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Home
PRIVACY POLICY
Table of Contents
This Privacy Policy was last modified on January 12, 2022.
This Privacy Policy forms part of our TERMS OF USE and describes how the
Interactive Advertising Bureau, Inc. (“IAB,” “we,” “us,” or “our”) collect, use,
and disclose (collectively, “process”) information of our Website visitors
(“you” or “your”). Terms not defined in this Privacy Policy take their meaning
from the Terms of Use linked above.
CHANGES TO THIS PRIVACY POLICY
We may, in our sole discretion, add, modify, or delete provisions of this
Privacy Policy at any time. We will post the effective date of any change at the
top of this Privacy Policy. Your use of our Website after the effective date of
any such modification means you agree to be bound by the Privacy Policy, as
modified. Please review this Privacy Policy regularly so that you remain aware
of the terms and conditions that apply to you.
COLLECTION AND USE OF PERSONAL INFORMATION
You voluntarily provide personal information to us (or a third-party service
provider on our behalf), such as name, postal address, email, or telephone
number, when you take actions such as registering on our Website or making a
request for information or services. We may process this information for
purposes such as responding to your requests or providing you with marketing,
transactional communications, or access to events, interactive features (e.g.,
conferences or webinars), or other services.
We, or a third-party service provider on our behalf, may process payment-related
information provided by you (or on your behalf) via the Website for the purpose
of billing you for products, services, or event tickets you purchase through our
Website.
COLLECTION AND USE OF PSEUDONYMOUS INFORMATION
We may use first- or third-party “cookie” technology that can process
information associated with devices that visit our Websites. Although the term
“cookie” commonly is used to refer to a small text file stored on a device, we
use the term “cookie” in this Privacy Policy to refer generically to any
technology that can track information in relation to your visit to our Website,
such as a “pixel tag.”
These “cookies” typically do not collect data from your device that identifies
you directly (e.g., by name or address) but, rather, by a pseudonymous cookie ID
or a mobile “ad id,” each of which is represented by a randomized set of
alphanumeric characters, or perhaps an email address (oftentimes hashed).
However, depending on the purpose for which such cookies are used, the third
party that operates such cookies may associate your “cookie information” (such
as described in this section) with other information that the third party holds
internally, which may identify you more directly.
“Cookie information” typically includes such data as the referral web domain,
the type of operating system and browser you are using, mobile device
identifiers, IP address, pages that you visit, the date and time of your visit,
how long you stay on a page, location data, information relating to activities
on our Website (e.g., “clickstream” data), log-in details, and other technical
attributes of visits to our Website. This information may be processed for
purposes such as analytics (e.g., understanding how visitors utilize our
Website, visitor demographics), advertising (targeted or otherwise) and related
measurement purposes (e.g., understanding its effectiveness, attribution),
confirming membership status or what products you (or the entity to which you
may be associated with) subscribed to, and storing log-in information so you
don’t have to re-enter them each time you return to our Website.
You may stop or restrict cookies on your computer or delete them from your
browser by adjusting your web browser preferences and you should consult the
operating instructions that apply to your browser for instructions should you
wish to do so and in general to determine how best to configure your browser
settings to meet your requirements.
Further, to opt-out of use of Google Analytics (a third-party service provider
used on our Website), you can download this browser add-on:
https://tools.google.com/dlpage/gaoptout. We disclaim all responsibility for,
and do not control, any opt-out mechanisms provided by any third party.
Interest-Based Advertising: If a third party serves advertising to you on our
Website or on another digital property on our behalf, the third party may
process information about your visits to our Website or other websites around
the Internet, information that we may provide it, advertisements that you
interact with, or other information about you in order to serve advertisements
about products and services that may be of interest to you. This type of
advertising is known as interest-based advertising. In the course of serving
interest-based ads, these service providers may use cookies and other
technologies, such as those described or mentioned above in this Privacy
Policy. IAB is a founding member of the Digital Advertising Alliance, and if you
would like more information about interest-based advertising, and to know your
choices about not having this information used by those that participate in the
Digital Advertising Alliance, please click here: www.aboutads.info.
ADVERTISERS, SPONSORS, AND LINKS TO OTHERS
Our Website may display information from third parties, such as promotions,
offers, ads, or links to third-party digital properties.
Some IAB services, such as seminars, educational events, conferences,
newsletters, and discussion groups, are sometimes sponsored by other companies
that are not under our control. When you participate, register, or engage with
certain of our services, we may disclose your business contact information, such
as name, email address, title, and country location, to our sponsors, subject to
your use of any opt-out mechanism that we may provide to limit such sharing of
information from us to those sponsors.
We encourage you to be aware when you leave our Website or take advantage of
advertised offers, links, or other references, many of which may direct you or
your Internet browser to digital properties of a third party. Even if we have a
relationship with a third party you may encounter or see on our Website, these
third parties or any of their websites, advertising, technology, or other
content, including any cookies or other technology they may use, are neither our
responsibility nor under our control and they have their own terms, conditions,
policies, and practices that apply to you, including those concerning processing
of your information.
HOW WE OTHERWISE USE INFORMATION
In addition to the processing of information as otherwise described under this
Privacy Policy, or as otherwise disclosed at the time of information collection
outside of this Privacy Policy, we may process information that we, or our
third-party service providers on our behalf, collect or obtain by virtue of your
use of our Website:
* To conduct research;
* To provide member services, including publishing a directory for members;
* To share with third parties, such as our service providers, so that they can
assist in providing services or other uses described or otherwise set forth
under this Privacy Policy, including by processing information;
* To share with IAB Technology Laboratory (IAB Tech Lab) for IAB Tech Lab’s own
business purposes, such as direct marketing, analytics, or market research;
* When compelled by a governmental agency, law, regulation, a court, or other
legal process;
* If we believe you are, have or may violate any law, regulation, or our Terms
of Use, or to otherwise help ensure compliance in relation to any of the
aforementioned
* If we believe you are or may be a threat to safety, security, property,
interests, or rights of us or anyone else;
* In order to investigate, respond to, or resolve problems or inquiries or
protect, enforce or defend our rights, assets, or interests; and
* In a merger, acquisition, change of control, or partial or total sale or
transfer of assets, including in a bankruptcy proceeding, joint venture, or
other business combination.
OPTING OUT
If you register on our Website, or otherwise providing your contact details, you
are agreeing to receive information and updates about your use of our Website or
our services for which you register, including marketing and transactional
emails. You may opt out of receiving marketing email communications from us by
completing this form or by following the unsubscribe instructions we will
include in each email we send you.
SECURITY
The Internet is a public network and we cannot guarantee that communications
between you and the IAB or others to, through, or from our Website, will be free
from unauthorized access or interference by third parties. By using our Website,
you are agreeing to assume this risk and any and all responsibility and
liability that may arise. We have put in place reasonable procedures to help
safeguard information and we limit access to your personal information to only
those reasonably need access in order to perform their duties.
PERSONAL INFORMATION RIGHTS REQUESTS
In accordance with applicable law, we will provide a process to enable you to
access, delete, update, or otherwise submit requests in relation to your
personal information. Where applicable law does not provide this right to you,
we may provide these rights to you at our discretion in each case. Where such
rights are provided under applicable law, you can request these rights by
contacting us by email at support@iab.com. You may be asked to provide
additional information to verify your identity before rights requests may be
fulfilled. If you ask us to remove your personal information, we reserve the
right to retain as much of your personal information, and for so long as we deem
necessary, to comply with our legal, regulatory, internal audit, and
record-keeping requirements, subject to applicable law.
CONTACT US
For questions relating to this Privacy Policy, please contact us
at support@iab.com with the subject line, “Privacy Policy.”
TABLE OF CONTENTS
* About IAB
* Contact Us
* Statements & Press
* IAB Careers
* Industry Careers
* My IAB App
* Privacy Policy
* Terms of Use
* Your Ad Choices
Notifications
PRIVACY PREFERENCE CENTER
When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer. More information
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PERFORMANCE COOKIES
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.
FUNCTIONAL COOKIES
Functional Cookies
These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then
some or all of these services may not function properly.
STRICTLY NECESSARY COOKIES
Always Active
These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.
TARGETING COOKIES
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.
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