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Skip to content * Pedestrian.TV * Lifehacker * Gizmodo * The Chainsaw * Vice * Openair Cinemas * Refinery29 kot-headerlogo-01 A U See Games Differently Subscribe * Entertainment * Esports * Xbox * PlayStation * Nintendo * PC * Mobilefeature * In Real Lifefeature * Retro ⛌ Search ⛌ SUBSCRIBE TO OUR NEWSLETTER! Now you can get the top stories from Kotaku delivered to your inbox. Enter your email below. By subscribing you agree to our Terms of Use and Privacy Policy. Email address(Required) competitions and deals Alert me about competitions & deals Δ Advertisement Advertisement WANT KOTAKU’S EMAIL NEWSLETTER? Email address(Required) competitions and deals Alert me about competitions & deals Δ FOLLOW US, SUBSCRIBE AND GET IN TOUCH * contact * facebook * X * instagram * youtube * twitch * feed RECENT POSTS * MAN COLLECTS 999,999 POES IN TEARS OF THE KINGDOM. WHY? BECAUSE * HOW POKÉMON GO HELPED ME KICKSTART MY 2024 FITNESS GOALS * TTRPG ICON AND GAME DESIGNER JENNELL JAQUAYS HAS PASSED AWAY AT AGE 67 * AUSSIE-MADE WORD GAME GUBBINS NOMINATED AT THE DICE AWARDS * HOW TO MAKE THE MOST OF YOUR FIRST OUTPOST IN STARFIELD Advertisement DEALS * WE FOUND AUSTRALIA’S FASTEST NBN PLANS SO YOU CAN SPEED YOUR WAY TO A VICTORY ROYALE * STAR WARS SQUADRONS IS JUST $2.50 ON STEAM RIGHT NOW * THE NINTENDO STORE HAS SOME MEGA DISCOUNTS ON SWITCH FAVOURITES * UPGRADE YOUR GAMING PC AND MORE WITH AMAZON’S BOXING DAY SALE * ALL THE BOXING DAY GAMING DEALS WE KNOW ABOUT SO FAR [UPDATED] SPONSORED ARTICLES Recommended by Skip Ads by Advertisement AARP’S HORRIBLE AI-POWERED MARIO HOLOGRAM, EXPLAINED Zack Zwiezen 16 hours ago January 11, 2024 at 8:30 am The Consumer Electronics Show (CES) is happening this week in Las Vegas and buried inside the massive convention floor—filled with new computers, a car you can drive with a PlayStation 5 controller, monitors, and other tech—is a strange, horrible, holographic Mario powered by AI and sponsored by AARP (formerly the American Association of Retired Persons). (Editor’s note: So the boomers are responsible. I don’t know how, but I knew it. –David) As spotted and recorded by Twitter (or X, I don’t care) user Greggory on January 9, a hologram booth inside an AARP area at CES 2024 contained a short, 3D CG Mario. This familiar Nintendo character can answer questions and react to attendees. However, his stilted, robotic, monotone voice and delivery are very off putting and weird. Chris Pratt, I take it all back. Your Mario rules compared to this holographic mess. At one point, Greggory claimed an AARP rep at the booth told him to ask Mario how to buy a video game. Mario then proceeded to offer the helpful advice of going to Target to buy it. On an unrelated note: This particular holographic booth seems to be co-sponsored by Target US, as the store’s logo is plastered on the machine. WHAT IS THIS THING AND HOW IS THE AARP CONNECTED TO IT? While a robotic-sounding AI-powered Mario hologram is strange enough, it’s made even weirder by its connection to AARP. Why is this organization, primarily dedicated to advocating for elderly and retired people, showing off a holo-Mario? Well, it’s part of AgeTech, a larger technology push from AARP focused on meeting the needs of “the world’s aging population.” Yes, people who are familiar with Mario are getting old, us included. AgeTech includes various start-ups, investors, creators, and businesses. One of these members appears to be Proto Hologram, a company that designs and creates large holographic-like boxes that can be placed in stores or public areas and can be used to advertise stuff using life-like people or mascots. According to a blog from the AARP about its CES 2024 booth, Proto’s 3D holograms can also “help combat loneliness and improve telehealth.” In the lead-up to CES 2024, Proto and AARP have been hyping up a big showcase event featuring comedian, actor, and voice of Gizmo in Gremlins, Howie Mandel. Screenshot: AARP / Kotaku “3D Holograms allow you to beam there, when you can’t be there,” says the AARP on its CES 2024 website. “Come see how this next-generation Spatial Computing platform is transforming communication, combating loneliness and revolutionizing telehealth for older adults.” From what I can tell, this Mario experience isn’t being advertised or promoted by AARP or Proto. But I don’t think that’s because this is being done without Nintendo’s approval. There is no way in hell these companies and groups would go rogue at CES 2024 and feature Mario at a large booth. Instead, this is likely a way to get people at CES 2024 to walk over to the AARP booth and pay attention to it. Or maybe AARP thinks your elderly grandma would get a kick out of chatting with Mario? Kotaku has contacted AARP. In a recent post from Greggory on Twitter, the user says they are going back to see Mario again and asked folks for some questions. I have one: Ask Mario to sing “Peaches,” record it, and let’s all have a good time watching this bot butcher that song. -------------------------------------------------------------------------------- The Cheapest NBN 250 Plans Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available. At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting. MORE FROM KOTAKU AUSTRALIA * Mario Maker’s New Update Hides A Horrible, Skinny Secret * Flash Game Says Nintendo’s Console Manufacturing Supports Slave Labour * A Cardboard Mario Kart Arcade Cabinet Is The Ultimate Nintendo Labo Project * Nintendo NOT Attending CES, World Back To Normal RELATED TOPICS: Nintendo target chris pratt consumer electronics show 3d imaging -------------------------------------------------------------------------------- ABOUT THE AUTHOR Zack Zwiezen Post Email SHARE THIS STORY GET OUR NEWSLETTER Subscribe -------------------------------------------------------------------------------- COMMENTS -------------------------------------------------------------------------------- LEAVE A REPLY CANCEL REPLY Your email address will not be published. Required fields are marked * Comment * Name * Email * Website Δ Advertisement You May Like Florida Will Cover Cost To Install Solar In These Zip Codes financedaily.org If you're over 40 years old, this realistic game is a must! RAID: Shadow Legends ED is Not From Low Testosterone: Meet the Real Enemy of ED alphahealthfindings.com Diablo IV Billboard Reminded People Of Lockdown, Advertising Complaint Claims The Last Of Us Show Has Found Its Abby The Scott Pilgrim Anime Backlash, Explained If you eat it Before Bed, you will Lose Fat Quickly Health Secrets This Is The Highest Rated Hearing Aid In The US hear.com This is How Chuck Norris Is Still Active in His 80's americamorningsupply.com © 2007 – 2024 Pedestrian Group * AboutKotaku and games. Games and Kotaku. They’d be one in the same in every lexicon on the planet if it were humanly possible. Whether it’s the latest info on a new game, or hot gossip on the industry’s movers, shakers and smashers, you’ll find it all here and nicely packaged at Kotaku. The Australian edition of Kotaku is focused on taking all this fantastic news and crafting it into a tasty treat for all you Aussies and Kiwis. Sure, you could mosey over to the US site, but you’d miss out on all the juicy gaming goodness that’s relevant – and important – to you. If you’d like to contact Kotaku with suggestions, comments, or product announcements, you can email us at tips@kotaku.com.au. Kotaku Australia is published by Allure Media in association with Gawker Media. Got a game you think we should be looking at? Contact editor@kotaku.com.au or send it to: Kotaku AustraliaLevel 4, 71 Macquarie StSydney NSW 2000 So, uh, what exactly is this ‘blog’ thing? We’d love to say it’s some magical technology developed in secret by Thomas Edison parallel to his work with electricity, but it wasn’t. 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