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E-BOOK - 50 Tests You Should Know For Website Optimization
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 * Products
   AB Tasty
   Client-Side Experiments
   A/B testing and multivariate testing with a low-code/no-code approach
   Personalization
   Audience builder and AI-based segmentation to create personalized experiences
   Audience Activation
   Pre-configured templates for client-side experiments and personalization
   campaigns
   Flagship
   Full-Stack Experiments
   Server-side A/B testing, mobile apps and connected devices optimization
   Feature Management
   Feature flag and release management platform with progressive delivery and
   rollback
   Core capabilities
   AI and machine learning, data collection and reporting
   Security
   Rigorous standards to ensure safety of data
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REVOLUTIONIZE
BRAND AND PRODUCT EXPERIENCES

Build better websites products apps software experiences
Build end-to-end experiences that drive growth across all digital channels.
Marketing, product and engineering teams work together to deliver seamless user
experiences with AB Tasty.
Get a demo


Join 900+ awesome brands using AB Tasty





OMNICHANNEL APPROACH TO CUSTOMER EXPERIENCES


AB Tasty is currently the best tool given our maturity level in AB testing. The
support is very efficient and we can "influence" the tool roadmap thanks to our
needs.

Sylvain DuthilleulWeb Analyst, A/B Testing & Customization
Decathlon
The decision to switch to AB Tasty came down to the overall return on
investment. AB Tasty offered us a feature-rich solution meeting our needs at a
competitive price point. The implementation was easy, running experiments can be
done efficiently, and the support team has been helping us deliver successful
tests.

Paul BrancoSr. Director of Product Management, UX, & Analytics
Shoes.com
We have been using AB Tasty for two years to test and implement changes,
validate user experience hypothesis and get user feedback. It's an easy,
powerful tool and we have a real one to one support team.

Javier Gómez de la MataEcommerce Manager
Fleurop Interflora España
Our mobile developers have been able to implement experimentation the same way
we do it on our website, and remove the burden of App stores rollouts. Now we
can truly align web & mobile releases.

Ingrid PeiniauHead of Customer Experience
Oui.SNCF
Our mobile developers have been able to implement experimentation the same way
we do it on our website, and remove the burden of App stores rollouts. Now we
can truly align web & mobile releases.

Ingrid PeiniauHead of Customer Experience
Oui.SNCF
We can test new features on specific segments of our user base, and also better
integrate user feedback in real-time, set up kill switches, and especially, run
experiments.

Alexandre DuarteHead of Product
Weekendesk
AB Tasty is Delicious! It has great graphical user interface, fantastic support,
great pricing structure and we are able to work on almost all dynamic content
through GUI.

Matt SparkseCommerce Optimization Manager
AshleyFurniture
I tried to do A/B testing in-house, and gave up quickly. Every change now goes
through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI
update.

Julien MartinVP Engineering
Weekendesk
AB Tasty is currently the best tool given our maturity level in AB testing. The
support is very efficient and we can "influence" the tool roadmap thanks to our
needs.

Sylvain DuthilleulWeb Analyst, A/B Testing & Customization
Decathlon
The decision to switch to AB Tasty came down to the overall return on
investment. AB Tasty offered us a feature-rich solution meeting our needs at a
competitive price point. The implementation was easy, running experiments can be
done efficiently, and the support team has been helping us deliver successful
tests.

Paul BrancoSr. Director of Product Management, UX, & Analytics
Shoes.com



MARKETING & GROWTH

Get more from your brand assets: increase conversions, CTR, AOV, forms filled,
and revenue.


PRODUCT MANAGERS

Build sticky apps and features customers adore: Drive engagement, adoption,
product loyalty and revenue.


ENGINEERS & DEVELOPERS

Ship faster and safer: Forecast infrastructure costs, reduce risk with
progressive deployment.



INNOVATE FASTER
WITH LESS RISK

Enable your product team to put users in the center of product strategy, while
enabling engineering to deploy code faster. Centralizing all your feature
deployments and experiments on one dashboard enables product and engineering
teams to stay agile.
Learn more



EXPERIMENTATION
MAKES PERFECT

What messages and features drive the most engagement? Put your ideas to the test
by running A/B, split and multivariate tests across all devices. AI-powered
traffic allocation automatically sends visitors to winning variations.
Learn more


RELEVANCE WITH
PERSONALIZATION

Use AI-powered psychographic and engagement-based segmentation to push custom
messages, features and functionalities to specific audiences on any device.
Benefit from low-code to no-code widgets, driving unrivaled time-to-value and
ROI.
Learn more

Every Test You Should Know For Website Optimization

Customer demands are changing every minute, which means your marketing, CRO and
product teams need to change even faster. Our e-book offers insights and tests
along the purchasing funnel that you should be trying to continuously optimize
your website.

Download



SUCCESS STORIES

Ashley Furniture
Increased conversions by +15%

Ashley's furniture eliminated client frustration by shortening the checkout
process, reducing cart abandonment rates and creating a more fluid transition to
the payment step.

Read more

Panasonic
11.6% Increase in digital consultation

Panasonic discovered how to effectively drive more customers to digital channels
for faster support, creating a better experience for users and significantly
reducing support costs.

Read more

Fenty
+42% Increase in CTR

Fenty wanted to test the CTAs driving traffic to new collections on their
website. Through experimentation, the team discovered that larger CTAs had a
significant impact on traffic.

Read more

Lush
250% Increase in CTR

During COVID, Lush ran experiments testing shopping preferences, comparing care
packages with self care promotion. The experiment resulted in +$7,5K in
transactions and provided insights on shopping behavior during this period.

Read more

Best Western
+12% in account creations

Run a website personalization campaign using AB Tasty to encourage visitors to
become members, use their accounts, and to take advantage of one of their
discounts applicable to visits of two nights or longer.

Read more






WORLDWIDE TECHNOLOGY & AGENCY ALLIANCES

At AB Tasty, we’ve built an extensive network of expert agency and technology
partners, along with our own in-house customer success specialists, to offer
leading expertise and accompany you on any project, no matter the scale.




90+ Agencies

Accompaniment from A to Z. Benefit from a 360 degree perspective to optimize
every facet of your digital strategy thanks to our network of world-class
partner agencies.

25+ Integrations

We fit seamless in with your existing techstack thanks to our ever-growing
ecosystem of partner integrations. If you work with them, we integrate with
them.

We are Global

We pride ourselves on providing local expertise. Thanks to our global presence
and extensive partner network, we can deliver expertise that's practically at
your doorstep.



EXPERIENCE OPTIMIZATION RESOURCES

Everything you need to know about experimentation, personalization and feature
management across your websites, apps, and devices.
Webinar
The Data Behind Personalization
View replay
Ebook
Building the Ideal E-Commerce Tech Stack for Growth
Download
Webinar
Personalization in the Time of Privacy with Tealium and Zion & Zion
View replay
Grow faster
with AB Tasty
Get a custom walkthrough
of the platform
Get a demo

 * +1 (877) 260-4005
 * hello@abtasty.com
 * 408 Broadway NY 10013, New York, United States

Platform

 * Client-Side Experiments
 * Personalization
 * Audience Activation
 * Full-Stack Experiments
 * Feature Management
 * Core Capabilities

Company

 * About Us
 * Corporate News
 * Careers
 * Customers
 * Life at AB Tasty
 * Magic Makers

Guides & How To's

 * CRO guide
 * Experimentation
 * E-commerce Optimization
 * Landing Page Design
 * User Psychology
 * UX Design
 * Website Optimization

Useful Links

 * A/B Testing Guide
 * Feature Flag Guide
 * Sample Size Calculator
 * Client-Side Knowledge Base
 * Server-Side Knowledge Base
 * Contact us

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