www.siteimprove.com
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urlscan Pro
2606:4700:4400::ac40:9693
Public Scan
Submitted URL: https://siteimprove.com/
Effective URL: https://www.siteimprove.com/
Submission: On November 20 via api from NL — Scanned from SE
Effective URL: https://www.siteimprove.com/
Submission: On November 20 via api from NL — Scanned from SE
Form analysis 7 forms found in the DOM
<form>
<fieldset>
<legend class="visuallyhidden">Consent Selection</legend>
<div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Necessary</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper CybotCookiebotDialogBodyLevelButtonSliderWrapperDisabled"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessary"
class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Preferences</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Statistics</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Marketing</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonMarketingInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
</div>
</fieldset>
</form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>/search/
<form action="/search/">
<div class="field">
<label for="header-search">Search here</label>
<input id="header-search" type="text" name="query">
</div>
<button class="btn btn-s search__button" type="submit" aria-label="Search">Search</button>
</form>Text Content
* Consent
* Details
* [#IABV2SETTINGS#]
* About
THIS WEBSITE USES COOKIES
We use cookies to make sure the website can function as intended, and would like
to use cookies to remember preferences, collect statistics, and for marketing
purposes. By clicking on "Allow all cookies", or by clicking “Customize” and
then “Allow Selection” of certain categories of cookies, you consent to the
usage of selected cookies. Please read our Cookie Notice and Privacy Policy for
further information about our use of cookies and personal data. You may change
your consent at any time through the settings icon at the bottom-left corner on
the webpage.
Consent Selection
Necessary
Preferences
Statistics
Marketing
Show details
* Necessary 26
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
* Cookiebot
1
Learn more about this provider
1.gifUsed to count the number of sessions to the website, necessary for
optimizing CMP product delivery.
Maximum Storage Duration: SessionType: Pixel Tracker
* Freshworks
2
Learn more about this provider
hop-dfad7e73-e9cf-421e-b001-b9914257d772Loads assets required for
freshchat integration in freshservice.
Maximum Storage Duration: PersistentType: HTML Local Storage
localforage#local-forage-detect-blob-supportDetects whether the visitor’s
browser allows for blob-format-storage.
Maximum Storage Duration: PersistentType: IndexedDB
* Microsoft
7
Learn more about this provider
AI_buffer [x2]Used in context with the "AI_sentBuffer" in order to limit
the number of data-server-updates (Azure). This synergy also allows the
website to detect any duplicate data-server-updates.
Maximum Storage Duration: SessionType: HTML Local Storage
AI_sentBuffer [x2]Used in context with the "AI_buffer" in order to limit
the number of data-server-updates (Azure). This synergy also allows the
website to detect any duplicate data-server-updates.
Maximum Storage Duration: SessionType: HTML Local Storage
object(#-#-##:#:#.#)Holds the users timezone.
Maximum Storage Duration: SessionType: HTML Local Storage
ai_sessionPreserves users states across page requests.
Maximum Storage Duration: SessionType: HTTP Cookie
ai_userUsed by Microsoft Application Insights software to collect
statistical usage and telemetry information. The cookie stores a unique
identifier to recognize users on returning visits over time.
Maximum Storage Duration: 1 yearType: HTTP Cookie
* Siteimprove
9
Learn more about this provider
__epiXSRFEnsures visitor browsing-security by preventing cross-site
request forgery. This cookie is essential for the security of the website
and visitor.
Maximum Storage Duration: SessionType: HTTP Cookie
ARRAffinityUsed to distribute traffic to the website on several servers in
order to optimise response times.
Maximum Storage Duration: SessionType: HTTP Cookie
ARRAffinitySameSiteUsed to distribute traffic to the website on several
servers in order to optimise response times.
Maximum Storage Duration: SessionType: HTTP Cookie
ASP.NET_SessionIdPreserves the visitor's session state across page
requests.
Maximum Storage Duration: SessionType: HTTP Cookie
CloudFront-PolicyImproves website speed and implements content through a
Content Delivery Network (CDN).
Maximum Storage Duration: SessionType: HTTP Cookie
CookieConsentStores the user's cookie consent state for the current domain
Maximum Storage Duration: 1 yearType: HTTP Cookie
cookietestThis cookie is used to determine if the visitor has accepted the
cookie consent box.
Maximum Storage Duration: SessionType: HTTP Cookie
TiPMixRegisters which server-cluster is serving the visitor. This is used
in context with load balancing, in order to optimize user experience.
Maximum Storage Duration: SessionType: HTTP Cookie
x-ms-routing-nameRegisters which server-cluster is serving the visitor.
This is used in context with load balancing, in order to optimize user
experience.
Maximum Storage Duration: SessionType: HTTP Cookie
* Vidyard
1
Learn more about this provider
{"words":[#,#,#,#,#],"sigBytes":20}Determines whether viewer consented to
having video view data associated with PII.
Maximum Storage Duration: PersistentType: HTML Local Storage
* assetscdn-wchat.eu.freshchat.com
siteimprove.com
2
#-#-#-#-# [x2]Loads assets required for chat freshchat integration in
freshservice.
Maximum Storage Duration: PersistentType: HTML Local Storage
* cdn.jsdelivr.net
1
algoliasearch-client-jsNecessary in order to optimize the website's
search-bar function. The cookie ensures accurate and fast search results.
Maximum Storage Duration: PersistentType: HTML Local Storage
* dd.g2.com
2
datadomeUsed in context with the website's BotManager. The BotManager
detects, categorizes and compiles reports on potential bots trying to
access the website.
Maximum Storage Duration: SessionType: HTTP Cookie
dd_testcookieUsed by DataDome, a bot protection service, to ensure that
the browser supports cookies and to help detect and prevent malicious
activities and fraudulent traffic on the website. It is essential for
maintaining the security and integrity of the website.
Maximum Storage Duration: SessionType: HTTP Cookie
* g2.com
1
cf_clearanceThis cookie is used to distinguish between humans and bots.
Maximum Storage Duration: 1 yearType: HTTP Cookie
* Preferences 15
Preference cookies enable a website to remember information that changes the
way the website behaves or looks, like your preferred language or the region
that you are in.
* 6068393.global.siteimproveanalytics.io
www.g2.com
4
AWSALB [x2]Registers which server-cluster is serving the visitor. This is
used in context with load balancing, in order to optimize user experience.
Maximum Storage Duration: 8 daysType: HTTP Cookie
AWSALBCORS [x2]Registers which server-cluster is serving the visitor. This
is used in context with load balancing, in order to optimize user
experience.
Maximum Storage Duration: 8 daysType: HTTP Cookie
* Cookiebot
2
Learn more about this provider
CookieConsentBulkSetting-# [x2]Enables cookie consent across multiple
websites
Maximum Storage Duration: PersistentType: HTML Local Storage
* Freshworks
1
Learn more about this provider
localforage#keyvaluepairsUsed to maintain filter settings on the website.
Maximum Storage Duration: PersistentType: IndexedDB
* Google
1
Learn more about this provider
Some of the data collected by this provider is for the purposes of
personalization and measuring advertising effectiveness.
debugThis cookie is used to detect errors on the website - this
information is sent to the website's support staff in order to optimize
the visitor's experience on the website.
Maximum Storage Duration: PersistentType: HTML Local Storage
* Siteimprove
1
Learn more about this provider
_x_wAllows the website to recoqnise the visitor, in order to optimize the
chat-box functionality.
Maximum Storage Duration: SessionType: HTTP Cookie
* Vidyard
1
Learn more about this provider
vidyardSettingsUsed to determine the optimal video quality based on the
visitor's device and network settings.
Maximum Storage Duration: PersistentType: HTML Local Storage
* ws.zoominfo.com
1
visitorIdPreserves users states across page requests.
Maximum Storage Duration: 1 yearType: HTTP Cookie
* zoominfo.com
1
_cfuvidThis cookie is a part of the services provided by Cloudflare -
Including load-balancing, deliverance of website content and serving DNS
connection for website operators.
Maximum Storage Duration: SessionType: HTTP Cookie
* zoominfo.com
g2.com
g2crowd.com
3
__cf_bm [x3]This cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the
use of their website.
Maximum Storage Duration: 1 dayType: HTTP Cookie
* Statistics 43
Statistic cookies help website owners to understand how visitors interact
with websites by collecting and reporting information anonymously.
* Google
4
Learn more about this provider
Some of the data collected by this provider is for the purposes of
personalization and measuring advertising effectiveness.
_gaRegisters a unique ID that is used to generate statistical data on how
the visitor uses the website.
Maximum Storage Duration: 2 yearsType: HTTP Cookie
_ga_#Used by Google Analytics to collect data on the number of times a
user has visited the website as well as dates for the first and most
recent visit.
Maximum Storage Duration: 2 yearsType: HTTP Cookie
_gatUsed by Google Analytics to throttle request rate
Maximum Storage Duration: 1 dayType: HTTP Cookie
_gidRegisters a unique ID that is used to generate statistical data on how
the visitor uses the website.
Maximum Storage Duration: 1 dayType: HTTP Cookie
* LinkedIn
2
Learn more about this provider
AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Maximum Storage Duration: 1 monthType: HTTP Cookie
ln_orRegisters statistical data on users' behaviour on the website. Used
for internal analytics by the website operator.
Maximum Storage Duration: 2 daysType: HTTP Cookie
* New Relic
1
Learn more about this provider
NRBA_SESSIONCollects data on the user’s navigation and behavior on the
website. This is used to compile statistical reports and heatmaps for the
website owner.
Maximum Storage Duration: PersistentType: HTML Local Storage
* Siteimprove
9
Learn more about this provider
event.aspxPending
Maximum Storage Duration: SessionType: Pixel Tracker
heat.aspxCollects data on the user’s navigation and behavior on the
website. This is used to compile statistical reports and heatmaps for the
website owner.
Maximum Storage Duration: SessionType: Pixel Tracker
image.aspxRegisters statistical data on users' behaviour on the website.
Used for internal analytics by the website operator.
Maximum Storage Duration: SessionType: Pixel Tracker
_helpkit_sessionUsed to implement and maintain form settings on the
website.
Maximum Storage Duration: SessionType: HTTP Cookie
auth_content_wpPending
Maximum Storage Duration: SessionType: HTTP Cookie
CloudFront-Key-Pair-IdPending
Maximum Storage Duration: SessionType: HTTP Cookie
CloudFront-SignaturePending
Maximum Storage Duration: SessionType: HTTP Cookie
nmstatThis cookie contains an ID string on the current session. This
contains non-personal information on what subpages the visitor enters –
this information is used to optimize the visitor's experience.
Maximum Storage Duration: 1000 daysType: HTTP Cookie
sj_csrftokenPending
Maximum Storage Duration: 1 yearType: HTTP Cookie
* StackAdapt
6
Learn more about this provider
sa-user-id [x2]Used to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: 1 yearType: HTTP Cookie
sa-user-idUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: PersistentType: HTML Local Storage
sa-user-id-v2Used to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: PersistentType: HTML Local Storage
sa-user-id-v2 [x2]Used to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: 1 yearType: HTTP Cookie
* Vidyard
1
Learn more about this provider
visitorIdRegisters statistical data on users' behaviour on the website.
Used for internal analytics by the website operator.
Maximum Storage Duration: PersistentType: HTML Local Storage
* cdn.dreamdata.cloud
9
#.#-#-#-#-#.ackUsed to contain user’s survey and quiz answers in Local
Storage.
Maximum Storage Duration: PersistentType: HTML Local Storage
#.#-#-#-#-#.inProgressUsed to contain user’s survey and quiz answers in
Local Storage.
Maximum Storage Duration: PersistentType: HTML Local Storage
#.#-#-#-#-#.queueUsed to contain user’s survey and quiz answers in Local
Storage.
Maximum Storage Duration: PersistentType: HTML Local Storage
#.#-#-#-#-#.reclaimEndUsed to contain user’s survey and quiz answers in
Local Storage.
Maximum Storage Duration: PersistentType: HTML Local Storage
#.#-#-#-#-#.reclaimStartUsed to contain user’s survey and quiz answers in
Local Storage.
Maximum Storage Duration: PersistentType: HTML Local Storage
ajs_anonymous_idThis cookie is used to count how many times a website has
been visited by different visitors - this is done by assigning the visitor
an ID, so the visitor does not get registered twice.
Maximum Storage Duration: PersistentType: HTML Local Storage
ajs_anonymous_idThis cookie is used to identify a specific visitor - this
information is used to identify the number of specific visitors on a
website.
Maximum Storage Duration: 1 yearType: HTTP Cookie
dd_anonymous_idPending
Maximum Storage Duration: 1 yearType: HTTP Cookie
dd_user_idPending
Maximum Storage Duration: SessionType: HTTP Cookie
* js.qualified.com
3
__q_local_form_debugUsed in context with Account-Based-Marketing (ABM).
The cookie registers data such as IP-addresses, time spent on the website
and page requests for the visit. This is used for retargeting of multiple
users rooting from the same IP-addresses. ABM usually facilitates B2B
marketing purposes.
Maximum Storage Duration: PersistentType: HTML Local Storage
__q_domainTestUsed in context with Account-Based-Marketing (ABM). The
cookie registers data such as IP-addresses, time spent on the website and
page requests for the visit. This is used for retargeting of multiple
users rooting from the same IP-addresses. ABM usually facilitates B2B
marketing purposes.
Maximum Storage Duration: SessionType: HTTP Cookie
__q_state_86yvA5d8pDbj3WpPPending
Maximum Storage Duration: 1 yearType: HTTP Cookie
* js.zi-scripts.com
3
_zitokPending
Maximum Storage Duration: 1 yearType: HTTP Cookie
unifiedScriptVerifiedPending
Maximum Storage Duration: SessionType: HTML Local Storage
ziwsSessionIdCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Maximum Storage Duration: SessionType: HTML Local Storage
* siteimprove.com
cdn.dreamdata.cloud
2
dd_anonymous_id [x2]Pending
Maximum Storage Duration: PersistentType: HTML Local Storage
* siteimprove.com
tracking.g2crowd.com
2
g2tracking [x2]Pending
Maximum Storage Duration: PersistentType: HTML Local Storage
* www.g2.com
1
events_distinct_idSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.
Maximum Storage Duration: SessionType: HTTP Cookie
* Marketing 76
Marketing cookies are used to track visitors across websites. The intention
is to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
* Meta Platforms, Inc.
1
Learn more about this provider
_fbpUsed by Facebook to deliver a series of advertisement products such as
real time bidding from third party advertisers.
Maximum Storage Duration: 3 monthsType: HTTP Cookie
* Appnexus
1
Learn more about this provider
receive-cookie-deprecationCollects information on user behaviour on
multiple websites. This information is used in order to optimize the
relevance of advertisement on the website.
Maximum Storage Duration: 400 daysType: HTTP Cookie
* G2Crowd
1
Learn more about this provider
_session_idStores visitors' navigation by registering landing pages - This
allows the website to present relevant products and/or measure their
advertisement efficiency on other websites.
Maximum Storage Duration: 15 daysType: HTTP Cookie
* Google
8
Learn more about this provider
Some of the data collected by this provider is for the purposes of
personalization and measuring advertising effectiveness.
IDEUsed by Google DoubleClick to register and report the website user's
actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to
the user.
Maximum Storage Duration: 400 daysType: HTTP Cookie
pagead/landing [x2]Collects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the
same advertisement.
Maximum Storage Duration: SessionType: Pixel Tracker
test_cookieUsed to check if the user's browser supports cookies.
Maximum Storage Duration: 1 dayType: HTTP Cookie
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are
likely to convert to customers based on the visitor's online behaviour
across websites.
Maximum Storage Duration: SessionType: Pixel Tracker
NIDRegisters a unique ID that identifies a returning user's device. The ID
is used for targeted ads.
Maximum Storage Duration: 6 monthsType: HTTP Cookie
pagead/1p-user-list/#Tracks if the user has shown interest in specific
products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between websites.
Maximum Storage Duration: SessionType: Pixel Tracker
_gcl_auUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services.
Maximum Storage Duration: 3 monthsType: HTTP Cookie
* LinkedIn
5
Learn more about this provider
bcookieUsed by the social networking service, LinkedIn, for tracking the
use of embedded services.
Maximum Storage Duration: 1 yearType: HTTP Cookie
bscookieUsed by the social networking service, LinkedIn, for tracking the
use of embedded services.
Maximum Storage Duration: 1 yearType: HTTP Cookie
li_gcStores the user's cookie consent state for the current domain
Maximum Storage Duration: 180 daysType: HTTP Cookie
lidcUsed by the social networking service, LinkedIn, for tracking the use
of embedded services.
Maximum Storage Duration: 1 dayType: HTTP Cookie
UserMatchHistoryUsed to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: 1 monthType: HTTP Cookie
* Microsoft
12
Learn more about this provider
_uetsid [x2]Used to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: PersistentType: HTML Local Storage
_uetsid_exp [x2]Contains the expiry-date for the cookie with corresponding
name.
Maximum Storage Duration: PersistentType: HTML Local Storage
_uetvid [x2]Used to track visitors on multiple websites, in order to
present relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: PersistentType: HTML Local Storage
_uetvid_exp [x2]Contains the expiry-date for the cookie with corresponding
name.
Maximum Storage Duration: PersistentType: HTML Local Storage
MSPTCThis cookie registers data on the visitor. The information is used to
optimize advertisement relevance.
Maximum Storage Duration: 1 yearType: HTTP Cookie
MUIDUsed widely by Microsoft as a unique user ID. The cookie enables user
tracking by synchronising the ID across many Microsoft domains.
Maximum Storage Duration: 1 yearType: HTTP Cookie
_uetsidCollects data on visitor behaviour from multiple websites, in order
to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Maximum Storage Duration: 1 dayType: HTTP Cookie
_uetvidUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: 1 yearType: HTTP Cookie
* Pardot
5
Learn more about this provider
lpv#Used in context with behavioral tracking by the website. The cookie
registers the user’s behavior and navigation across multiple websites and
ensures that no tracking errors occur when the user has multiple
browser-tabs open.
Maximum Storage Duration: 1 dayType: HTTP Cookie
visitor_id# [x2]Used in context with Account-Based-Marketing (ABM). The
cookie registers data such as IP-addresses, time spent on the website and
page requests for the visit. This is used for retargeting of multiple
users rooting from the same IP-addresses. ABM usually facilitates B2B
marketing purposes.
Maximum Storage Duration: 1 yearType: HTTP Cookie
visitor_id#-hash [x2]Used to encrypt and contain visitor data. This is
necessary for the security of the user data.
Maximum Storage Duration: 1 yearType: HTTP Cookie
* Twitter Inc.
1
Learn more about this provider
i/jot/embedsSets a unique ID for the visitor, that allows third party
advertisers to target the visitor with relevant advertisement. This
pairing service is provided by third party advertisement hubs, which
facilitates real-time bidding for advertisers.
Maximum Storage Duration: SessionType: Pixel Tracker
* YouTube
18
Learn more about this provider
#-#Used to track user’s interaction with embedded content.
Maximum Storage Duration: SessionType: HTML Local Storage
iU5q-!O9@$Registers a unique ID to keep statistics of what videos from
YouTube the user has seen.
Maximum Storage Duration: SessionType: HTML Local Storage
LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
content.
Maximum Storage Duration: SessionType: HTTP Cookie
LogsDatabaseV2:V#||LogsRequestsStoreUsed to track user’s interaction with
embedded content.
Maximum Storage Duration: PersistentType: IndexedDB
remote_sidNecessary for the implementation and functionality of YouTube
video-content on the website.
Maximum Storage Duration: SessionType: HTTP Cookie
ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and
functionality of YouTube video-content on the website.
Maximum Storage Duration: PersistentType: IndexedDB
TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
Maximum Storage Duration: 1 dayType: HTTP Cookie
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Maximum Storage Duration: 180 daysType: HTTP Cookie
YSCRegisters a unique ID to keep statistics of what videos from YouTube
the user has seen.
Maximum Storage Duration: SessionType: HTTP Cookie
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences
using embedded YouTube video
Maximum Storage Duration: PersistentType: HTML Local Storage
YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
Maximum Storage Duration: PersistentType: IndexedDB
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Maximum Storage Duration: SessionType: HTML Local Storage
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Maximum Storage Duration: SessionType: HTML Local Storage
yt-remote-connected-devicesStores the user's video player preferences
using embedded YouTube video
Maximum Storage Duration: PersistentType: HTML Local Storage
yt-remote-device-idStores the user's video player preferences using
embedded YouTube video
Maximum Storage Duration: PersistentType: HTML Local Storage
yt-remote-fast-check-periodStores the user's video player preferences
using embedded YouTube video
Maximum Storage Duration: SessionType: HTML Local Storage
yt-remote-session-appStores the user's video player preferences using
embedded YouTube video
Maximum Storage Duration: SessionType: HTML Local Storage
yt-remote-session-nameStores the user's video player preferences using
embedded YouTube video
Maximum Storage Duration: SessionType: HTML Local Storage
* b.6sc.co
1
v1/beacon/img.gifUsed in context with Account-Based-Marketing (ABM). The
cookie registers data such as IP-addresses, time spent on the website and
page requests for the visit. This is used for retargeting of multiple
users rooting from the same IP-addresses. ABM usually facilitates B2B
marketing purposes.
Maximum Storage Duration: SessionType: Pixel Tracker
* cdn.dreamdata.cloud
9
__tld__Used to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Maximum Storage Duration: SessionType: HTTP Cookie
ajs%3AcookiesCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Maximum Storage Duration: 1 yearType: HTTP Cookie
ajs%3AtestCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Maximum Storage Duration: 1 yearType: HTTP Cookie
ajs_group_idThis cookie is used to assign specific visitors into segments,
this segmentation is based on visitor behavior on the website - the
segmentation can be used to target larger groups.
Maximum Storage Duration: 1 yearType: HTTP Cookie
ajs_group_idCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Maximum Storage Duration: PersistentType: HTML Local Storage
ajs_group_propertiesCollects data on visitors. This information is used to
assign visitors into segments, making website advertisement more
efficient.
Maximum Storage Duration: PersistentType: HTML Local Storage
ajs_user_idCollects data on visitors' preferences and behaviour on the
website - This information is used make content and advertisement more
relevant to the specific visitor.
Maximum Storage Duration: PersistentType: HTML Local Storage
ajs_user_idThis cookie is used to collect data on the visitor's behavior
on the website - this information can be used to assign the visitor to a
visitor segment, based on common preferences.
Maximum Storage Duration: 1 yearType: HTTP Cookie
ajs_user_traitsCollects data on visitors. This information is used to
assign visitors into segments, making website advertisement more
efficient.
Maximum Storage Duration: PersistentType: HTML Local Storage
* connect.facebook.net
siteimprove.com
4
lastExternalReferrer [x2]Detects how the user reached the website by
registering their last URL-address.
Maximum Storage Duration: PersistentType: HTML Local Storage
lastExternalReferrerTime [x2]Detects how the user reached the website by
registering their last URL-address.
Maximum Storage Duration: PersistentType: HTML Local Storage
* g2.com
1
_g2_session_idSets a unique ID for the session. This allows the website to
obtain data on visitor behaviour for statistical purposes.
Maximum Storage Duration: SessionType: HTTP Cookie
* j.6sc.co
7
6suuidRegisters user behaviour and navigation on the website, and any
interaction with active campaigns. This is used for optimizing
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THE BEST OF ALL WORLDS
Our platform transcends traditional boundaries to tackle the full range of
digital requirements, optimizations, and impact-drivers.
Digital Accessibility & Governance
Selected Tab: Digital Accessibility & Governance
Digital Experience Analytics
Selected Tab: Digital Experience Analytics
Performance & Search Marketing
Selected Tab: Performance & Search Marketing
Cross-Channel Campaign Management
Selected Tab: Cross-Channel Campaign Management
ACCESSIBILITY
Ensure that every visitor to your site has an equal experience, and that your
business is fully compliant with all local and federal regulations.
QA & CUSTOM RULES
Boost your brand reputation with a site that’s consistent, high-quality, and
functions as expected — and keep tabs on it in real time with fully automated,
round-the-clock monitoring.
DESIGNER & DEVELOPER TOOLS
Give the creators of your domain the tools to deliver an optimal digital
experience from the minute coding starts, all the way through to deployment.
Learn more
CONTENT & BEHAVIOR ANALYTICS
Understand how visitors are receiving your content and the responses it
generates in order to make better targeted, more impactful decisions.
JOURNEY & FUNNEL ANALYSIS
Assess every step of your digital experience for strengths, weaknesses, and
opportunities. Compare your efforts over time and iterate accordingly to
continuously optimize your funnel.
VISITOR ENGAGEMENT & KPIS
Measure how your audience engages with your brand across a wide range of
parameters, for an even more robust, informed view of how to influence their
experience and actions they take.
Learn more
PAID SEARCH
Optimize paid search campaigns, streamline budget management, and enhance
landing page performance by leveraging AI-powered insights and automated
analysis.
CONTENT MARKETING
Leverage machine learning to make smarter SEO decisions and get AI-provided
content suggestions to improve on-page engagement, sentiment, and conversions.
COMPETITIVE RESEARCH
Highlight opportunities based on market trends and competitor analysis that give
you the edge to claim more digital real estate for yourself and outpace the
leaders in your space.
Learn more
UNIFIED SEARCH INSIGHTS
Consolidate paid and organic data for a holistic view that helps you pinpoint
precisely how you can move the needle on the initiatives where it matters most.
PAID SOCIAL
View Facebook and LinkedIn ad performance and audience engagement data within a
centralized dashboard to optimize ad spend, enhance campaign performance, and
maximize ROI.
APP MARKETING (COMING SOON!)
Augment your visibility into the customer experience you offer with expanded
insight across platforms for a more consistent, high-performing digital estate.
Learn more
CASE STUDIES
REAL CUSTOMERS, REAL RESULTS
HOW AKAMAI TECHNOLOGIES STREAMLINED OPERATIONS TO CREATE CONSISTENTLY
HIGH-QUALITY DIGITAL EXPERIENCES
The largest content delivery network in the world had thousands of web pages to
manage and a team of just six to manage them. Coupled with Adobe Experience
Manager, Siteimprove’s tools made quality assurance processes a breeze.
50%
reduction peer review time
97/100
Content Quality Score
See full customer story
HOW MERCK MANAGED AN AMBITIOUS RELAUNCH WITH THE HELP OF SITEIMPROVE
This leader in the pharmaceutical industry needed to efficiently manage hundreds
of websites and apps, as well as the teams that contributed to them. By
partnering with Siteimprove, Merck transformed its collaborative workflows and
content quality.
4X
increase in website traffic
30-POINT
increase in Net Promoter Score
See full customer story
HOW THE CITY AND COUNTY OF DENVER IMPROVED ACCESSIBILITY AND EFFICIENCY WITH OUR
HELP
With just two web administrators managing thousands of web pages across multiple
sites, digital accessibility and content quality was an ongoing challenge. Find
out how they eliminated manual tasks and made working with dozens of content
authors efficient.
32%
more accessible
94/100
Content Quality Score
See full customer story
HOW CUISINART ENHANCED THEIR WEBSITE WITH OUR PLATFORM
Website optimization is about more than fixing broken links and slow load times.
Learn how one of the world’s most renowned culinary brands leveraged our
platform to level-up their site.
50%
less time fixing issues
80%
more accessible
See full customer story
HOW AKAMAI TECHNOLOGIES STREAMLINED OPERATIONS TO CREATE CONSISTENTLY
HIGH-QUALITY DIGITAL EXPERIENCES
The largest content delivery network in the world had thousands of web pages to
manage and a team of just six to manage them. Coupled with Adobe Experience
Manager, Siteimprove’s tools made quality assurance processes a breeze.
50%
reduction peer review time
97/100
Content Quality Score
See full customer story
HOW MERCK MANAGED AN AMBITIOUS RELAUNCH WITH THE HELP OF SITEIMPROVE
This leader in the pharmaceutical industry needed to efficiently manage hundreds
of websites and apps, as well as the teams that contributed to them. By
partnering with Siteimprove, Merck transformed its collaborative workflows and
content quality.
4X
increase in website traffic
30-POINT
increase in Net Promoter Score
See full customer story
Use the left and right arrow keys to navigate through the carousel slides. Press
the Enter key on the slide you wish to select for more information.
HOW THE CITY AND COUNTY OF DENVER IMPROVED ACCESSIBILITY AND EFFICIENCY WITH OUR
HELP
With just two web administrators managing thousands of web pages across multiple
sites, digital accessibility and content quality was an ongoing challenge. Find
out how they eliminated manual tasks and made working with dozens of content
authors efficient.
32%
more accessible
94/100
Content Quality Score
See full customer story
HOW CUISINART ENHANCED THEIR WEBSITE WITH OUR PLATFORM
Website optimization is about more than fixing broken links and slow load times.
Learn how one of the world’s most renowned culinary brands leveraged our
platform to level-up their site.
50%
less time fixing issues
80%
more accessible
See full customer story
*
*
*
*
ON THE BLOG
Everyone knows knowledge is power, and we’ve got plenty on offer. Bookmark our
blog to stay current on compliance, digital best practices, and marketing tips,
tricks, and trends.
MY JOURNEY FROM MARKETMUSE TO SITEIMPROVE
A co-founder's take on the MarketMuse story, how the product works, and why
we’re a perfect fit.
By Jeff Coyle
Oct 09, 2024
WE LOVE A GOOD ‘LIKE’
"The Siteimprove platform has enabled us to double our traffic to our website
over the last two years, increase team efficiency by over 20%, and given us an
exciting roadmap of enhancements for the future."
Scott Room
Director Brand, Marketing and Digital
Openreach
"The metrics that we measure with Siteimprove are the Quality Assurance Index
and Digital Certainty Index. We’ve made a lot of progress since our first crawl
in 2015, and now we’re trying to keep that level as high as possible at around
95 out of 100."
Ralf Klanke
Center of Excellence Lead, Tonality and Search
Vodafone
“Since the relaunch, we were able to quadruple traffic to our website and gain
deep data-driven insights into the mechanics of content design, which will guide
our digital marketing efforts moving forward.”
Jörg Lothal
Senior Manager Corporate Communications
Web Intelligence & SEM at Merck
"The Siteimprove platform has enabled us to double our traffic to our website
over the last two years, increase team efficiency by over 20%, and given us an
exciting roadmap of enhancements for the future."
Scott Room
Director Brand, Marketing and Digital
Openreach
"The metrics that we measure with Siteimprove are the Quality Assurance Index
and Digital Certainty Index. We’ve made a lot of progress since our first crawl
in 2015, and now we’re trying to keep that level as high as possible at around
95 out of 100."
Ralf Klanke
Center of Excellence Lead, Tonality and Search
Vodafone
Use the left and right arrow keys to navigate through the carousel slides. Press
the Enter key on the slide you wish to select for more information.
“Since the relaunch, we were able to quadruple traffic to our website and gain
deep data-driven insights into the mechanics of content design, which will guide
our digital marketing efforts moving forward.”
Jörg Lothal
Senior Manager Corporate Communications
Web Intelligence & SEM at Merck
"The Siteimprove platform has enabled us to double our traffic to our website
over the last two years, increase team efficiency by over 20%, and given us an
exciting roadmap of enhancements for the future."
Scott Room
Director Brand, Marketing and Digital
Openreach
*
*
*
COMING SOON TO A DASHBOARD NEAR YOU
Wondering what new and noteworthy features we have headed your way? Preview what
we’ll be launching over these next few months. And spoiler: we’re expanding into
even more of your key channels.
See what’s new
READY TO TEST DRIVE OUR PLATFORM AND SEE HOW YOUR SITE STACKS UP?
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2024
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