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HEY, I'M HEIDI. * home * misc * typograhy * branding * about me * contact I had always hated math. Some of my most distinct memories from middle school are sitting at my dining room table with my mom late into the night, working on algebra homework. The never-ending confusion caused me to hate the subject of math altogether. But hand-in-hand with those visceral memories are ones of my mom coaxing me along my own learning path - giving me the time and patience to learn my own way. In sophomore year, I began my geometry course. I fell in love. Over the span of the semester, I tangibly visualized math. I learned how to apply an abstract concept to real life situations. I've always thought practically, so having such a concept all of a sudden come to life for me was paramount. Now, the dining room table was reserved for meals and art projects, instead of variable and parabola handouts. After this discovery in my education, I realized the importance of visualizations to learning. Data and mathematics are such abstract concepts, so for me to even have an interest in them, they must be simplified and materialized. Since this newfound appreciation for geometry, I've developed an interest in not only math, but also learning in general. There is something so special about finding an outlet in which you really love to learn. And while experiencing that realization moment is gratifying on its own, there is something immensely more special about helping others reach that moment. Teaching in new ways, standing in someone else's shoes, letting empathy lead your education - that's what it's all about. Seeing abstract topics through a personalized lens made all the difference in my understanding of math. In changing my perspective, I developed a passion for education. This passion has since developed into a deep appreciation for empathy as a guidepost to decision making in my life. Even though my history with math is mostly in the past, the value of empathy cultivated at my dining room table is instilled deep within my design and life processes. Now, I aim to both educate and inspire with my designs. keep it simple.