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DIGIDAY+ MEMBER EXCLUSIVES

Member Exclusive

RESEARCH BRIEFING: FACEBOOK LOSES FAVOR WITH PUBLISHERS, BRANDS AND AGENCIES

6 hours ago  •  5 min read
Member Exclusive

MEDIA BRIEFING: PUBLISHERS USE PROPRIETARY RESEARCH TO PITCH PROSPECTIVE
ADVERTISERS

6 hours ago  •  9 min read
Member Exclusive

FUTURE OF TV BRIEFING: HOW OUTCOME-BASED MEASUREMENT MAY FIGURE INTO THIS YEAR’S
UPFRONT MARKET

March 13, 2024  •  6 min read

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Content & Commerce
WTF is Section 230?

Amid growing concern about the risks of social media, the 1990s law has come
under more scrutiny and reached the highest courts.

 * The Programmatic Marketer
   The ANA is planning a programmatic benchmarking service 
 * Generative AI
   European Parliament passes landmark AI legislation with AI Act vote
 * Marketing on Platforms
   TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
 * Member Exclusive
   Media Briefing: Publishers use proprietary research to pitch prospective
   advertisers
 * The Creator Economy
   Razorfish launches in-house creator offering as agencies grow content
   practice
 * Sponsored
   How digital publishers are leveraging AI to drive revenue
 * Member Exclusive
   Research Briefing: Facebook loses favor with publishers, brands and agencies
 * Sponsored
   How cookie deprecation, first-party data and privacy regulations are
   impacting the data landscape
 * Marketing on Platforms
   Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite
   its brand marketing campaign

Latest News
 * Third-Party Cookie Primer
   Competition advocates urge further Privacy Sandbox delays
   March 13, 2024  •  8 min read
 * Strategizing for the Future
   National CineMedia to offer guarantees on business outcomes this upfront
   March 13, 2024  •  4 min read
 * Sponsored
   Report: What subscribers want from their subscriptions in 2024
   February 28, 2024
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 * Member Exclusive
   Future of TV Briefing: How outcome-based measurement may figure into this
   year’s upfront market
   March 13, 2024  •  6 min read
 * Sponsored
   How the digital ad industry is forging a path to privacy-safe data 
   February 13, 2024  •  5 min read
 * Member Exclusive
   Marketing Briefing: Renewed call to ban TikTok could push creators, ad
   dollars to YouTube Shorts and Instagram — which may hurt creators
   March 12, 2024  •  8 min read
 * Life Beyond the Cookie
   Criteo is exploring a services layer for Privacy Sandbox 
   March 12, 2024  •  5 min read
 * Evolving Agencies
   Attention firm Adelaide penetrates holding company media agencies with new
   tool
   March 12, 2024  •  3 min read




MEDIA

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Beyond Ads

Q4’S STASIS PROVIDED A LAUNCHPAD FOR PUBLISHERS’ Q1 ADVERTISING BUSINESSES 

March 12, 2024  •  5 min read

Data from Boostr’s Q4 2023 Media Ad Sales Trends Report reveals that while Q4
wasn’t overlooked by advertisers, it was hardly a banner quarter.

WTF Series

WTF IS SERVER-SIDE AD INSERTION?

March 11, 2024  •  3 min read

The fight against ad blocking comes in many forms. Some are fighting ad blockers
directly, while others are taking a softer approach to appeal to readers’
morality. On the video side, a solution picking up steam is server-side ad
insertion, a technique that subverts ad blockers by combining video ads with the
video content that surrounds them. The idea is that by making ads and video into
a single stream, publishers will make it harder for ad blockers to know where
one begins and the other one ends.

Publishing in the Platform Era

WHY PUBLISHERS SAY FACEBOOK NEWS TAB DISAPPEARING WILL HAVE LITTLE IMPACT ON
THEIR SOCIAL STRATEGY

March 11, 2024  •  5 min read

Facebook’s declining role in sending traffic to publishers’ sites means that
changes to the platform – such as the removal of the Facebook News tab – that
further deprioritize news are no longer unexpected and have little impact on
social and audience development strategies.




MARKETING

View More
Marketing on Platforms

‘THERE’S NO E-COMMERCE POINT-OF-SALE’: FARMER’S FRIDGE’S MARKETING DIRECTOR LIZ
MELLA HONES IN ON NON-TRADITIONAL TACTICS

March 12, 2024  •  3 min read

With no e-commerce point-of-sale, Farmer’s Fridge’s director of marketing is
tasked with thinking outside the box.

The Programmatic Marketer

ADALYTICS REPORT EXPOSES THE INTRICACIES OF MADE-FOR-ADVERTISING SITES

March 11, 2024  •  4 min read

Maybe, just maybe, tackling the spread of made-for-advertising sites won’t be as
simple as people thought.

Third-Party Cookie Primer

CHROME CHAOS: UNRAVELING THE LANGUAGE OF THE THIRD-PARTY COOKIE DEMISE

March 11, 2024  •  4 min read

Welcome, dear readers, to the land of digital double-speak, where even the most
innocuous phrases come with a side order of hidden meanings.



Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets
after a tumultuous 2023.

View Experience



FUTURE OF TV

View More
Member Exclusive

FUTURE OF TV BRIEFING: HOW TV AND STREAMING COMPANIES’ ADVERTISING AND
SUBSCRIPTION BUSINESSES FARED IN Q4 2023

March 6, 2024  •  6 min read


This week’s Future of TV Briefing looks at what TV and streaming companies’
latest quarterly earnings reports indicate about the state of the business.

Member Exclusive

FUTURE OF TV BRIEFING: DOUBLEVERIFY AND ROKU UNCOVER CTV AD FRAUD SCHEME COSTING
ADVERTISERS $7.5M PER MONTH

February 28, 2024  •  8 min read


This week’s Future of TV Briefing looks at a connected TV ad fraud scheme
uncovered by DoubleVerify and Roku that’s been siphoning an estimated $7.5
million per month from advertisers.

WTF Series

WTF ARE OUTCOME-BASED MEASUREMENT GUARANTEES?

February 26, 2024  •  1 min read

Advertisers’ emphasis on performance has led some TV network and streaming
service owners to guarantee their ability to deliver against specific business
outcomes.




MEDIA BUYING

View More
Member Exclusive

MEDIA BUYING BRIEFING: HOW AGENCIES ARE HOLDING THEMSELVES ACCOUNTABLE TO DEI
INITIATIVES

March 11, 2024  •  7 min read

Agencies often feel challenged in how to keep making progress with their
diversity, equity and inclusion efforts. These speakers at Digiday’s Media
Buying Summit offered up some answers.

Evolving Agencies

AS COOKIES FADE, MORE AGENCIES MAKE BETS ON CONSUMER RESEARCH PANELS — AND THEIR
FIRST-PARTY DATA

March 8, 2024  •  4 min read

Stagwell launched a new consumer research product called Unlock Surveys, while
Disqo partnered with Vizio’s Inscape to generate a deeper set of omnichannel
behavioral research.

Digiday Media Buying Summit

OVERHEARD AT DMBS SPRING 2024: PROBLEMS AND SOLUTIONS TO RETAIN TALENT

March 8, 2024  •  5 min read

Among the variety of topics addressed at the two Town Hall discussions at
Digiday’s Media Buying Summit in Nashville was the internal-facing topic of
talent and talent retention.





PODCASTS

View More
Marketing on Platforms

HOW ZOLA CMO VICTORIA VAYNBERG HAS INTRODUCED A NEW BRAND TO EXPAND ITS AUDIENCE

March 5, 2024  •  3 min read
Equality and Opportunity

MY CODE’S CEO SAYS A FLOOR, NOT A CEILING, HAS BEEN SET BY ADVERTISERS FOR
MULTICULTURAL MARKETING

February 27, 2024  •  4 min read
Equality and Opportunity

HOW GROUP BLACK’S KEREL COOPER IS TRYING TO SOLVE PROGRAMMATIC’S BIAS PROBLEM AT
THE INDUSTRY LEVEL

February 20, 2024  •  4 min read



RESEARCH

View More
Member Exclusive

DIGIDAY+ RESEARCH DEEP DIVE: AGENCIES HEAVILY FAVOR INSTAGRAM OVER FACEBOOK FOR
THEIR CLIENTS

March 8, 2024  •  4 min read
Member Exclusive

RESEARCH BRIEFING: THE END OF THIRD-PARTY COOKIES COULD BE A WIN FOR AD TECH
VENDORS

March 7, 2024  •  6 min read
Member Exclusive

DIGIDAY+ RESEARCH DEEP DIVE: BRANDS ARE STILL ON FACEBOOK, BUT THEY’RE SPENDING
A LOT MORE ON INSTAGRAM

March 4, 2024  •  4 min read


--------------------------------------------------------------------------------

Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of
programmatic marketing leaders a chance to come together to discuss pain points,
pitch solutions and ultimately, make valuable business connections.

Learn More

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