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Ryder Cup


THE RYDER CUP TICKET PRICE CONTROVERSY, EXPLAINED

Darren Carroll/PGA of America

By Joel Beall
October 15, 2024
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Have the people been priced out of “The people’s country club?” That is the
general worry on social media after ticket prices for next year’s Ryder Cup at
Bethpage Black, revealed earlier this year, went viral. Golf Twitter can be a
tough crowd, yet this wasn’t just a few amplified voices manufacturing a
controversy, as the subject became one of the trending topics on both X and
Google trends Monday. We do our best to sort the Ryder Cup mess out below.


WAIT, WHAT RYDER CUP CONTROVERSY?

The uproar began when No Laying Up’s Kevin Van Valkenburg posted a screenshot of
the daily badge prices for the 2025 Ryder Cup. He amplified it by writing: “I
would like to go on the record now and say that if Europe wins the Ryder Cup at
Bethpage because the crowds were turned into a polite snooze fest like LACC by
the insane ticket prices, it's going to go down as a massive own goal.” That
would be a nod to the infamous turnout at last year’s U.S. Open, where tight
confines and a persnickety Los Angeles Country Club membership limited the
allotment of general admission tickets to fans, leading to one of the quieter
galleries in recent major history. But this time it’s not topography or a club
keeping the public out, but potentially the cost. Entry for one of the event’s
three days of competition starts at $750 per person, with practice days tagged
at $255.




HOLD ON … THAT’S THE CHEAPEST TICKET?

Correct. It does come with unlimited food and non-alcoholic-drink vouchers,
although we suppose you'd have to be Joey Chestnut to see savings on the food
end of the deal.




THAT, UH, SEEMS HIGH?

Also correct. Using last year’s Ryder Cup as context, general admission tickets
into Marco Simone Golf and Country Club in Italy were between €50 ($52.97) and
€60 ($63.56) for the practice days, €250 ($264.83) for Friday and Saturday
tickets and €260 ($275.42) for Sunday. Yes, New York is a big market, but it’s
not like Rome is a particularly small town.


HOW DOES THAT COMPARE WITH OTHER GOLF EVENTS?

It’s on the expensive end of the spectrum. Masters badges—inarguably the gold
standard for golf tournament experiences in the United States—cost $140 per
tournament day and $100 for practice rounds. The USGA is charging $60 to $85 for
practice-round tickets at next year’s U.S. Open at Oakmont, with general
admission on tournament days ranging from $150 to $200. Last year’s Open
Championship at Royal Troon averaged around €100 for tournament days. As for the
PGA Championship (which, like the Ryder Cup, is run by the PGA of America), next
year’s tickets for tournament days clock in at $219, although that does include
food and drink.


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HASN’T THE PGA OF AMERICA BEEN ACCUSED OF PRICE GOUGING BEFORE?

Yes, very recently in fact. During the 2022 PGA Championship at Southern Hills,
there was “Beergate.” For those of you with lives, "Beergate" started when a
photo of the concession prices at the Tulsa course went viral. Those prices
included $15 for a Kona Golden Ale, $18 for Michelob Ultra and $19 for Stella
Artois. Wine was a steal for $13, but a seltzer or cocktail ran you $19. Even
Justin Thomas, who went on to win the championship, ripped the price gouge, with
the PGA of America brass defending the charges, citing them as comparable to
what you’d see at a stadium or arena. Although, as one who lives outside New
York City, these aren’t exactly Yankee Stadium or Madison Square Garden prices
as much as the type of dollar signs you’d expect to see at a trendy bar located
on the moon.




THIS WILL ONLY REIGNITE THE RYDER CUP’S PLAYER-PAYMENT DEBATE, WON’T IT?

Absolutely. It was just last year that reports surfaced that American players
questioned whether there should be payment for participation in the event
(currently, players don’t receive money for competing but each is given $200,000
to donate to charities of their choosing). In the wake of Xander Schauffele
reportedly being threatened with dismissal from the U.S. team over issues with
the player benefit agreement, his father Stefan Schauffele said the topic of
payment for players was worth having a “meaningful conversation about.”
Considering major golf events are run by a free workforce of volunteers and the
changing landscape of name, image and likeness usage in American sports, the
2025 ticket prices will only give more fodder to critics that the PGA of America
may need to start sharing the massive amounts of profit its make from the
biennial match.


WHAT HAS BEEN THE RESPONSE ABOUT THE TICKET PRICES?

Not great, to put it lightly. It’s not so much the money as what it represents.
The optics of charging that type of coin at Bethpage, one of the rare municipal
golf facilities in the U.S. that has a championship-level course, seemingly goes
against the very egalitarian ethos of why Bethpage matters. Then there is the
backdrop of the past three years of civil war, greed and self-interest in the
professional game, a schism that has made many fans feel forgotten as golf’s
central actors appear to care more about themselves than where their actions are
taking the sport. The Ryder Cup prices, then, could be construed as another dis
to the common fan. Throw in the fact the Ryder Cup is supposed to be the ONE
event that’s not about money … yeah, people aren’t thrilled.


WHAT’S THE DEFENSE?

So far, the PGA of America has not commented about the prices since the debate
became heated. If we had to make an argument (and to be clear, it’s not one
we’re taking a side on), there is demand for an event that only comes to this
country three days every four years. Yes, the Ryder Cup is expensive compared to
other golf tournaments, but against other premier spectacles—say, the Super Bowl
or a Taylor Swift concert—the prices are about in-line with the market. Of
course, the Super Bowl drew 130 million audience last year compared to the Ryder
Cup’s 3.4 million, so maybe not the best comparison.




ANYTHING ELSE?

Only that we long for simpler times where a man not wearing a hat constituted a
controversy.




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