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Text Content

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Start Trial
 * Device Data & Features
   * What is WURFL?
   * WURFL Device Capabilities
   * – Device Model, Form Factor, OS
   * – Browsers & Apps
   * – Smart TV & OTT Devices
   * – Display Resolution & Density
   * – Chipsets, GPU, RAM
 * Products
   * Start Trial
   * On-Premise WURFL
   * – WURFL OnSite
   * – WURFL InFuze
   * Cloud-Based WURFL
   * – WURFL.js
   * – WURFL Microservice
   * – WURFL Cloud
   * Languages
   * – Java, Scala, .NET, or PHP
   * – C, C#, C++, Python, Ruby, or Golang
   * – Javascript
   * Platforms
   * – Apache, NGINX, NGINX Plus, Microsoft® IIS, Node.js, Varnish Cache,
     HAProxy, HAProxy Enterprise, or Lighttpd
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   * ImageEngine
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 * Developers
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   * Product Documentation
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   * Mobile Overview Report
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   * Contact Us
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   * Advertising
   * CDNs and Telcos
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MOBILE DEVICE FRAGMENTATION AND PROLIFERATION

MAY 23RD, 2016

By Ken Jones
When we started ScientiaMobile, we had the opportunity to talk to several wise
people regarding the need for Device Intelligence. At the time in 2010, it
seemed like Apps and Apple would take over the world. Their crystal ball
predicted much more homogeneity of devices. And when people used their mobile
devices, it would be through apps, not a browser.



Fast forward to 2016. The mobile web is very important. If you are not Facebook
or one of the top 10 Apps, then most people will be interacting with you (at
least initially) via a mobile web browser. Many ecommerce players have learned
that mobile Web and Apps need to complement, not replace each other. But the
mobile Web presents challenges. The different permutations of devices, OS,
browsers make delivery of a successful cross-platform user experience difficult.

At ScientiaMobile, our job is to know every device with a browser on the planet.
We provide this Device Intelligence to thousands of organizations trying to
optimize, advertise, and analyze their mobile experience. In 2011, our WURFL
solution tracked 15,000 device profiles. Now, we have almost 45,000. We call
this trend device fragmentation, and it is accelerating.

Today, there are techniques like Responsive Web Design (RWD) to deal with mobile
devices. However, to keep your site fast, your client-side code lean, and your
images optimally sized, your best bet is to integrate server-side device
intelligence solutions with RWD. This design paradigm is called RESS -Responsive
Web Design with
Server Side detection. There are many resources (like this article in Smashing
Magazine).

And if you want to stay on top of the trends in mobile device, the Mobile
Overview Report (MOVR) visualization tool gives you power research tools.



If you want to learn more about Device Intelligence and tools to manage device
fragmentation, we would be glad to hear from you.

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