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 * Insights
   
   
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   WHAT WE DO
   
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   chain BASES product offer management Revenue growth management
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 * Industries
   
   
   WHO WE SERVE
   
   FEATURED INDUSTRIES
   
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 * Home
 * Insights
   
   
   VIEW OUR INSIGHTS
   
   Featured Manufacturing Retail Health and wellness E-commerce Sustainability
   SMB Innovation Artificial Intelligence

 * Solutions
   
   
   WHAT WE DO
   
   Assortment and Merchandising Consumer and shopper insights Market performance
   measurement Marketing, media and personalized offers Operations and supply
   chain BASES product offer management Revenue growth management
   Route-to-market
   
   SMALL AND MEDIUM-SIZED BUSINESSES (SMB)
   
   SMB solutions for North America SMB solutions for International
   
   NIELSENIQ PARTNER NETWORK
   
   Become a NIQ Partner Find a partner

 * Industries
   
   
   WHO WE SERVE
   
   FEATURED INDUSTRIES
   
   Beauty and Personal Care Beverage Alcohol Non-Alcoholic Beverage Financial
   Services Government Grocery Health and wellness Media+Adtech Packaging
   Perishables Pet
   
   FEATURED INDUSTRY RESOURCES
   
   Inflation hub Sustainability hub Holiday hub Omni Hub

 * About
   
   
   WHO WE ARE
   
   Company News Events Diversity, Equity, and Inclusion Leadership Corporate
   Citizenship

 * Careers
   
   
   WORK WITH US
   
   Search Careers Diversity, Equity, and Inclusion Early Careers Our Teams

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Webinar


BASES MASTERCLASS WEBINAR SERIES: THE...

Webinar overview Date: June 20, 2023 Presented by: Georgi Trifonov, Vice
President, Demand & Shopper Solutions Jennifer Laser, Director, Demand...

Read more
Analysis


CONNECTING MIND & MATTER

NIQ’s new report, “Connecting Mind & Matter,” reveals how CPG firms can bridge
the say-do gap to unlock spending growth.

Read more
Analysis


WHAT IT MEANS TO BE A BRAND IN 2024 AND...

Products are now differentiated by their tangible values. Build brand equity by
knowing the qualities that add value to today’s consumer.

Read more
Analysis


SHAPING SUCCESS: A DEEP DIVE INTO...

In this digital white paper, NIQ explores the women-led transformation of Women
in CPG industry over the past few years, examining the progress made, emerging
trends, and the opportunities that lie ahead.

Read more
Report


CONSUMER OUTLOOK 2024

NIQ has summarized the top consumer trends and strategic insights to help your
organization succeed: this is Consumer Outlook 2024.

Read more
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Academy Advertiser/Brand Agency Alcohol Automotive Beauty & Health Innovations
Biotechnology Broker/Sales Agency Cannabis Construction/Home Builder/Home Improv
Consultants CPG Beverage CPG Foods Digital Publisher/Platform Education
Electronics Entertainment (incl. gambling) Fashion Finance & Investment
Financial Services Government/Non-profit Health & Wellness Household Durable
Goods Insurance Manufacturer/Distributor: Alcoholic beverages
Manufacturer/Distributor: Cannabis Manufacturer/Distributor: FMCG
Manufacturer/Distributor: Fresh product + prepared fresh foods
Manufacturer/Distributor: Non Alcoholic beverages Manufacturer/Distributor: Pet
Manufacturer/Distributor: Pharma + Healthcare Manufacturer/Distributor:
Technology Manufacturer/Distributor: Tobacco Manufacturing CPG & FMCG Media
Owner Military Online Technology Platform Other Personal Care Products Pet Care
Real Estate Retail CPG & FMCG Retailer: FMCG SMB Sports Tech and Durables
Technology & Communications Telecom + Internet service providers Travel &
Entertainment Utility Providers Video Gaming
Industry

2023 Forecast Assortment & Merchandising Automotive Beauty & Health Innovations
Beauty Inner Circle Beauty Inner Circle All Access Branding & Marketing Byzzer
Channel Strategy Consumer Insights Corporate Citizenship Data Analytics
Demographics Diversity, Equity & Inclusion Emerging Brands Financial Markets by
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Life at NIQ Market Research Market Trends Operations & Logistics Pricing &
Promotion Private Label Product Innovation Publisher Team Quarterly Business
Snapshots Revenue Strategy Shopper Marketing State of Beauty Sustainability
Technology Thought Leadership
Topic

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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
   * Beauty Inner Circle 02_Elements/Icons/Checkbox/Active/Selected
     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
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     02_Elements/Icons/Checkbox/Active/Unselected
   * Emerging Brands 02_Elements/Icons/Checkbox/Active/Selected
     02_Elements/Icons/Checkbox/Active/Unselected
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--------------------------------------------------------------------------------

FEATURED

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Analysis

CONNECTING MIND & MATTER

08 May 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Analysis

WHAT IT MEANS TO BE A BRAND IN 2024 AND BEYOND

08 May 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Analysis

SHAPING SUCCESS: A DEEP DIVE INTO WOMEN’S IMPACT ON THE CPG LANDSCAPE

04 April 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Commentary

THE LONG-TERM STRATEGY FOR AI SUCCESS?

20 February 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight

MANUFACTURING

MANUFACTURING 02_ELEMENTS/ICONS/ARROWRIGHT

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Education

NAVIGATING THE DYNAMIC ENERGY DRINK MARKET: 4 KEY TRENDS

08 May 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Report

5 KEY HABITS OF SUCCESSFUL FMCG BRANDS

24 April 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Education

5 KEY FRESH FOOD TRENDS TO KNOW

15 April 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Education

4 PROVEN STRATEGIES TO SHAPE HOW CONSUMERS SEE YOUR BRAND

12 April 2024
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RETAIL

RETAIL 02_ELEMENTS/ICONS/ARROWRIGHT

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Multimedia

THE STATE OF PET: THE FULL VIEW OF THE OMNI PET CHANNEL & SHOPPER

08 May 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Webinar

BACK TO ESSENTIALS: ASSESSING THE IMPACT OF THE CONSTRAINED CONSUMER ON THE CPG
INDUSTRY

29 April 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Commentary

BBQ SEASON: IS BUDGET BBQ ON THE MENU THIS SUMMER? 

22 April 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Analysis

THE EVOLVING RETAIL LANDSCAPE

08 April 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Analysis


CONQUERING THE RETAIL SHELF: NEW OMNICHANNEL STRATEGIES THAT WIN

Achieving on-shelf success demands dynamic retail strategies that understand the
unique needs of consumers online and in-store.
16 February 2024
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HEALTH & WELLNESS

HEALTH & WELLNESS 02_ELEMENTS/ICONS/ARROWRIGHT

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Education

DECODING HER: THE POWER OF THE CANADIAN WOMAN AND HER INFLUENCE IN CPG

22 April 2024
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Analysis

WELLNESS TRENDS INFLUENCING CONSUMERS IN 2024

16 April 2024
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Infographic

IMPACT OF STATE-LEVEL FOOD ADDITIVES BANS

09 April 2024
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Commentary

A FUTURE WITHOUT PLASTIC: CAN THE WORLD REALLY GO PLASTIC-FREE? 

04 April 2024
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E-COMMERCE

E-COMMERCE 02_ELEMENTS/ICONS/ARROWRIGHT

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Webinar

CRACKING THE CODE OF TIKTOK SHOP: HOW FIRST-MOVER BEAUTY BRANDS ARE FINDING
SALES SUCCESS.

08 April 2024
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Education

THE STATE OF ONLINE BEVERAGE SALES IN 2024

22 March 2024
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Education

WINNING IN E-COMMERCE 2024 AND BEYOND

11 March 2024
02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
Commentary

NAVIGATING THE OMNI WAVES: 5 THINGS YOU NEED TO KNOW

30 January 2024
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DATA SCIENCE & ANALYTICS

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Report

GO TECHNOLOGY

09 May 2024
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Report

HOSPITALITY MARKET MONITOR

08 May 2024
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FRANCE ON PREMISE CONSUMER PULSE REPORT: MARCH 2024

01 May 2024
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GERMANY ON PREMISE CONSUMER PULSE REPORT: MARCH 2024

01 May 2024
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MARKETING & TRADE

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Multimedia

VIDEO: UNVEILING THE BEAUTY OF INNOVATION WITH INFUSE

27 March 2024
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DECODING GENZS & NEW INDIA

18 March 2024
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Multimedia

VIDEO: TRANSFORMING KIDS’ FAVORITES WITH TRUE MADE FOODS

22 January 2024
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Multimedia

VIDEO: CRAFTING UNIQUE FLAVORS WITH DOKKAEBIER

12 October 2023
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Education


HOW BEST-IN-CLASS CPG AND RETAIL DATA PROVIDERS HARNESS AI: PART 1

Part 1 of “The AI Brief” combines AI and NIQ’s perspectives on current and
future applications of AI for servicing the CPG and retail sectors.
01 February 2024
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INNOVATION

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Webinar

BASES MASTERCLASS WEBINAR SERIES: THE INNOVATOR’S GUIDE TO BRAND EXTENDIBILITY

09 May 2024
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Education

HOW BEST-IN-CLASS CPG AND RETAIL DATA PROVIDERS HARNESS AI: PART 3

27 February 2024
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Education

HOW BEST-IN-CLASS CPG AND RETAIL DATA PROVIDERS HARNESS AI: PART 2

13 February 2024
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Education

HACK YOUR PROMPTS: ELEVATING PRODUCT INNOVATION WITH GENERATIVE AI

09 February 2024
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Innovation


WHAT WE DO

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measurement Marketing, media and personalized offers Operations and supply chain
BASES product offer management Revenue growth management Route-to-market


WHO WE SERVE

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SMB Tech & Durables Total Wellness


WHO WE ARE

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News Careers Contact us

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