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What we do

Our deals

Who we are

Why us?

How it works



Get in touch
Get in touch
FAQ
FAQ

Open the door to new possibilities


SELL YOUR BUSINESS FASTER TO THE RIGHT BUYER

Iconic is a world-class advisory platform created to help owners sell their
businesses faster, more efficiently and to higher-quality buyers.
What we do


WE MAKE DEALS GO FASTER AND RUN MORE EFFICIENTLY.

We use custom workflow software and data insights to streamline the deal
process. Making deals go faster and more efficiently has shown to attract better
buyers and assure deals don’t get abandoned.

This means fewer headaches and better
outcomes for both our sellers and buyers.

Our deals


FROM HEALTHCARE TO MANUFACTURING.

We work with businesses across many diverse verticals.
Active deals
Closed deals
Companies
98
States
13
Industries
25
Past deals
Industry
Description
Business
Acquired/capitalized by
CPG
Manufacturer of skincare products.
Pomifera, LLC
Shaklee, Inc.
Healthcare
Service to help women navigate the pre- and post-pregnancy process.
Expectful, Inc
Babylist, Inc.
CPG
Catering service to high-end casinos.
Epicurean Catering, Inc
Wheel Capital Partners, LLC
Healthcare
Provider of fertility services.
Reproductive Partners Medical Group, LLC
InTandem Capital Partners
Business Services
Used car dealership.
Northwest Motorsport, Inc
RJF Auto Partners
Manufacturing
Manufacturer of lawn and garden tools.
Flexrake
American Lawnmower
Online Sales
Online seller of brake parts
Brake Performance
Individual Investor
Manufacturing
Manufacturer of plastic scale modeling parts
Plastruct
Evergreen Scale Models
Distribution
Distributor of aircraft fasteners
Air Hardware
Ansett Aircraft Spares & Services
Manufacturing
Fast fashion manufacturer of women's' ready to wear
Rolla Coster
K2 Growth Partners
Previous
Load more
Who we are


BY ENTREPRENEURS FOR ENTREPRENEURS.

We are a partnership between experienced brokers who have been in the industry
for decades and experienced builders of companies like Expa, Current, Uber, Ro,
Kit, foursquare.

Experience
We have over 20 years of direct experience in buying and selling businesses.
Our team is comprised of top talent who have worked in the past at Google,
LinkedIn, and Microsoft.
Why us?


YOU HAVE DECIDED IT'S TIME TO SELL YOUR BUSINESS.


WE ARE HERE TO HELP.

Your hard work
We understand that you have spent years, often decades, building your business
into something meaningful.
Expert guidance
You want to know that you are working with an advisor who will bring certainty
and run a professional process.
A fast-track to success
We streamline this journey and ensure that the process is conducted in the
shortest time possible.
Our process starts with


UNDERSTANDING YOUR BUSINESS

It starts with understanding your business using our proprietary database of
vetted buyers who are not only qualified to buy your business, but who can
continue the legacy you have created.


USING OUR SOFTWARE

We have created a custom, modern workflow software we call the Iconic Rail, key
pieces of which are powered by large data sets and AI that enables us to place
the right software tools alongside our human advisors.
Each step of the process is modified based on who or what tool is best for the
task at hand.
Sandra. 30 years, turning houses into homes.
Time to open new doors.
This is some text inside of a div block.

How it works


WE’VE RETHOUGHT THE ENTIRE DEAL PROCESS TO ENSURE A SMOOTHER TRANSACTION.

STEP 1


YOU TELL US ABOUT YOUR BUSINESS

We will connect you with one of our M&A advisors who will follow you every step
of the way.
 * We onboard all your information in an easy way.
 * We use our industry data to value your business.

STEP 2


WE HANDLE MARKET OUTREACH

Get you in front of world-class buyers
 * We create a world-class marketing process for you.
 * We compile a targeted buyer list and manage the marketing of your business.

STEP 3


WE COLLECT AND NEGOTIATE OFFERS

...and guide you through the scenarios.
STEP 4


WE CLOSE THE DEAL! 🍾

We help you get your transaction closed securely and efficiently.


GET IN TOUCH

What can we help you with?
Sell a business
Buy a business
Get involved
FAQ
Sellers

Buyers

Brokers

Selling a business is a complex and challenging process.
A seller’s business has been a part of their identity, their life and maybe even
their family. The hard work of building and running the business is done and now
they want to sell their business to the right buyer who will maximize its
potential going forward.
What can you expect with Iconic’s process?

The Iconic platform is designed to revolutionize the way small and medium
businesses are bought and sold. The platform simplifies business buying and
selling by integrating essential deal-closing processes, providing data-driven
valuations, pre-populated documentation, real-time tracking, and secure
collaboration. It accelerates speed-to-close through automation. Here’s what you
can expect:
‍
 * Unified Ecosystem: Iconic's platform acts as a central hub, integrating all
   the essential steps and documents required for a smooth deal close. It
   eliminates the need to navigate multiple systems or use disparate tools,
   ensuring a seamless experience for all parties involved.
 * Data-Driven Valuations: The platform leverages advanced data analytics to
   provide accurate and reliable valuations for businesses. By incorporating
   market trends, comparable sales, and business-specific characteristics,
   Iconic empowers sellers and buyers with data-driven insights to make informed
   decisions.
 * Streamlined Documentation: Iconic's platform includes a comprehensive suite
   of pre-populated and customizable documents, such as purchase agreements and
   closing statements. These documents are tailored to specific jurisdictions
   and transaction types, reducing the time and effort required for drafting and
   reviewing contracts.
 * Real-Time Tracking: The platform offers real-time tracking of the deal
   closing process, providing transparency and visibility to all stakeholders.
   Sellers and buyers can monitor the progress of each stage, identify potential
   bottlenecks, and stay updated on any changes or developments.
 * Speed-to-Close: By automating and streamlining the various stages of the deal
   closing process, Iconic significantly reduces the time required to complete
   transactions. The platform's efficiency and automation capabilities enable
   users to achieve faster speed-to-close, minimizing delays and expediting the
   overall process.

How do you help determine pricing and valuation?

Our company valuation process is built on a foundation of rigorous data analysis
and cutting-edge methodologies. We leverage big data from hundreds of previous
transactions and public market data to ensure that our valuations are accurate,
reliable, and defensible. Here’s what you can expect:
‍
 * Data Collection: We gather a comprehensive dataset of comparable transactions
   and market data from a variety of sources, including financial databases,
   news outlets, and industry reports.
 * Data Analysis: Our deal team analyses the relationship between various
   factors, such as industry trends, company financials, and market conditions,
   and their impact on valuation.
 * Valuation Methodology: Our valuation methodology is based on a combination of
   traditional valuation approaches and contemporary market practices. We use
   discounted cash flow (DCF) analysis to project the company's future cash
   flows and determine its intrinsic value. We also consider market multiples
   and precedent transactions to ensure that our valuation is in line with
   current market trends.
 * Sensitivity Analysis: To account for uncertainty and variability, we perform
   sensitivity analysis by adjusting key assumptions and parameters.
 * Validation and Reporting: Our valuations are thoroughly reviewed and
   validated by senior analysts and management. We provide our clients with
   detailed valuation reports that include a clear explanation of our
   methodology, assumptions, and key findings.

How do you help package the business? How do you help me build the CIM?

Our platform is specifically designed to streamline the process of ingesting and
managing company information, reconciling data from various sources, and
generating high-quality confidential information memorandums (CIMs). Here's how
it simplifies and accelerates the process:
‍
 * Data Ingestion: Efficiently import company data from multiple sources,
   including structured and unstructured formats such as spreadsheets, reports,
   and websites.
 * Data Reconciliation: Identify and resolve inconsistencies and discrepancies
   in the ingested data to ensure accuracy and reliability. Utilize machine
   learning algorithms to detect potential data errors and inconsistencies.
 * CIM Generation: Generate customized CIMs tailored to specific requirements
   and audiences. Utilize pre-defined templates or create custom templates to
   match your branding and style. Dynamically populate CIM sections with the
   reconciled data, ensuring consistency and coherence. Incorporate charts,
   graphs, and visualizations to enhance data presentation.
 * Time Efficiency: Significantly reduce the time required to create a
   comprehensive CIM compared to manual processes. Free the seller and the deal
   team from time-consuming data-related tasks, allowing them to focus on
   strategic decision-making.


Our platform empowers organizations to create professional and compelling CIMs
in a fraction of the time compared to traditional manual methods, enabling
faster decision-making and improved strategic outcomes.
How will you handle marketing efforts - how do you get the word out to potential
buyers?

Our deal team, comprising experienced professionals, will assist in the creation
of a tailored buyer's list. This list will be compiled based on a thorough
assessment of your target market, industry trends, and potential acquisition
candidates. We will leverage our extensive network and market intelligence to
identify suitable buyers who align with your business goals and strategic
objectives.

Once the buyer's list is established, our team will execute a comprehensive
marketing campaign on your behalf. We will employ various marketing channels and
strategies to reach out to potential buyers. This may include personalized
emails, targeted advertising, industry events, and networking opportunities. Our
goal is to generate interest in your business and initiate meaningful
conversations with potential acquirers.
How will you handle and communicate with me about offers?

To ensure you're always informed, our dedicated deal team will maintain regular
communication with you through phone calls, emails, and notifications from our
platform. This will keep you abreast of the latest developments and status of
your company.
Will Iconic keep my data safe?

Any data you share with us is encrypted and we store, use and protect your data
in compliance with data privacy regulations. We never sell your information to
third parties. For more information, visit our privacy policy.
Selling a business is a complex and challenging process.
A seller’s business has been a part of their identity, their life and maybe even
their family. The hard work of building and running the business is done and now
they want to sell their business to the right buyer who will maximize its
potential going forward.
Why should a buyer buy a business represented by Iconic?

Iconic's mission is to foster transparency and deliver thoughtfully crafted and
meticulously curated confidential information memorandums (CIMs) and financial
models. Our vision is to make the principles and practices employed by prominent
investment banks accessible to the small and medium-sized business sector.

By leveraging our deep understanding of the financial markets and adhering to
the highest standards of professionalism, we aim to empower SMBs with the tools
and insights necessary to make informed investment decisions. Our commitment to
transparency extends beyond the models and CIMs we provide.

By partnering with Iconic, SMBs gain access to a wealth of knowledge,
experience, and resources typically reserved for larger organizations. Our
dedication to excellence, combined with our commitment to transparency and
collaboration, sets us apart as a trusted advisor for businesses seeking to
achieve sustainable growth and financial success.
What do you charge us if we buy a business from Iconic?

The businesses we represent are liable to pay Iconic their fees only when a
successful transaction takes place. This arrangement signifies that the buyer
will not incur any expenses for businesses acquired through our platform.
What do you charge if we want Iconic to help us find businesses to buy?

For businesses seeking representation in negotiations, Iconic offers consulting
and negotiation services at a retainer fee. The cost of these services is
determined by the size and type of business involved.
Selling a business is a complex and challenging process.
A seller’s business has been a part of their identity, their life and maybe even
their family. The hard work of building and running the business is done and now
they want to sell their business to the right buyer who will maximize its
potential going forward.
Do you work with outside brokers?

Our platform is committed to maintaining a high standard of quality when it
comes to the brokers we collaborate with. Nearly all of our brokers are in-house
Iconic brokers. However, we strategically partner with certain brokers who
possess specialized knowledge in specific business sectors or regions.
Why should I work with Iconic?

Iconic stands out as a premier brand, collaborating with some of the most
distinguished brokers in the industry. Our selective approach ensures that only
the best among the best join our ranks. By choosing Iconic, you can be confident
that you are surrounded by results-driven professionals with exceptional
business acumen, unwavering commitment to ethics, and a relentless dedication to
representing clients.

Furthermore, as a technology-based company, we embrace a digital mindset. The
traditional methods employed by solo or franchise-based brokers may no longer
suffice. Our robust back-office team and advanced software handle those tasks,
freeing you up to focus on what truly matters: delivering exceptional results
for your clients.

At Iconic, we prioritize continuous growth, seeking to expand our broker base
while maintaining our rigorous standards. If you share our values of excellence,
dedication, and a relentless pursuit of success, we invite you to explore
joining Iconic.
How will Iconic help me be a better broker?

Iconic is an innovative digital platform designed to empower brokers like you to
excel. Here are the key ways Iconic can help you become a better broker:
‍
 * Streamlined Workflow: Centralized Platform: Iconic provides a single,
   easy-to-use platform that integrates all aspects of your brokerage business,
   from lead management to transaction coordination. Automation: Automate
   repetitive tasks such as generating contracts, sending emails, and scheduling
   appointments, freeing up your time for more strategic activities.
 * Enhanced Lead Generation: Lead Capture: Capture leads from multiple sources,
   including your website, social media, and third-party portals, all within
   Iconic.
 * Marketing: Share listings on multiple platforms, including your website,
   social media to reach a wider audience.
 * Transaction Management: Deal Pipeline: Manage deals efficiently by tracking
   their progress through customizable pipelines.
 * Customer Relationship Management (CRM): Centralized Contacts: Maintain a
   comprehensive database of clients, prospects, and partners, with detailed
   contact information and transaction history.

Say hello
(213) 429-7999
hello@iconic.co
Iconic is a world-class advisory platform created to help owners sell their
businesses faster, more efficiently and to higher-quality buyers.
We make deals go faster and run more efficiently.
Get in touch
Get in touch
Los Angeles
HQ
925 N La Brea Ave
4th Floor
Los Angeles, CA 90038
San Francisco
660 4th Street
Suite 193
San Francisco, CA 94107
New York
14 Wall St
New York, NY 10005
St. Louis
7733 Forsyth Blvd
Clayton, MO 63105
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