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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
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 * Why Brandwatch
   
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        Leverage our expert analysts across social and traditional media
   
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        Understand your customers
      
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        Engage your customers
      
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        Reach a wider audience
      
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        Solutions for global enterprises

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   The Social Media Management Maturity Model
   
   Is your organization optimizing its potential on social? Here's a practical
   framework for leveling up your social media team.
   
   View the model
 * Sign in
    * Consumer Intelligence
      
      Brandwatch Consumer Research
   
    * Social Media Management
      
      Formerly the Falcon suite
   
    * Influence
      
      Formerly Paladin
   
   The Social Media Management Maturity Model
   
   Is your organization optimizing its potential on social? Here's a practical
   framework for leveling up your social media team.
   
   View the model
 * Get started

Sign in
 * Consumer Intelligence
   
   Brandwatch Consumer Research

 * Social Media Management
   
   Formerly the Falcon suite

 * Influence
   
   Formerly Paladin

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INDUSTRY LEADING SOCIAL MEDIA MANAGEMENT SOLUTION

Everything you need to discover, attract, and engage customers on social, across
teams and regions.

Get started


AS USED BY THE WORLD’S BIGGEST BRANDS




Your comprehensive new content calendar




BEST-IN-CLASS COLLABORATION


Work with our integrated content calendar and approval flows to ensure quality
and on-brand content across campaigns and teams.

ONE CALENDAR

All your organic and paid content visible in one intuitive interface

USER ROLES

Define who approves your content before it goes out

CONTENT POOL

One digital asset library to store all your content

INTUITIVE UX

A product experience that is consistently rated as industry-leading by users




ONE SMART
SOCIAL INBOX


Manage your community in one easy-to-use and customizable inbox. Boost customer
loyalty while empowering team collaboration.

CROSS-CHANNEL INBOX

Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp, and YouTube are all
covered

CUSTOMIZABLE

Arrange your feeds how you like them best

AUTOMATION

Use automated rules to save you time

AUDIENCE PROFILE CARDS

Understand who you are speaking with and their historical interactions with you

Get a holistic view of your customer interactions




ACTIONABLE SOCIAL INSIGHTS


Listen to your consumers and benchmark against your competitors.

SOCIAL LISTENING

Monitor your brand across 100 million + sources

HISTORICAL DATA

12 months of consumer data and 7 years of competitive channel analytics

BENCHMARK

Compare yourself against competitors, find trending content, and understand your
share of voice

ANALYTICS

Customizable dashboards to measure performance




OFFICIAL PARTNER


With years of experience in social, we have built up trusted partnerships with
all of the major networks and providers.

SOCIAL NETWORKS

Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn, the list goes on

UNLIMITED CHANNELS

As a suite customer, monitor and manage all the channels you need

NEW FEATURES

Our product is evolving at the speed of social

INTEGRATIONS

From employee advocacy to UGC, access all you need to succeed on social


Our data and network coverage
We have the most comprehensive list of data sources and networks to help you
achieve your brand’s goals.

Explore all




CUSTOMER LOVE


From our intuitive UX to our excellent customer support, see what our customers
have to say about us.

Get started


CASE STUDY ATTENTIONMEDIA

Learn how digital growth agency AttentionMedia streamlines processes, retains
clients, and wins new business with our help.

Read More


CASE STUDY MUSEUMS VICTORIA

Learn how Museums Victoria grew Instagram reach by 78%.

Read More


PRODUCTS

Search social networks and the internet to find the right people to reach,
opportunities to act on, and potential problems to avoid.

Publish
Advertise
Engage
Measure
Audience
Benchmark
Listen
Publish
Manage all your content in one calendar
Advertise
Create automated ad campaigns at scale
Measure
Track your performance across channels
Benchmark
See how you stack up against your competitors
Engage
Use one inbox for all your interactions
Audience
See all your audience data in one place
Listen
Monitor the web for insights
Publish
Manage all your content in one calendar
Advertise
Create automated ad campaigns at scale
Engage
Use one inbox for all your interactions
Measure
Track your performance across channels
Audience
See all your audience data in one place
Benchmark
See how you stack up against your competitors
Listen
Monitor the web for insights


SIGN UP FOR A
DEMO TODAY


See how our social media management platform can help you grow on social.

Get started


 * Platform
   
   * Consumer Intelligence
   * Social Media Management
   * Influencer Marketing
   * Strategic Partnership & Insights
   * APIs

 * Resources
   
   * Blog
   * Events
   * Webinars
   * Reports
   * Case Studies
   * Guides
   * Brandwatch Academy

 * Company
   
   * About Us
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   * Contact Us
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   * Legal Hub
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   * Do Not Sell My Personal Data

 * More
   
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 * The Brandwatch Bulletin
   
   All our latest data stories and insights straight to your inbox
   
   Sign up
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Copyright © 2024 Brandwatch. All Rights Reserved. 1st Floor, Sovereign House,
Church Street, Brighton, BN1 1UJ
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FALCON.IO IS NOW PART OF BRANDWATCH.
YOU'RE IN THE RIGHT PLACE!

Existing customer?Log in to access your existing Falcon products and data via
the login menu on the top right of the page.New customer?You'll find the former
Falcon products under 'Social Media Management' if you go to 'Our Suite' in
the navigation.


Continue to brandwatch.com


PALADIN IS NOW INFLUENCE.
YOU'RE IN THE RIGHT PLACE!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is
part of Brandwatch's Social Media Management solution.Want to access your
Paladin account?Use the login menu at the top right corner.


Continue to brandwatch.com