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Submitted URL: https://www.lateral.consulting/
Effective URL: https://lateral.company/
Submission: On December 23 via api from US — Scanned from US
Effective URL: https://lateral.company/
Submission: On December 23 via api from US — Scanned from US
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the lateral company Welcome Contact Instagram LinkedIn WelcomeContact the lateral company InstagramLinkedIn Scroll WE CREATE LATERAL VALUE FOR PEOPLE, GLOBAL BRANDS + BUSINESSES LET’S CREATE LATERAL VALUE A difficult truth: your key competitors are just as smart, logical + linear as you. They run the same research, use the same consultants, studied the same MBA case studies, make the same assumptions, and reach similar solutions. They love logical, and linear thinking. Yet to thrive today, you must go beyond logical + linear, to create lateral value. Edward De Bono: "Lateral thinking is a manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious. It involves ideas that may not be obtainable using only traditional step-by-step logic”. We are a team of global lateral minds. We go beyond logical and linear, to Lateral. We’ve developed value for 90+ brands in 40+ countries. We create value via new ideas, better experiences, reframed TAM, new audiences, relevant features & products, fresh insight, direct channels, compelling engagement, breakthrough narratives + other lateral moves. All fueled by data, insights, patterns, culture + creativity. All inspired + grounded in your people, customers, company + brand. We engage with you as consultants, or venture partners, or providers of access to other expert specialist marketing companies, and finally X (secret brand projects that we never disclose or acknowledge publicly). If you’re in the US, Europe, or Asia, we would love to co-create, co-invest, and consult with you to identify new lateral value for your brand + business. REQUEST SOME LATERAL TODAY ASK US ABOUT From marketing by the rules, to using data to break them all From a workflow app, to a way of working for all teams From productivity services, to the world’s productivity cloud From an OS, to a human way of operating technology From pillars and features, to a new culture of work From digital marketing tactics, to a global digital system From a chat workspace, to the hub for teamwork From Aussie machismo, to the global rise of the Metrosexual From over 500 product brands, to one parent and four product brands From blank memory cards, to the first ever preloaded one From 17 external agencies, to one internal studio plus three external agencies From traditional launch campaign, to corporate jiu jitsu From a video call app, to a brand for togetherness From a brand of small car, to a brand for youthful drive From Information Workers, to Firstline Workers From another digital assistant, to the first personal assistant From a word processor, to making you a better writer From a presentation tool, to making you a better presenter From an authentic Mexican beer, to living an interesting life From a bottle of scotch, to a symbol of brotherhood From single-minded prop, to multi-prop marketing in China From an iconic sunscreen, to the outdoor skin company From retail point-of-sale, to shopper experience marketing From the ‘other QVC’, to the brand for discoverers From the original Mad Men, to the Truth company From a telco marketing at you, to one enabling you to talk REQUEST MORE INFORMATION EXPERIENCE Categories Apparel + Footwear Alcoholic Beverages Automotive eCommerce Finance FMCG/CPG Food + Beverage Media Services Optical Pharmaceutical Retail + Shopping Technology Transport Travel Disciplines Brand / Product / Service marketing B2B marketing B2C marketing eCommerce marketing Advertising Affiliate programs CRM / RM / eDM Direct response Events Influencer / Ambassador / Referral Partnerships PR Search marketing Social marketing Request more information EXAMPLE LATERAL SOLUTIONS New brand creation New strategic framing for your brand and business New narrative or storytelling platform New design and identity New system of demand generation and engagement New product and brand vision New product and brand messaging New product and brand value proposition New audience, markets, and channel opportunities New simplified naming and brand portfolio New cultural insight New purpose for your brand, business, or organization New future worldview and growth view New team organization and talent New creative idea and integrated execution plan New technology choices to make your teams faster and more collaborative REQUEST MORE INFORMATION Founder + Chief Lateral Mind Matt loves creating lateral value. Connecting the dots across the current and emerging cultural, business, technological, and people landscapes, to find new value for brands, products, businesses and organizations. Matt has lead teams across Australia, US, Europe, and Asia Pacific, from offices and homes in Sydney, New York, Shanghai, Hong Kong and Seattle. Seasoned by stints in marketing at Microsoft Corporate HQ in Redmond, and integrated communications at McCann New York, Havas Australia, New York and Asia Pacific, FCB and FCBi Australia, Mattingly Sydney, and Griffin Advertising Sydney. He’s managed a $140M P&L, a $350M marketing budget, lead brand and channels for a $35bn rev brand portfolio, lead a $3bn revenue eComm site, and created and driven systems of demand generation for brands globally. He’s started a digital agency in Sydney, a brand consultancy in New York, a luxury agency in Shanghai, and a shopper marketing agency in Asia. He owns equity in a few select beverage and technology startups in US. He is currently a Non-Executive Director for intellihr (ASX:IHR), is a Board Member for The Barker Foundation Ltd, and co-Founder of Australian based Worldly Group. He’s always ready to help grow brands in US, Europe, and Asia. CONTACT Name(required) First Name Last Name Email Address(required) Subject(required) Message(required) Submit Intro Image Let's create lateral value Experience Examples of Lateral solutions Founder Contact © 2022, THE LATERAL COMPANY LLC Powered by Squarespace