underscore.vc
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Submitted URL: http://startupsecrets.com/
Effective URL: https://underscore.vc/resources/
Submission: On November 02 via api from US — Scanned from DE
Effective URL: https://underscore.vc/resources/
Submission: On November 02 via api from US — Scanned from DE
Form analysis
5 forms found in the DOMPOST /resources/
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_1" id="gform_1" action="/resources/" data-formid="1" novalidate="">
<div class="gform-body gform_body">
<ul id="gform_fields_1" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_1_1" class="gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_1_1"><label
class="gfield_label gform-field-label screen-reader-text gfield_label_before_complex"><span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row" id="input_1_1">
<span id="input_1_1_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
<input type="text" name="input_1.3" id="input_1_1_3" value="" tabindex="11" aria-required="true" placeholder="First Name">
<label for="input_1_1_3" class="gform-field-label gform-field-label--type-sub ">First</label>
</span>
</div>
</li>
<li id="field_1_2" class="gfield gfield--type-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_1_2"><label
class="gfield_label gform-field-label screen-reader-text" for="input_1_2">Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_2" id="input_1_2" type="email" value="" class="medium" tabindex="15" placeholder="Email" aria-required="true" aria-invalid="false">
</div>
</li>
<li id="field_1_3" class="gfield gfield--type-captcha gfield--width-full nurecaptcha field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_1_3"><label
class="gfield_label gform-field-label" for="input_1_3">CAPTCHA</label>
<div id="input_1_3" class="ginput_container ginput_recaptcha gform-initialized" data-sitekey="6LcbEbgpAAAAACyAmKq9eYJw8x27SR8LgImu-gxw" data-theme="light" data-tabindex="16" data-badge="">
<div style="width: 304px; height: 78px;">
<div><iframe title="reCAPTCHA" width="304" height="78" role="presentation" name="a-gj2rlydnsxm8" frameborder="0" scrolling="no"
sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
src="https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LcbEbgpAAAAACyAmKq9eYJw8x27SR8LgImu-gxw&co=aHR0cHM6Ly91bmRlcnNjb3JlLnZjOjQ0Mw..&hl=en&v=-ZG7BC9TxCVEbzIO2m429usb&theme=light&size=normal&cb=e3apuiizpf5r"
tabindex="16"></iframe></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
</div>
</div>
</li>
<li id="field_1_4" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible" data-js-reload="field_1_4"><label
class="gfield_label gform-field-label" for="input_1_4">Name</label>
<div class="ginput_container"><input name="input_4" id="input_1_4" type="text" value="" autocomplete="new-password"></div>
<div class="gfield_description" id="gfield_description_1_4">This field is for validation purposes and should be left unchanged.</div>
</li>
</ul>
</div>
<div class="gform_footer top_label"> <button class="btn btn-orange" id="gform_submit_button_1">Submit</button> <input type="hidden" name="gform_ajax" value="form_id=1&title=&description=&tabindex=10&theme=legacy">
<input type="hidden" class="gform_hidden" name="is_submit_1" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="1">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_1" value="WyJbXSIsIjlhNmJjOGJiMWQ0ODFjYTQ1Y2NlMTgwZGJmNDMyODIzIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_1" id="gform_target_page_number_1" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_1" id="gform_source_page_number_1" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>
GET https://underscore.vc/
<form action="https://underscore.vc/" method="get" class="search-box">
<input type="search" name="s" value="" class="search-input" id="search" placeholder="Search Here">
<input type="submit" class="search-submit" value="">
</form>
GET https://underscore.vc/
<form action="https://underscore.vc/" class="search-form" method="get">
<input type="search" name="s" value="" class="search-input txt-rotate" id="main_search" default="Search for..." placeholder="Search for...h">
<input type="submit" class="search-submit" value="">
</form>
POST /resources/
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_2" id="gform_2" action="/resources/" data-formid="2" novalidate="">
<div class="gform-body gform_body">
<div id="gform_fields_2" class="gform_fields top_label form_sublabel_below description_below">
<fieldset id="field_2_1"
class="gfield gfield--type-name gfield--input-type-name gfield--width-third gf_full_width gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label gfield_visibility_visible"
data-js-reload="field_2_1">
<legend class="gfield_label gform-field-label gfield_label_before_complex">Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></legend>
<div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row" id="input_2_1">
<span id="input_2_1_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
<input type="text" name="input_1.3" id="input_2_1_3" value="" tabindex="21" aria-required="true" placeholder="First Name">
<label for="input_2_1_3" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">First</label>
</span>
</div>
</fieldset>
<div id="field_2_2" class="gfield gfield--type-email gfield--input-type-email gfield--width-third gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
data-js-reload="field_2_2"><label class="gfield_label gform-field-label screen-reader-text" for="input_2_2">Email Address<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_2" id="input_2_2" type="email" value="" class="large" tabindex="25" placeholder="Email Address" aria-required="true" aria-invalid="false">
</div>
</div>
<div id="field_2_3" class="gfield gfield--type-captcha gfield--input-type-captcha gfield--width-third field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_2_3"><label
class="gfield_label gform-field-label" for="input_2_3">CAPTCHA</label>
<div id="input_2_3" class="ginput_container ginput_recaptcha gform-initialized" data-sitekey="6LcbEbgpAAAAACyAmKq9eYJw8x27SR8LgImu-gxw" data-theme="light" data-tabindex="26" data-badge="">
<div style="width: 304px; height: 78px;">
<div><iframe title="reCAPTCHA" width="304" height="78" role="presentation" name="a-9374c4ta5gjc" frameborder="0" scrolling="no"
sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
src="https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LcbEbgpAAAAACyAmKq9eYJw8x27SR8LgImu-gxw&co=aHR0cHM6Ly91bmRlcnNjb3JlLnZjOjQ0Mw..&hl=en&v=-ZG7BC9TxCVEbzIO2m429usb&theme=light&size=normal&cb=nqsnir2l1zpj"
tabindex="26"></iframe></div><textarea id="g-recaptcha-response-1" name="g-recaptcha-response" class="g-recaptcha-response"
style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
</div><iframe style="display: none;"></iframe>
</div>
</div>
</div>
</div>
<div class="gform_footer top_label"> <button class="btn btn-orange" id="gform_submit_button_2">Subscribe</button> <input type="hidden" name="gform_ajax" value="form_id=2&title=&description=&tabindex=20&theme=orbital">
<input type="hidden" class="gform_hidden" name="is_submit_2" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="2">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_2" value="WyJbXSIsIjlhNmJjOGJiMWQ0ODFjYTQ1Y2NlMTgwZGJmNDMyODIzIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_2" id="gform_target_page_number_2" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_2" id="gform_source_page_number_2" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>
POST /resources/
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_2" id="gform_2" action="/resources/" data-formid="2" novalidate="">
<div class="gform-body gform_body">
<div id="gform_fields_2" class="gform_fields top_label form_sublabel_below description_below">
<fieldset id="field_2_1"
class="gfield gfield--type-name gfield--input-type-name gfield--width-third gf_full_width gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label gfield_visibility_visible"
data-js-reload="field_2_1">
<legend class="gfield_label gform-field-label gfield_label_before_complex">Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></legend>
<div class="ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row" id="input_2_1">
<span id="input_2_1_3_container" class="name_first gform-grid-col gform-grid-col--size-auto">
<input type="text" name="input_1.3" id="input_2_1_3" value="" tabindex="11" aria-required="true" placeholder="First Name">
<label for="input_2_1_3" class="gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text">First</label>
</span>
</div>
</fieldset>
<div id="field_2_2" class="gfield gfield--type-email gfield--input-type-email gfield--width-third gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
data-js-reload="field_2_2"><label class="gfield_label gform-field-label screen-reader-text" for="input_2_2">Email Address<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_2" id="input_2_2" type="email" value="" class="large" tabindex="15" placeholder="Email Address" aria-required="true" aria-invalid="false">
</div>
</div>
<div id="field_2_3" class="gfield gfield--type-captcha gfield--input-type-captcha gfield--width-third field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_2_3"><label
class="gfield_label gform-field-label" for="input_2_3">CAPTCHA</label>
<div id="input_2_3" class="ginput_container ginput_recaptcha" data-sitekey="6LcbEbgpAAAAACyAmKq9eYJw8x27SR8LgImu-gxw" data-theme="light" data-tabindex="16" data-badge=""></div>
</div>
</div>
</div>
<div class="gform_footer top_label"> <button class="btn btn-orange" id="gform_submit_button_2">Subscribe</button> <input type="hidden" name="gform_ajax" value="form_id=2&title=&description=&tabindex=10&theme=orbital">
<input type="hidden" class="gform_hidden" name="is_submit_2" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="2">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_2" value="WyJbXSIsIjlhNmJjOGJiMWQ0ODFjYTQ1Y2NlMTgwZGJmNDMyODIzIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_2" id="gform_target_page_number_2" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_2" id="gform_source_page_number_2" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>
Text Content
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Reject All Save My Preferences Accept All * Team * Portfolio * Resources * Core Community * FAQs * Open Roles * 45 School Street, 2nd Floor (Boston’s Old City Hall) Boston, MA 02108 * (617) 303-0064 * hello@underscore.vc * * Join Newsletter * * First * Email* * CAPTCHA * Name This field is for validation purposes and should be left unchanged. Submit * * Introducing The Next Generation of Underscore VC! Proven frameworks and honest case studies from experienced entrepreneurs, helping early-stage tech founders go from idea to IPO. UNDERSCORE RESOURCES Jam-packed with actionable advice. * Fundraising * Hiring * Go to Market * Culture * 31 mins HOW TO ANNOUNCE YOUR STARTUP’S SEED ROUND 5 Contributors ARTICLE CONTRIBUTORS DEVIN NASH Vice President, Brand & Experience KATHERYN THAYER Director of Brand & Marketing, Primary Ventures KERRY BENNETT Marketing Partner, Upfront Ventures JENNA BIRCH VP of Narrative & Communications, NFX LINDSAY MCCALLUM RÉMY Director of Marketing & Communications at Headline * 5 Min Read HOW TO SMARTLY LEVERAGE YOUR NETWORK TO GET WARM INVESTOR INTROS 5 Contributors ARTICLE CONTRIBUTORS BRIAN DEVANEY Partner CLAIRE CROWTHER Chief of Staff KEITH CORSO Founder & CEO, BusRight UNDERSCORE VC SOOAH CHO Former Underscore Principal * 5 Min Read A TEMPLATE TO WRITE OUT YOUR SEED PITCH NARRATIVE 2 Contributors ARTICLE CONTRIBUTORS UNDERSCORE VC SOOAH CHO Former Underscore Principal * 7 Min Read SEED MILESTONES: HOW MUCH TRACTION DO YOU NEED TO RAISE SEED FUNDING? 3 Contributors ARTICLE CONTRIBUTORS BRIAN DEVANEY Partner UNDERSCORE VC SOOAH CHO Former Underscore Principal * 9 Min Read HOW TO HIRE A+ TALENT FOR YOUR STARTUP UNDERSCORE VC * 13 Min Read HOW TO HIRE YOUR FIRST SALESPERSON 3 Contributors ARTICLE CONTRIBUTORS UNDERSCORE VC CHANNING FERRER Chief Sales Officer, Semrush MICHELLE PIETSCH Founding Partner, Minot Light Consulting * 6 Min Read HOW TO HIRE YOUR FIRST MARKETING LEAD 2 Contributors ARTICLE CONTRIBUTORS UNDERSCORE VC MIKE VOLPE Startup Executive, Former HubSpot CMO & Underscore Core Partner * 6 Min Read HOW TO HIRE AND RETAIN THE RIGHT STARTUP TALENT 3 Contributors ARTICLE CONTRIBUTORS KATHY BRESLIN VP of People, Trux GABRIELA SERRET-CAMPOS VP of People Ops, Chronosphere UNDERSCORE VC * 13 Min Read ELASTIC PATH’S PRACTICAL GUIDE TO IMPLEMENTING PRODUCT-LED GROWTH BRYAN HOUSE Chief Experience Officer, Elastic PathChief Experience Officer * 5 Min Read HOW TO BUILD A COMPELLING VALUE PROPOSITION (4 SIMPLE STEPS) UNDERSCORE VC * 13 Min Read HOW TO HIRE YOUR FIRST SALESPERSON 3 Contributors ARTICLE CONTRIBUTORS UNDERSCORE VC CHANNING FERRER Chief Sales Officer, Semrush MICHELLE PIETSCH Founding Partner, Minot Light Consulting * 5 Min Read SEED-STAGE REPEATABILITY: SIMPLIFY GTM BY FOCUSING ON WHO AND WHAT WORK ROB SNYDER Founder and CEO, ReframeCo-Founder * 6 Min Read HOW TO HIRE AND RETAIN THE RIGHT STARTUP TALENT 3 Contributors ARTICLE CONTRIBUTORS KATHY BRESLIN VP of People, Trux GABRIELA SERRET-CAMPOS VP of People Ops, Chronosphere UNDERSCORE VC * 5 min read DON’T HIRE FOR CULTURE FIT (DO THIS INSTEAD) LILY LYMAN Partner * 8 Min Read CULTURE AS A PRODUCT: HOW HUBSPOT BUILT ITS FAMED STARTUP CULTURE 3 Contributors ARTICLE CONTRIBUTORS LILY LYMAN Partner DHARMESH SHAH Co-Founder and CTO, HubSpot UNDERSCORE VC * 8 min read THERE ARE NO SHORTCUTS: 5 HARD-WON LESSONS FROM ZENEFITS CEO JAY FULCHER 2 Contributors ARTICLE CONTRIBUTORS JAY FULCHER CEO, Zenefits UNDERSCORE VC Load More Articles STARTUP SECRETS NEWSLETTER Never miss a thing from Startup Secrets "*" indicates required fields Name* First Email Address* CAPTCHA Subscribe FEATURED * 13 Min Read ELASTIC PATH’S PRACTICAL GUIDE TO IMPLEMENTING PRODUCT-LED GROWTH BRYAN HOUSE Chief Experience Officer, Elastic PathChief Experience Officer * 3 Min Read A SEED ROUND FUNDRAISING TOOLKIT FOR 2023 2 Contributors ARTICLE CONTRIBUTORS CLAIRE CROWTHER Chief of Staff UNDERSCORE VC * 13 Min Read HOW TO HIRE YOUR FIRST SALESPERSON 3 Contributors ARTICLE CONTRIBUTORS UNDERSCORE VC CHANNING FERRER Chief Sales Officer, Semrush MICHELLE PIETSCH Founding Partner, Minot Light Consulting * 4 Min Read HOW TO BUILD AN EFFECTIVE PLAN OF RECORD DURING A DOWNTURN 4 Contributors ARTICLE CONTRIBUTORS JAMES ORSILLO Partner, Chief Financial & Operating Officer CHRIS GARDNER Partner MICHELLE HIPWOOD CFO/COO, Mable PATRICK GRADY Chairman & CEO, TetraScience * 4 Min Read 7 TIPS TO HELP EARLY-STAGE STARTUPS CLOSE CANDIDATES (FROM EXPERIENCED HIRING MANAGERS) 4 Contributors ARTICLE CONTRIBUTORS BRIAN DEVANEY Partner ROBERT MCDONALD VP of Engineering, Optimizely CHRIS WHITE Director of Product Management, Reprise SHANNON BRALEY VP of People, Forward Financing * 6 Min Read HOW TO MANAGE THE EMOTIONAL ROLLERCOASTER OF SELLING YOUR COMPANY 3 Contributors ARTICLE CONTRIBUTORS CLAIRE CROWTHER Chief of Staff MICHAEL SKOK Founding Partner Emeritus RANA EL KALIOUBY Smarty Eye Deputy CEO & Co-Founder of Affectiva PARTNERS We're fortunate to share Startup Secrets via a range of programs and publications. * * * * * * * * * * * * * * * * * Home * Team * Portfolio * Resources * Core Community * FAQs * Open Roles * 45 School Street, 2nd Floor (Boston’s Old City Hall) Boston, MA 02108 * (617) 303-0064 * hello@underscore.vc Explore our space IT TAKES A COMMUNITY. 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