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ADFREAK


SNOOP DOGG LIVES THE GOOD LIFE FOR CORONA IN NEW CAMPAIGN


MULLENLOWE LA LAUNCHES FIRST CAMPAIGN FOR NEW CLIENT DURING NBA PLAYOFFS

It's Snoop time.Corona
By T.L. Stanley

August 20, 2020

The famously chill Snoop Dogg doesn’t walk. He saunters. And he doesn’t check
his watch. His only appointment is with a beach chair.

“Have you ever seen a man in a hurry, while also drinking a Corona?” asks the
hip-hop icon as he settles into an ocean-front seat in a tropical paradise. “No,
you have not. That’s the fine life, baby.”

In a match made in laid-back heaven, the musician and cannapreneur has partnered
for the first time with Corona, the brand with vacation-in-a-bottle positioning
that stretches back a few decades.



For the new campaign, shot before the pandemic and launched this week during the
NBA Playoffs, Snoop introduces the tagline “La Vida Mas Fina”—“the fine
life”—and puts a 2020 spin on rest and relaxation.





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T.L. STANLEY

 * @TLStanleyLA
 * terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer
trends, cannabis marketing, plant-based food products, pop culture and
creativity.

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