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ENVALIOR X DEA.AMSTERDAM

8 july 2024




AGENDA


01 INTRODUCTION


02 OUR COLLABORATION


03 WAY OF WORKING


04 ALWAYS ON STRATEGY


05 BRANDING CAMPAIGN


06 LEARNINGS




07 RECOMMENDATIONS


08 BRANDING PHASE 2


09 OTHER TOPICS


10 BUDGET STATUS


11 COLLABORATION


12 NEXT STEPS







Sales Manager

Michael Horneman



Senior Consultant & Team Lead

Frank van Kampen





01 MEET OUR TEAM


01 WE ARE DEA.AMSTERDAM



"As a team at DEA.Amsterdam, we are always curious and therefore eager to learn.
We are honest with our clients and not afraid to give or receive feedback. We
believe that relationships based on openness and trust lead to the best results.
A little bit bold, always thinking outside the box and committed to you."






01THE POWER OF COLLABORATION


DEA.Amsterdam is part of RM Concepts, where our strength is combined by our
collaboration with Ematters, digitalAudience and RapidSugar. As an integrated
group of companies, we jointly specialize in various aspects of data and
marketing. By joining forces, we strive to deliver the optimal result for our
customers.


02 COLLABORATION ENVALIOR AND DEA.AMSTERDAM



We started our collaboration in 2018 with performance advertising. After some
time, we also helped with e-mail marketing and design via Ematters.


CURRENT SCOPE DEA.AMSTERDAM

 * Campaign management and reporting of running campaigns/channels (always on,
   branding)

 * Google Tag Manager and Tag support

 * Google Analytics 4 support

 * Creation of social visuals and templates

 * Sparring partner about digital marketing and innovations / market trends /
   insights

 * Bi-Weekly calls with Michael Kriek

 * Daily contact via e-mail/MS Teams






02 COLLABORATION ENVALIOR AND DEA.AMSTERDAM



CURRENT SCOPE EMATTERS

 * Setup newsletters (Innovation Insights)

 * Newsletter design

 * Technical support Webpower


OTHER

 * Ad hoc requests from Envalior team (Candace, Monique, Teresa and Ai)

 * Dashboarding (advertising results, calculators)








02 COLLABORATION ENVALIOR AND DEA.AMSTERDAM



PROJECT TEAM





FRANK VAN KAMPEN

First point of contact about campaigns, innovations, insights, data and tag
management



ROEL KAPPELHOF

Responsible for campaign management and reporting in Google Ads, Microsoft Ads,
LinkedIn Ads


MICHAEL HORNEMAN

Responsible for the Envalior account, quotes, projectmanagement


LIZA VAN HOUT

Responsible for Display & Video 360




03 WAY OF WORKING


 * Intensive collaboration between Michael Kriek, Michael Horneman and Frank van
   Kampen.

 * E-mail marketing support goes via Ematters ticketing system.


HOW DO WE GET TO A CAMPAIGN TOGETHER?

 1. First call with Michael Kriek to discuss the initial ideas from the Envalior
    marketing team

 2. Delivery of a one pager or keyword/text ideas and campaign goals

 3. DEA.Amsterdam comes up with a first campaign- and budget strategy

 4. Envalior provides feedback

 5. We process the feedback and put the campaign live




GOOD TO KNOW

 * DEA.Amsterdam is very flexible regarding timings/deadlines

 * Multiple people are working in the campaigns

 * The current way of working works for us, but we are open to new ideas








SET-UP

 * We are using Google Ads, Microsoft Ads, LinkedIn Ads and DV360

 * Prospecting campaigns are based on segments (mobility, electronics, food &
   water, medical)

 * Pushing relevant blogs/infographics (prospecting) and targeting keywords
   (SEA)




GOOGLE ADS

 * Industry & Focus Areas

 * Product specific

 * Polymer & Applications

 * Dynamic Search Ads (DSA)

 * Plasticsfinder

 * RLSA




04 ALWAYS-ON CAMPAIGN STRATEGY






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