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CARE FOR PETS™

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EVERYDAY.CARE – DOMAIN FOR SALE!


PREMIUM DOMAIN NAME MAY BE AVAILABLE FOR SALE – EVERYDAY.CARE

EVERYDAY is a one-word common dictionary term that relates to THING(S) that are
absolutely necessary on a DAILY basis to advance the health, safety and wellness
of pets AND to strengthen the human-animal bond.

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The Watchdog Media Group™ (WMG) which operates www.pets.care is accepting offers
to purchase EVERYDAY.CARE — .care is a generic Top-Level Domain (gTLD). We will
consider all offers starting from $100,000* (*price subject to change).

The annual renewal price for EVERYDAY.CARE is approximately $45.

The sales transaction will be executed by www.escrow.com to protect both the
buyer and seller.

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RECENT POSTS

 * Large Veterinary Consolidator Reportedly Launches Sale Process December 10,
   2024
 * Large Consolidator Abruptly Closes Jersey Vet Practice, Blindsiding Customers
   and Staff November 2, 2024

THE CORPORATIZATION OF VETERINARY MEDICINE

The acquisition of private-owned animal hospitals by corporate entities such as
veterinary consolidators has grown exponentially since 2011, and accelerated in
2017 -- market share has tripled in the last 6 years. Its largely invisible to
most pet owners because consolidators view the corporatization of a practice as
a marketing liability. Today, nearly 1 out of 3 general practices in the U.S.
are owned by consolidators -- operate larger practices and account for 50% of
all client visits. Corporate practices will not return to being independently
owned again -- irreversible unless consumers push back against industry
consolidation.
Are Consolidators Helping or Hurting Veterinary Medicine?

MAJORITY OF CORPORATE PRACTICES LED BY NON-VETERINARIANS
Study conducted by CARE for Pets™ reveals that the majority of consolidators are
led by non-veterinarians. Doctors are more often managed by non-veterinary
professionals with no experience in the pet medical world. Consolidators require
significantly greater revenue to be profitable due to its large infrastructure
of managers and support teams -- multiple levels of management that are highly
incentivized. The support center is often located in a different state, far from
its individual practices -- support staff often lack industry experience.
CEOs of Veterinary Consolidators and Hospital Groups

IS PATIENT CARE IMPACTED BY COMMISSION-BASED PAY?
Today, approximately 2 out of 3 full time associate veterinarians are paid on
"production" -- how much revenue they bring into the practice. Compensation
models for veterinarians consist either of a fixed salary, salary plus
commission, or 100% commission -- doctor pay up to 25% of sales. A new full
market investigation abroad will focus on incentive-based compensation of
veterinary professionals.

IS INDUSTRY CONSOLIDATION THE ROOT CAUSE OF THE PROBLEM?
In the next decade, less than 10 large corporate groups will own, operate and
control 6 out of 10 general practices based on current u.s. trends and abroad --
reaching at least 70 to 80% without opposition. A consolidated market with many
complaints of higher prices and lower quality of care. Major consolidators plan
merger to create giant network of more than 730 veterinary hospitals -- industry
expert says it’s unlikely that the Federal Trade Commission would block the
merger.

AFFORDABILITY CRISIS: VETERINARY CARE PRICES RISING RAPIDLY
Today, the news media reports the cost of vet care has increased 8% in the past
year -- historically 3%. Many practices have raised prices 20 to 40% year over
year. Insurance companies are seeking premium increases up to 56% -- provider
drops coverage for 100,000 pets citing high vet costs. Corporate practices
typically offer higher salaries, benefits and signing bonuses to employees --
retention bonus up to $250k to veterinarians.
What's Behind the High Cost of Veterinary Care?

IS PRIVATE EQUITY SADDLING VETERINARY SECTOR WITH DEBT?
Since 2017, private equity firms have invested more than $60 billion in the u.s.
veterinary sector. Consolidators use high levels of debt to acquire as many
hospitals as possible -- "serial acquisitions." The use of financial leverage
and valuation arbitrage have caused sale prices to more than double over the
past five years -- outbid independent doctors paying 2 or 3 times more. Several
consolidators each have billions of outstanding debt in a high interest rate
environment which makes it harder to cash out their investments -- may
jeopardize their ability to navigate a downturn.

FIND THE BEST CARE FOR YOUR PET - COMPANION PLATFORM™
CARE for Pets™ officially launches the Companion Platform™ (COMPANION™) -- a pet
health platform to help pet owners find the best possible care for all companion
animals.

THE VETERINARY HEALTHCARE SYSTEM IS UNDER-REGULATED
First-of-its-kind study conducted by CARE for Pets™ reveals 2 out of 3
independent practices sold are acquired by corporate consolidators --
consolidation continues unabated with minimal federal and no state regulatory
scrutiny.



CASE STUDY: LACK OF OWNERSHIP TRANSPARENCY IN VETERINARY PRACTICES

Study conducted by CARE for Pets™ reveals many veterinary consolidators
communicate misleading statements about ownership information on their
individual practice websites which is most likely to create a false impression
to pet owners that the practice is independently owned and locally operated.
Most veterinary practices acquired by corporate consolidators often retain their
original company name and may purposely avoid corporate ownership identification
-- hide ownership.
Is Your 'Local' Animal Hospital Corporate-Owned?

COMMON PERCEPTIONS ABOUT CORPORATE PRACTICES
There is a common perception in the pet care industry that many corporate-owned
veterinary practices prioritize profits over patient care -- doctors feel more
pressure to generate revenue and see more clients per shift. A common strategy
for consolidators is to increase revenue by raising prices after an acquisition
-- increase in upselling to clients. Studies in human medicine show that private
equity takeovers are linked to rising costs for patients and sinking quality of
care. Understanding private equity investments in human medicine will provide
insight into its potential impact to veterinary medicine.
Common Perceptions of Corporate Veterinary Practices

WHO OWNS, OPERATES AND CONTROLS THE PRACTICE?
CARE for Pets™ officially launches VERIFIED,™ the first and only veterinary
practice ownership verification online tool for the pet care industry -- do you
know who owns your vet? Consolidators buying hospitals often require the selling
doctor to stay at the veterinary practice for 1 to 4 years post-sale and may
fail to disclose change of ownership to pet owners -- "golden handcuffs."
Advertising is ethical when there are no false, deceptive, or misleading
statements or claims.

HEIGHTENED SCRUTINY OF PRIVATE EQUITY M&A DEALS
Today, 3 out of 4 specialty and emergency hospitals in the U.S. are owned by
corporate consolidators -- state legislator asks Federal Trade Commission (FTC)
to scrutinize closure of emergency hospital. Private equity firms increasingly
engage in roll up strategies that allow them to accrue market power off the
commission’s radar -- senators urged the FTC and congress to take stronger
action against consolidation in the veterinary care industry.
FTC Intervenes PE Acquisition Citing Antitrust Concerns

EXIT-DRIVEN STRATEGY: BUYING UP HOSPITALS TO SELL
Roll-ups, a common strategy for consolidators, buys many veterinary practices
and combines them into a larger organization to obtain a higher valuation --
grow rapidly. The entity is typically resold within 3 to 5 years to another
consolidator for a substantial profit. Hospital groups sell for 100s of millions
of dollars -- many times over $1 billion.
Flipping Hospitals Reap Large Profits for Consolidators

CONSOLIDATORS PRIORITIZING PROFITS OVER PATIENTS
Our research shows that common complaints among employees of corporate-owned
veterinary practices say their employers prioritize short-term profits --
numerous red flags. Reading company reviews at popular job websites about the
corporate consolidator that owns the individual practice can provide greater
insight into the company's true priorities, work conditions, culture, and
leadership. However, gag clauses are on the rise which may silence doctors and
staff -- stifle public debate about the effects of rapid veterinary
consolidation.
Common Employee Complaints of Veterinary Consolidators

ARE CONSOLIDATORS EXACERBATING VET SHORTAGE?
First-of-its-kind study reveals that veterinarians working in corporate
practices reported feeling more pressure than those in private practice to
generate revenue and see more clients per shift. There is a large mismatch
between employees' purpose and consolidators -- employees and clients blindsided
by abrupt closure of hospital. Consolidators primary focus on profits is
negatively impacting the workplace culture -- cause burnout and drives workers
away from the profession.

CONSOLIDATORS ENDLESS PURSUIT OF PROFITS
Large consolidators often make hundreds of millions of dollars a year while many
of its employees struggle to earn a livable wage and owners deal with high vet
bills -- consolidator launches sale process. The prioritization of profits will
continue indefinitely unless workers and consumers pushback.

ACCELERATE POSITIVE CHANGE IN PET CARE INDUSTRY
As "the internet's most trusted consumer advocate for the pet care industry,"™
CARE for Pets™ seeks to empower pet owners to effect positive change in the pet
care industry in order to provide the best care for all companion animals.
ABOUT US | BETTER CARE FOR PETS™ | TRADEMARKS

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All Rights Reserved 2014-2025

Disclaimer: CARE for Pets™ does not guarantee the accuracy of displayed data nor
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