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CONTACT DATA TRANSPARENCY

Our professional contact data practices and processing
 * Enterprise Analytics
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 1. HOME
 2. > ABOUT D&B
 3. > OUR ANALYTICS
 4. > CONTACT DATA TRANSPARENCY

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OUR COMMITMENT TO DATA COMPLIANCE AND ETHICS

At Dun & Bradstreet (D&B), we focus on helping to bring businesses together by
providing insights about economic opportunities and risks, including contact
data about decision-makers and other people who represent organizations of all
sizes across industries and sectors around the world.  As a responsible data
steward for almost 200 years, we strive to balance our commercial obligations
and responsibilities with respect for the interests of the organizations and
people about whom we process data.  

This global Professional Contact Data Transparency Statement supports our
commitment to transparency about our data practices and processing.  It
complements our Privacy Notices, which include additional required information
and disclosures under applicable laws.


OUR PROFESSIONAL CONTACT DATA

D&B Professional Contact Data provides insights for our customers, who license
this information for their business-to-business marketing, sales, business
development, finance risk management, credit-to-cash, procurement and supplier
risk management, regulatory compliance, and other professional purposes.  D&B
sales, marketing, and other commercial teams in some countries may also use the
Professional Contact Data subject to the same terms and conditions that apply to
our customers. Our Professional Contact Data includes the following data
elements about each Professional Contact as well as other information about the
individual’s employer or other organization that the individual represents.  Our
Professional Contact Data includes both current and former professional roles
held by individuals, including other organizations that individuals may have
been affiliated with in the past.

First Name

Last Name

Other Professional Roles

Office Telephone Number

Job Level

Title

Professional Email Address

Mobile Telephone Number 

Social Media Links and URLs

Employer or Business Name

Business Postal Address

Professional Fax Number


Our approach to providing Professional Contact Data is rooted in our overall
commitment to helping to bring businesses together, so we organize Professional
Contact Data by business entities and corporate families.  We also make certain
Professional Contact Data searchable at an individual level in our proprietary
solutions that we license to our customers, such as D&B Hoovers, as well as in
our publicly available Contact Directory.  Our search functionality helps our
customers and users find specific Professional Contacts that may be interested
in engaging with them.

In addition to licensing Professional Contact Data to our customers, Dun &
Bradstreet uses its Professional Contact Data for its own commercial and
marketing purposes, which are described further in our Privacy Notices.


OUR DATA SOURCES, QUALITY AND RETENTION

We source our Professional Contact Data in our D&B Data Cloud from over 2000
commercial and public data sources, including public web sites, our partners,
other third-party data providers, and direct collection through websites and
online tools.  We also model certain professional contact data, including
professional email addresses, which means that we predict some data based on
formatting parameters associated with a person’s business or other professional
affiliation, where permitted by law. These formatting parameters are based on
information we know about a business that we have acquired from various sources,
such as websites and directories.  Our professional contact emails are
accompanied by an “Accuracy” score that provides an indicator of email
deliverability that Is determined through a multi-point validation process. 
Only professional email addresses with higher Accuracy scores are accepted and
loaded into our solutions, such as D&B Hoovers, where licensed users have an
option to select users by Accuracy score.

We strive to maintain the quality and accuracy of our professional contact data
through standardization, validation, cleansing, and matching steps, including
verification of email addresses and phone numbers as well as updates we receive
directly from the businesses and professional contacts in our Data Cloud.  We
validate email addresses at the mail server, via digital exhaust data, and
individual email address level on a quarterly basis, and we validate phone
numbers by testing their connectivity at least twice annually.

D&B retains verified Professional Contact Data for as long as it has utility
within the solutions we license to customers.  We regularly refresh the majority
of our Professional Contact data at least quarterly, and some data is refreshed
monthly or weekly.  When we receive new data from one of our data sources, we
evaluate whether it can be matched to our existing Professional Contact Data and
whether it can be used to improve our existing records.  We also may remove,
adjust, correct, or append Professional Contact Data from our solutions at the
request of the individuals and businesses to whom the data relate, and we may
restrict its use based on our commitment to honoring the preferences of the
people about whom we process the data and as required by laws that apply to
us.  


PROFESSIONAL CONTACT DATA USE RESTRICTIONS AND PREFERENCE MANAGEMENT

As part of our commitment to Data Compliance and Ethics, D&B recognizes that
laws and regulations around the world restrict certain uses of our Professional
Contact Data.  While every customer and user of our Professional Contact Data is
responsible for their own compliance in using the data, D&B helps support
compliance and appropriate use of this data by including Built-In Compliance
Insights based on the business address location of each Professional Contact.

We also understand that everyone has unique preferences about the kinds of
communications they wish to receive.  We aim to provide options for individuals
to indicate their preferences and exercise their privacy and data rights based
on the laws that apply to them and the uses of data about them.  More
information about how to manage your own individual rights and preferences is
available in our Privacy Notices. You may also contact us with questions.


OUR LEGAL BASIS OF PROCESSING PROCESSIONAL CONTACT DATA

We only professional contact data as permitted by law.  In countries in which a
legal basis for processing professional contact data is legitimate interests, we
process personal data on that basis.  Our legitimate interests include
developing, providing, and continuously improving solutions that support
professional contact use cases described earlier in this statement, such as
business-to-business marketing, sales, business development, finance risk
management, credit-to-cash, procurement and supplier risk management, regulatory
compliance, and other professional purposes.  In other countries, where
legitimate interests is not a permitted legal basis for personal data
processing, we may process professional contact data that has been made publicly
available, including self-publication by individuals, as permitted by law.


PRIVACY NOTICES

Our Professional Contact Data Transparency Statement applies to our business
globally, and you make exercise your rights in connection with our processing of
Professional Contact Data here or by contacting us using the link under the
Contact Us with Questions section below.  We also provide Privacy Notices at the
country and market level to ensure compliance with the unique information and
disclosure obligations we have in each country.  Please click on the link to
your country below for more details.  Note that countries that reference WWN
below are part of the D&B Worldwide Network.

 * Algeria (WWN) 

 * Argentina (WWN) 

 * Australia (WWN) 

 * Austria

 * Belgium (WWN) 

 * Bosnia and Herzegovina

 * Brazil (WWN) 

 * Bulgaria (WWN) 

 * Canada (English, French) 

 * China

 * Colombia (WWN) 

 * Croatia

 * Cyprus (WWN) 

 * Czech Republic

 * Denmark

 * Estonia

 * Egypt (WWN) 

 * Finland

 * France (WWN) 

 * France SAS Prestaleads, a D&B Company

 * Germany

 * Greece (WWN) 

 * Hong Kong SAR

 * Hungary

 * India

 * Indonesia (WWN) 

 * Ireland

 * Israel (WWN) 

 * Italy (WWN) 

 * Japan (WWN) 

 * Kazakhstan (WWN) 

 * Latvia

 * Malaysia (WWN) 

 * Mexico (WWN) 

 * Middle East (WWN) 

 * Morocco (WWN) 

 * Netherlands (WWN) 

 * New Zealand (WWN) 

 * Norway

 * Peru (WWN) 

 * Philippines (WWN) 

 * Poland

 * Portugal (WWN) 

 * Romania (WWN) 

 * Russia (WWN) 

 * Serbia

 * Singapore (WWN) 

 * Singapore – Eyeota, a D&B Company

 * Slovenia

 * Slovakia

 * South Africa (WWN) 

 * South Asia (WWN) 

 * South Korea (WWN) 

 * Spain (WWN) 

 * Sweden

 * Switzerland (English, German, French, Italian) 

 * Taiwan Region

 * Thailand (WWN) 

 * Tunisia (WWN) 

 * Turkey (WWN) 

 * Ukraine (WWN) 

 * United Kingdom

 * United States

 * United States – NetWise Data, a D&B Company 

 * Vietnam (WWN) 


CONTACT US WITH QUESTIONS

If you have questions about this Transparency Statement, you may contact D&B
Global Compliance & Ethics.

If you are based in the European Union, you may contact us at eudpo@dnb.com
through the designated representative of The Dun & Bradstreet Corporation, which
is D&B Business Information Solutions Unlimited Company based in Ireland.

D&B Business Information Solutions Unlimited Company 
The Chase Sandyford Industrial Estate 
Carmanhall Road 
Dublin 18 
Dublin 
Ireland D18 Y3X2

You also have the right to lodge a complaint or concern with your local data
protection supervisory authority. Contact details for data protection
authorities are here. 

Last Updated

26-April- 2023


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