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    <h3>The Old Fashioned Way ...</h3>
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    <p class="location">269 S. Beverly Drive <br> Suite 1245 <br> Beverly Hills, California 90212</p>
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Text Content

 * 

 * 

 * Home
 * About Us
 * About SJ Manning
 * Our Clients
 * What We Do
 * Browse Data Cards
   
   BACK
   
    * FYMC Data Management & Marketing
    * National Marketing File
    * Data Cards

 * Manning Model ®
 * Contact Us




SOLUTIONS ARCHITECTURE

 * Concepts
 * Advertising
 * Marketing
 * Media
 * Logistics
 * Corporate Governance

Let's Get Started!


ABOUT US


WHAT MAKES US DIFFERENT

FYMC was built with the certainty of conviction that creativity is necessary in
every single aspect of the business paradigm.

> “If it doesn’t sell, it isn’t creative.” David Ogilvy.

That is true in any process intended to gain strategic insights into all those
across the intellectual and emotional divides. Equally true and necessary for
those of us who happily toil at influencing, no, provoking thoughts and actions
in others. It matters not if creating needs, making calls to action, climbing
empirical or perceived Sagarmathas, resolving intellectual Rubik’s cubes,
selling ice in the Arctic, in the dead of winter.

First and foremost, we are a creative marketing, advertising and corporate
governance powerhouse. Everything we address for our clients is framed in a
creative process. Our processes are designed to deliver powerful, finely tuned
thought and action provoking messages to select audiences through strategic
digital, terrestrial and esoteric advertising placements.

Mediocrity reflects a lack of courage and conviction. Ordinary is very easy to
achieve. We built an agency from the ground up, both organically and
empirically, to leverage our extensive experience and competencies to create
unique ideas and processes for our clients. There will never be anything
ordinary about our approach to clients, issues, opportunities, crises,
celebrations.


OUR IDENTITY

Our longevity and broad competencies speak to what we do for our clients.

We are often our clients’ first and last contact about their opportunities,
challenges and sometimes their dreams.


ALL THAT WE DO ACCRUES TO THOUGHTFUL, INTELLIGENT, PREDICTABLE AND SUSTAINABLE
REVENUE AND EQUITY GENERATING EVENTS AND SOLUTIONS FOR OUR CLIENTS.

We are adamant about delivering unique advantages in the marketplace for our
clients.


OUR CLIENTS

... partial list of present and past clients.

 * Allied Marketing Group
 * AOL/Time Warner
 * Atlantic Coast Media Group
 * Beverly Coach Craft
 * Body By Jake Enterprises
 * Bradford Group/Bradford Exchange
 * CBS
 * CollectiblesToday.com
 * Craftmatic
 * cTOADS
 * David Oreck Candle Company
 * DIRECTV
 * Disney Hall & Hollywood Bowl Association
 * eDebitpay
 * EyeFive
 * Franklin Mint
 * Frederick's Of Hollywood

 * Fresh Cartons
 * Guthy Renker
 * Hamilton Collection
 * HealthMax
 * HydroDerm
 * IKEA
 * Image Imports AG
 * JG Wentworth/Peachtree Fn.
 * JustFab
 * Kimberly-Clark
 * Kluge Interactive
 * Kraft
 * Lenox
 * Limoges
 * Loeb Enterprises
 * Los Angeles Philharmonic
 * Marketing Capital
 * Medicare.com
 * MedEx Publishing

 * Migralex
 * MBM Company, Inc.
 * NBC
 * Netflix
 * Omaha Steaks
 * 1 800 Flowers
 * P&G
 * PMD Personal Microderm
 * PlasmaNet, Inc./FreeLotto
 * Provide-commerce (PRVD)
 * Publishers Clearing House
 * RAPP
 * RONCO
 * Rickard2
 * Sears
 * Shoedazzle
 * Shopkick
 * Singer Direct

 * Sony Pictures
 * Specialists Marketing Services
 * Sunsetter Awnings
 * Sweepstakes Clearing House
 * Telebrands
 * Teleflora®
 * Thompson Cigar
 * Time Warner
 * Toyota
 * Tracy-Locke
 * Universal Music Distribution (all labels)
 * University Of Phoenix
 * Vantage Media
 * Vendare
 * WebMD
 * WhiteHat Media
 * Zsigmond Kiraly Foiskola


WHAT WE DO


ONLINE AND OFFLINE ADVERTISING AND MARKETING AGENCY

$40 Billion revenues generated.

Primary focus on Direct Response Marketing.

ONLINE

 * 500 offers and creatives in the space
 * Billions of digital messages delivered annually

OFFLINE

 * 1,000+ offers, creatives, promotions, incentive involvement devices in the
   space
 * 4.5 Billion promotional direct mail pieces mailed
 * $350 Million spent in direct mail and specialty direct response media


CREATIVE, PRODUCTION, IMPLEMENTATION

 * Concept creation and development
 * Audio, video, broadcast and mobile assets
 * Design and copy - testing and rollouts
 * Print, broadcast, web-based and video asset management
 * Analytics
 * CRM
 * Predictive performance models
 * Decision making models - Manning Relevancy Conversion Model ®


MEDIA

 * Market research, segmentation and targeting
 * Media planning, buying and management - tests and rollouts
 * Cross-platform and cross-brand marketing
 * Media channels and verticals
   * email
   * display and contextual
   * specialty media
   * broadcast (radio, TV, streaming)
   * terrestrial mail
   * space advertising
   * social media
   * SEO/SEM
   * esoteric media


STRATEGY

Extend commerce and content across all media.

 * Maximize reach and efficiency
 * Content strategy and integration
 * Integrated brand marketing
 * Branded response
 * Digital and terrestrial direct response
 * ROI optimization


RELATIONSHIPS

FYMC leverages its competencies, experience, extensive resources and
relationships in multiple industries, in extensive geographies for the benefit
of its clients.


ADVISORY SERVICES

 * Advertising, marketing, product/service development -- concept to analytics
 * Legal review, regulatory agency compliance and communication
 * Authoring materials for the benefit and use of senior management and for
   publication
 * Corporate processes: structure, leadership, operations and logistics,
   management, positioning
 * Human and hard assets deployment and management, capitalization,
   investment/divestment
 * Strategies, business development, governance
 * Conflict resolution
 * Public speaking




PROCESS

 * Frame the relationship between our clients and FYMC.
 * Study the requirements of our clients’ businesses, including corporate
   governance requirements and sensitivities, merchandising, advertising,
   customer acquisition, marketing and media plans, re-marketing and CRM
   matrices.
 * Analyze and evaluate historical results by product/service, creative
   approach, media channel.
 * Quantify and qualify impact of advertising and marketing when the project is
   institutional.
 * Quantify brand requirements, acceptable levels of risk, corporate
   sensitivities.
 * Review advertising, marketing, merchandising, services and logistical assets.
 * Establish goals and budgets.
 * Build a go forward marketing/media model.
 * Create products, services and institutional offers; build marketing materials
   when appropriate.
 * Create promotions, involvement devices, games of chance and skill when
   appropriate.
 * Identify and qualify best service providers and business partners.
 * Execute approved plan.
 * Create comprehensive reporting relationships and tools.


ABOUT STEVEN J. MANNING


 * STEVEN J. MANNING
   
   
   SOLUTIONS ARCHITECT
   
   If it is about your business and how we add a turbo-booster to it ...
   
   The DOS EQUIS MAN has Manning on speed dial!
   
   Read complete bio
   
   --------------------------------------------------------------------------------
   
   

Previous Bio Next Bio Swipe to see next bio. X
< >


STEVEN J. MANNING


SOLUTIONS ARCHITECT

Steven J. Manning is an internationally-known business leader, advisor, author,
public speaker and broadcaster. He is a founder, CEO, Principal, General Manager
and Board Member of a number of enterprises in the US and Europe. He is credited
with the origination of prominent creative and empirical concepts, targeting
data base concepts, media strategies, promotional concepts, incentive devices
and channels, and decision-making predictive techniques. All those are widely
used in the marketing world. He has generated tens of billions of dollars in
revenue of consumer products, services and consultative endeavors. Steve has
been active in the digital world since the invention of commercial applications
in the space.

In addition to successful owned and operated enterprises, he has generated
revenue for and has been a principal advisor to many major global brands in a
number of arenas including marketing, advertising, corporate governance and
conflict resolution. Those include: CBS, Disney, DirectTV, Guthy Renker, IKEA,
Provide Commerce, Kimberly-Clark, NBC, Netflix, WebMD, SONY, Telebrands, Time
Warner, Toyota, LG, UMG, Milton Friedman University, as well as other Fortune 50
enterprises (including a Global 5) who do not want their advisors named
publicly. In the aggregate, he has generated tens of billion dollars in
revenues.

His professional and personal relationships span the world. Those include
captains of industry, world-renown educators, authors and thought-leaders,
sports personalities.

Steve is an astute observer of people, society, business, politics, academia,
history and all matter of trends that affect all those. He writes and speaks
extensively on pillars of success, economics, advertising, marketing, conflict
resolution, writing, leadership, management, politics, social constructs,
history, politics and more, to various audiences including professional groups
and institutes of higher learning.

His latest book, The Business of Life. Taking a wrecking ball to conventions and
norms, in search of independent thought, was just published by The Access
Group/Bookboon Learning. The first book of its kind by the largest publisher of
business content in the world. His book preceding that, Pimps Whores And Patrons
Of Virtue is highly acclaimed around the world. Next: Explaining Bitcoin To
Buddhist Monks: So many things, events, served up in all media ways, are just
incomprehensible. Might as well try explaining Bitcoin to Buddhist monks. Also,
Thanks Oscar (Wilde), are in the works.

Contact:
Email: sjmanning@fymc.com
Phone: 310.402.6666
Websites: stevenjmanning.com • fymc.com


DUNCAN C. CROOKSTON


CHIEF OPERATING OFFICER

Duncan is Chief Operating Officer and member of the FYMC team since June 2002.
No. He is not just beach-boot-camp, hockey and volleyball player, skier, runner,
quality gym iron-man. He also pushes the buttons to manage and facilitate all
operational aspects of the offers FYMC promotes, including logistics from
campaign conception to completion. He also participates in the creative process
as well as providing desktop support to the staff.

Duncan is a seasoned veteran in the online world, with experience that spans the
entire spectrum of online advertising. His exceptional knowledge of the online
direct marketing arena comes from his years as email list manager and marketer
for a number of well know online and bricks and mortar companies.

In his spare time, and the company makes a half-hearted effort to create spare
time for him, Duncan “relaxes” by coaching and playing in an adult hockey
league, playing beach volleyball and finding increasingly more challenging ways
to positively abuse his body. Much of the time in Manhattan Beach, California.

Contact Us


MIMI SILCOCK


BUSINESS DEVELOPMENT & TRAFFIC

Mimi is a genuine direct response veteran, with over 20 years immersed in
various aspects of management in that discipline. Her experience and expertise
are aggregated from working in multiple areas for various direct response
enterprises, including: media management and brokerage, large database builders
and marketers and media buying agencies. Her start was in finance, with primary
focus on reconciling media spends and budgets. No need to ask around if this
terrific human resource is in the office yet. The gazillion horsepower beast she
drives announces her arrival from blocks away. Unless she is on the back of the
family Harley, with her husband passing everybody in sight. And yet, we let her
make deals for us....

Contact Us


STEVEN J. MANNING


SOLUTIONS ARCHITECT

Steven J. Manning is an internationally-known business leader, advisor, author,
public speaker and broadcaster. He is a founder, CEO, Principal, General Manager
and Board Member of a number of enterprises in the US and Europe. He is credited
with the origination of prominent creative and empirical concepts, targeting
data base concepts, media strategies, promotional concepts, incentive devices
and channels, and decision-making predictive techniques. All those are widely
used in the marketing world. He has generated tens of billions of dollars in
revenue of consumer products, services and consultative endeavors. Steve has
been active in the digital world since the invention of commercial applications
in the space.

In addition to successful owned and operated enterprises, he has generated
revenue for and has been a principal advisor to many major global brands in a
number of arenas including marketing, advertising, corporate governance and
conflict resolution. Those include: CBS, Disney, DirectTV, Guthy Renker, IKEA,
Provide Commerce, Kimberly-Clark, NBC, Netflix, WebMD, SONY, Telebrands, Time
Warner, Toyota, LG, UMG, Milton Friedman University, as well as other Fortune 50
enterprises (including a Global 5) who do not want their advisors named
publicly. In the aggregate, he has generated tens of billion dollars in
revenues.

His professional and personal relationships span the world. Those include
captains of industry, world-renown educators, authors and thought-leaders,
sports personalities.

Steve is an astute observer of people, society, business, politics, academia,
history and all matter of trends that affect all those. He writes and speaks
extensively on pillars of success, economics, advertising, marketing, conflict
resolution, writing, leadership, management, politics, social constructs,
history, politics and more, to various audiences including professional groups
and institutes of higher learning.

His latest book, The Business of Life. Taking a wrecking ball to conventions and
norms, in search of independent thought, was just published by The Access
Group/Bookboon Learning. The first book of its kind by the largest publisher of
business content in the world. His book preceding that, Pimps Whores And Patrons
Of Virtue is highly acclaimed around the world. Next: Explaining Bitcoin To
Buddhist Monks: So many things, events, served up in all media ways, are just
incomprehensible. Might as well try explaining Bitcoin to Buddhist monks. Also,
Thanks Oscar (Wilde), are in the works.

Contact:
Email: sjmanning@fymc.com
Phone: 310.402.6666
Websites: stevenjmanning.com • fymc.com


DUNCAN C. CROOKSTON


CHIEF OPERATING OFFICER

Duncan is Chief Operating Officer and member of the FYMC team since June 2002.
No. He is not just beach-boot-camp, hockey and volleyball player, skier, runner,
quality gym iron-man. He also pushes the buttons to manage and facilitate all
operational aspects of the offers FYMC promotes, including logistics from
campaign conception to completion. He also participates in the creative process
as well as providing desktop support to the staff.

Duncan is a seasoned veteran in the online world, with experience that spans the
entire spectrum of online advertising. His exceptional knowledge of the online
direct marketing arena comes from his years as email list manager and marketer
for a number of well know online and bricks and mortar companies.

In his spare time, and the company makes a half-hearted effort to create spare
time for him, Duncan “relaxes” by coaching and playing in an adult hockey
league, playing beach volleyball and finding increasingly more challenging ways
to positively abuse his body. Much of the time in Manhattan Beach, California.

Contact Us


MIMI SILCOCK


BUSINESS DEVELOPMENT & TRAFFIC

Mimi is a genuine direct response veteran, with over 20 years immersed in
various aspects of management in that discipline. Her experience and expertise
are aggregated from working in multiple areas for various direct response
enterprises, including: media management and brokerage, large database builders
and marketers and media buying agencies. Her start was in finance, with primary
focus on reconciling media spends and budgets. No need to ask around if this
terrific human resource is in the office yet. The gazillion horsepower beast she
drives announces her arrival from blocks away. Unless she is on the back of the
family Harley, with her husband passing everybody in sight. And yet, we let her
make deals for us....

Contact Us


CONTACT US


THE OLD FASHIONED WAY ...

 

269 S. Beverly Drive
Suite 1245
Beverly Hills, California 90212


THE WEB WAY ...

©2024. FYM Corporation. All rights reserved worldwide. Reproduction in whole or
in part, in any manner of any medium is strictly prohibited.


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