receive a refund for previously billed charges. Terms, conditions, pricing, special features, and service and support options subject to change without notice. 1 month free trial: *First month of subscription to Mailchimp Standard or Essentials (as applicable) (each, a “monthly plan”), starting from the date of enrollment, is free. Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your trial period prior to the expiration date. To continue using the selected monthly plan after your 1 month trial, you’ll be charged on a monthly basis at the then-current fee for the service(s) you’ve selected until you cancel or change to a free marketing plan. Sales tax may be applied where applicable. To be eligible for this offer you must be a new Mailchimp customer and sign up for the monthly plan using the “Free for 1 Month” option (or other like wording). This offer cannot be combined with any other Mailchimp offer(s). Offer available for a limited time only. You can pause your subscription or delete your Mailchimp account at any time via the Settings section in the Account & Billing area. Pausing your monthly plan or deleting your Mailchimp account will become effective immediately. You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section. Downgrading your monthly plan will become effective at the end of the monthly billing period. You will not receive a refund for previously billed charges. Terms, conditions, pricing, special features, and service and support options subject to change without notice. *Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more To see the monthly email send limit included with each specific plan, click to see all plan details. If your plan's contact or email send limit is exceeded, you will be charged for overages. (except for Free plans, where sending will be paused until the next monthly plan cycle). SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details. Pricing displayed based on the following: Premium Plan includes 10,000 contacts. The monthly email send limit for Premium plans is 15 times your maximum contact count. Standard Plan includes 500 contacts.The monthly email send limit for Standard plans is 12 times your maximum contact count. Essentials Plan includes 500 contacts. The monthly email send limit for Essentials plans is 10 times your maximum contact count. Free Plan includes up to 500 contacts. Select your audience size to calculate your price. The monthly email send limit for the Free plan is 1,000 sends (daily limit of 500). NON-USD Pricing: Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD. To see the monthly email send limit included with each specific plan, click to see all plan details. If your plan's contact or email send limit is exceeded, you will be charged for overages. (except for Free plans, where sending will be paused until the next monthly plan cycle). SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details. Pricing displayed based on the following: Premium Plan includes 10,000 contacts. The monthly email send limit for Premium plans is 15 times your maximum contact count. Standard Plan includes 500 contacts.The monthly email send limit for Standard plans is 12 times your maximum contact count. Essentials Plan includes 500 contacts. The monthly email send limit for Essentials plans is 10 times your maximum contact count. Free Plan includes up to 500 contacts. Select your audience size to calculate your price. The monthly email send limit for the Free plan is 1,000 sends (daily limit of 500). NON-USD Pricing: Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD. See all plan details FAQS * WHAT IS EMAIL MARKETING SOFTWARE? Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers. * WHAT DOES AN EMAIL MARKETING PLATFORM DO? An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform. * HOW EFFECTIVE IS EMAIL MARKETING? Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business. * WHAT ARE THE FOUR TYPES OF EMAIL MARKETING CAMPAIGNS? There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include: Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on. Product update emails: These emails inform customers about new or updated products. Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news. Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback. * HOW CAN I OPTIMIZE EMAIL MARKETING CAMPAIGNS? There are a handful of best practices to follow when executing a successful email marketing strategy. Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line. Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point. Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest. Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly. Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post. Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results! * HOW CAN I START EMAIL MARKETING? Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp. Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance. MILLIONS OF USERS TRUST US WITH THEIR EMAIL MARKETING. YOU CAN TOO. Get started Disclaimers: 1. All e-comm revenue attributable to paid plan users' Mailchimp campaigns for Aug '21 - July '22 period. 2. Based on e-commerce users subscribed to a paid plan, with campaigns for connected stores that generated revenue between January and November 2022. 3. 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