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 * Download Report
 *  * Share Q1 2019
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 * Download Report
 *  * Share the Shopping Index
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 * Digital Commerce Growth
 * Order and Traffic Growth by Device
 * Shopper Spend
 * Buying Intent
 * Order Share and Traffic Share by Device
 * Average Order Value, Discount Rate and Free Shipping
 * Product Assortment Growth
 * Search Usage and Revenue
 * Social Traffic
 * Visit Duration
 * Mobile Order and Traffic Share by Operating System
 * Methodology

Q1 2019


SHOPPING INDEX

This report analyzes the activity of more than 500 million shoppers worldwide to
identify trends and changes in shopping activity. It represents the truest
picture of shopping today.

+ 2 % TRAFFIC
+ 12 % Digital commerce growth
+ 10 % shopper spend


KEY FINDINGS FROM Q1 2019

 * AI DRIVES 26% HIGHER AOV
   
   see more

 * SHOPPER SPEND GROWS 10% VS. Q1 2018
   
   see more

 * VISIT DURATION DROPS TO 4 MINUTES, 12 SECONDS
   
   see more

In Q1, artificial intelligence proved it’s not just a buzzword – it’s having a
major influence on revenue. Shoppers who acted on Einstein-powered product
recommendations averaged 26% higher average order values (AOV) compared to
shoppers who didn’t engage with them.

Traffic only grew 2% in this quarter, but shopper spend increased 10%. That
means shoppers’ visits are less frequent, but more productive. On average,
visitors converted and spent more than last year. Retailers have an increasingly
short window of time to win shoppers’ attention.

Speaking of lightning-fast digital journeys, the amount of time shoppers spend
on ecommerce sites continues to decline across regions and subverticals, from
luxury to active apparel. On all devices, shoppers’ average time spent per visit
is down more than 30% in Q1, compared to Q1 five years ago.

read the blog


DIGITAL COMMERCE GROWTH

The Year-Over-Year (YoY) change in revenue on a per-period basis, for instance
Q1 2019 over Q1 2018.

 * Country
 * Vertical

Current 5 Qtrs
GLOBAL
ANZ
CANADA
FRANCE
GERMANY
NORDICS
Spain
UK
USA
All Verticals
Active Apparel
Footwear
General Apparel
health & beauty
home
luxury Apparel

 * Related
 * Nine Stats About the Retail Customer Journey in 2019
 * Why Agility Matters at the Edge of Shopping
 * Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops
   Differently


ORDER AND TRAFFIC GROWTH BY DEVICE

Order Growth by Device: The change in number of orders placed from each device,
expressed as a percentage.

Traffic Growth by Device: The change in number of visits from each device,
expressed as a percentage.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

Order Growth Traffic Growth
OVERALL
COMPUTER
MOBILE
TABLET

 * Related
 * Mobile Shopping Focus Report
 * Six Ways to Master Mobile Site Design
 * 5 UX Best Practices – From Thousands of Retail Site Audits
 * Top Brands Leading the Way in Mobile-First Commerce


SHOPPER SPEND

The per-visit average amount spent by a shopper.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel



 * Related
 * Guided Selling: How to Steer Shoppers to the Buy Button
 * 5 UX Best Practices – From Thousands of Retail Site Audits


BUYING INTENT

Buying intent quantifies the level of interest an aggregate set of shoppers
express during their shopping journey within the analysis period. There are two
aggregate shopper groups measured: 1.) Buyers, i.e. shoppers that made a
purchase(s), and 2.) Active Shoppers, i.e. shoppers that expressed a buying
signal but did not place an order. Buying signals include orders, checkout
starts, baskets created, and site searches.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

Current 9 Qtrs
All Devices Computer Mobile Tablet
Active Shoppers
Buyers



ORDER SHARE AND TRAFFIC SHARE BY DEVICE

Order Share: The share of orders placed on each device, expressed as a
percentage.

Traffic Share: The share of visits on each device, expressed as a percentage.

Due to rounding, values may not sum to 100%.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

Order Share Traffic Share
COMPUTER
MOBILE
TABLET

 * Related
 * 7 Ways to Become a Mobile First Brand
 * Are You a Mobile Leader?
 * Six Ways to Master Mobile Site Design


AVERAGE ORDER VALUE, DISCOUNT RATE AND FREE SHIPPING

Average Order Value: The per-order amount spent by the shopper.

Discount Rate: The share of an order amount that was reduced due to merchandise
or order discounts. This value does not include product markdowns or reductions
in shipping cost.

Free Shipping: The share of total orders that shipped at no cost to the shopper,
expressed as a percentage.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

AOV ($)
discount rate
free shipping



PRODUCT ASSORTMENT GROWTH

The change in total number of unique items purchased by the aggregate shopper
set.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

INCREASE IN PRODUCTS SOLD, YOY



SEARCH USAGE AND REVENUE

Search Usage: The share of visits that engage with the site search utility on
site.

Search Revenue: The share of total revenue contributed by shoppers that used the
site search utility during their visit.

 * Retailers
 * Brands

revenue
usage

 * Related
 * The Art of Search: How to Convert More Shoppers with Searchandizing
 * Discover the Impact of Personalized Search
 * Best Practices for Implementing AI-Powered Commerce with Einstein


SOCIAL TRAFFIC

The share of visits where the referring source is a social media platform.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

OVERALL
COMPUTER
MOBILE
TABLET



VISIT DURATION

The per-visit average amount of time spent on site by shoppers, in minutes.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

OVERALL
COMPUTER
MOBILE
TABLET

 * Related
 * Guided Selling: How to Steer Shoppers to the Buy Button


MOBILE ORDER AND TRAFFIC SHARE BY OPERATING SYSTEM

Order Share by Operating System: The share of mobile orders placed with each
operating system, expressed as a percentage.

Traffic Share by Operating System: The share of mobile visits with each
operating system, expressed as a percentage.

Share values are not exhaustive of all operating systems and do not sum to 100%.
Android is a trademark of Google Inc. iOS is a trademark of Apple Inc.

Global

 * Global
 * ANZ
 * Canada
 * France
 * Germany
 * Nordics
 * Spain
 * UK
 * USA

All Verticals

 * All Verticals
 * Active Apparel
 * Footwear
 * General Apparel
 * Health & Beauty
 * Home
 * Luxury Apparel

Order Share Traffic Share
Android
iOS

 * Related
 * Mobile Shopping Focus Report
 * 7 Ways to Become a Mobile First Brand
 * Six Ways to Master Mobile Site Design


METHODOLOGY

To qualify for inclusion in the analysis set, a digital commerce site must have
transacted throughout the analysis period, in this case Q1 2017 through Q1 2019,
and meet a monthly minimum visit threshold. Additional data hygiene factors are
applied to ensure consistent metric calculation.

Data footnotes are noted inline throughout the report to provide additional
clarity on analysis.

The Shopping Index is published quarterly.

Any forecasts noted within the Shopping Index are forward-looking projections
based on current and prior values and as such should not be read as guarantees
of future performance or results.

The Shopping Index is not indicative of the operational performance of the
Salesforce Commerce Cloud or its reported financial metrics including GMV growth
and comparable customer GMV growth.


SHOPPING ACTIVITY

1,045

Digital Commerce Sites

37

Countries Represented

+500

Million Shoppers

1.4

Billion Visits


RELATED INSIGHTS


2018 MOBILE SHOPPING FOCUS REPORT

Mobile is today’s biggest retail disruptor, but what does this mean for your
brand? Dig deep into trends, benchmarks, and insights based on 300+ million
global shoppers.


THE 2018 HOLIDAY REPORT

2018 Christmas holiday shopping analysis based on the shopping behavior of over
500 million global shoppers.


SHOPPER-FIRST RETAILING

Discover where and how shoppers are interacting, based on unique data from a
survey of 6,000 global consumers and a mystery shopping study of 70 brick and
mortar stores.


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