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NEWS




MK ILLUMINATION-DEVELOP INTERACTIVE EXPERIENCE TYPE ILLUMINATION OBJECTS

 * MK Illumination
 * Press Release

2016/12/16

Takasho Digitec Co., Ltd. (hereinafter referred to as “the Company”), which
develops the light business of prior to the reception of Yahoo Japan
Corporation, we provided the lighting of the lighting brand “MK illumination”
developed by our company to the illumination objects produced by the DIY web
platfrom DIYer (s) ”, released on 5 December.



This object is produced by Original Text Co., Ltd. (Head Office: Konan,
Shinagawa-ku, Tokyo; Konan, Minato-ku, Tokyo / Representative Director: Shinsuke
Kashiwara), which operates the DIY web platform “DIYer (s)”.
Yahoo Japan Corporation (Chiyoda-ku, Tokyo; hereafter, Yahoo! JAPAN) and our
light business affiliated company Takasho Digitec Co., Ltd. (Kainan, Wakayama
Prefecture; hereafter, our company); no new folk studio (This is a collaboration
project by No New Folk Studio / hereafter, nnf).
Nnf designed and manufactured using about 20,000 bulbs of our MK illumination
LED lights, and installed them before receiving the head office of Yahoo Japan
Corporation (Chiyoda-ku, Tokyo).


INTERACTIVE ILLUMINATION USING IOT

The greatest attraction of this object is that it is not just for viewing, but
for everyone to be able to actively control the illumination through twitter.
If you tweet with a place name after the hashtag “# Yahoo!”, the color and
lighting of the illumination will change according to the current weather of the
entered place name.
Illuminations are also cloud-shaped objects because they represent the weather.
In Japan, as well as in major cities around the world, municipalities are
supported, so you can pinpoint weather information around your home from
illuminations.
In addition to the illumination, sounds such as “bird song” that correspond to
the weather also flow, so you can enjoy an interactive experience using both
light and sound.




WE SUGGEST THE POSSIBILITY OF ILLUMINATION OF TAKASHO DIGITEC

By connecting the illuminations to the Internet, it becomes an interactive space
that can be operated equally by people from all over the world. The experience
is that people, ideas, and information experience the borderless crossing,
suggesting the next generation of interactive illumination.
We pride ourselves on responding to complex and sophisticated demands with the
high quality and responsiveness of MK Illumination, and suggesting new
possibilities for the IoT age.




ILLUMINATION OBJECTS OVERVIEW

▽ Yahoo! Shopping, Illumination special site
http://topics.shopping.yahoo.co.jp/promotion/tieup/illumination/


▽ Click here for video
https://www.youtube.com/watch?v=mxM1UriNcKg

▽ Illumination setting place
Tokyo Garden Terrace Kioicho Kioi Tower 18F, 1-3 Kioicho, Chiyoda-ku, Tokyo,
Japan
Yahoo Japan Corporation Next to the Reception

▽ Illumination release period
December 5 (Mon)-December 26 (Mon) 19:00
9: 00-21: 00 during the period until December 25 (irregular holidays)

WHAT IS DIYER (S)

In recent years, DIYer (s) has been advocating “social creation by one’s own
hands” in order to spread the attention of DIY to Japan.
Launched in 2014, a web platform that introduces various ideas to make the rich
lifestyle incorporating “Do It Yourself” the standard of the next generation.
With the aim of becoming a “SOCIAL CREATIVE” world where DIY is the norm in our
lives, targeting all ages from children to adults, we will excite the DIY market
in Japan.

HP：http://diyers.co.jp/
Facebook：https://www.facebook.com/DIYersJapan

WHAT IS NNF

No New Folk Studio Co., Ltd. is a start-up company established in 2014 that
develops and operates IoT products focusing on smart footwear with the mission
of “expressing everyday life”.
In 2015, we announced the development of smart footwear “Orphe”, which has about
100 full-color LEDs and a 9-axis motion sensor in the sole. It has attracted
attention both in Japan and abroad, such as collecting about 12 million yen at
indiegogo.com, a US crowdfunding site, and being used to direct TV commercials
for TOYOTA’s Vitz.
Asia Digital Art Award 2015 Excellence Awards, Japan Good Design Award 2016 and
many others.

HP：http://no-new-folk.com/

WHAT IS MK ILLUMINATION

Founded in 1996 in Austria.
MK Illumination currently has offices in 28 countries, sells in more than 120
countries, and offers illumination around the world.
Combining high design, manufacturing technology, international experience, and
knowledge of the region, the desire to impress all the people who handle and see
it is creating excellent products and being supported around the world.

HP：http://www.mk-illumination.jp/


OUR GOAL

Our company specializing in gardening and exterior products wants to contribute
to society through “Garden Therapy”.
Horticultural therapy, part of garden therapy, is said to be effective in
preventing dementia, it is medically proven to have a positive effect on health.
In Europe, it is also a nationally recommended initiative.
By providing products that respond to the instinct of human beings who want to
be healed and want to relax, to make people’s lives better.
It is possible to approach the parts of human beings that have genetically, such
as “enjoy nature” and “relieve the mind”
With our strength in lineup and responsiveness, we will contribute to the
enhancement of “garden life” for various customers.


TAKASHO DIGITEC CO., LTD. COMPANY PROFILE

◆ Head Office Location:
201 Minamiakasaka, Kainan, Wakayama, Japan 642-0017

 1. Development, planning, manufacture and sale of nameplates from large signs
    using LEDs
 2. Development, planning, manufacturing and sales of signs and lighting in
    commercial facilities
 3. Development, planning, manufacturing and sales of lighting for exterior
    gardening


TAKASHO CO., LTD. COMPANY PROFILE

◆ Sales Headquarters :
Ochanomizu Building 2F, 2-9 KDX, Surugadai, Kamizaki, Chiyo-ku, Tokyo, Japan
101-0062

◆ Head Office :
201 Minamiakasaka, Kainan, Wakayama, Japan 642-0017

◆ Business Description
・ Products related to environmental exteriors (indoor and outdoor gardens,
greening)
Planning and development
・ Import and export of garden supplies
・ Software development and sales of exterior products
・ Provision and processing of CAD and C.G. software

◆ Website:
Click here for Website

INQUIRIES ABOUT OUR PRODUCTS

Takasho Co., Ltd. PRO Use Planning Division Hanada Tel: 073-486-2531
Fax: 073-486-2563
Email address: press@takasho.co.jp

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20-1 Minamiakasaka, Kainan, Wakayama, Japan 642-0017
TEL:073-484-3618　FAX:073-484-3619