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YOUR CART



free expedited shipping on all orders

 * Shop
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Cart
Cart
 * Shop
    * Toilet Paper
    * Paper Towels
    * *Target Exclusive*
    * Shop All Products
    * Give $10, Get $10

 * About
    * Why Tree-Free
    * Our Products
    * Our Story
    * Mission
    * Blog

 * Reviews
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 * SHOP
   
    * Toilet Paper
    * Paper Towels
    * *Target Exclusive*
    * Shop All Products
    * Give $10, Get $10


 * ABOUT
   
    * Why Tree-Free
    * Our Products
    * Our Story
    * Mission
    * Blog


THE FUTURE OF PAPER IS HERE.

Premium, sustainable household paper.

Shop Toilet Paper
Shop Paper Towels



THE PROBLEM IN PAPER

SINGLE-USE PAPER

Household paper products are used once and then discarded.

DEFORESTATION

Thousands of trees are cut down every day to make household paper.

CLIMATE CHANGE

Around 1/3 of all CO2 emissions come from deforestation & land use.

Get Reel



NO PLASTIC. EVER.


OUR SOLUTION.


BAMBOO MAKES
BETTER TOILET PAPER.

Why? Well, bamboo paper products are strong and soft, for one. Plus, harvesting
a fast-growing plant such as bamboo is more sustainable than cutting down trees.
That's what we call a win-win wipe.

Learn more


GUILT-FREE
RECYCLED PAPER.

We use FSC-certified recycled paper fibers to make our absorbent paper towels,
so you can clean without compromise.

learn more



SMALL CHANGES,
BIG IMPACT.

Together we can save our forests.

Get Started

Carbon Neutral freight
shipping.

Easily recyclable and
compostable packaging.

BPA-Free and no added
inks, dyes, or fragrances.


CONVENIENTLY DELIVERED RIGHT TO YOUR DOOR


READY TO PLACE YOUR FIRST ORDER?

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4.9 4.9 star rating


REEL BAMBOO TOILET PAPER

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R
reelpaper

12/11/21
Helping hands are always welcome during the holiday season! Have you stocked up
on paper products for the holidays? Order our tree-free paper towels or toilet
paper soon to be sure they arrive in time.
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4.4 4.4 star rating


REEL RECYCLED PAPER TOWELS

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R
reelpaper

12/08/21
Introducing our new and improved paper towels made from 100% Recycled Paper. 
Since day one our mission has been to provide our customers with premium paper
products for their home, without damaging our forests 🌳 We are taking the next
step in our journey with this launch of our first ever recycled paper product.
The recycled paper towels offer many of the same benefits people love about our
bamboo paper towels - including being tree-free, plastic-free, and BPA-free. But
that’s not all - here’s what is new: 🌲Certified by @fsc_international 🇺🇸 Made
and manufactured in the USA ☁️ Softer and more absorbent  ♻️ Made from 100%
Recycled Paper Click the link in bio or check out our story to order a box
today! We are excited to take this next step and thank you for your continued
support! 💚 We want to hear what you think of the new paper towels, so be sure
share your thoughts and tag us @reelpaper!
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4.9 4.9 star rating


REEL BAMBOO TOILET PAPER

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reelpaper

12/03/21
Show of hands ✋ who has grabbed a box (maybe two 😉) of @reelpaper at @target
while they were doing their holiday shopping? If you’re doing your holiday
shopping online, you can also order @reelpaper nationwide on Target.com! Comment
🎯 below if you’ve grabbed a box at your local Target! 📸: @targetwhileblack
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4.9 4.9 star rating


REEL BAMBOO TOILET PAPER

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R
reelpaper

11/25/21
We are thankful for our amazing community helping us protect the forests 🌳 🌲.
We know we wouldn’t be where we are today without your support. It always puts a
big 😀 on our faces seeing the photos or videos you share, so we wanted to share
a few of them today. Wishing everyone a happy and healthy Thanksgiving! 🦃 🍂
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4.9 4.9 star rating


REEL BAMBOO TOILET PAPER

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reelpaper

11/13/21
Happy Friday! Leave a 🍁 in the comments if you plan on getting outdoors and
enjoying the fall weather this weekend. 📸: @wellnesswithedie
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4.9 4.9 star rating


REEL BAMBOO TOILET PAPER

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R
reelpaper

11/10/21
We want to talk about bathrooms during the holiday season. Whether you have
friends/family traveling to town or you are hosting some holiday parties - this
time of year can mean a lot of visitors. How do you prepare your bathrooms for
the holiday season and extra visitors? Comment below 👇 with one of your
favorite tips/tricks! 📸: @stefmturner
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4.9 4.9 star rating


REEL BAMBOO TOILET PAPER

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R
reelpaper

11/03/21
We believe small changes can have a big impact on our 🌎 When done by a
community of people - these changes can have an immediate influence and cause a
ripple effect for generations to come. Make the small swap to our tree-free
products and join our community in protecting the forests 🌳 🌲
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