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CONNECTING THE DOTS BETWEEN CUSTOMER AND BUYER RESEARCH AND BUSINESS GROWTH.


 

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IF YOUR BUSINESS ISN’T GROWING, IT’S DYING.

To achieve business growth, capturing and retaining customers is non-negotiable.
Your company's success hinges on your ability to create a customer base that is
loyal and expanding. 

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WE HELP YOUR BUSINESS FIND GROWTH OPPORTUNITIES.

 

NO MORE WAITING ON RESEARCH PROJECTS FOR ANSWERS.

The information you need, when you need it. Think of it as a regular
intelligence briefing for your business. 

CAPTURE MORE CUSTOMERS BY WINNING MORE DEALS.

Discover your buyer's decision-making criteria. Identify and solve growth
blockers without the guesswork.

KEEP CUSTOMERS COMING BACK FOR MORE.

Discover and solve the root cause of problems with your funnel—directly from
your customers. Reduce churn and build loyalty.

👋 NICE TO MEET YOU


I'M ARI ZELMANOW

I’m a retired police detective turned market detective. But now, rather
than using forensic techniques to catch criminals, I use them to help you catch
customers.



READ MY STORY


"Ari does a tremendous job at articulating how research can bring value to a
business when done the right way."

- HALEY RABIU

"Great for advanced researchers and leaders who need to brush up on the basics
and for newbies who need to level up quickly. The Influential Researcher will
get you closer to speaking the language of business and mapping your work to
what the business cares about."

- BRIAN ASHBAUGH

"I just want to tell you that this might be the best research course I've ever
taken. It's a totally new perspective you are teaching and I love it. I feel
like this is what has been missing from my research education, how to bridge the
gap between business needs and research."

- FUNMILAYO OBASA

TRAINING AND COURSES


CUSTOMER FORENSICS

These courses will sharpen your competitive edge by enhancing your ability to
identify and seize new opportunities, manage risk more effectively, and drive
sustainable growth and profitability for your business.






OUR PROCESS


CUSTOMER FORENSICS.



COLLECT THE EVIDENCE

Use the SIMPLE method to collect and interrogate evidence.

START NOW

DEVELOP A CASE THEORY

Develop a working case theory and point of view (POV) from evidence.

START NOW

PRESENT YOUR CASE

Present your case in way that wins the hearts and minds of your audience.

START NOW

ARE YOU READY TO MAKE SMARTER GROWTH BETS? 



LFG 🚀 (Let's F*cking Grow)

FREE RESOURCE


WRITE HEADLINES THAT GET BUSINESS PARTNERS TO ACTUALLY OPEN AND READ YOUR
RESEARCH REPORTS

If a research report is delivered, and nobody reads it, does it matter?

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GET READY TO DISCOVER HOW FORENSIC ANALYSIS TECHNIQUES CAN HELP YOUR TEAM MAKE
SMARTER GROWTH BETS WITH CONFIDENCE.

There were three skills I learned as a police detective that drove the success
of building and closing cases—and putting guilty people behind bars:

Read on


THE THINK LIKE A DETECTIVE BLOG


I AM NOT UNCERTAIN.

Thinking like a detective isn't about being right; it's about being less wrong.
Here are some tactics, tips, and tricks to help you become a better
investigator—and better interrogator of the world around you.



REVOLUTIONIZING RESEARCH WITH THE MONEYBALL STRATEGY

Jan 14, 2024

DON'T GET FALSE CONFESSIONS FROM CUSTOMER INTERVIEWS

Jan 06, 2024



THINK LIKE A DETECTIVE NEWSLETTER


INSIDE THE MIND OF A DETECTIVE.

Weekly tips and tricks that show you how to Think Like a Detective to uncover
better insights—from a REAL-LIFE detective turned market detective.

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© 2024 Ari Zelmanow, LLC. ALL RIGHTS RESERVED.



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