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 * BLOG
 * MASTERCLASS
 * CLIENT RESULTS
 * CONTACT US
 * ABOUT
 * MEMBER LOGIN
   * Login to Member Website
   * Login to Legacy AMA Site


WHERE SMART ARCHITECTS AND DESIGNERS LEARN HOW TO WIN BETTER PROJECTS

Register for free master class >>AIA-Approved for 1 LU Credit



Why do we provide so many results-getting resources and tools for free?

Because we believe in paying it forward. If we prove that we can help you get
higher fees, by actually helping you get higher fees, then you can use that
money to invest in our really powerful programs like SIX+MAPS. These programs
change architect's lives.

SIX+MAPS, our proven 9 step system, allows you to find and define a quantum leap
in value, for specific high value clients, in a way that makes your fees and
competition irrelevant.

But before you get into SIX+MAPS check out our free resources and training on
this page.

8

Architects

are visiting the AMI site now

WiserNotify



WHAT DO YOU NEED HELP WITH TODAY?


FREE AIA-APPROVED MASTERCLASS WEBINARS

Earn 1 LU of Continuing Education / CPD Credit For Each Masterclass




HOW TO STAND OUT, ATTRACT & WIN MORE ARCHITECTURE PROJECTS

by Applying Pareto’s 80-20 Principle to Your Marketing Strategies

A 90 Minute Crash Course in Architect Marketing Strategies


Learn What to Focus On >


HOW TO ANSWER THE #1 PROJECT-WINNING QUESTION: "WHY SHOULD I HIRE YOU?"

Learn How To Use "The Million Dollar Message Map™" To Craft YOUR Project-Winning
Answer

Lift yourself above the competition and win those dream projects!


Know What to Say >


THE 9 STEP ARCHITECT MARKETING SYSTEM THAT WINS BETTER PROJECTS

Even Against Competitors With More Experience, A Bigger Portfolio, or Better
Funding

The revolutionary SIX+MAPS system explained and demonstrated - learn what you've
been missing!


See the Full System  >


VIDEOS




MONA QUINN CASE STUDY

How did this architect go from struggling small timer to a successful business
owner with better marketing?


USE YOUR “BACK STORY” TO MOVE UP THE POWER PYRAMID

What is the power story that reveals WHY you became an architect?


MARKETING SECRET FOR ARCHITECTS: QUESTION OF THE MONTH

Staying in touch: Past clients are 5-20x more likely to refer you.


BOOK A GAMEPLAN CALL


READY TO STEP UP YOUR GAME? 

Book a Gameplan call with Sue Asinas, head of our client success team and learn
about getting fast track coaching with us. 

When it comes to winning dream projects
… you don’t get what you deserve,
you get what your marketing deserves.

To win better projects, you need a competitive advantage.

Book a call to talk with Sue and work out your best options.

Book a Gameplan Call >>


What does success in architecture look like for AMI members?
Watch this video and find out!

4:01










AMI Mastermind Member Tim Alatorre recounts his journey with AMI from
professional pain and frustration to freedom and happiness!

3:54










New AMI members talk about their favorite parts of the training, and what
changes they are experiencing as they go through the program.


THE BIG IDEA LETTER


34 PROMOTIONAL STRATEGIES FOR ARCHITECTS AND DESIGNERS THAT WORK

A question I often get is: “Where is the best place to promote my offers?”
That question is a lot like:“How much will my project cost?”

Read more >>


BAD HAIR LADY’S
‘RULES OF THE ROAD’

The client is ready to sign off on your contract. Do you bring out your contract
and get  the business closed? NO. Hold off a second, because if you just bring
out the contract, you are missing a MAJOR opportunity for an easier life.

Read more >>


THE 9 BEST PRODUCTIVITY HACKS ARCHITECTS USE IN SUCCESSFUL PROJECTS BUT NOT IN
THEIR LIVES

...And Then Wonder Why They Are Not As Rich Or Successful As They Should Be

Read more >>


FREE DOWNLOADABLE RESOURCES


ARCHITECT MARKETING FLOWCHART: HOW TO GET MORE & BETTER INQUIRIES

This marketing flowchart simplifies and systematizes the best step by step
client attraction process.


Download the Flowchart >


WIN PROJECTS
WITH THESE
2 QUESTIONS

A simple conversational approach: two simple yet powerful questions that
motivate people to hire you!


Read more >>


THE TOP 10 PLACES TO PROMOTE YOUR FIRM TO WIN DREAM PROJECTS

If I charged a dollar every time somebody asked me ‘Where are the best places to
promote my 
architecture firm?’ I’d be a rich man.



Read more >>


MINDSET VIDEOS

THE POWER ROLE

UNDERSTAND YOUR VALUE

WHAT IS SELLING?

YOUR PROVEN PROCESS THAT MUST BE OBEYED

OLD VS NEW SELLING


AMI BOOKS


THE BIG IDEA LETTER

The truth is that any architect running his or her own business needs to be:

1. A marketer of architectural services FIRST and ...

2. An architect SECOND.

Without 1, there is no 2.

This is the inconvenient truth not taught in architecture school.


Read more >>


SUNSHINE ISLAND: A PARABLE OF ARCHITECTURAL SUCCESS

If you are in any way responsible for winning projects or bringing in the money,
then you must read Sunshine Island. A charming story that teaches you how to
master the #1 skill you never got taught at architecture school ...


Read more >>


INSIDE THE MIND OF THE ARCHITECT

An anthology that provides a glimpse of the design approach and personality of
20 architects in the AMI Mastermind program. 

By entering into the minds of these leading architects, you will receive
valuable insights available only to the select few.


Read more >>


THE STORY OF ARCHVILLE


FROM THE DESK OF:

RICHARD PETRIE
CO-FOUNDER, ARCHITECT MARKETING INSTITUTE
JANUARY 2022

DEAR OVERWORKED AND UNDER-APPRECIATED ARCHITECT,

In my consulting work with architects, I’ve found that most architects live a
sad and pervasive lie. 

Here’s what they say:

“I CAN EITHER WORK ON FUN AND FULFILLING PROJECTS OR I CAN MAKE A GOOD INCOME –
BUT NOT BOTH.”

I was shocked when I first heard this line of reasoning coming from a group of
seasoned architects in a LinkedIn Group.

Someone had asked about advice for his son, who was considering studying
architecture.

“Stay away!” said some.

“Let him know that he won’t earn much money,” hollered others.

“He’ll have to choose between fulfilling work and earning a good living!”

“The best architects die poor!”

“I love it, but it doesn’t pay the bills.”

And so forth …

I like to compare this sorry state of affairs to an architect who went for a
walk in the forest and got lost.

After a few hours of walking, he came to a village in a clearing.

The village was called Archville, where ONLY architects lived.

Yes, a very strange village, I know.

The mayor of Archville welcomed the architect and offered him a tour.

He told the architect that Archville was split into four neat quarters where
architects could live.

The Old Quarter was the divorce and suicide capital, home to architects who
charged low fees and worked on unfulfilling projects.

The Artist Quarter was cool, but run down, because money was always tight.

This was the quarter for architects who charged low fees but worked on
fulfilling projects.

In the New Quarter, everything was updated and fresh but lacked soul. This
quarter was for architects who charged high fees but worked on unfulfilling
projects.

Finally, the mayor took the architect to Sunshine Island and said:

“SUNSHINE ISLAND IS FOR ARCHITECTS WHO EARN HIGH FEES AND WORK ON FULFILLING
PROJECTS.”

All of the architects wanted to live on Sunshine Island, but only a few ever
discovered and did what was required to live there.

“How can I live on Sunshine Island?” asked the architect.

“Good question,” said the Mayor. “You need to know the ideal type of projects
that you love to work on and be able to win those projects for a decent fee.”

[CONTINUED - NEXT COLUMN]

[CONTINUED FROM PREVIOUS COLUMN]

The mayor explained that architects who live on Sunshine Island had two jobs:


 * First, marketer of architectural services.
 * Second, a provider of architectural services.

“This is the secret few architects know,” said the mayor, “and that even fewer
practice.”

“But I went to architecture school for seven years and no one ever talked about
selling architectural services. There is no method for architects … is there?”



“You want the roadmap to Sunshine Island?” the mayor said, smiling. “Everyone
wants that, but you have to be prepared to pay the price.”

“That depends on how much it is,” said the architect.

“I can tell you one thing,” said the mayor.

“THE PRICE TO LIVE ON SUNSHINE ISLAND IS MUCH LESS THAN THE COST OF LIVING A
LIFE OF LOW INCOME AND UNFULFILLING PROJECTS!”

Now, I’ve devoted a large part of my career to helping architects from around
the globe look for Sunshine Island …

… And I’m happy to say I’ve helped many of them find it!

In fact, my first architect client here in New Zealand, whom I worked with years
ago, has clients literally begging to work with her.

She tripled her income in 12 months.

Some people say I have a magical voodoo power that causes my clients to
transform so powerfully.

I say there’s nothing magical about it.

Instead, there is a recipe for getting to Sunshine Island.

Would you like to know what it is?

Great.

I invite you to download the Architect Marketing Flowchart that shows you
exactly what it takes to set up a marketing system for your architecture firm
(and get to Sunshine Island).

Now, I’m the first to admit that Sunshine Island isn’t for everyone, and neither
are these marketing strategies.

Some architects prefer to work in the Artist Quarter, pursuing fulfilling
projects at the expense of their family and income.

Others prefer to dream big, yet never take action.

If you are ready to raise your fees AND win better quality projects (Sunshine
Island) then simply click the button below.

You will register for my special 80-20 Pareto training and see a proven
marketing system specifically designed for design professionals… click the
button below now, while it’s fresh on your mind.

Register for the free marketing training now >>


CONTACT US


SPEAKING

If you want to talk to Richard or Eric about speaking at your event

Click Here


MEDIA

If you are media and want to interview Richard or Eric

Click Here


CONTACT US

If you just want to talk with someone from our team
 

Click Here

Free Online Training:


HOW TO 


STAND OUT,


ATTRACT & WIN


MORE ARCHITECTURE PROJECTS


BY APPLYING PARETO’S 80-20 PRINCIPLE TO YOUR MARKETING

Register for free master class >>

"Help ambitious architects find greater freedom through exceptional projects and
increased income"

FROM THE BLOG

Architects Are Facing A Silent War

Should Architects Specialize…Or Not?

Are you guilty of this mistake?





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