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Business Home/News/CCPC prosecutes retailers for breaking sales pricing laws


CCPC PROSECUTES RETAILERS FOR BREAKING SALES PRICING LAWS

November 29, 2024

 * CCPC proceedings launched against several nationwide retailers for breaches
   of sales pricing laws
 * CCPC to carry out inspections of sales discounts on offer over Black Friday
   sales period
 * Traders and consumers urged to report fake Black Friday discounts

The CCPC (Competition and Consumer Protection Commission) has launched
proceedings against a number of nationwide retailers for breaking sales pricing
laws. The retailers are due to appear before the Courts in January 2025.

The prosecutions of these traders, which include retailers active in the
electrical, cosmetics, furniture, and clothing and footwear sectors, relate to
pricing breaches identified in CCPC online sweeps conducted over the 2023-2024
winter sales season, including Black Friday and January sales. A number of other
traders have been interviewed under caution, and further prosecutions are
expected to follow.

Chairperson of the CCPC Brian McHugh said:

> “The CCPC carried out a large number of sales pricing inspections over the
> Black Friday and winter sales periods last year, looking at both online and
> instore pricing. Our inspectors saw many excellent examples of accurate sales
> pricing and sales communications, however, we also identified retailers where
> there was significant and widespread breaches of the law. Those traders are
> now being prosecuted by the CCPC, with the first wave of cases due before the
> courts in January.
> 
> Ultimately, misleading sale discounts harm consumers and harm competition.
> Businesses need to able to compete for consumers openly and honestly on price.
> This Black Friday, the CCPC is calling on both consumers and business owners
> to report any suspected fake discounts or misleading pricing to the CCPC.”

As shoppers seek out a bargain in the Black Friday sales today, CCPC consumer
protection officers will be inspecting the discounts on offer to Irish consumers
to ensure they are genuine. The CCPC is committed to ensuring compliance with
the pricing regulations and to using its powers in the event of non-compliance.

Last week, the CCPC released new research indicating low levels of consumer
trust in discounts with less than a third (30%) of consumers trusting that
discounts displayed by businesses are genuine.

Complaints are a valuable source of information to the CCPC as they help
identify sectors where consumers may be at risk. Traders and consumers are
encouraged to notify the CCPC of fake discounts by using the reporting form, by
contacting the CCPC helpline on 01 402 5555 (Monday to Friday, 9am to 6pm) or by
emailing ask@ccpc.ie.

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