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Einstein and Analytics in Marketing Cloud Engagement
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 * Einstein and Analytics in Marketing Cloud Engagement
   * Analytics Builder
     * Standard Reports
     * Get Started with Reports
       * Create a Standard Report in Analytics Builder
         * Contacts Count Report in Analytics Builder
         * Contact Data Portability Report
         * Microsite Tracking
           * Microsite Activity
           * Landing Page Activity
           * Email Related Activity
           * Web Related Activity
           * Detailed Link Click Tracking
         * Email Studio Reports
           * A/B Test Summary
           * Account Send Summary
           * Attribute by Tracking Event
           * Campaign Email Tracking
           * Conversion Tracking Statistics
           * Email Performance by Attribute Report
           * Email Performance by Domain
           * Email Performance by List
           * Email Performance for All Domains
           * Email Performance Over Time
           * Email Send Performance by Segment
           * Email Send
           * Email Sends by User
           * Forwarding Activity Details
           * Impression Tracking by Job Report
           * Impression Tracking for Triggered Sends
           * List Demographics
           * List Performance Over Time
           * List Size Over Time
           * Multi-Campaign Email Tracking Summary
           * Recent Email Sending Summary
           * Region Performance for Triggered Sends Over Time
           * Region Performance Over Time
           * Response Trend Analysis for an Email Send
           * Send Classification by Email Tracking
           * Single Email Performance by Device
           * Spam Complaints Over Time
             * Spam Complaint Bucketing
           * Subscriber Engagement
           * Subscriber Most Recent Activity
           * Subscribers Not Sent To
           * Triggered Sends Tracking
           * Unengaged Subscribers for a List Report
         * Journey Builder Reports
           * Journey Builder Email Send Summary
           * Journey Builder Email Sends by Day
         * Mobile Studio Reports
           * GroupConnect LINE Outbound Message
           * GroupConnect LINE Triggered Sends Summary
           * Mobile Chat Messaging Journey Builder Activity Summary Report
           * Mobile Chat Messaging Summary Report
           * Push Account Summary
           * Push Message Detail
           * Push Message Summary
           * Carrier Deactivation SMS Summary
           * SMS Account Summary
           * SMS Message Detail
           * SMS Message Summary Report
           * SMS Link Clicks Report
     * FAQs
       * Who Can Access Reports?
       * Can I Schedule a Report?
       * Can I Create Custom Reports?
       * Can Report Owner Give Read and Write Access?
       * Are Reports Included for All Channels?
       * Do I Have to Set Permissions to Access Reports I have Email Studio?
       * Which Languages Are Supported?
       * Are There Changes to the External APIs?
       * Which Email Editions Are Supported?
       * Can I Save a Report?
       * Can I Search for a Specific Report?
       * Are Reports Available for All Email Editions?
   * Collect Tracking Code
     * Install Collect Tracking Code
       * Do Not Track Script
       * Configure Collect Tracking Code for Personalization Builder
     * Streaming Catalog Updates Through Collect Tracking Code
     * Set Contact Attribute Affinity
     * Set User Information and Attributes in Collect Tracking Code
     * Track Category Viewed
     * Track In-Site Search
     * Track Items in Cart
     * Track Page View
     * Track Items Viewed
     * Track Purchase Details
     * Track User Rating
     * Configure trackWistlist
     * Validate Collect Tracking Code Implementation
     * Third-Party Cookies in Marketing Cloud Engagement
   * Intelligence Reports for Engagement
     * Start Learning About Intelligence Reports
       * Intelligence Reports Learning Map
       * Intelligence Reports Advanced Learning Map
     * User Roles and Permissions
     * Access Intelligence Reports
     * Data Overview
     * Dimensions and Measurements
     * Send Date Versus Event Date
     * Dashboards
       * Pre-Configured Dashboards
         * Email Overview Dashboard
         * Email Deliveries Dashboard
         * Email Engagement Dashboard
         * Email Performance Dashboard
         * Journey Performance by Email Dashboard
         * Push Deliveries Dashboard
         * Push Engagement Dashboard
         * Push Performance Dashboard
         * Journey Performance by Push Dashboard
         * In-App Deliveries Dashboard
         * In-App Engagement Dashboard
         * In-App Performance Dashboard
         * Journey Performance by In-App Dashboard
         * WhatsApp Deliveries Dashboard
         * WhatsApp Engagement Dashboard
         * WhatsApp Performance Dashboard
         * Journey Performance by WhatsApp Dashboard
       * Create and Configure Dashboards
         * Collections
           * Create a Collection
           * Manage a Collection
         * Dashboard Pages
           * Add a Dashboard Page to a Collection
           * Customize Dashboard Pages
             * Dashboard Page Filters
               * Create a Dashboard Page Filter
             * Interactive FilterSet
               * Create an Interactive Filter
               * Apply an Interactive Filterset to a Dashboard Page
             * Design Your Page
               * Use Designed Themes
               * Use InstaBrand
               * Custom Themes
             * Add Widgets to Dashboard Pages
               * Create a Widget
               * Add Data to Your Widget
               * Apply a Filter to Your Widget
             * Create a Pivot Table from a Widget
       * Apply Filters to Dashboards
       * Sharing Dashboard Pages and Widgets
         * Sharing Dashboard Pages and Widgets via Intelligence Reports...
           * Integrate Insights for Slack and Intelligence Reports
           * Share Dashboard Pages and Widgets via Slack
         * Share Dashboard Pages and Widgets via Email
         * Download Dashboard Pages and Widgets
         * Schedule Reports for Dashboard Pages and Widgets
     * Pivot Tables
       * Pivot Table Examples
       * Create a Pivot Table
       * Customize a Pivot Table
       * Export a Pivot Table
       * Manage Pivot Tables
       * Apply Filters to a Pivot Table
     * Reports
       * Create a Report
         * Create a Flat Table Report
         * Create a Pivot Table Report
         * Create a Dashboard Report
       * Set Report Schedule and Delivery Method
       * Manage Reports
       * View Report History
         * Review Report Execution Information
       * Report Settings
       * Apply Filters to a Report
     * Cross-Channel Apps
       * Available Cross-Channel Apps
         * Email to Web Conversion GA4 App
           * Classify Campaign Names
           * Install the Email to Web Conversion GA4 App
           * View Email Campaign Performance
           * GA4 Fields Available in the Email to Web Conversion App
         * Audience Insights for Advertising Studio App
           * Install the Audience Insights for Advertising Studio App
           * View Audience Insights for Advertising Studio Data
         * Cross-Channel Marketing Insights
           * Install the Cross-Channel Marketing Insights App
           * View Cross-Channel Marketing Insights
         * Marketing Insights for Sales Cloud
           * Install the Marketing Insights for Sales Cloud Solution
           * View Marketing Insights for Sales Cloud
       * Manage Cross-Channel App Credentials
     * Queries
       * Queries Data View
       * Calculated KPI Formulas and Common SQL Functions
       * Query Builder
         * Query Your Data with Query Builder
         * Builder Calculations in the Query Builder
           * Create a Builder Calculation
           * Click Rate Builder Calculation Example
       * Query Your Data with SQL
       * Querying Data Extensions
         * Create a Query with a Data Extension
       * Export Your Query Results
       * Query Export Options
       * Query Limitations
       * Contact Deletion in Intelligence Reports Advanced
     * Calculated Fields
       * Calculated Dimensions
         * Create a Calculated Dimension
         * Calculated Dimension Functions
         * Calculated Dimensions Use Cases
         * Find and Replace Calculated Dimensions
       * Calculated Measurements
         * Create a Calculated Measurement
         * Calculated Measurement Functions
         * Calculated Measurements Use Cases
         * Find and Replace Calculated Measurements
     * Data Extensions
       * Connect to a Data Extension
       * Create a Join Between Engagement and Data Extension Data
       * Manage Data Extensions
       * Troubleshoot Data Extension Failures
     * Differences Between Intelligence Reports and Other Reports
       * Intelligence Reports Versus Data Views
     * Set Up Intelligence Reports on Hyperforce
       * Billing Considerations for Intelligence Reports on Hyperforce
   * Google Analytics Integration for Marketing Cloud Engagement
     * Google Analytics Integration for Marketing Cloud Engagement
     * Integrate Google Analytics with Marketing Cloud Engagement
       * Link Google Analytics and Marketing Cloud Engagement Accounts
       * Setting Up Parameters
         * Configure Google Analytics Tracking Parameters in Marketing Cloud...
     * Google Analytics Audiences
       * Create a Google Analytics Audience
       * Track a Google Analytics Audience
       * Share an Audience with Another Business Unit
       * Use an Audience Data Extension in a Journey Entry Step
     * Journey Analytics Metrics
       * Journey Analytics Dashboard
       * Google Analytics Goals Tile
       * Google Analytics Delivery and Engagement Tiles
       * Google Analytics Conversions and Revenue Tiles
       * Google Analytics Traffic Tile
       * Google Analytics Engagement and Views Tiles
     * Google Analytics Tracking
       * Configure Google Analytics App Tracking
       * Configure Google Analytics Web Tracking
       * Deactivate a Tracking Parameter
     * Google Analytics Integration FAQs
       * What Level of Journey Data Is Displayed in the Journey Analytics...
       * Why Aren’t All My Google Analytics Audiences Listed on the Setup Page?
       * Why Doesn’t the Subscriber Count in the Audience Data Extension...
       * Why Don’t My Subscribers Appear in My Google Analytics Audience?
       * What Limits Apply to My Use of Google Analytics?
       * Why Can’t I See All the Accounts, Properties, and Views in the...
       * I Purchased the Google Analytics Integration. Why Can’t I See It?
       * Is Google Analytics Data Stored in Marketing Cloud Engagement Data...
       * Journey Analytics Dashboard No Longer Shows Google Analytics Data
       * Why Can't I See My Google Analytics Information?
       * Does This Integration Comply with the Salesforce Privacy Policy?
       * Can I Determine Which Domains and Subdomains Are Tracked for Links...
       * Can I Define My Own Campaign Name Parameter for Links in an Email?
       * What Happens If I Leave the Allowlist Domains Empty?
       * Can I Use the Journey Analytics Dashboard Without the Google...
       * What Is the Earliest Selectable Date for the Date Filter on the...
       * How Far Back Can I Query My Google Analytics Data from the Journey...
       * What Is the Largest Selectable Date Range in the Date Filter?
       * Can I Use Overlapping Date Ranges Using the Metric Compare Feature...
       * How Are Deltas Calculated for the Metrics Compare Feature in the...
       * Can I Match Contacts Between Google Analytics and Marketing Cloud...
       * Can I Add the SubscriberID Parameter to a Link in Journey Builder?
       * Can I Remove Duplicate IDs?
   * Using Einstein in Marketing Cloud Engagement
     * Einstein Generative AI in Marketing Cloud Engagement
       * Enable Einstein Generative AI in Marketing Cloud Engagement
       * Brand Settings and Personalities
       * Set Up a Brand for Generating Content
       * Marketing Cloud Engagement Einstein Generative AI Limits
     * Email Client Privacy Metrics in Marketing Cloud Engagement Einstein
       * Einstein Metrics Guard (Probabilistic Opens) Model Card
     * Einstein for Marketing Cloud Engagement Feature Overview and...
     * Explore Marketing Cloud Engagement Einstein Solutions
     * Understand the Data That Einstein Uses
       * Einstein and Data Usage in Marketing Cloud Engagement
       * Global Model Data Opt In and Opt Out in Marketing Cloud Engagement
       * Gauge Your Einstein Engagement Scoring Data Quality
       * Data Residency
     * Einstein Engagement Scoring
       * Prerequisites for Einstein Engagement Scoring
       * Activate Einstein Engagement Scoring
         * Einstein Engagement Scoring for Email Data Extension
         * Einstein Engagement Scoring for MobilePush Data Extension
       * Einstein Engagement Scoring Dashboard
         * Einstein Engagement Scoring for Email Dashboard
         * Einstein Engagement Scoring for Mobile Dashboard
         * Einstein Engagement Scoring Model Confidence
       * Engagement Score Thresholds
       * Einstein Engagement Scoring Personas
       * Create an Audience from Einstein Engagement Scores
         * Create an Audience
         * Configure Exclusion Criteria
         * Configure Audience Segment Criteria
         * Publish the Audience
       * Einstein Engagement Scoring for Mobile Model Card
       * Einstein Engagement Scoring for Email Model Card
       * Einstein Engagement Scoring FAQs
         * Why isn’t Einstein Engagement Scoring automatically enabled in my...
         * Can I limit who has access to Einstein Engagement Scoring?
         * Can I Customize the Prediction Model or Algorithm?
         * Can I change the scheduled time for the automations to start?
         * I see an engagement tile for web conversion, but the tile in the
           app...
     * Einstein Messaging Insights
       * Set Up Einstein Messaging Insights
       * View Einstein Messaging Insights
       * The Einstein Messaging Insights Dashboard
       * Einstein Messaging Insights Model Card
     * Einstein Send Time Optimization
       * Activate Einstein Send Time Optimization
       * Preview Optimal Send Times
         * Refresh a Send Time Preview
         * Delete a Send Time Preview
       * Einstein Send Time Optimization Dashboard
       * Gauge Your Einstein Send Time Optimization Data Quality
       * Einstein Send Time Optimization for Email Model Card
       * Einstein Send Time Optimization for Mobile Model Card
     * Einstein Engagement Frequency
       * Activate Einstein Engagement Frequency
       * The Einstein Engagement Frequency Dashboard
         * What-If Analyzer
       * Gauge Your Einstein Engagement Frequency Data Quality
       * Einstein Engagement Frequency Model Card
       * Einstein Engagement Frequency FAQs
         * To Use Einstein Engagement Frequency’s Updated Version, Do I Need...
         * Does Updating to the New Version of Einstein Engagement Frequency...
         * Can Einstein Predict Engagement Frequency on a Segment or Brand
           Level?
         * Are Saturated Contacts Suppressed from Email Sends?
         * Does Einstein Predict Engagement Frequency for Mobile Products?
     * Einstein Copy Insights
       * Set Up Einstein Copy Insights
       * View Einstein Copy Insights
         * Einstein Copy Insights Dashboard
       * Subject Line Groups
       * Einstein Subject Line Tester Model Card
       * Subject Line Tester
         * Test a Subject Line Before You Send
       * Creating Content in Einstein Copy Insights Using Einstein Generative...
     * Einstein Content Selection
       * Set Up Einstein Content Selection
       * Create and Upload an Asset Catalog File
       * Manage Einstein Content Selection Assets
         * Add an Asset
         * Add an Asset Attribute
         * Edit Asset Attributes
         * Archive an Asset
       * Manage Asset Classes
       * Sync Your Consumer Profile Data Extension
         * Identify Attributes That Can Introduce Bias
         * Add or Edit Profile Attributes
       * Set Up Content Selection Rules
         * Map Asset Attributes to Consumer Attributes
         * Set Fatigue Rules
         * Set Exclusion Rules
         * Set a Variety Rule
       * Set Fallback Assets
       * Change or Remove a Fallback Asset
       * Find Out Why an Asset Was Selected
       * Einstein Content Selection Performance Analytics
         * View Subscriber Content Selections
       * Einstein Content Selection Asset Distribution
       * Daily Selection and Click Events Report
       * Use Local Weather Conditions to Target Assets
         * Disable or Pause the Einstein Content Selection Weather Feature
         * Get Started with Weather to Target Assets
       * Einstein Content Selection and Testing Model Card
     * Einstein Content Testing
       * Create a Content Test
       * Delete a Content Test Draft
       * Stop a Content Test
       * Archive a Content Test
       * View Content Test Performance
     * Einstein Content Tagging
       * Einstein Content Tagging Confidence Level
       * Set Up Einstein Content Tagging
       * Modify the Tagging Language
       * Disable, Delete, or Reset Einstein Content Tags
       * Gauge Content Performance Using Einstein Content Tags
     * Einstein Email Recommendations
       * Einstein Email Recommendations Dashboard
       * Create Einstein Email Recommendations
         * Create Einstein Email Recommendations Content
         * Create Einstein Email Recommendations Logic
         * Configure the Einstein Email Recommendations Layout
         * Configure an Einstein Email Recommendations Scenario
         * Insert Einstein Email Recommendations Code
           * AMPscript Functions for Einstein Email Recommendations
       * Supported Fonts
       * Einstein Recommendations
         * Einstein Recommendations Prerequisites
         * Einstein Recommendations Catalog
           * Einstein Recommendations Catalog Field Definitions
           * Reserved Attributes
           * Add an Attribute to Einstein Recommendations
           * Configure Custom Attributes for Einstein Recommendations
           * Create a Catalog Field Mapping
           * Import a Catalog
             * Einstein Recommendations Catalog Import Statuses
           * Catalog Summary
           * Catalog FAQ
             * What Methods Are Available to Import a Catalog?
             * Which File Formats Can I Use with Catalogs?
             * Can I Send Multiple Values in a Single Field?
             * Can I Use My Current Marketing Cloud Engagement Catalog in
               Einstein...
             * Can I Use a URL as My ContentID?
             * Can Einstein Recommendations Import Offline Data Feeds?
             * Can I Display Currency Denominations Other Than US Dollars?
             * How Many Decimal Places Must Pricing Fields Include?
             * Where Is Catalog Data Stored?
             * Does Einstein Recommendations Integrate with Tag Management
               Vendors?
             * Which Web Content Management Systems Integrate with Einstein...
             * When Do Recommendation Images Refresh?
             * Can I Change an Item’s Product Code After the Initial Import?
         * Einstein Recommendations Customer Profile Dashboard
           * Einstein Recommendations Privacy Status Dashboard
           * View an Einstein Recommendations Customer Profile
           * Configure the Data Suppression Period for Einstein Recommendations
           * Manage Einstein Recommendations Customer Profile Data Privacy
         * Einstein Recommendations Integrations
           * Integration with Audience Builder
           * Einstein Recommendations Integration with Contact Builder
             * Turn On Einstein Recommendations Data Extensions
             * Customer Profile Data Extension in Einstein Recommendations
             * Content
             * Content Attributes
             * Content Views
             * Product Attributes
             * Products
             * Purchases
             * Views
         * Einstein Recommendations Status Console
           * Configure Einstein Recommendations Error Email Notifications
         * Fix an Einstein Recommendations Implementation Error
         * Einstein Recommendations Rule Manager
           * Rule Manager Options
           * Common Einstein Recommendations Rule Types
           * Configure a Rule
             * Set Where to Apply the Rule
             * Set When to Apply the Rule
             * Set How the Rule Is Applied
             * How to Prioritize and Apply Einstein Recommendations Rules
             * Configure Advanced Rule Settings
             * Validate the Rule Configuration
         * Einstein Recommendation Scenarios
         * Waterfall Predictions
         * Localized Recommendations
         * Einstein Recommendations Reports
           * Dashboard Tabs
             * Displays by Item Report
           * Einstein Recommendations Report Fields
           * Einstein Recommendations Reports FAQs
             * Where Does Einstein Recommendations Reporting Come From?
             * What Is the Site Session Time Used in Einstein Recommendations...
             * What Time Zone Is Used for Einstein Recommendations Reporting?
             * Are Recommendation Displays Calculated at the Item or Call Level?
             * Is the Revenue Shown for Web Recommendations by Page Influenced
               or a...
             * How Do You Calculate the Site Lift Percentages on the Summary Tab
               in...
             * How Do You Calculate the Comparison Percentages Found on the
               Summary...
         * Einstein Recommendations FAQs
           * Can I Execute an Abandoned Cart or Abandoned Browse Email by...
           * If We Have Not Activated an Entry Event, Why Am I Receiving a...
           * Can You Add Multiple Attributes from the Same Field, Such as When
             a...
           * Can You Apply a Rule Based on an Individual Profile, for
             Instance,...
           * Can You Specify Certain Scenarios a Rule Must Be Applied To?
           * Can Different Rules Be Applied to Each Zone on a Page with
             Multiple...
           * Does Apple Safari Intelligent Tracking Prevention Impact
             Einstein...
           * Why Does the System Add WF to a Scenario Name in an Einstein...
           * Will My Recommendation Show Items That Were Already Purchased?
     * Einstein Email and Web Recommendations Model Card
     * Einstein Web Recommendations
       * Einstein Web Recommendation Dashboard
       * Create an Einstein Web Recommendation
         * Add a Web Recommendation to a Page
         * Create the Einstein Web Recommendations Content Area
         * Configure the Web Recommendations Display Format
         * Configure an Einstein Web Recommendations Scenario
         * Preview and Insert Einstein Web Recommendations
           * Get Code Procedures
             * Get Code Details in Einstein Recommendations
             * Customize the Calls
     * A Marketer's Guide to the Trusted Use of Einstein
   * Salesforce Audience Studio and Data Studio
     * Audience Studio
     * Data Studio



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