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6 pages, White Paper


THE PURE//E FAMILY OF ALL-FLASH STORAGE: WHY IT SPELLS THE END OF HDD FOR
ENTERPRISE

The Pure//E™ family of enterprise storage systems can meet the requirements of
all HDD-based enterprise block, file, or object workloads with all-flash
platforms.
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BUSINESS WHITE PAPERThe Pure//E Family of All-flash StorageWhy It Spells the End
of HDD in the EnterpriseAugust 2023

Uncomplicate Data Storage, Forever2BUSINESS WHITE PAPERIntroductionIn 2012,
enterprise storage vendor Pure Storage® shipped the first enterprise-class
all-flash array (AFAs), called the FlashArray™. By 2016, all the other
enterprise storage vendors had introduced their own AFAs, and over the last
decade AFAs have come to dominate storage shipments for high-performance and
high-availability workloads. Compared to hard disk drive (HDD)-based storage
systems, AFAs delivered better and more consistent performance, higher
availability, better reliability, enabled the use of critical new technologies
like compression and deduplication for latency-sensitive workloads, were far
easier to manage than HDD-based systems, and lowered both energy and floorspace
consumption. As a result, the market for “high-performance” 10K and 15K RPM HDDs
has almost disappeared.Today, nearline HDDs are still in broad use with more
capacity- and cost-conscious workloads, representing roughly 90% of overall
worldwide capacity. Because of the lower cost of raw storage capacity with HDDs,
many enterprises mistakenly perceive systems based around them as more
cost-effective for capacity- and cost-conscious workloads. These workloads
include use cases like data protection, artificial intelligence (AI) and machine
learning (ML)-driven data analytics, log analytics, content repositories,
electronic design automation (EDA), and high performance computing across
verticals like financial services, video surveillance, media and entertainment,
healthcare, and others. Even the staunchest proponents of HDDs would admit,
however, that if flash cost the same as disk, the market for HDDs would
disappear almost overnight. With innovations and efficiencies introduced by Pure
Storage, the industry is now at that inflection point.With our Pure//E™ family
of enterprise storage systems, Pure Storage can meet the requirements of all
HDD-based enterprise block, file, or object workloads with all-flash platforms,
including storage-as-a-service. And we can do that with an acquisition cost that
is at or below that of HDD-based arrays and ongoing costs (energy, floor space,
management, maintenance, technology refresh, etc.) that are 60-80% lower. If
customers purchase through our storage-as-a-service offering Evergreen//One™,
there can be even greater savings in storage and environmental costs. This white
paper will explain how we can do that, based on certain product strategies and
innovations that are unique to Pure Storage.The Right Metric for Cost-effective
Storage Infrastructure: Cost per Effective GigabyteWhen enterprises size a
storage system, they typically focus on purchasing a desired level of
performance at a certain amount of target data storage capacity. Since nearly
the beginning of magnetic spinning disk media, HDD vendors have represented the
cost of their products using a raw capacity metric. The problem with that
approach is that raw capacity does not determine how much data can be stored—it
is effective capacity which determines that. And due to a variety of
variables—formatting, on-disk data protection and capacity utilization,
compression, deduplication, thin provisioning, and performance at the storage
device level—effective capacity can be anywhere from 30% to 70% of raw capacity
with HDDs. To get to the desired storage capacity to store a target amount of
data, a lot more raw capacity has to be purchased. What enterprises should look
at is how different media technologies and storage systems compare in terms of
the cost of effective, not raw, capacity.





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