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Submission: On August 24 via manual from PK — Scanned from DE
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Submission: On August 24 via manual from PK — Scanned from DE
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</form>Text Content
ENGLISHDEUTSCH
CONTACT US
* Product
Digital Experience Intelligence (DXI)
Complete, retroactive, and actionable user experience insights
--------------------------------------------------------------------------------
Complete Data Capture
Securely access DX data with a simple snippet of code
* Private by Default
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Quantify user experiences for ongoing improvement
* Frustration Signals
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* Journey Mapping
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* User Segments
Session Insights
Get qualitative context to understand DX
* Session Replay
* Heatmaps
FullStory for Mobile Apps ➔
* Why FullStory
Why FullStory
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For Teams
See how different functions use FullStory
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See how Carvana's product team receives insight at scale ➔
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The Total Economic Impact™ of FullStory Digital Experience Intelligence ➔
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* Product
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* Complete Data Capture
* Private by Default
* Tagless Autocapture
* Tech Stack & Integrations
* Product Analytics
* Frustration Signals
* Funnels & Conversions
* Journey Mapping
* Dashboards
* User Segments
* Session Insights
* Session Replay
* Heatmaps
* Why FullStory
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FINICITY ENHANCES CUSTOMER EXPERIENCE AND SENSITIVE DATA MANAGEMENT WITH
FULLSTORY
Industry:Financial Service
Company Size:SMB
Use Cases:Product analytics, Customer behavior insights
Results:
15%
Estimated increase in funnel conversions
80%
Reduction in ticket resolution time
54
Bugs identified and solved more quickly with FullStory
Since its establishment over 20 years ago, Finicity has evolved from a personal
finance management tool to a B2B open banking platform for financial data
aggregation. When a customer connects their bank account to another fintech
platform–like a loan application, a payment portal, or any service that uses
financial data–Finicity acts as the bridge between the bank and the external
organization or service. Finicity uses FullStory as an all-in-one platform for
product analytics and customer behavior insights.
"One of the greatest advantages of FullStory is that it lets us verify the data
we’re seeing with actual sessions, where with other solutions we didn’t have
assurance the numbers are good. FullStory goes from very macro-level analyses
all the way down to individual interactions, so you can get a clear, complete
picture.”
Christiaan Johnson, Director of Product Design, Finicity
FINICITY IMPROVES FRAUD DETECTION PROCESS AND DATA COLLECTION BEST PRACTICES
WITH FULLSTORY
MANAGE SENSITIVE DATA SEAMLESSLY WITH PRIVATE BY DEFAULT
The nature of Finicity’s services means that data privacy and security are
paramount, and FullStory’s robust privacy controls make it a great fit. Some
analytics tools automatically capture all user text input–even for sensitive or
unwanted data. FullStory’s Private by Default setting is essentially the
opposite: when enabled, Private by Default only captures text that’s
specifically allowlisted, effectively minimizing risk of collecting unnecessary
or private end-user data.
MOVE AWAY FROM A TRADITIONAL PRODUCT ANALYTICS TOOL
When Finicity first implemented FullStory, they planned on using it primarily as
a session replay tool to augment their existing analytics solution. However,
Finicity soon realized that FullStory’s continuously-improving data analysis
capabilities met their broader requirements for improving the user experience.
By focusing their analytics time and resources on FullStory, they’re able to
find and capture insights they need within a single platform.
ASSESS CUSTOMER HEALTH AT-A-GLANCE WITH FULLSTORY DASHBOARDS
To measure customer success, Finicity wanted the ability to perform at-a-glance
health checks for each of their customer accounts. To do this, Finicity builds a
templatized FullStory Dashboard for each of their customer accounts, which
allows them to see if and when a customer encounters friction, how they move
through funnels, which financial institutions customers are connecting, and
more.
IDENTIFY FALSE POSITIVES IN FRAUD DETECTION TOOLS
As a fintech company, Finicity has to be proactive about preventing fraudulent
activity within their service. One way they do this is with a tool called
CloudFlare, which blocks and flags activity that it deems fraudulent. Finicity
found they were able to further improve their success in fraud detection by
using FullStory to identify false positives for fraud, improving the overall
experience and successful connections.
Download the story
Industry:Financial Service
Company Size:SMB
Use Cases:Product analytics, Customer behavior insights
Results:
15%
Estimated increase in funnel conversions
80%
Reduction in ticket resolution time
54
Bugs identified and solved more quickly with FullStory
Read their story
Read their story
Read their story
Read their story
WANT TO TAKE YOUR DIGITAL EXPERIENCE TO THE NEXT LEVEL? LET’S CHAT.
Request a demo of the FullStory platform, and our team will be in touch within
one business day.
First Name: *
Last Name: *
Business Email Address: *
Company Name: *
How did you hear about FullStory?: *Select...Referral/Word of mouthSearch engine
(Google search, Bing, etc) Social mediaBlog or publicationEvent (Tradeshow,
webinar, etc.)Previous FullStory customerDigital adOther
Country: *Select...United States Canada Afghanistan Aland Islands Albania
Algeria Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia
Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus
Belgium Belize Benin Bermuda Bhutan BoliviaBonaire, Sint Eustatius and Saba
Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean
Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Cape
Verde Cayman Islands Central African Republic Chad Chile China Chinese Taipei
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