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Innovate


THIS STARTUP WANTS TO TURN VEHICLES, REAL ESTATE, AND PAINTINGS INTO DIGITAL
TOKENS


BLOCKCHAIN IS BOOMING.

 * Shape
 * 
 * 

By Nicolas Cole, Contributor, Inc.com@Nicolascole77

Blockchain technology is all the rage right now.

Don and Alex Tapscott, authors of Blockchain Revolution, provide perhaps the
best definition for blockchain. "The blockchain is an incorruptible digital
ledger of economic transactions that can be programmed to record not just
financial transactions but virtually everything of value."

It's happening everywhere. In Arkansas, a livestock farming cooperative is now
testing the effectiveness of Blockchain technology to track chicken shipments.
Nasdaq just recently signed a deal with Switzerland's primary stock exchange,
utilizing Blockchain for its product service offerings. And now, more than ever,
forward-thinking startups are forgoing the conventional approach to fundraising
by holding what are called ICOs: Initial Coin Offerings. The startup issues its
own token, which can be bought and sold through the conversion of Bitcoin or
Ethereum, giving cryptocurrency investors the opportunity to buy in.

And if you've been following the growing rivalry between Bitcoin and Ethereum,
then you know the volatility of these cryptocurrencies. A conventional stock
like Disney might only rise or fall a few cents or dollars in a day. Meanwhile a
cryptocurrency can rise or fall tens or even hundreds of dollars in 24 hours.
But that is not to say the potential is not abundant.



The allure of cryptocurrencies and blockchain technology is its open,
distributed ledger, allowing for the records of transactions between two parties
to be permanently verifiable. With Ethereum, specifically, these are called
Smart Contracts, with the entire process being automated. So, not only can this
be applied to the trading of digital currencies, but to actual assets in the
real world as well.



For Example, Liquid Asset Token (LAT) is a unique blockchain-based platform
where you can "tokenize" your physical assets: real estate, vehicles, even
paintings and works of art. The platform, LAT, then allows you to sell shares of
those physical assets onto its marketplace to investors. On August 22, 2017, LAT
will issue 1,000,000,000 LATokens through an ICO.



This idea of turning physical assets--or pieces of physical assets--into digital
currency is a significant step forward in terms of bridging the gap between the
cloud and the real world. We are now entering an age where we're seeing, more
and more, the potential for a more seamless integration between the two. And one
of the issues Liquid Asset Token wants to solve is the selling of high-value
assets, thus disrupting the conventional way of bringing an asset to market.

But why sell the entire thing at once, when you can break it up and sell it in
shares?

In addition, the LAT platform also includes a wallet for purchasing and
management of asset token transactions. Asset owners create an Asset Token,
purchase Proof-of-Asset service, and list the token on the LAT marketplace.
Asset Token issuers can also buy insurance or other instruments to make the
token more attractive to investors, and investors can trade and manage their
portfolio of assets through the LAT investment terminal. This terminal provides
trading functions, access to credible asset data stored on blockchain, and asset
portfolio analytics tools.

Translation: you can buy and sell pieces of physical assets in a trusted and
permanently trackable way.

A while back, when I was first getting into cryptocurrencies, I watched this
video on YouTube about Bitcoin, what it is, what it does, and why I should care.
This 1 minute and 43 second video completely changed the way I thought about
currency, and also challenged my perspectives on what I thought possible for the
buying and selling of anything.

I was hooked.



Startups like Liquid Asset Token are taking huge leaps in terms of what we've
deemed possible for the world of marketplace transactions--and they're betting
big on two trends we can all agree have proven their longevity: moving from the
physical world to the digital world, and the benefits (as well as consumer
demands) for crowdfunding and shared economies.

That's really what cryptocurrency and blockchain is standing for, is this idea
that we can all buy, sell, trade and interact on a public ledger--and
furthermore, that we can all own a piece of something.

What a time to be alive.


Aug 6, 2017
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The opinions expressed here by Inc.com columnists are their own, not those of
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