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Presentation skills


HOW TO MODERATE A PANEL DISCUSSION

Four strategies for creating a better experience.
by
 * Dorie Clark

by
 * Dorie Clark

December 19, 2018
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Summary.    As you rise in your career and your visibility grows, you’ll likely
be called upon to participate in a panel discussion — or to moderate one. This
can be a challenge even for experienced professionals. It’s true that you’re not
answering any questions yourself,...more
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As you rise in your career and your visibility grows, you’ll likely be called
upon to participate in a panel discussion. It’s a powerful way to share your
ideas and become recognized in your field, but there’s no question that
preparing to speak on a panel can be stressful — you have to figure out what to
say, practice being concise, and worry about overlapping with your colleagues.

It’s even more fraught, however, when you’ve been asked to moderate one.

Now you have to bring order to an unwieldy group of strangers and somehow unify
their disparate perspectives into a meaningful conversation. As a professional
speaker, I give more than 50 talks at companies and conferences each year,
participating in everything from keynotes to panels. Here are four strategies
I’ve developed to ensure that when I’m moderating, I create the conditions for
an insightful exchange.

First, it’s important to prepare your panelists in advance for what to expect.
At one recent conference where I was a panelist, my moderator didn’t contact me
until the morning of our session. “Unfortunately I couldn’t find your email
address in my mailbox,” he wrote me, “and I couldn’t obtain it from the
[conference organizers]. They’ve been a bit overwhelmed I guess these last few
days. But [fellow panelist] gave it to me this morning and so here is the
outline. Let me know if it works and see you later today!”

I’m comfortable improvising onstage, so this wasn’t a problem for me; but for
any panelist who might want to prepare before giving a presentation, this would
have been panic-inducing. It doesn’t take much to get on the same page with your
panelists — one pre-event conference call, a couple of emails asking for their
thoughts on the topic, or even sharing your draft questions in advance should
suffice. But forcing your panelists to go into the event blind, with only a
couple of hours to prepare, is frankly a dereliction of moderator duty.

Second, realize that your sole mission is to ensure a great audience experience.
As moderator, one of the hardest — and most frequent — challenges you’ll face is
whether to cut off long-winded panelists, and how to do it tactfully. It’s
awkward to interrupt someone, especially if that person has stature in your
field, and you may naturally worry about offending them. But it has to be done.

The moderator’s sacred responsibility is not to assuage panelists’ egos; it’s to
stand as an advocate for the audience, asking the questions they wish they could
and ensuring a thoughtful discussion. You want to keep the panel from turning
into a platform for someone’s bloviation. If the event organizers had wanted
that person to monologue, they would have given them a keynote. Instead, they
put them on a panel in order to get their perspective as part of a group
conversation, and you’ve been chosen to uphold that intention.

If you’re wondering whether someone is droning on too long, the audience
probably thinks they are. It’s crucial to remember that the audience will be
rooting for you to stop the soliloquy. I’ve discovered one way to help the
verbose panelist save face: cut them off with a positive statement. You can
capture their attention by simultaneously making a hand gesture and breaking in
verbally, and say something like, “That’s a great point, Joe, and I’d love to
hear how Preeti would respond to that.” Cutting them off is a far better
alternative than simply sitting there and looking uncomfortable, or making
half-hearted attempts to catch the offending panelist’s eye.

Third, don’t be afraid to wield the power you’ve been given. Too many panel
moderators seem uncomfortable with the responsibility they’ve been given and
take a hands-off approach to the session. For example, they’ll “toss out”
questions to the entire panel, without specifying who should respond, resulting
in awkward silences, as people try to figure out who should go first — or
complete chaos, as the most aggressive panelist dominates the conversation.
Maybe the moderator does specify a speaking order, but it’s the rote mechanics
of Panelist A, then Panelist B, then Panelist C — the predictability of which
will bore the audience by the second round.

Instead, direct your questions to the person who will have the most relevant
answers. That means, of course, that it’s important to research the panelists in
advance to know enough about which topics are in their wheelhouse. If Panelist A
says something incendiary about tech founders, and Panelist C launched a startup
last year, don’t wait for Panelist B to respond just because it’s his “turn.”
Instead, follow the action and direct the conversation appropriately.

Of course, you want to be fair as moderator and not allow one person to dominate
at the expense of other voices. But fair doesn’t necessarily mean equal: if
Panelist C gets five questions and everyone else answers three, that’s not the
end of the world if that panelist is especially interesting and adds to the
conversation.

Fourth, remember that the moderator needs to embrace the role of interlocutor.
When panelists say something interesting, or confusing, you should jump in with
a follow-up. “Tell me more,” you could say, or “What do you mean by that?” or
“Can you explain that in more detail?” That enables the conversation to go
deeper, away from the panelists’ typical talking points and into more fruitful
territory.

Moderating a panel can be a challenge even for experienced professionals. It’s
true that you’re not answering any questions yourself, and you know them all in
advance, but there are still unpredictable elements. You have to choreograph the
interaction of multiple opinionated leaders, keep everyone on topic, and probe
for deeper insights. If you take the steps above to proactively craft a great
experience — rather than sitting back and hoping it will take care of itself —
you’ll set yourself apart as a uniquely thoughtful moderator.

New!
HBR Learning

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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online
leadership training helps you hone your skills with courses like Presentation
Skills. Earn badges to share on LinkedIn and your resume. Access more than 40
courses trusted by Fortune 500 companies.
Inspire your audience with confidence and poise.
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MORE FROM THE AUTHOR

 * THE LONG GAME: HOW TO BE A LONG-TERM THINKER IN A SHORT-TERM WORLD
   
   Book
   Buy Now

 * REINVENTING YOU, WITH A NEW PREFACE: DEFINE YOUR BRAND, IMAGINE YOUR FUTURE
   
   Book
   Buy Now

Read more on Presentation skills or related topic Power and influence
 * Dorie Clark is a marketing strategist and keynote speaker who teaches at Duke
   University’s Fuqua School of Business and has been named one of the Top 50
   business thinkers in the world by Thinkers50. Her latest book is The Long
   Game: How to Be a Long-Term Thinker in a Short-Term World (HBR Press, 2021)
   and you can receive her free Long Game strategic thinking self-assessment.

 * Tweet
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 * Share
 * Annotate
 * Save
 * Get PDF
 * Buy Copies
 * Print

New!
HBR Learning
Presentation Skills Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online
leadership training helps you hone your skills with courses like Presentation
Skills. Earn badges to share on LinkedIn and your resume. Access more than 40
courses trusted by Fortune 500 companies.
Inspire your audience with confidence and poise.
Start Course
Learn More & See All Courses

Read more on Presentation skills or related topic Power and influence



RECOMMENDED FOR YOU

HOW TO MODERATE A PANEL LIKE A PRO

HOW TO PREPARE FOR A PANEL

WHAT IT TAKES TO GIVE A GREAT PRESENTATION


AUDIO
WHY MANY COMPANIES GET LAYOFFS WRONG




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BASIS GLOBAL TECHNOLOGIES, INC.

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SMADEX, S.L.U.

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BOMBORA INC.

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SPOTX, INC

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EASYMEDIA GMBH

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REMERGE GMBH

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ADVANCED STORE GMBH

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MAGNITE CTV, INC.

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DELTA PROJECTS AB

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USEMAX ADVERTISEMENT (EMEGO GMBH)

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EMETRIQ GMBH

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PUBLICIS MEDIA GMBH

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M.D. PRIMIS TECHNOLOGIES LTD.

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ONETAG LIMITED

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CLOUD TECHNOLOGIES S.A.

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SMARTOLOGY LIMITED

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IMPROVE DIGITAL

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ADOBE ADVERTISING CLOUD

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BANNERFLOW AB

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TABMO SAS

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INTEGRAL AD SCIENCE, INC.

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WIZALY

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WEBORAMA

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JIVOX CORPORATION

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SOJERN, INC.

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MOBILE PROFESSIONALS BV / SAGE&ARCHER BV

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ON DEVICE RESEARCH LIMITED

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ROCKABOX MEDIA LTD T/A SCOOTA

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EXACTAG GMBH

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CELTRA, INC.

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MAINADV SRL

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GEMIUS SA

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THE KANTAR GROUP LIMITED

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IMPACT TECH INC.

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NIELSEN MEDIA RESEARCH LTD.

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ORACLE ADVERTISING

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1000MERCIS (NUMBERLY)

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AUDIENCEPROJECT APS

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DEMANDBASE, INC.

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EFFILIATION / EFFINITY

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ARRIVALIST CO.

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SEENTHIS AB

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COMMANDERS ACT

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TRAVEL AUDIENCE GMBH

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HUMAN

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ADLUDIO LTD.

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NEODATA GROUP SRL

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INNOVID LLC

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PAPIRFLY AS

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NEUSTAR, INC., A TRANSUNION COMPANY

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SALESFORCE.COM, INC.

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VERVE GROUP EUROPE GMBH

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KOCHAVA INC.

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OTTO (GMBH & CO KG)

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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

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LOCALSENSOR B.V.

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ONLINE SOLUTION

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RELAY42 NETHERLANDS B.V.

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GP ONE GMBH

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LIFTOFF MOBILE, INC.

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THE MEDIAGRID INC.

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MINDTAKE RESEARCH GMBH

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CINT AB

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GOOGLE ADVERTISING PRODUCTS

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GFK SE

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REVJET

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PROTECTED MEDIA LTD

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CLINCH LABS LTD

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ORACLE DATA CLOUD - MOAT

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HEARTS AND SCIENCE MÜNCHEN GMBH

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AMAZON ADVERTISING

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MOLOCO, INC.

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ADTRIBA GMBH

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OBJECTIVE PARTNERS BV

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ENSIGHTEN

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EBAY INC

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METRIXLAB NEDERLAND B.V.

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HURRA COMMUNICATIONS GMBH

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IBM

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