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© lululemon athletica, 88 Langridge Collingwood 3066 Australia
 | Privacy Policy | Terms of Use



PRIVACY POLICY


PRIVACY POLICY

 

Your Privacy: Overview

This privacy policy (this “Privacy Policy”) sets out the privacy policies and
practices for lululemon athletica inc. and its subsidiaries and affiliates
including lululemon athletica Australia Pty Ltd., lululemon athletica new
zealand limited and lululemon HK limited (collectively “lululemon”) with respect
to how lululemon collects personal information. It also describes how lululemon
maintains, uses, and discloses personal information. This Privacy Policy applies
to information collected from you by lululemon via this website and other
websites operated or provided by lululemon,
including www.lululemon.com, www.lululemon.ca, www.lululemon.com.au, www.lululemon.com.hk, www.lululemon.co.nz and
various subdomains (collectively, the “Sites”); our retail stores (the
“Stores”); our Guest Education Centre (the “GEC”); and our mobile applications,
as well as any other applications or services that display this policy
(collectively, the “Services”), and other places where or means by which we may
collect personal information. This Privacy Policy also sets out how you can
access and request correction of certain information that lululemon may collect
about you. In this Privacy Policy, “personal information” means information or
opinion about an individual whose identity is apparent or can be reasonably
ascertained from the information or opinion as further defined under applicable
privacy laws, including, but not limited to, Your Contacts and other personal
information collected through the Services.

Please note that the Sites may contain links to other third party websites that
are not controlled or operated by lululemon, including Afterpay. This Privacy
Policy does not apply to such third party websites, and lululemon is not
responsible for the content of such third party websites or the privacy
practices of such third parties. Therefore, lululemon encourages you to request
and review the privacy policies of any third parties before disclosing your
personal information to such parties or when visiting such third party websites.

If you choose to purchase lululemon's products or services through the Afterpay
service which is offered to you on our Sites, please be aware that lululemon is
not responsible for the content of their websites or their privacy practices.
You should review their PRIVACY POLICY and TERMS of Use prior to disclosing any
information to Afterpay or using the Afterpay service.

Consent

BY SUBMITTING PERSONAL INFORMATION TO LULULEMON OR ITS SERVICE PROVIDERS AND
AGENTS, YOU AGREE THAT LULULEMON MAY COLLECT YOUR PERSONAL INFORMATION AND YOU
CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN
ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW.

Revisions to This Privacy Policy

lululemon reserves the right, in lululemon’s discretion, to change, modify, add
or remove portions of this Privacy Policy at any time and from time to time,
without prior notice to you. However, lululemon will treat your continued use of
the Sites and Services following such revision as your acceptance of the revised
terms. All revisions will be posted to the Sites and will apply to any personal
information collected on or after the date posted. lululemon will obtain the
necessary consents required under applicable privacy laws if it seeks to
collect, use or disclose your personal information for purposes other than those
to which consent has been obtained unless otherwise required or permitted by
law.

This Privacy Policy was last updated June 15 2022.

Collection of Your Information

lululemon may collect personal information in connection with your use or
purchase of lululemon’s products and services, including at the Stores or
through your use of the GEC or the Sites or through your use of the Services,
which may include information provided in connection with the following
activities:

Registering or filling in forms on the Sites or in the Stores. This includes
information you may provide when you request additional information about
lululemon’s products and services or sign up to receive lululemon’s e-mail
newsletters or coupons.

Downloading and using one of our mobile applications.

Completing a profile or uploading goals to the Sites.

Purchasing any product or service from lululemon, whether at a Store or through
the GEC or the Sites.

Providing design or product feedback or making other submissions to lululemon.

Visiting our stores where we use closed circuit television (CCTV).

Requesting information or assistance from lululemon. lululemon may also keep a
copy of any communications or correspondence you may send to it, including any
e-mail communications.

Participating or responding to consumer survey or requests for consumer’s
opinions, concerns, and preferences regarding lululemon’s products and services.

Participating in consumer contests, sweepstakes and other promotions.

Using other features of the Sites or Services that may be offered from time to
time, and may require such information in order to utilize the feature
(including but not limited to making a Submission as defined in the Terms of
Use).

The personal information that lululemon may collect may include your name,
username, password, email address, age, date of birth, gender, address,
telephone number, credit card and debit card numbers (with expiration dates),
personal preferences, and any other personal information that you choose to
include in your profile, your submissions of your goals to lululemon, or in
other communications to lululemon. In addition, lululemon may collect additional
information from users of our Services, such as our mobile applications as
described in the “Mobile Applications” section below. You represent and warrant
that you have the right and authority or have obtained all necessary consents to
provide any information, including any personal information of another
individual, that is provided by you to lululemon.

lululemon may also collect information that may not be personal information,
which may include, but is not limited to, the frequency of user visits to the
Sites and Services, the routes by which users access the Sites and Services and
use of any hyperlinks available on the Sites and Services. lululemon or its
service providers and agents may process and use this aggregate data for various
purposes including, but not limited to, analysis of this data for trends and
statistics, development of the Sites and Services and the Sites’ and Services’
features and offerings, assessing patterns of use, or planning and evaluating
marketing initiatives. This information is gathered by certain tools and methods
such as the collection of your IP address or the use of cookies and is
maintained, used and disclosed in aggregate form unless otherwise noted.

Mobile Applications

lululemon may from time to time offer users the ability to download and use
mobile applications. By downloading and/or using these mobile applications, you
agree to any applicable Terms of Use, which shall be provided to you when you
download the mobile applications and which shall be available at any time during
your use of such mobile applications, as well as to this Privacy Policy. You may
be required to provide personal information in order to use the mobile
application, including your first name, last name, email and password. You will
have the option of providing other personal information in connection with your
use of the mobile application, such as your picture, your physical location,
your birthdate and your gender.

If you have provided permission through your device to allow us to collect
location information, lululemon may obtain pinpointed physical location
information from technologies like GPS, Wi-Fi, or cell tower proximity. You
should check with your device provider on how these settings concerning location
information are updated. The mobile application may use the geo-location
features of that application (GPS or network-based) to support your use of
location-based tools such as locating classes, teachers and studios near you.

Some of our mobile applications allow you to connect with Facebook and import
your Facebook information, such as your friends’ names, as well as your device
contact list (collectively, “Your Contacts”) into the application for the
purpose of allowing you to invite such persons to download the application or to
invite them to participate in certain activities, such as a yoga class. If you
agree to connect our mobile applications with Facebook and to share information
and Your Contacts, you grant lululemon permission to access and use such
information for such purposes provided in this paragraph of the Privacy Policy.
You further represent and warrant that you have the right to share and transfer
Your Contacts with lululemon and that lululemon’s use of Your Contacts for the
purpose provided in this paragraph does not violate the rights of any third
party. Please note that lululemon does not, in any way, control the information
that Facebook collects from you.

lululemon may also offer customers the ability to make purchases through mobile
applications operated by our in-store educators. By conducting purchasing
activities using these mobile applications, you agree to our Terms of Use as
well as to this Privacy Policy.

You will have the option to opt-out partially or completely from any of our
mobile applications or withdraw any permission granted to lululemon.

Cookies

Like many websites, lululemon utilizes “cookies” to maintain a record of your
visit to the Sites and your use of the Services. A cookie is a small text file
that is transferred by a web server and stored on the hard drive of your
computer or mobile device. It can only be read by the server that sent it to
you. This information does not identify you personally and you remain anonymous
unless you have otherwise provided lululemon with personal information.

Cookies help lululemon to improve the Sites and Services, and to deliver more
personalized service by enabling lululemon to estimate audience size and usage
patterns; to store information about your preferences; to speed up your searches
and to recognize you when you return to the Sites or use the Services.

Most web browsers automatically accept cookies. If you would prefer to prevent
your computer from accepting lululemon’s cookies, you may follow your Internet
browser’s steps for doing so. Please note, however, that if you do disable
cookies from your browser, you may not be able to access certain sections of the
Sites or the Services.


IP Addresses

An IP address is a computer's numeric address, by which it can be located within
a network. lululemon may record your IP address when you visit or use services
or features on the Sites. lululemon may use your IP address for the purposes
noted above, and also to help diagnose problems with lululemon’s server, or to
administer the Sites. lululemon may also use your IP address to identify you
when lululemon feels it is necessary to enforce compliance with this Privacy
Policy or the Terms of Use, or to protect the Sites, Services, systems,
information, employees, service providers, business partners, users, customers
and others.

Third Party Analytics and Tracking

lululemon uses automated devices and applications provided by third parties,
such as Google Analytics (including Google Analytics’ Demographics and Interest
Report), Adobe Analytics, Adobe Target and Bazaarvoice, to evaluate usage of our
Sites and Services. We also may use other analytic means to evaluate our
Services. We collect information from these third parties and use these tools to
help us improve our Services, performance, and user experiences. These entities
may use cookies and other tracking technologies which collect information to
perform their services. We do not share personal information that we collect
directly with these third parties. However, these third parties may collect
personal information directly through the use of cookies and other tracking
technologies. For an explanation of the information collected by these third
parties and their respective privacy policies, please go to
the Bazaarvoice Privacy Policy and the Google Analytics privacy policy. Those
wishing to opt out of Google Analytics data collection should use the Google
Analytics Opt-out Browser Add-on. Those wishing to opt out Adobe Analytics and
Adobe Target should use Adobe's opt-out tool.

Please note that these third parties use cookies — text files that are stored on
your computer and that enable an analysis of your use of the Sites. You can
prevent the collection of data concerning your use of the Sites (including your
IP address), which are generated by the cookie, and the processing of that data
by Google by downloading and installing the browser plug-in that is available
under the following link: download and install the browser plug-in. To delete,
disable and opt-out of cookies used by Bazaarvoice, please go to the opt-out
section of the Bazaarvoice Privacy Policy.

lululemon collects transactional information and browse behavior on our website.
lululemon may use such information to offer you recommendations for products and
services that are relevant to your interests. lululemon uses the services of
trusted third parties to offer you meaningful recommendations during the online
experience. lululemon shares IP address, unique ID number, and shop and browse
behaviour with the third party service provider on an aggregate basis but does
not share personal information for these purposes.

lululemon also works with trusted third parties that use tracking technologies
to serve advertisements on our behalf across the Internet. These companies may
use cookies and tracking pixels to collect non-personally identifiable
information such as items viewed, items added to your shopping cart and items
purchased during your visits to our website in order to help show advertisements
on other websites likely to be of interest to you. If you would like more
information about this practice or to opt-out of this use of your anonymous
information, please visit http://www.networkadvertising.org.

Surveillance Cameras

When you visit one of our Stores, lululemon may be using surveillance cameras
which may capture images of you.  lululemon uses surveillance cameras for
security and crime-deterrence purposes.  lululemon will only use surveillance
cameras in a non-covert manner and in spaces that are accessible to the public
(for example, at the entrance of our Store) or semi-accessible to the public
(for example, inside our Store but not including private spaces such as
bathrooms or changing rooms).  Footage from the surveillance cameras may be used
by lululemon to detect and capture evidence of crimes such as theft.” 

Protection of Your Information

To prevent unauthorized access or disclosure, maintain data accuracy and
facilitate the appropriate use of information, lululemon uses physical,
technological and administrative procedures to protect the personal information
that lululemon collects from loss, unauthorized access, modification, disclosure
or other misuse.

Nevertheless, Internet or wireless transmissions are never completely private or
secure. You understand that any messages or information you send to the Sites or
through the Services may be read or intercepted by others. If you have any
questions about the security of personal information collected by lululemon,
please contact: privacyofficer@lululemon.com.

You should also be aware that certain aspects of the Sites and Services are not
confidential and are available for public viewing. For example, other users of
the Sites and Services will be able to view your profile and goals that are
publicly available. Any submissions that you may post to any publicly available
blogs or other publicly available features of the Sites and Services are not
confidential and may be viewed by other users of the Sites and Services. By
making personal information publicly available where the Sites and Services
allow you to do so, you consent to such publication by lululemon or its service
providers and agents. Please refer to the Terms of Use for additional provisions
relating to user submissions that may apply to you.

Use of Your Personal information

Upon lululemon’s collection of your personal information, lululemon may use such
personal information internally, separately or in combination with pre-existing
information, for the following purposes:

To develop, enhance, market, sell or otherwise provide information, products or
services;

To establish and conduct commercial relationships, including to process
purchases or other transactions and to conduct or administer other transactions
that you may engage in with lululemon including at the Stores, on or through the
Sites or through the GEC or through the Services;

To conduct or administer contests, sweepstakes or other promotions in which you
have participated;

To contact you and to respond to any communications that you may have had with
us;

To troubleshoot problems with the Sites and Services;

To customize your experience or homepage on the Sites;

To develop and manage lululemon's business and operations;

To enforce lululemon’s Terms of Use or comply with this Privacy Policy;

To detect and protect lululemon and other third parties against error,
negligence, breach of contract, fraud, theft and other illegal activity, and to
audit compliance with lululemon’s policies and contractual obligations;

To engage in business transactions, including the purchase, sale, lease, merger,
amalgamation or any other type of acquisition, disposal, securitization or
financing involving lululemon;

As permitted by, and to comply with, any legal or regulatory requirements or
provisions;

To access, preserve, disclose and use your personal information contained in
your account, all Submissions (as defined in the Terms of Use), all
communications to and from you, all information relating to your use of the
Sites, if lululemon is required to do so by law or legal process or if lululemon
determines, in its sole discretion, that such action is necessary to protect the
rights of lululemon, third parties, and other users of the Sites or for purposes
of responding to your request for customer service; or

For any other purpose to which you consent.

Disclosure of Your Information

lululemon may disclose or transfer your personal information to its subsidiaries
or affiliates and to third parties whom lululemon hires to provide services on
lululemon’s behalf, including, but not limited to, support services, website
services, delivering promotional materials, contests, sweepstakes and other
promotions, and answering customer questions about lululemon’s products and
services. These subsidiaries, affiliates and third parties may be located
overseas and your information may be transferred outside of your country of
residence including to the United States, Canada, Hong Kong SAR and Australia.
lululemon will only provide those third parties with the personal information
that they need to deliver the services to lululemon and/or on lululemon’s
behalf. While in another jurisdiction for processing, the information may be
accessed by the courts, law enforcement, and national security authorities of
that jurisdiction. lululemon will not disclose your personal information to
third parties for their direct marketing purposes without obtaining prior
affirmative consent. In the event that lululemon is involved in a business
transaction, including the purchase, sale, lease, merger, amalgamation or any
other type of acquisition, disposal, securitization or financing involving
lululemon, you consent to your personal information and any other information
lululemon may have collected being transferred to another party in connection
with such transaction. You also consent to lululemon disclosing your personal
information to legal, financial, insurance, or other advisors in connection with
such business transaction or management of all or part of lululemon’s business
or operations; as consented to by you from time to time, including to fulfill
any other purposes that are identified when the personal information is
collected; or as otherwise permitted or required by law.

Retention of Your Personal information

The personal information that you provide will be retained by lululemon in
accordance with applicable laws. However, lululemon will take reasonable steps
to destroy or permanently de-identify personal information it holds if it is no
longer needed for lululemon’s business purposes.

Choice and Opt-Out Preferences

lululemon does not collect your personal information unless you choose to
provide it. If, at any time, you prefer not to receive further email
communications from lululemon (except in connection with information, products
or services that you specifically request), you will have the ability to
unsubscribe from such communications by means of a link provided in every
broadcast e-mail that is sent to you by lululemon. If, at any time, you prefer
not to receive any other form of communication from lululemon, you will have the
ability to unsubscribe from such communications by contacting us by email.

Access and Correction

lululemon will take reasonable steps to ensure the personal information it holds
is accurate, complete and up to date. Upon your written request, subject to
certain exceptions provided by law, lululemon will inform you of the existence,
use and disclosure of your personal information and give you access to that
information. Additionally, if you have any questions or enquiries relating to
our privacy practices or procedures, or if you believe that the personal
information that lululemon holds about you is not accurate, complete or up to
date you may write to the Privacy Officer at the address provided below.
lululemon will respond to your requests to access or correct personal
information in a reasonable time. If you are able to establish that the
information is not accurate, complete or up to date, lululemon will take
reasonable steps to correct the information so that it is accurate, complete and
up to date.

There is no charge for requesting access to your personal information but
lululemon may require you to meet lululemon’s reasonable costs in providing you
with access (such as photocopying costs or costs for time spent on collating
large amounts of material).

Request for Access and Correction, Questions, Comments or Complaints

lululemon welcomes questions and comments about this Privacy Policy. Requests
for access and correction of your personal information, and questions or
comments should be directed to the lululemon Privacy Officer at:

lululemon athletica 
Attention: Privacy Officer 
1818 Cornwall Avenue 
Vancouver, BC 
V6J 1C7 
Canada 

Email: privacyofficer@lululemon.com

If you are still not satisfied about the way in which we have handled your
personal information, you can contact the Office of the Australian Information
Commissioner (www.oaic.gov.au) or the Office of the Privacy Commissioner
(www.privacy.org.nz) for guidance.

 

 

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