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 * Terms
 * Privacy Center
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    * Privacy Center
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    * California Privacy Rights
    * Dashboard & Controls
    * Relevant Advertising

 * Intellectual Property
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    * Counterfeit Goods
    * Counter Notice Process
    * Repeat Infringer Policy
    * Trademarks

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 * Closed Captioning
 * Community Guidelines (New)

 * Terms
 * Privacy Center
    * Topics
    * Products
    * Third Parties
    * California Privacy Rights
    * Dashboard & Controls
    * Relevant Advertising

 * Intellectual Property
    * Counterfeit Goods
    * Counter Notice Process
    * Repeat Infringer Policy
    * Trademarks

 * Permissions
 * Closed Captioning
 * Community Guidelines (New)


WELCOME TO THE YAHOO PRIVACY POLICY

Last updated: September 2021

 1.  About Yahoo
     
     1. Yahoo, previously known as Verizon Media, is a technology and media
        company that provides a range of services. We serve our consumers,
        partners, advertisers and talent through our portfolio of digital
        platforms, products and services offered under our AOL, Yahoo and other
        brands.
     
     2. We provide control tools to help you manage your experience with us. If
        you have an existing Yahoo or AOL account, you will need to agree to
        this Privacy Policy. If you have not yet agreed to this Privacy Policy,
        the legacy Yahoo Privacy Policy or legacy Oath Privacy Policy (for AOL)
        still apply to your account. For Yahoo products or services that are
        accessed without signing in to an account, this Privacy Policy applies
        to those products and services as of May 25, 2018. If you are creating a
        new account, the terms below apply starting today.
     
     3. Except as set out elsewhere in this Privacy Policy, when we refer to
        ‘Yahoo’, it means Yahoo Inc., the US-established company that supplies
        the Services to you (and acts as data controller of the personal data
        Yahoo collects when you use those Services).
 2.  Our Privacy Pledge
     
     1. Our commitment is to put users first. We strive to be transparent about
        how we collect and use your information, to keep your information secure
        and to provide you meaningful choices.
     
     2. This Privacy Policy is meant to help you understand what information
        Yahoo, its affiliates and its house of global brands (“Yahoo,” “us,”
        “our” or “we”) collect, why we collect it and what we do with it. This
        policy applies to Yahoo brands, websites, apps, advertising services,
        products, services or technologies (we’ll collectively refer to these as
        “Services”). Additional privacy practices for certain Services can be
        found in Details for Specific Products and Services.
 3.  Your Controls
     
     1. We believe you should have tools to control your information. You can
        find controls to manage or review your account information, marketing
        preferences, location data, and search history at Privacy Controls. Some
        of our Services provide additional controls and privacy practices. (See,
        Details for Specific Products and Services)
 4.  Information Collection and Use - General
     
     1. Certain categories of information collected by Yahoo are necessary to
        use our Services, such as the information you must provide when
        registering for some Services. We may collect and combine information
        when you interact with Yahoo Services information outlined below:
     
     2. Information You Provide to Us. We may collect the information that you
        provide to us, such as:
        
        1. When you create an account with a Yahoo Service or brand. (Please
           note, when you use our Services, we may recognize you or your devices
           even if you are not signed in to our Services.) Yahoo may use device
           IDs, cookies, and other signals, including information obtained from
           third parties, to associate accounts and/or devices with you.
        
        2. When you use our Services to communicate with others or post, upload
           or store content (such as comments, photos, voice inputs, videos,
           emails, messaging services and attachments).
        
        3. Yahoo analyzes and stores all communications content, including email
           content from incoming and outgoing mail. This allows us to deliver,
           personalize and develop relevant features, content, advertising and
           Services.
        
        4. When you otherwise use our Services, such as title queries, watch
           history, page views, search queries, view the content we make
           available or install any Yahoo software such as plugins.
        
        5. When you sign up for paid Services, use Services that require your
           financial information or complete transactions with us or our
           business partners, we may collect your payment and billing
           information.
     
     3. Device Information. We collect information from your devices (computers,
        mobile phones, tablets, etc.), including information about how you
        interact with our Services and those of our third-party partners and
        information that allows us to recognize and associate your activity
        across devices and Services. This information includes device specific
        identifiers and information such as IP address, cookie information,
        mobile device and advertising identifiers, browser version, operating
        system type and version, mobile network information, device settings,
        and software data. We may recognize your devices to provide you with
        personalized experiences and advertising across the devices you use. 
     
     4. Location Information. We collect location information from a variety of
        sources. You can learn more about and manage your location permissions
        on our Locations page and by visiting the location settings tool on your
        devices.
     
     5. Information from Cookies and Other Technologies.
        
        1. We collect information when you access content, advertising, sites,
           interactive widgets, applications, and other products (both on and
           off of our Services) where Yahoo data collection technologies (such
           as web beacons, development tools, cookies and other technologies,
           etc.) are present. These data collection technologies allow us to
           understand your activity on and off our Services and to collect and
           store information when you interact with Services we offer to
           partners.
        
        2. This information also includes the kind of content or ads served,
           viewed or clicked on; the frequency and duration of your activities;
           the sites or apps you used before accessing our Services and where
           you went next; whether you engaged with specific content or ads; and
           whether you went on to visit an advertiser's website, downloaded an
           advertiser’s app, purchased a product or service advertised, or took
           other actions. 
     
     6. Information from Others. We collect information about you when we
        receive it from other users, third-parties, and affiliates, such as: 
        
        1. When you connect your account to third-party services or sign in
           using a third-party partner (like Facebook or Twitter).
        
        2. From publicly-available sources.
        
        3. From advertisers about your experiences or interactions with their
           offerings.
        
        4. When we obtain information from third-parties or other companies,
           such as those that use our Services. This may include your activity
           on other sites and apps as well as information those third-parties
           provide to you or us. 
 5.  How We Use This Information
     
     1. We are able to deliver, personalize, and improve our Services by
        combining and using the information we have about you (including
        information we receive on and off our Services) to understand how you
        use and interact with our Services and the people or things you’re
        connected to and interested in. We also may use the information we have
        about you for the following purposes: 
        
        1.  Provide, maintain, improve, and develop relevant features, content,
            and Services.
        
        2.  Analyze your content and other information (including emails,
            instant messages, posts photos, attachments, and other
            communications). You can review and control certain types of
            information tied to your Yahoo account by using Privacy Controls. 
        
        3.  Fulfill your requests and when authorized by you. 
        
        4.  Help advertisers and publishers connect to offer relevant
            advertising in their apps and websites.
        
        5.  Match and serve targeted advertising (across devices and both on and
            off of our Services) and provide targeted advertising based on your
            device activity, inferred interests and location information.
        
        6.  Contact you with information about your account or with marketing
            messages, which you can also control. 
        
        7.  Associate your activity across our Services and your different
            devices as well as associate any accounts you may use across
            Yahoo Services together. We may associate activity and accounts
            under a single user ID. 
        
        8.  Carry out or support promotions.
        
        9.  Conduct research and support innovation. 
        
        10. Create analytics and reports for external parties, including
            partners, publishers, advertisers, apps, third-parties and the
            public regarding the use of and trends within our Services and ads,
            including showing trends to partners regarding general preferences,
            the effectiveness of ads and information on user experiences. These
            analytics and reports may include aggregate or pseudonymized
            information.
        
        11. Provide location-based Services, advertising, search results, and
            other content consistent with your location settings.
        
        12. Combine information we have about you with information we obtain
            from business partners or other companies, such as your activities
            on other sites and apps.
        
        13. Detect and defend against fraudulent, abusive, or unlawful activity.
     
     2. We provide you with controls to manage your experience with us. For
        example, you can review or edit your account information, manage your
        marketing preferences, or opt out of targeted ads. If you opt out, you
        will continue to see ads, but they may not be as relevant or useful to
        you. 
     
     3. If you are located in the European Union or European Economic Area or in
        the UK (EU/EEA/UK), please see Section 10 “Our Legal Bases for
        Processing Information” for more information that applies to your use of
        our Services.
 6.  How We Share This Information
     
     1. Yahoo shares information within its affiliated brands and companies. We
        also share information we have about you for the purposes described in
        this Privacy Policy, including to provide Services that you have
        requested (including when you connect with third-party apps and
        widgets). We do not sell, license or share information that individually
        identifies our customers with companies, organizations or individuals
        outside of Yahoo unless one of the following circumstances applies:
        
        1. With Your Consent. We will share information with companies,
           organizations or individuals outside of Yahoo when we have your
           consent. 
        
        2. Within Yahoo. Information may also be shared within Yahoo, including
           with other Yahoo Services and affiliates. Yahoo affiliates may use
           the information in a manner consistent with their privacy policies.
        
        3. With Partners. We may share your information with nonaffiliated
           companies who are:
           
           * Trusted Partners. We provide user information to trusted partners
             who work on behalf of or with Yahoo based on our directions and in
             compliance with appropriate confidentiality measures. Learn more. 
           
           * Advertising, Analytics and Business Partners (Limited to
             Non-Personally Identifiable Information). We may share aggregated
             or pseudonymous information (including demographic information)
             with partners, such as publishers, advertisers, measurement
             analytics, apps, or other companies. For example, we may tell an
             advertiser how its ads performed or report how many people
             installed an app after seeing a promotion. We do not share
             personally identifiable information (like phone number or email
             address) with these partners, such as publishers, advertisers, ad
             agencies, or analytics partners.
           
           * When you use third-party apps, websites or other products
             integrated with our Services, they may collect information about
             your activities subject to their own terms and privacy policies. 
           
           * We allow other companies that show advertisements on our webpages
             or apps to collect information from your browsers or devices. Other
             companies' use of cookies and other data collection technologies
             are subject to their own privacy policies, not this one. Like many
             companies, we may allow cookie matching with select partners. But,
             these parties are not authorized to access Yahoo cookies.
        
        4. For Legal and Other Purposes. We may access, preserve and disclose
           information to investigate, prevent, or take action in connection
           with: (i) legal process and legal requests; (ii) enforcement of the
           Terms; (iii) claims that any content violates the rights of
           third-parties; (iv) requests for customer service; (v) technical
           issues; (vi) protecting the rights, property or personal safety of
           Yahoo, its users or the public; (vii) establishing or exercising our
           legal rights or defending against legal claims; or (viii) as
           otherwise required by law.
           
           * This may include responding to lawful governmental requests. Learn
             more about how we evaluate and respond to these requests. 
        
        5. New Ownership. If the ownership or control of all or part of Yahoo or
           a specific Services changes as a result of a merger, acquisition or
           sale of assets, we may transfer your information to the new owner. 
 7.  Details for Specific Products and Services
     
     1. Additional privacy practices for certain Yahoo Services are included
        here.
 8.  Information Security and Data Retention
     
     1. Yahoo has technical, administrative and physical safeguards in place to
        help protect against unauthorized access, use or disclosure of customer
        information we collect or store. 
     
     2. Yahoo will retain your personal information for as long as necessary to
        provide the applicable Yahoo Services to you. In some cases, Yahoo has
        certain business or legal requirements that result in an obligation to
        retain your personal information for an extended period of time. These
        obligations may include financial record keeping, ensuring continuity of
        our products or services, security, fraud, and abuse prevention, or
        compliance with our legal obligations. In some limited cases, we may
        keep data for longer than needed for the purposes set out in the Yahoo
        Privacy Dashboard, such as: (i) replicating or backing up certain data
        to “offline” storage for disaster recovery purposes; (ii) truncating,
        redacting or summarizing raw data, log files and database records into
        statistical aggregate data or probabilistic data structures to
        understand long term trends; (iii) maintaining de-identified data for
        varying periods for research, reporting and product testing or
        development (in these cases, unique identifiers and linkages to existing
        data about you are broken or removed so that this data is no longer
        associated with you, your browser, or device); or (iv) keeping and using
        certain data to comply with our legal obligations, resolve disputes or
        enforce our agreements (for example, we might keep data associated with
        an account subject to litigation or a request from law enforcement). For
        specific information about your personal information or how your
        personal information is processed by a particular Yahoo product or
        service you may interact with, please log into the Yahoo Privacy
        Dashboard.
 9.  Protecting Children’s Privacy
     
     1. Our Services are for a general audience. We do not knowingly collect,
        use, or share information that could reasonably be used to identify
        children under age 13 without prior parental consent or consistent with
        applicable law. With parental permission, a child under age 13 might
        have a Yahoo Family Account. Visit Children's Privacy & Family Accounts
        to learn more about children’s privacy at Yahoo.

 10. Our Legal Bases for Processing Information. We mainly rely on three
     separate bases to lawfully process your information. First, we need to
     process your information in certain ways to provide our services to you, in
     accordance with our Terms of Service. This processing is necessary to
     perform the contract between you and us. Second, where you have given us
     consent to use your information in certain ways, we will rely on your
     consent. Third, in certain cases, we may process your information where
     necessary for the purposes of our legitimate interests or the legitimate
     interests of third parties, where those legitimate interests are not
     overridden by your rights or interests. Occasionally, Yahoo may rely on
     other legal bases to process your information, such as to protect a user’s
     vital interests (such as where there is a risk of imminent harm) or to
     comply with a legal obligation. Please see our Legal bases page for more
     information.

 11. Data Processing and Transfers
     
     1. When you use or interact with any of our Services, you consent to the
        data processing, sharing, transferring and uses of your information as
        outlined in this Privacy Policy. Regardless of the country where you
        reside, you authorize us to transfer, process, store and use your
        information in countries other than your own in accordance with this
        Privacy Policy and to provide you with Services. Some of these countries
        may not have the same data protection safeguards as the country where
        you reside. 
     
     2. Yahoo processes information related to individuals in the EU/EEA/UK and
        transfers that information from the EU/EEA/UK through various compliance
        mechanisms, including data processing agreements based on the European
        Commission’sA Standard Contractual Clauses. By using our Services, you
        consent to us transferring information about you to these countries. For
        more information, please visit our Data Transfer page.
     
     3. The United States and other non-EU/EEA/UK countries have different laws
        on data protection and rules in relation to government access to
        information. If you are based in the EU/EEA/UK, when your data is moved
        from your home country to a third country outside the EU/EEA/UK, some of
        these countries may not have the same data protection safeguards as your
        home country.
 12. Other Important Information
     
     1. This Privacy Policy Applies Only to Yahoo. This Privacy Policy does not
        apply to the practices of companies that Yahoo does not own or control,
        or to people that Yahoo does not employ or manage. In addition, some
        affiliated products may have different privacy policies and practices
        that are not subject to this Privacy Policy. 
 13. Changes
     
     1. We may update this Privacy Policy from time to time, so you should check
        it periodically. If we make changes that are material we will provide
        you with appropriate notice before such changes take effect.
 14. Questions & Suggestions
     
     1. If you have questions, suggestions, or wish to make a complaint, please
        complete a feedback form or you can contact us at:
        
        Yahoo
        Customer Care - Privacy Policy Issues
        701 First Avenue
        Sunnyvale, CA 94089
     
     2. If you wish to contact our Data Protection Officer, you can do so by
        post to: Attn: Data Protection Officer, Yahoo EMEA, 5-7 Point Square,
        North Wall Quay, Dublin 1, Ireland.
     
     3. Our Article 27 Representative can be contacted by email at
        YahooGDPRrepresentative@mhc.ie, or by post at:
        
        MHC GDPR Representative
        Mason Hayes and Curran Professional Services Limited
        South Bank House
        Barrow Street
        Dublin 4
        Ireland

 15. Recent Versions
     
     1. May 2018 - update to privacy notice;
     
     2. October 2019 - Oath to Verizon Media name change;
     
     3. October 2020 - updates to data transfers and legal bases; and
     
     4. September 2021 - updates to reflect name change; additional information
        added regarding data retention.

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