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THE WORLD’S BEST SOCIAL LISTENING TOOL: NOW IN THE HOOTSUITE DASHBOARD

Boost engagement, create more impactful social content, and improve your chances
of going viral with AI-powered social listening powered by Talkwalker. Now
available in every single Hootsuite plan.

Start your free 30-day trialRequest a demo



EVERY HOOTSUITE PLAN NOW INCLUDES LISTENING BASICS

That means even small and single-person teams can enhance their strategy by
making more informed decisions with the help of social media monitoring.


BLUE SILK™ AI

Blue Silk™ AI is the most comprehensive AI designed specifically for social
media. It analyzes data and conversations and condenses them into clear,
insightful summaries in an easy-to-read format.




QUICK SEARCH

Search brand mentions, trending topics, and more from the past seven days and
compare two searches side by side. View sampled results from news sites,
newsletters, blogs, forums, Reddit, X, and Quora.







AI SENTIMENT ANALYSIS

Boost engagement and delight customers by learning their preferences. Understand
the emotion driving engagement and how people feel about your brand,
competitors, or a specific topic.






BRING YOUR ENTIRE SOCIAL MEDIA STRATEGY TO ONE TAB

Hootsuite comes with all the tools you need to strategize and shine on social
media. Track trends, create the most engaging content, monitor your performance,
schedule posts, and respond to comments and DMs from a single tab.

Monitor mentions and brand sentiment with Quick Search

Search the web for mentions of your brand, trends, and industry topics with
Quick Search. View search data from the past seven days and compare two searches
side by side. Understand the emotions driving engagement with sentiment
analysis.


Pounce on the latest trends before your competitors

Automatically see the latest trends and hot topics before they blow up online.
See a trend you think will resonate? Instantly create posts for it with
Hootsuite’s built-in AI writer.


Fill your calendar with content that clicks

Fill your content calendar with content you know will resonate with your
audience. Get data-backed insights to gauge audience and market interest before
you post. View search volume, sentiment, trending hashtags, top brands, big
events, and more.


Impress your boss and prove your impact

No more pulling data from a dozen networks and having no way to prove your
impact. Track key metrics across organic and paid posts, get deep insights on
top-performing posts, and easily download or share reports with team members.







HOW TO USE HOOTSUITE FOR SOCIAL LISTENING (IT'S SERIOUSLY SO EASY)




> “The insights that Talkwalker provides us have been incredible and have really
> informed our campaign strategy. Providing these insights to our stakeholders
> demonstrates what social media can do for our brand and helps us secure
> investment to increase our budgets and grow our team."

Liz Grey
Social Media Manager
University of Sydney




FOR ENTERPRISE USERS, HOOTSUITE LISTENING TURNS INSIGHTS INTO ACTION — AND
RESULTS

Hootsuite Listening (powered by Talkwalker) is an Enterprise plan add-on
designed for businesses that want to build an even more effective social
strategy based on real data.


TRACK WHAT PEOPLE ARE SAYING (AND HOW THEY FEEL) ABOUT YOUR BRAND

Never miss a thing with the broadest social listening data coverage on the
market. With Hootsuite Listening, you can monitor mentions across up to 150
million websites, 30 social media channels, and 187 languages. Plus, track
sentiment to identify positive and negative feelings around any topic or brand. 


PROTECT (AND IMPROVE) YOUR BRAND’S REPUTATION

Hop into conversations and mitigate negative chatter. Hootsuite Listening lets
you set up real-time data alerts, easily investigate spikes, and monitor key
issues as they unfold. That way, you can react in real-time to crises,
fraudulent claims, and misinformation.


BOOST ENGAGEMENT, REVENUE, AND CUSTOMER SATISFACTION USING AI-POWERED INSIGHTS

Hootsuite Listening features Blue Silk™ AI, a proprietary AI model tailored to
the specific needs of social marketers. Instantly see personalized, real-time
insights from billions of data points. Predict topic volumes over the next 90
days, automatically identify the most relevant trends and conversations, and
identify key emotions and sentiments.

Request a demo


FIND THE MOST RELEVANT (AND POWERFUL) INFLUENCERS FOR YOUR BRAND

Connect with new audiences through trusted voices in your industry. Discover the
partnerships and collaborations that are the most relevant to your brand,
industry, and audience. In seconds, you can identify top influencers by their
engagement rate, reach, and social network. 


BUILD ATTRACTIVE CUSTOM REPORTS SHOWING THE METRICS YOU CARE ABOUT

Impress your boss and add deeper insights to presentations with custom social
listening reports and data exports. Showcase a change in sentiment, compare
performance against your competitors, and generate AI-automated briefs.
Instantly export reports as PDFs or presentations or set up automatic report
dispatches to keep an eye on your progress via email.


PREDICT THE FUTURE AND BEAT THE COMPETITION TO THE PUNCH

Have you ever wished you could see into the future of your industry? Now you
can. See what’s next with predictive forecasting, peak detection, data
summaries, and smart alerts powered by AI. Then use those insights to beat your
competitors to the punch. No crystal ball needed.




HOOTSUITE LISTENING IS THE WORLD’S DEEPEST SOCIAL MEDIA MONITORING TOOL

With the most comprehensive set of tools available in any social listening
software, Hootsuite Listening lets you use real-time insights to inform every
action.




VISUAL RECOGNITION

Hootsuite Listening is the only tool that tracks your mentions across video,
memes, GIFs, and audio. AI visual recognition lets you monitor references to
your brand logo, scenes, and objects.




MORE DATA SOURCES

Monitor mentions across social media plus millions of news sites, blogs, forums,
videos, and podcasts. Search Facebook, Instagram, YouTube, LinkedIn, Vimeo,
Pinterest, Twitch, Disqus, and more.




PEAK DETECTION

Identify changes and address issues quickly with peak detection. See spikes in
volume, engagement, and reach over time as well as increases and decreases in
results. Identify outliers to see what drives engagement.




REAL-TIME ALERTS

Stay ahead of the conversion, mitigate negativity, and prevent crises with
Talkwalker alerts. Get notified about new mentions on the web, social media,
newspaper articles, forums, blogs, and more.




PREDICTIVE FORECASTING

See which topics, campaigns, or posts will trend way before your competitors.
Predictive forecasting looks at 90-day trends in conversation volume and
engagement for any brand or topic. 




ADVANCED BOOLEANS

Advanced boolean catalogs let you pinpoint the exact data you want so you don’t
have to filter through piles of irrelevant information. Short on time? Get info
fast with quick search.






SUPERCHARGE YOUR SOCIAL STRATEGY WITH HOOTSUITE LISTENING

Casual trend monitoring or next-level consumer research? Hootsuite has a social
listening solution to suit your needs.


LISTENING BASICS

Comes standard in all Hootsuite plans

 * Search data from the past 7 days with sampled results

 * Search news, newsletters, blogs, forums, Reddit, X, and Quora

 * Compare two searches

 * Quick search (7 days)

 * Sentiment analysis

 * Summarize results with Blue Silk™ AI

Try Listening Basics for free


HOOTSUITE LISTENING

Available as an add-on to Hootsuite Enterprise for an extra fee
 * checkmark3
   
   Search data from the past 30 days with historical data from the past 12+
   months

 * checkmark3
   
   Search 150 million websites and 30 social media channels in 187 languages

 * checkmark3
   
   Compare five searches

 * checkmark3
   
   Quick search (30 days)

 * checkmark3
   
   Sentiment analysis

 * checkmark3
   
   Smart alerts, peak detection, and trend forecasting

 * checkmark3
   
   Results exporting

 * checkmark3
   
   Summarize results, visually analyze metrics, and recognize mentions of your
   images and logos with Blue Silk™ AI

Request a demo of Hootsuite Listening




FREQUENTLY ASKED QUESTIONS


What is social listening?

Social listening is the act of tracking brand mentions, reviews, and relevant
conversations online. With the right social listening tools, you can listen in
when people talk about your brand or product on social media, blogs, forums,
review websites, videos, and more. 

You can use what you discover to measure your brand’s popularity, audience
perception, and customer desires. And then you can use that information to
sharpen your marketing strategy.

For an in-depth social listening definition and to find the best social media
monitoring tool for your business, visit the Hootsuite blog.


Why is social listening important?

Social listening helps you make more informed decisions about your brand,
product, and strategy. It demonstrates how certain content resonates with your
audience, gauges how you’re doing against your competition, and helps you
identify where to spend the most time and resources. Social listening can help
prevent negative reviews and reduce your risk of getting canceled.


How can social media listening increase customer advocacy?

Social media monitoring enhances customer advocacy by giving you a
behind-the-scenes look at what customers want. Identify your audience’s most
common pain points, the features or products they desire the most, and what’s
stopping them from converting. With these insights, you can build a better, more
customer-centric product.


What are social listening tools?

Social media listening tools track when a brand is mentioned online. They
collect data from social media networks, blogs, forums, and review sites and
display them in one feed. This provides an overview of metrics such as how often
people mention your brand and how they feel about it.

All Hootsuite accounts come with basic social listening tools. Use your
Professional, Team, Business, or Enterprise plan to set up custom feeds
(Hootsuite Streams) that alert you whenever someone mentions your brand name,
username, or the hashtags and keywords you specify.

Coming soon: Hootsuite customers will soon have access to the deepest social
media monitoring software thanks to our Talkwalker acquisition.


How does social listening work?

A good social listening tool works by scouring the internet for mentions of your
brand or specified keywords. Think of it like your own personal team of spies
who hang out on every website waiting to report back relevant information. Every
time someone talks about your company or the terms you specify, your social
media monitor will record it and show it to you in a stream.


Does Hootsuite have any social listening integrations?

Of course! In addition to built-in tools like Hootsuite Streams and Talkwalker,
the Hootsuite dashboard integrates with all the best social listening platforms
and third-party tools to help you track reviews and mentions your way. Add
ReviewTrackers, Digimind, Reddit, Google My Business, and more to your Hootsuite
dashboard to keep an close eye on all the chatter in all the corners of the web.


What are the best social listening tools?

The best social media listening software is one that helps you track everything
people are saying about your brand without having to dig deep for information.
With Hootsuite social media monitoring, you get a birds-eye view of the
conversation and sentiment surrounding your brand, competitors, and industry.
With built-in AI and Talkwalker Quick Search, you no longer have to go searching
for key insights. It’s all available in the Hootsuite dashboard.







SEE WHAT PEOPLE ARE SAYING ABOUT YOUR BRAND RIGHT NOW

Want an in-depth view of what people think, feel, and say about your brand in a
matter of seconds? You got it.

Start your free 30-day trialRequest a demo


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