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 * Schools & Resources
   
   
   10 LEADING BOOK AUTHORS FOR ECOMMERCE AND MARKETING
   
   APRIL 28, 2024 • JEAN GAZIS
   
   Our pick of expert authors with widespread appeal and real-world tactics.

 * Social Media
   
   
   COPYWRITER SHIFTS TO X ADS, SCALES BRANDS
   
   APRIL 26, 2024 • ERIC BANDHOLZ
   
   Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with
   Meta. Then he switched to X.

 * Keyword Research
   
   
   HOW AI IMPROVES KEYWORD RESEARCH
   
   APRIL 25, 2024 • ANN SMARTY
   
   Traditional keyword tools expand on an existing core term. AI tools discover
   new terms.

 * Platforms & Apps
   
   
   CHROME EXTENSIONS FOR CHATGPT, CLAUDE, GEMINI
   
   APRIL 24, 2024 • ANN SMARTY
   
   We test third-party Chrome extensions for organization, productivity, and
   more.

 * Platforms & Apps
   
   
   NEW ECOMMERCE TOOLS: APRIL 23, 2024
   
   APRIL 23, 2024 • SIG UELAND
   
   This week's updates address product images, live streaming, B2B, logistics,
   cross-border payments, and more.

 * Shipping & Fulfillment
   
   
   CAN RETAILER CO-OPS CUT ECOMMERCE SHIPPING COSTS?
   
   APRIL 23, 2024 • ARMANDO ROGGIO
   
   Retailers have used purchasing cooperatives for years to obtain volume
   pricing.

 * Platforms & Apps
   
   
   15 APPS FOR LIVE STREAMING VIDEO
   
   APRIL 22, 2024 • SIG UELAND
   
   This all-new update to our popular resource features apps from social
   networks and live-streaming platforms to produce and broadcast solo or
   multi-source video.

 * Marketing & Advertising
   
   
   WEB MARKETING CHECKLIST: 42 TACTICS FOR TRAFFIC AND SALES
   
   APRIL 21, 2024 • ARMANDO ROGGIO
   
   Our all-new 2024 update includes modern content marketing, SEO, email,
   podcasts, social media, and more.

 * Product Pages
   
   
   FERMÀT CMO ON CUSTOMIZED CUSTOMER JOURNEYS
   
   APRIL 19, 2024 • ERIC BANDHOLZ
   
   Founded in 2021, Fermàt has raised $30 million from VCs to rethink ecommerce
   conversion funnels.

 * SEO Tools
   
   
   PINPOINT TRAFFIC DROPS WITH SEARCH CONSOLE, GA4
   
   APRIL 18, 2024 • ANN SMARTY
   
   The first step in diagnosing declines in organic search traffic is
   identifying which pages and queries account for the loss.

 * Business
   
   
   CHARTS: GLOBAL EXECUTIVES’ PLANS, PROJECTIONS Q1 2024
   
   APRIL 17, 2024 • ADEL BOUKARROUM
   
   Global execs foresee a softening of demand for their company's products but
   remain optimistic about profitability.

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ECOMMERCE CONVERSATIONS PODCAST

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   AMID DOWNTURN, ECOMMERCE INVESTOR PERSEVERES

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   EARLY HAIR LOSS SPURS DTC FOUNDER

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   COMMERCE DRIVES CULTURE, SAYS MEDIA CEO

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   FROM BANKRUPT TO THRIVING ENTREPRENEUR

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Influencers & Affiliates

 * SAMANTHA COLLIER
   
   THE RISE OF DE-INFLUENCERS

 * ERIC BANDHOLZ
   
   PRO BOXER PIVOTS TO CBD WELLNESS

 * CAROLYN MARA
   
   9 TYPES OF INFLUENCER MARKETING CAMPAIGNS

 * ERIC BANDHOLZ
   
   PPE PROVIDER THRIVES ON INFLUENCERS (AND HOLLYWOOD)

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   RIDGE WALLET HITS $50 MILLION WITH INFLUENCER MARKETING

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Keyword Research

 * ANN SMARTY
   
   YES, SEO KEYWORDS REMAIN IMPORTANT

 * ARMANDO ROGGIO
   
   AI CHAT AND KEYWORD RESEARCH

 * ANN SMARTY
   
   SEO: KEYWORD RESEARCH FOR A NEW SITE

 * ANN SMARTY
   
   HOW KEYWORD CLUSTERING POWERS SEO

 * ARMANDO ROGGIO
   
   SEO: KEYWORD RESEARCH FOR PRODUCT CONTENT

--------------------------------------------------------------------------------


Product Pages

 * ARMANDO ROGGIO
   
   HOW TO OPTIMIZE FULL-FUNNEL PRODUCT PAGES

 * SIG UELAND
   
   17 PRODUCT DEMO VIDEOS, FOR INSPIRATION

 * PAMELA HAZELTON
   
   11 PRODUCT PAGE FEATURES TO DRIVE CONVERSIONS

 * PAMELA HAZELTON
   
   QUICK ANSWERS DRIVE CONVERSIONS

 * ARMANDO ROGGIO
   
   HOW TO TEST PRODUCT BUNDLES TO BOOST PROFITS

--------------------------------------------------------------------------------


B2B

 * MARCIA KAPLAN
   
   AMAZON’S B2B MARKETPLACE DOMINATES

 * LORI MCDONALD
   
   THE OVERLOOKED BENEFIT OF B2B ECOMMERCE

 * LORI MCDONALD
   
   B2B LESSONS FROM 2020

 * ARMANDO ROGGIO
   
   5 B2B ECOMMERCE TRENDS FOR 2021

 * ADEL BOUKARROUM
   
   CHARTS: U.S. WHOLESALE TRENDS Q3 2023

--------------------------------------------------------------------------------


Cross-border Selling

 * ADEL BOUKARROUM
   
   CHARTS: ECOMMERCE IN EMERGING MARKETS 2024

 * MARCIA KAPLAN
   
   ECOMMERCE FLOURISHES IN LATIN AMERICA

 * ERIC BANDHOLZ
   
   SUCCESS IN EUROPE REQUIRES ‘PEOPLE ON THE GROUND,’ SAYS DANISH ENTREPRENEUR

 * ADEL BOUKARROUM
   
   CHARTS: ECOMMERCE IN ASIA 2023

 * MARCIA KAPLAN
   
   INDONESIA, AN OVERLOOKED ECOMMERCE MARKET

--------------------------------------------------------------------------------


Schools & Resources

 * SIG UELAND
   
   10 NEW ECOMMERCE BOOKS FOR SPRING 2024

 * ERIC BANDHOLZ
   
   ADVICE TO A NEW ECOMMERCE MERCHANT

 * SIG UELAND
   
   13 COURSES TO LEARN ECOMMERCE SKILLS

 * ERIC BANDHOLZ
   
   HELP FOR MEDIOCRE WRITERS

 * ANN SMARTY
   
   7 RESOURCES FOR AI NEWS, UPDATES, IDEAS

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