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CASE STUDY

Incremental Growth Through Efficiency: How Accor Boosted Partner Marketing with
the Optimise Partner Platform

Accor, a world-leading hospitality group with 55 brands including Ibis and
Sofitel, operates thousands of locations across the globe. The Optimise Partner
Platform was selected to enhance their partner marketing program. The programme
needed a solution to streamline partner management processes, enhance the
efficiency of campaign performance analysis, and improve the accuracy and speed
of sales validation and partner payments Through better partner management,
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Global Electronics Brand Delivers 4X Sales Growth from launch of First-Ever
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partners, developed bespoke operational processes, and executed targeted media
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to account for 22% of the company’s B2C sales in the region, with monthly sales
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