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Home / Finance / Personal Finance / Every Rs 1,000 lost to fraud in India costs
firms Rs 4,000: LexisNexis


EVERY RS 1,000 LOST TO FRAUD IN INDIA COSTS FIRMS RS 4,000: LEXISNEXIS


FRAUD HAS INCREASED FOR 54% OF INDIAN ORGANISATIONS YEAR-ON-YEAR, ACCORDING TO
LEXISNEXIS TRUE COST OF FRAUD STUDY - ASIA PACIFIC

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Criminals are continually innovating, which means that fraud and its associated
costs represent evolving threats that cannot be easily mitigated. Photo:
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Surbhi Gloria Singh New Delhi
4 min read Last Updated : Apr 29 2024 | 3:48 PM IST

Customers and businesses are increasingly bearing the brunt of rising fraud
costs, with 54% of companies reporting an increase in fraud in 2023, according
to a survey released on Monday. The LexisNexis True Cost of Fraud Study – Asia
Pacific reveals that organisations incur an average cost of Rs 4 (Rs 3.07 for
retailers and Rs 4.64 for financial institutions) for every rupee lost to fraud.

The annual report, compiled by Forrester Consulting, indicates that businesses
in the Asia Pacific region (APAC) now face a cost of fraud that is nearly four
times the actual amount lost in fraudulent transactions. These costs include not
only the direct financial losses from fraud but also internal labour expenses,
external costs, legal fees, recovery charges, and the costs related to replacing
or redistributing lost or stolen merchandise.
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Impact on Indian businesses

Indian businesses are effectively paying four times the actual value of
fraudulent transactions. For instance, a fraudulent transaction worth Rs 1,000
costs businesses an average of Rs 4,000 to address the losses incurred, which
cover external expenses, interest, fees, and the costs of replacing or
redistributing lost or stolen items.

How does it affect customers in India?

Imagine you obtained a credit card from a bank, only to be deceived due to a
financial fraud. Would you continue to use that credit card or purchase any
other product from that bank? Most likely not. 

A LexisNexis survey reveals that 77% of respondents reported that fraud
negatively impacts customer satisfaction, while 78% observed a detrimental
effect on customer conversion rates, both figures exceeding the APAC average.


— Fraud has increased for 54% of Indian organisations year-on-year.
— In APAC, digital channels account for more fraud losses than physical
channels.
— Four in five Indian organisations say fraud is affecting their customer
conversion rates.

Double-edged sword of digitalisation: As businesses and consumers increasingly
engage online, cybercriminals find ample opportunities to exploit these digital,
cross-border transactions. The anonymity provided by digital platforms
facilitates fast and often untraceable fraudulent activities. Moreover, the
advent of technologies such as artificial intelligence enhances the capabilities
of cybercriminals, broadening their scope to exploit both consumers and
businesses effectively.

Across the region, digital channels account for 51% of overall fraud losses.


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Digital channels
Online LexisNexis 31%
Mobile — 20%

Non-digital channels
Physical/in-store — 25%
Telephone/contact centre — 20%
Others — 4%




Share of fraud traced back to different payment methods

Credit transactions — 25%
Debit transactions — 22%
Traditional — 19%
Crypto — 8%




Evolution of criminal tactics

In the Asia-Pacific region, the stage of the customer journey experiencing the
highest fraud losses is during new account creation.

This phase poses significant challenges for financial institutions (46%) and
retailers (44%). Criminals are taking advantage of the increasing shift towards
digital banking and commerce. They employ stolen or synthetic identities to set
up fraudulent accounts, capitalising on the growing trend.


Cameron Church, Director of Fraud and Identity at LexisNexis Risk Solutions in
APAC, highlights the evolving nature of fraud: "It is self-evident that new
forms of fraud increase the risk of financial losses for consumers and
businesses. The challenges for businesses are amplified by the fraud multiplier
effect, where the losses sustained by organisations continue to escalate and
significantly exceed the initial amount lost in any transaction. Preventing
fraud necessitates a multi-layered approach throughout the customer journey."

Sector-wise fraud types

Financial services
Scams — 60%
Synthetic identity fraud — 54%
First-party fraud — 52%
Third-party fraud — 49%
Third-party account takeover — 49%


Retail
Friendly fraud — 43%
First-party fraud — 41%
Third-party identity fraud — 41%
Synthetic identity fraud — 40%
Fraudulent request for return/refund — 40%




Fraudulent chargebacks and promotion fraud in APAC

Within APAC, Australia has experienced the most significant increase in
fraudulent chargebacks, with individuals falsely disputing legitimate
transactions to secure refunds. Hong Kong and India are witnessing a rise in
promotion fraud. In Indonesia, due to the widespread adoption of digital
wallets, there has been a notable increase in fraud related to digital wallet
and mobile transactions, according to LexisNexis.




Evolving fraud management practices

Criminals are continually innovating, which means that fraud and its associated
costs represent evolving threats that cannot be easily mitigated. For example,
new payment methods open up fresh opportunities for fraudsters to target
vulnerabilities within the retail sector. Meanwhile, financial institutions are
noting an uptick in identity theft, scams, and digital wallet fraud, reflecting
the dynamic and persistent challenges in managing fraud risks.

Topics : Personal Finance Online fraud fraudsters

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First Published: Apr 29 2024 | 3:48 PM IST




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Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Device
characteristics, Non-precise location data

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Precise location data, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Probabilistic identifiers,
Privacy choices, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Privacy choices, Device characteristics, Non-precise location
data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Users’ profiles, Probabilistic identifiers,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Probabilistic identifiers, Device characteristics, Non-precise location data,
Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Privacy choices, Device characteristics,
Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Authentication-derived identifiers, Probabilistic
identifiers, Privacy choices, Device characteristics, Non-precise location data,
Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Users’ profiles, Probabilistic
identifiers, Privacy choices, Device characteristics, Non-precise location data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Precise location data, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Users’ profiles, Privacy choices, Device characteristics,
Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Authentication-derived identifiers, Probabilistic
identifiers, Privacy choices, Device characteristics, Non-precise location data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Users’ profiles, Privacy choices, Device characteristics,
Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Users’ profiles, Probabilistic identifiers, Privacy choices,
Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Users’ profiles, Privacy choices, Device characteristics, Non-precise location
data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Users’ profiles, Probabilistic identifiers, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Authentication-derived identifiers, Users’ profiles,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Users’ profiles, Device characteristics,
Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Users’ profiles, Probabilistic identifiers, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


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Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Users’ profiles, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Authentication-derived identifiers,
Privacy choices, Device identifiers

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Privacy choices, Device
characteristics, Non-precise location data

more




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ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Users’ profiles, Probabilistic
identifiers, Privacy choices, Device characteristics, Non-precise location data,
Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device characteristics, Non-precise location data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Privacy choices, Device characteristics,
Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Users’ profiles, Privacy choices, Non-precise location
data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SAGE+ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Device characteristics, Non-precise
location data, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Non-precise location data

more




View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Authentication-derived identifiers, Privacy choices, Device characteristics,
Device identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Precise location data, Device
characteristics, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Privacy choices, Device characteristics, Non-precise location
data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Browsing and interaction data, Users’ profiles,
Privacy choices, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Users’ profiles, Privacy choices,
Device characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Non-precise location data, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Users’ profiles, Probabilistic
identifiers, Privacy choices, Device characteristics, Non-precise location data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

more




View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

more




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Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Device characteristics, Non-precise location data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: IP addresses, Probabilistic identifiers, Device
characteristics, Non-precise location data, Device identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policylaunch
Consent


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device characteristics, Non-precise location data, Device
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles,
Probabilistic identifiers, Privacy choices, Device characteristics, Non-precise
location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Privacy choices, Device characteristics, Non-precise location
data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Users’ profiles, Privacy choices, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Authentication-derived identifiers,
Users’ profiles, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: IP addresses, Precise location data, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Precise location data, Users’ profiles, Probabilistic
identifiers, Privacy choices, Device characteristics, Non-precise location data,
Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Users’ profiles, Probabilistic identifiers, Privacy choices,
Device characteristics, Device identifiers

more




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Consent


GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Privacy choices, Device characteristics, Non-precise location
data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Precise location data, Probabilistic identifiers, Privacy choices, Device
characteristics, Non-precise location data, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Users’ profiles, Probabilistic identifiers, Device characteristics, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


CINT AB

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Privacy choices, Device characteristics, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Authentication-derived identifiers, Users’ profiles, Privacy
choices, Device characteristics, Non-precise location data, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


REVJET

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Users’ profiles, Privacy choices,
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