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Effective URL: https://edgeacademy.thetradedesk.com/
Submission: On December 18 via api from NL — Scanned from DE
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* Learn * Login EDGE ACADEMY Log in FIND YOUR EDGE WORK TOWARDS BECOMING A PROGRAMMATIC PRO WITH OUR COMPREHENSIVE LIBRARY OF ONLINE COURSES. Get started UNLOCK KNOWLEDGE, ELEVATE YOUR SKILLS EMPOWER YOUR CAREER GROWTH WITH COURSES TAILORED FOR YOU. As digital marketing reaches a critical juncture, mastering programmatic is more important than ever. From foundational knowledge to cutting-edge insights, our platform helps marketers drive real business outcomes and gain a better understanding of digital advertising. * DEVELOP A PROGRAMMATIC FOUNDATION Navigate the complexities of the digital age with accessible lessons designed to get you up to speed. * BROADEN YOUR EXPERTISE Explore in-depth courses on essential industry topics. Dive deep into crucial industry topics to deepen your programmatic expertise. * UNDERSTAND INDUSTRY TRENDS Deepen your knowledge and earn certifications with accomplished, pioneering programmatic professors. For pros, by pros. Get started START LEARNING TODAY Whether you're a planner, buyer, trader or CMO, Edge Academy has all you need to get up to speed and stay ahead. MODERN MARKETER’S ESSENTIALS NOT SURE WHERE TO START? EXPLORE THESE KEY TOPICS EVERY SAVVY MARKETER NEEDS TO KNOW. PROGRAMMATIC 101 A beginner’s guide to programmatic advertising. → Learn More OMNICHANNEL FOUNDATIONS Understand the benefits of an omnichannel approach to advertising. → Learn More FUTURE OF THE OPEN INTERNET Learn how advertising is evolving in five key areas, like identity, the supply path and streaming TV. → Learn More RETAIL DATA FOUNDATIONS Discover the transformative potential of retail data. → Learn More TRADING ESSENTIALS: KOKAI Get up to speed on The Trade Desk’s latest platform upgrade, Kokai. → Learn More * LEARN BY ROLE Thinking about that next promotion? Our curated playlists are designed to meet you where you are - and help you level up fast. → Start learning * LEARN BY TOPIC Confused about the latest trend? Cut through the noise and stay up to date on digital advertising topics. → Start learning See all courses WE'RE HERE TO HELP YOU TRANSFORM YOUR CAREER Our goal is to create an accessible platform with perspective from industry experts. We foster a learning environment for curious minds who seek to understand the 'why' behind the 'what'. A BETTER UNDERSTANDING OF PROGRAMMATIC ADVERTISING AWAITS. ARE YOU READY? Start learning The Trade DeskOur platformResource DeskOpenPass Edge AcademyLearnCertificationsFAQs LinkedInYouTubeInstagram ©2024 The Trade Desk. All rights reserved.Website privacy policyDo not sell or share my infoServices privacy policyOpt-out WE CARE ABOUT YOUR PRIVACY We and our 148 partners store and access personal data, like browsing data or unique identifiers, on your device. Selecting Accept All enables tracking technologies to support the purposes shown under we and our partners process data to provide. Selecting Reject All or withdrawing your consent will disable them. If trackers are disabled, some content and ads you see may not be as relevant to you. You can resurface this menu to change your choices or withdraw consent at any time by clicking the Manage Preferences link on the bottom of the webpage .Your choices will have effect within our Website. For more details, refer to our Privacy Policy.Cookie Policy WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) Accept All Reject All Manage Settings ABOUT YOUR PRIVACY * YOUR PRIVACY * TARGETING COOKIES * PERFORMANCE COOKIES * STRICTLY NECESSARY COOKIES * FUNCTIONAL COOKIES * STORE AND/OR ACCESS INFORMATION ON A DEVICE 107 PARTNERS CAN USE THIS PURPOSE * PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 135 PARTNERS CAN USE THIS PURPOSE * USE PRECISE GEOLOCATION DATA 43 PARTNERS CAN USE THIS PURPOSE * ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 84 PARTNERS CAN USE THIS PURPOSE * DELIVER AND PRESENT ADVERTISING AND CONTENT 86 PARTNERS CAN USE THIS PURPOSE * MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 72 PARTNERS CAN USE THIS PURPOSE * LINK DIFFERENT DEVICES 51 PARTNERS CAN USE THIS PURPOSE * IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 83 PARTNERS CAN USE THIS PURPOSE * SAVE AND COMMUNICATE PRIVACY CHOICES 53 PARTNERS CAN USE THIS PURPOSE YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent. You may exercise your right to consent, based on a specific purpose below or at a partner level in the link under each purpose. Some vendors may process your data based on their legitimate interests, which does not require your consent. You cannot object to tracking technologies placed to ensure security, prevent fraud, fix errors, or deliver and present advertising and content, and precise geolocation data and active scanning of device characteristics for identification may be used to support this purpose. This exception does not apply to targeted advertising. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. More information List of IAB Vendors TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. Cookies Details PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Cookies Details STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Cookies Details FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. Cookies Details STORE AND/OR ACCESS INFORMATION ON A DEVICE 107 PARTNERS CAN USE THIS PURPOSE Store and/or access information on a device Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. List of IAB Vendors | View Illustrations PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 135 PARTNERS CAN USE THIS PURPOSE Personalised advertising and content, advertising and content measurement, audience research and services development * CREATE PROFILES TO PERSONALISE CONTENT 36 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 33 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. View Illustrations * MEASURE CONTENT PERFORMANCE 64 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View Illustrations * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 79 PARTNERS CAN USE THIS PURPOSE Switch Label Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). View Illustrations * USE LIMITED DATA TO SELECT CONTENT 38 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). View Illustrations * USE LIMITED DATA TO SELECT ADVERTISING 96 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). View Illustrations * CREATE PROFILES FOR PERSONALISED ADVERTISING 75 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 71 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * MEASURE ADVERTISING PERFORMANCE 123 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. View Illustrations * DEVELOP AND IMPROVE SERVICES 88 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. View Illustrations List of IAB Vendors USE PRECISE GEOLOCATION DATA 43 PARTNERS CAN USE THIS PURPOSE Use precise geolocation data With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. List of IAB Vendors ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 84 PARTNERS CAN USE THIS PURPOSE Always Active Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them. List of IAB Vendors | View Illustrations DELIVER AND PRESENT ADVERTISING AND CONTENT 86 PARTNERS CAN USE THIS PURPOSE Always Active Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device. List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 72 PARTNERS CAN USE THIS PURPOSE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 51 PARTNERS CAN USE THIS PURPOSE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 83 PARTNERS CAN USE THIS PURPOSE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors SAVE AND COMMUNICATE PRIVACY CHOICES 53 PARTNERS CAN USE THIS PURPOSE Always Active The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices. 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