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Submitted URL: http://www.rapalavmc.com/
Effective URL: https://rapalavmc.com/
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Effective URL: https://rapalavmc.com/
Submission: On December 03 via api from US — Scanned from FI
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close * About usToggle menu * History * Brands * Sustainability * Join us * Investors * #beonerapalavmc * Contact * rapala.com * Fi * rapala.com * En * En * Fi * Contact * * About us * History * Brands * Sustainability * Stories * Strategy * Brand sustainability * Contact us * Join us * Investors * #beonerapalavmc menu * * * WE ARE ONE RAPALA VMC You probably recognize us from some of your best days on the water. That's the goal – to help anglers around the world enjoy the sport to the fullest (and catch massive fish while at it). Welcome to the strike zone. Every day on the water is a good one. We make those days even better, innovatively and sustainably. Here, you’ll find all you want to know about one of the most fish-catching companies out there. #BEONERAPALAVMC Previous FROM A PASSION TO A CAREER – ALBAN’S STORY Read more MAKING SUSTAINABLE CHOICES EASIER WITH ECOCHOICE A pioneering step for the industry, EcoChoice is Rapala VMC’s commitment to change. Found in the packaging of EcoChoice-labeled products,… Read more FROM HOME OFFICE TO BOAT OFFICE – HOW RAPALA VMC CREATED A SAFE AND INSPIRING WORKSPACE IN THE MIDDLE OF A PANDEMIC As Summer of 2021 started turning to Fall, Rapala VMC’s CEO & President Nicolas Cederström Warchalowski had an idea. And… Read more FROM AN IDEA TO A BEST-SELLER: HOW THE COUNTDOWN ELITE WAS BORN When casting a lure and retrieving it through the water, there are things we focus on – and things we… Read more RAPALA VMC AND KEEP THE ARCHIPELAGO TIDY WORKING TOGETHER TO FIGHT MARINE AND LAKE LITTERING Recreational angling is more than the thrill of the catch – it’s about exploring, respecting, and preserving the outdoors. All the… Read more RAPALA DO GOOD: RESTORATION PROJECT AT HITOLANJOKI At Rapala VMC we acknowledge that our sport depends on clean fishing waters, nature and healthy fish stocks. That is… Read more 20 YEARS OF FISHING PASSION AND SALES EXPERTISE – TONINHO’S STORY At Rapala VMC we want to offer outstanding experiences for anglers all over the world. Understanding and meeting our customers’… Read more WILLIAMSON REIMAGINED: LEADING THE WAVE IN SUSTAINABLE FISHING GEAR When Williamson renewed its brand identity, the change was not only a cosmetic one: it was also a shift towards… Read more INTERNATIONAL PERSPECTIVES – TUOMAS’ STORY Rapala VMC is a truly global company with employees in 40 countries. Many people who have been with us for… Read more BUILDING A COLLABORATIVE AND SUSTAINABLE FUTURE FOR FISHING – DAVE’S STORY Get an insider’s view on the world of fishing with David Neill, the Executive VP of Product Development & Innovation… Read more THE ART AND SCIENCE OF LURE COLOR DESIGN – ESA’S STORY In the world of fishing, the right lure can make all the difference. But have you ever wondered how the… Read more TURNING EXPERIENCE INTO INNOVATION – FRED’S FISHING STORY Discover the secrets behind successful fishing product development. Join us for an interview with Fred Goh, Director of Product Development… Read more KEEPING OUR WATERS CLEAN WITH THE CATCH & RECYCLE CAMPAIGN Together with Keep the Archipelago Tidy Association, Rapala VMC launched a campaign to inspire anglers to roll up their sleeves… Read more IN FOR THE LONG RUN – PÄIVI’S STORY Rapala VMC is home to close to 2000 passionate professionals. Some of them have just hopped on board, while some… Read more CREATING SUFIX’S RECYCLINE MONOFILAMENT – THE WORLD’S FIRST 100 % RECYCLED FISHING LINE 100 % recycled. 100 % recyclable. The first of its kind. Recycline Monofilament by Sufix is made from what others… Read more HAND-TUNED AND TANK-TESTED – LYDIYA’S STORY Ever since Lauri Rapala carved his first version of the Original Floater out of cork, impeccable swimming action has been… Read more TRANSFORMING THE INDUSTRY – ONE PACKAGE AT A TIME When you’re into angling, you have to think of the environment – after all, the whole sport is based on… Read more THE ART OF THE DAY-TO-DAY – ANNE’S STORY The story of Rapala lures originates from Vääksy, Finland, where Lauri Rapala carved his first lure from cork. Later on,… Read more FROM A PASSION TO A CAREER – ALBAN’S STORY Read more MAKING SUSTAINABLE CHOICES EASIER WITH ECOCHOICE A pioneering step for the industry, EcoChoice is Rapala VMC’s commitment to change. Found in the packaging of EcoChoice-labeled products,… Read more FROM HOME OFFICE TO BOAT OFFICE – HOW RAPALA VMC CREATED A SAFE AND INSPIRING WORKSPACE IN THE MIDDLE OF A PANDEMIC As Summer of 2021 started turning to Fall, Rapala VMC’s CEO & President Nicolas Cederström Warchalowski had an idea. And… Read more FROM AN IDEA TO A BEST-SELLER: HOW THE COUNTDOWN ELITE WAS BORN When casting a lure and retrieving it through the water, there are things we focus on – and things we… Read more RAPALA VMC AND KEEP THE ARCHIPELAGO TIDY WORKING TOGETHER TO FIGHT MARINE AND LAKE LITTERING Recreational angling is more than the thrill of the catch – it’s about exploring, respecting, and preserving the outdoors. All the… Read more RAPALA DO GOOD: RESTORATION PROJECT AT HITOLANJOKI At Rapala VMC we acknowledge that our sport depends on clean fishing waters, nature and healthy fish stocks. That is… Read more 20 YEARS OF FISHING PASSION AND SALES EXPERTISE – TONINHO’S STORY At Rapala VMC we want to offer outstanding experiences for anglers all over the world. Understanding and meeting our customers’… Read more WILLIAMSON REIMAGINED: LEADING THE WAVE IN SUSTAINABLE FISHING GEAR When Williamson renewed its brand identity, the change was not only a cosmetic one: it was also a shift towards… Read more INTERNATIONAL PERSPECTIVES – TUOMAS’ STORY Rapala VMC is a truly global company with employees in 40 countries. Many people who have been with us for… Read more BUILDING A COLLABORATIVE AND SUSTAINABLE FUTURE FOR FISHING – DAVE’S STORY Get an insider’s view on the world of fishing with David Neill, the Executive VP of Product Development & Innovation… Read more THE ART AND SCIENCE OF LURE COLOR DESIGN – ESA’S STORY In the world of fishing, the right lure can make all the difference. But have you ever wondered how the… Read more TURNING EXPERIENCE INTO INNOVATION – FRED’S FISHING STORY Discover the secrets behind successful fishing product development. Join us for an interview with Fred Goh, Director of Product Development… Read more KEEPING OUR WATERS CLEAN WITH THE CATCH & RECYCLE CAMPAIGN Together with Keep the Archipelago Tidy Association, Rapala VMC launched a campaign to inspire anglers to roll up their sleeves… Read more IN FOR THE LONG RUN – PÄIVI’S STORY Rapala VMC is home to close to 2000 passionate professionals. Some of them have just hopped on board, while some… Read more CREATING SUFIX’S RECYCLINE MONOFILAMENT – THE WORLD’S FIRST 100 % RECYCLED FISHING LINE 100 % recycled. 100 % recyclable. The first of its kind. Recycline Monofilament by Sufix is made from what others… Read more HAND-TUNED AND TANK-TESTED – LYDIYA’S STORY Ever since Lauri Rapala carved his first version of the Original Floater out of cork, impeccable swimming action has been… Read more TRANSFORMING THE INDUSTRY – ONE PACKAGE AT A TIME When you’re into angling, you have to think of the environment – after all, the whole sport is based on… Read more THE ART OF THE DAY-TO-DAY – ANNE’S STORY The story of Rapala lures originates from Vääksy, Finland, where Lauri Rapala carved his first lure from cork. Later on,… Read more FROM A PASSION TO A CAREER – ALBAN’S STORY Read more MAKING SUSTAINABLE CHOICES EASIER WITH ECOCHOICE A pioneering step for the industry, EcoChoice is Rapala VMC’s commitment to change. Found in the packaging of EcoChoice-labeled products,… Read more FROM HOME OFFICE TO BOAT OFFICE – HOW RAPALA VMC CREATED A SAFE AND INSPIRING WORKSPACE IN THE MIDDLE OF A PANDEMIC As Summer of 2021 started turning to Fall, Rapala VMC’s CEO & President Nicolas Cederström Warchalowski had an idea. And… Read more FROM AN IDEA TO A BEST-SELLER: HOW THE COUNTDOWN ELITE WAS BORN When casting a lure and retrieving it through the water, there are things we focus on – and things we… Read more Next Read all ECOCHOICE MAKE A SPLASH, NOT A (CARBON) FOOTPRINT Read more ABOUT US WE ARE ONE RAPALA VMC Read More JOIN US JOIN OUR FISHING CLUB Read more CAN’T GO FISHING WITH A BAD CREW. WITH OUR BRANDS, YOU’RE IN GOOD COMPANY. Read more Read more Read more Read more Read more Read more Explore all our brands ANGLING IS NOT JUST ABOUT THE THRILL OF THE CATCH. IT’S ALSO ABOUT EXPLORING, RESPECTING, AND PRESERVING NATURE. More about Sustainability ALL FISHING BUDDIES WELCOMED. An ambitious and passionate professional with a thing for the outdoors – does that sound like you? Good, we can’t wait to meet you! Join us OUR BRANDS ON SOCIAL MEDIA COMPANY * About us * History * Brands * Sustainability * Join us * #beonerapalavmc INVESTORS * Rapala VMC as an investment * Analysts * Releases * Share information * Reports and presentations * IR Calendar * Corporate Governance * Investor contacts SHOP AND CONNECT Get in touch Shop Rapala and our other brands: rapala.com Follow Rapala: -------------------------------------------------------------------------------- © Rapala VMC Corporation | Privacy Notice Legal Notice Cookie preferences We use cookies on our website to improve and optimize your user experience. By clicking "Accept", you agree to the use of all cookies on our website. Selecting “Reject” allows the site to use necessary cookies only, which will prevent certain site functionalities from being performed. To disable some cookies, visit the cookie settings. 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