medium.muz.li Open in urlscan Pro
162.159.152.4  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Open in app

Sign up

Sign in

Write


Sign up

Sign in




GRAPHIC DESIGN TRENDS 2024


INCLUSIVE DESIGN, BRAND SPRINTS, RISOGRAPH, AND MANY MORE — WHAT AWAITS US IN
2024

Moloko Creative Agency

·

Follow

Published in

Muzli - Design Inspiration

·
5 min read
·
Nov 30, 2023

592

4

Listen

Share

As a real agency specializing in crafting high-quality and “talking” designs
that resonate with their audience, we cannot but highlight the main trends, in
our opinion, that will shape the industry in 2024. Last time, we talked about
the trends of 2023; now, let’s see which graphic design trends have gained
strength and whether new ones have emerged.



> 80% of small businesses say that the design of their branding/marketing
> materials is important, and 50.5% of marketers state that visual content is
> very important.
> 
> It is expected that by 2031, the demand for graphic design specialists will
> increase by 3% due to the growing need for creative content in various
> industries.

Here is our shortlist of graphic design trends for 2024:


MINIMALISM AND CLEANLINESS

This trend emphasizes the use of simple and strong visual solutions, including
clean lines, limited color palettes, and human-readable fonts. Minimalism seeks
to create impact by minimizing the number of elements used.


Brand Identity for the RBU2


TYPOGRAPHY AS THE MAIN ELEMENT

In this graphic design trend, the emphasis is on innovative and creative use of
fonts and text compositions. This includes experimenting with layout, size,
color, and style for uniqueness and expressiveness.


Afisha Logo Development


MIXING TRADITIONAL AND DIGITAL ART

This trend implies the integration of classical artistic methods with modern
digital technologies to create unique visual effects. It involves using styles
of famous artists or designers in graphic design while adapting them to modern
methods.


FRANCISK SKARYNA — «EUROPEAN SUPERSTAR»


MULTICULTURAL AND INCLUSIVE DESIGN

Here, the main role is played by the importance of representing the diversity of
cultures and communities in design. This direction emphasizes diversity and
inclusivity in visual communications.

> 73% of companies invest in graphic design to differentiate their brand.


AN ALPHABET TO PRESERVE A CULTURE


3D AND AR

The development and integration of 3D graphics and augmented reality (AR) open
new opportunities for interactivity and immersion in brands. This means that
generative design will increasingly save financial and time resources for
companies.




RISOGRAPH

This 1980s printing technique from Japan has evolved significantly. Since 2023,
this trend has been completely rethought for digital abstract graphics. The
graininess of textures adds depth and noise to the minimalism style and is
increasingly seen in agency cases.

> 19% of companies spend more than $10,000 a year on graphic design.


Risograph technique case — Cà Phê Con Leche

El Malo Risograph Case


ANTI-DESIGN

Going against the “rules” and traditional canons has never been so appealing!
Today, a trend is emerging that moves against pop culture and popular trends,
such as minimalism or flat design, featuring bright color schemes. Its main
characteristics include asymmetric shapes, bold typography, and a dark color
palette.


WORKING WITH A SUBSCRIPTION AGENCY

This is also noted as one of the growing graphic design trends by the agency
Primary. The sector is developing dynamically; some designers are still working
remotely, while others are doing side projects or opening small studios. At the
same time, design tools and the use of AI increase the speed at which designers
can work, communicate, and deliver results. Customers expect much more in less
time, and designers are seeking new ways to work so that income is predictable
and regular. As a result, the productization of design work increases: designers
offer package tariffs with a fixed set of services. Customers pay for a monthly
subscription. Almost every web development agency offers this.


BRAND SPRINTS

In today’s business environment, making smart and quick decisions is very
important. Therefore, the direction of business sprints is gaining popularity,
where designers quickly assemble graphic solutions in a short period without
conducting thorough selection or limiting themselves in ideas.


KINETIC IDENTITY IS STILL GAINING POPULARITY

Today, kinetic typography is increasingly used as a central element of branding.
Its strength lies in the fact that such a solution emphasizes dynamism and
movement in design, which is highly valued in projects.

> 94% of people believe their first impression of a company is design-related.


Mailchimp case by DIA


ABSTRACT GEOMETRY

Abstract geometry is gaining popularity in 2024, as designers increasingly adopt
the idea of “organized chaos.” This involves using a large number of geometric
shapes and compositions that are abstract and do not carry a simple and quickly
readable meaning.


Branding for the Orchestra of the Americas Academy


SCHEMATIC REPRESENTATION

In modern design, conveying complex concepts in an easily accessible manner is
more important than ever. Therefore, graphic designers are increasingly using
schematic representations, as they create a clearer visual story that is easier
to understand, especially when the project or solution is quite complex.


Schematic explanation of the logo for MAM from Pentagram


ECO-ORIENTATION IS STILL A TREND

It is also important to seek design solutions that are environmentally friendly
not only in visual presentation but also in implementation, which will help to
use resources more efficiently. This trend also affects the avoidance of
“cloying” and “artificiality” — today, more and more designers are striving for
an organic feel, and especially in the FMCG category, they often emphasize
environmental friendliness through design solutions.

That’s it! You can find out more about branding and our works on mlk.global.







SIGN UP TO DISCOVER HUMAN STORIES THAT DEEPEN YOUR UNDERSTANDING OF THE WORLD.


FREE



Distraction-free reading. No ads.

Organize your knowledge with lists and highlights.

Tell your story. Find your audience.


Sign up for free


MEMBERSHIP



Access the best member-only stories.

Support independent authors.

Listen to audio narrations.

Read offline.

Join the Partner Program and earn for your writing.


Try for $5/month
Graphic Design
Graphic Design Trends
Branding
Branding Trends
Strategic Design


592

592

4


Follow



WRITTEN BY MOLOKO CREATIVE AGENCY

135 Followers
·Writer for

Muzli - Design Inspiration

We are your branding sidekicks since 2016.

Follow




MORE FROM MOLOKO CREATIVE AGENCY AND MUZLI - DESIGN INSPIRATION

Moloko Creative Agency


EXPLORING THE KALEIDOSCOPE: SIGNIFICANT BRANDING TRENDS FOR 2024


SO WHAT ABOUT NEW BRANDING TRENDS? AMONG A LARGE AMOUNT OF INFORMATION,
OPPORTUNITIES, AND RESOURCES, BRANDS ARE CONSTANTLY STRIVING TO…

9 min read·Nov 10, 2023

53

1




Muzli

in

Muzli - Design Inspiration


WEEKLY DESIGNERS UPDATE #432


VIA MUZLI DESIGN INSPIRATION

4 min read·Dec 21, 2023

91

2




Henry Yang

in

Muzli - Design Inspiration


THE IKEA EFFECT IN UX: 2023 YEAR-END EDITION


THE IKEA EFFECT, COINED BY NORTON OF HARVARD BUSINESS SCHOOL IN A 2012 STUDY,
REFERS TO THE PHENOMENON THAT PEOPLE INCREASE THE VALUATION…


·6 min read·Dec 28, 2023

377





Moloko Creative Agency

in

ILLUMINATION


STRATEGY EXPLORER, OR WHY EVERYONE’S FAVORITE SWOT ANALYSIS IS NOT AS GOOD AS IT
SEEMS


STRATEGY EXPLORER HOW-TO-USE GUIDE

5 min read·Dec 26, 2023


See all from Moloko Creative Agency
See all from Muzli - Design Inspiration



RECOMMENDED FROM MEDIUM

Prince Mukherjee


10 BEST DESIGN RESOURCES FOR 2024: AFTER TRYING 100+ HERE ARE MY TOP PICKS


IN THE EVER-EVOLVING WORLD OF DESIGN, WHERE INNOVATION MEETS AESTHETICS, FINDING
THE PERFECT RESOURCES TO FUEL YOUR CREATIVE JOURNEY CAN BE…

9 min read·Dec 5, 2023

604

13




Punit Chawla



in

Prototypr


UX/UI DESIGN TRENDS GOING INTO 2024


EVERY YEAR, WE HAVE A LINE UP OF NEW DESIGN TRENDS THAT NOT ONLY LOOK GOOD, BUT
ALSO STICK AROUND AND INFLUENCE OTHER DESIGNERS TO “STEAL”…

10 min read·Dec 13, 2023

6.8K

60





LISTS


BRANDING

34 stories·122 saves


GOOD PRODUCT THINKING

11 stories·437 saves


MODERN MARKETING

54 stories·376 saves


STORIES TO HELP YOU GROW AS A DESIGNER

11 stories·503 saves


Ross Dillon

in

UX Planet


THE MOST INFLUENTIAL PSYCHOLOGICAL STUDIES ON UX DESIGN.


UNDERSTANDING HOW THE HUMAN BRAIN WORKS HELPS US BUILD DESIGNS THAT WORK FOR
HUMANS.

11 min read·Dec 2, 2023

2.8K

17




James Presbitero Jr.

in

Practice in Public


THESE WORDS MAKE IT OBVIOUS THAT YOUR TEXT IS WRITTEN BY AI


THESE 7 WORDS ARE PAINFULLY OBVIOUS. THEY MAKE ME CRINGE. THEY WILL MAKE YOUR
READER CRINGE.

4 min read·Dec 31, 2023

17.3K

495




Moloko Creative Agency


EXPLORING THE KALEIDOSCOPE: SIGNIFICANT BRANDING TRENDS FOR 2024


SO WHAT ABOUT NEW BRANDING TRENDS? AMONG A LARGE AMOUNT OF INFORMATION,
OPPORTUNITIES, AND RESOURCES, BRANDS ARE CONSTANTLY STRIVING TO…

9 min read·Nov 10, 2023

53

1




Financeable


12 SIDE HUSTLES YOU CAN DO FROM YOUR PHONE ($600+ PER DAY)


LET’S BE HONEST, IF YOU’RE READING THIS ARTICLE, YOU PROBABLY HAVE A PHONE OR A
LAPTOP. AND WITH THIS THING, YOU CAN MAKE AS MUCH AS $600…

13 min read·Dec 25, 2023

6.9K

113



See more recommendations

Help

Status

About

Careers

Blog

Privacy

Terms

Text to speech

Teams

To make Medium work, we log user data. By using Medium, you agree to our Privacy
Policy, including cookie policy.