www.validity.com Open in urlscan Pro
141.193.213.21  Public Scan

Submitted URL: http://url9364.tagrain.com/ls/click?upn=Is2fSLQUly-2BQWAE6AEfVcbNxXdYguAohkvvlNmtb59CJTDZG7yE7IgQCC7G2ZZCwOpL9nLeOJjENVkSQd...
Effective URL: https://www.validity.com/resource-center/state-of-email-live-google-talks-about-the-new-gmail-sender-requirements/
Submission: On February 24 via api from BE — Scanned from DE

Form analysis 1 forms found in the DOM

GET https://www.validity.com/

<form role="search" method="get" class="et-search-form" action="https://www.validity.com/">
  <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:">
</form>

Text Content

 * +44 (0) 118 403 2020
 * sales@validity.com
 * Help Center
 * Customer Community

Search
Schedule my demo
 * Products
     
   * * Products
     * BriteVerify
       * * Ensure high-quality data for a better ROI from sales, marketing, and
           service.
           
           The industry’s longest standing contact verification solution
           providing secure, scalable email validation.
           
           Learn more
       * * 
     * DemandTools
       * * Ensure your data remains your most valuable asset.
           
           DemandTools is the most versatile and secure data management platform
           for cleaning and maintaining CRM data in less time.
           
           Learn more
       * * 
     * DemandTools Elements
       * * Put an end to duplicates in Salesforce. 
           
           DemandTools Elements provides the easiest way to eliminate duplicates
           without taking your time. 
           
           Learn more
       * * 
     * DemandTools File
       * * Deduplication for Excel spreadsheets.
           
           Stop duplicates from corrupting the accuracy of your data.
           
           Learn more
       * * 
     * Everest
       * * Clear your path to the inbox to create record-breaking campaigns.
           
           Everest is the email deliverability platform that provides crucial
           insights and guidance so you can reach more subscriber inboxes.
           
           Learn more
       * * 
     * Everest Elements
       * * Unlock the elements you need to reach a new level of success.
           
           The Everest Elements edition provides the core tools and insights you
           need to drive more ROI from your email campaigns.
           
           Learn more
       * * 
     * GridBuddy Connect
       * * Keep your team more focused on growing your business than updating
           your data.
           
           GridBuddy Connect is the data productivity platform that combines
           your data into an editable, spreadsheet-simple view so your team can
           get all of their insights in one place and engage confidently using
           the right data.
           
           Learn more
       * * 
     * MailCharts
       * * Campaign intelligence for ecommerce teams
           
           MailCharts empowers ecommerce marketers with industry insights and
           inspiration to create more engaging, evidence-based email and SMS
           campaigns.
           
           Learn more
       * * 
     * Sender Certification
       * * Protect your email deliverability.
           
           Sender Certification ™ is the deliverability insurance policy that
           decodes the top challenges for you, resulting in millions more emails
           in the inbox. In fact, our customers get 27 million more emails to
           the inbox per year, on average.
           
           Learn more
       * * 
     
 * Solutions
     
   * * Solutions
     * For Marketers
       * * For marketers
           
           Take the guesswork out of email marketing. Validity provides complete
           visibility into email marketing metrics, improves deliverability, and
           helps you get more from your email program.
           
           Learn more
       * * 
       * * Products of interest:
            * Everest
            * BriteVerify
            * DemandTools Elements
            * MailCharts
     * For CRM Admins
       * * For CRM admins
           
           Simplify data management with solutions that improve data quality and
           increase CRM adoption.
           
           Learn more
       * * 
       * * Products of interest:
            * DemandTools
            * GridBuddy Connect
            * BriteVerify
     * For Sales Teams
       * * For sales teams
           
           Give your sales team back hours per day with tools designed to
           increase productivity and mitigate pipeline risks in real time
           
           Learn more
       * * 
       * * Products of interest:
            * GridBuddy Connect
            * BriteVerify
     * For Revenue Operations
       * * For revenue operations
           
           Keep marketing campaigns and sales teams running smoothly with
           accurate data to increase engagement and productivity. When you can
           trust your data, you can target, engage, and convert customers more
           effectively.
           
           Learn more
       * * 
       * * Products of interest:
            * Everest
            * DemandTools
            * GridBuddy Connect
            * BriteVerify
     
 * Resources
     
   * * Resources
     * Blog
       * * Blog Post
           5 Tips to Avoid Email Marketing Pitfalls in an Election Year
           
           This year may be the ultimate political election year. National
           elections are expected in at least 64 countries and the European
           Union, representing nearly half the world’s population. The
           election...
           
           Read More
           See all blog posts
           
     * Customers
       * * Customer Story
           Ice Travel
           
           Ice Travel Group is comprised of two trusted holiday comparison and
           travel deals sites—TravelSupermarket and icelolly.com.
           
           Read More
           See all customer stories
           
     * Events
       * * Upcoming Event
           eTail West 2024
           
           
           
           Validity will be sponsoring eTail West. Come join us February 26-29
           in Palm Springs, CA.
           
           
           
           Register Now
           View upcoming events
           
     * Webinars
       * * Upcoming Webinar
           [Inbox Insiders] Anatomy of an Email: Optimization Tips from Header
           to Footer
           
           Join us for a 30-minute webinar with Validity's Email Strategist
           Julie Stuck as she provides expert guidance on optimizing every
           component of your email.
           
           Register Now
           View upcoming webinars
           
     * Resource Center
       * * Report
           The State of Email in 2024: Keeping Ahead of the Curve
           
           After an eventful 2023 filled with marketing landscape changes,
           privacy updates, AI domination, and more, we’re thrilled to share our
           expert predictions and forecasts to help you stay ahead of...
           
           Read More
           
           Resource Topics
           
           --------------------------------------------------------------------------------
           
           All resources Email Deliverability Email Marketing Email
           Infrastructure & Service Providers
           Email Engagement Email Security & Authentication Email List Hygiene
           Email Sender & Domain Reputation
           Data Quality Data Privacy Sales Productivity
     * Learn
       * * Email Marketing
            * Email Marketing
            * Open Rates
            * Sender Reputation
            * Blacklist Check
            * Campaign Reporting
            * Email Deliverability
            * Email Testing
            * Email Design
       * * Email Authentication
            * Email Authentication
            * DKIM
            * SPF
            * DMARC
            * BIMI
       * * Data Quality
            * Data Quality
            * Data Deduplication
            * Data Maintenance & Quality
            * Data Migration
            * Data Profiling
            * Data Cleaning
            * Data Governance
            * Data Security
     * Podcasts
       * * Podcast
           Email After Hours:
           The Podcast for Email Senders
           
           Danielle Gallant and Guy Hanson know what works in email—and know the
           road to your next killer campaign is getting tougher by the day. To
           find out how to give your subscribers what they really want, listen
           in as they interview email experts across the world.
           
           Listen Now
       * * 
     * Help Center
       * * Support
           Validity Help Center
           
           Access curated resources and support for all Validity products in one
           comprehensive location.
           
           Visit the Help Center
       * * 
     * Validity Community
       * * Support
           Validity Customer Community
           
           The Validity Customer Community is live! Visit this exclusive hub to
           talk with other community members, share go-to tips, and ask product
           questions.
           
           Visit the Community
       * * 
     
 * Company
     
   * * Company
     * About Us
       * * Hi. We’re Validity.
           
           For over 20 years, tens of thousands of organizations throughout the
           world have relied on Validity solutions to target, contact, engage,
           and keep customers – using trustworthy data as a key advantage. The
           Validity flagship products – DemandTools, BriteVerify, Everest,
           GridBuddy Connect, and MailCharts – are all highly rated solutions
           for CRM data management, email address verification, inbox
           deliverability and avoiding the spam folder, and grid CRM
           applications. These solutions deliver smarter campaigns, more
           qualified leads, more productive sales, and ultimately faster growth.
           
           Learn more about Validity
       * * 
     * Leadership
     * Careers
     * Newsroom
     * Contact
     
 * SCHEDULE A DEMO


 * Products
   * [Tabs]
     * Products
     * BriteVerify
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * DemandTools
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * DemandTools Elements
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * DemandTools File
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Everest
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Everest Elements
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * GridBuddy Connect
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * MailCharts
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Sender Certification
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
 * Solutions
   * [Tabs]
     * Solutions
     * For Marketers
       * [Column]
         * Copy
       * [Column]
         * Image
       * [Column]
         * Links
     * For CRM Admins
       * [Column]
         * Copy
       * [Column]
         * Image
       * [Column]
         * Links
     * For Sales Teams
       * [Column]
         * Copy
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * For Revenue Operations
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
 * Resources
   * [Tabs]
     * Resources
     * Blog
       * [Column]
         * [Custom]
     * Customers
       * [Column]
         * [Custom]
     * Events
       * [Column]
         * [Custom]
     * Webinars
       * [Column]
         * [Custom]
     * Resource Center
       * [Column]
         * [Custom]
     * Learn
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Podcasts
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Help Center
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Validity Community
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
 * Company
   * [Tabs]
     * Company
     * About Us
       * [Column]
         * [Custom]
       * [Column]
         * [Custom]
     * Leadership
     * Careers
     * Newsroom
     * Contact
 * SCHEDULE A DEMO

Give us a call: (800) 961 8205

U.K. Office: +44 (0) 118 403 2020

 Validity Community

WEBINAR


STATE OF EMAIL LIVE: GOOGLE TALKS ABOUT THE NEW GMAIL SENDER REQUIREMENTS

DOWNLOAD


The recent announcement of Gmail and Yahoo’s new requirements for bulk senders
sent shockwaves throughout the email industry.

Although these requirements take effect in February, many senders are still
confused about what these policies mean and how to comply. As a result, their
email programs are still unprepared—and their deliverability is about to get
much more difficult!

To lend a hand, we’re going straight to the source.

Watch the State of Email Live recording featuring Ebenezer Anjorin, Lead Product
Manager at Google, to learn more about:

Which specific requirements Gmail (and Yahoo) are introducing—and why

How to comply with the new requirements—and penalties for non-compliance

Common misperceptions about the new policies

Time frames for enforcement

Validity’s in-house email expert Julie Stuck also joined us to review the latest
global email KPIs, and whether the new requirements are having any impact.


Watch Now!
 * Privacy Policy
 * Anti-Slavery and Human Trafficking Statement
 * Intellectual Property & Trademarks
 * Terms
 * Cookies Settings

Company

 * About
 * Careers
 * Newsroom
 * Contact

Products

 * BriteVerify
 * DemandTools
 * DemandTools Elements
 * Everest
 * Everest Elements
 * GridBuddy Connect
 * MailCharts
 * Product Downloads

Solutions

 * Validity For Email
 * Validity for Data Management
 * Validity for Sales Productivity

Resources

 * Blog
 * Customers
 * NFP Grants
 * Path Forward
 * Resource Center

Contact

 * Schedule a Demo
 * Become a Partner
 * Contact Us
 * Validity Help Center
 * Locations

 * Privacy Policy
 * Anti-Slavery and Human Trafficking Statement
 * Intellectual Property & Trademarks
 * Terms
 * Cookies Settings

Company

 * About
 * Careers
 * Newsroom
 * Contact

Products

 * BriteVerify
 * DemandTools
 * DemandTools Elements
 * Everest
 * Everest Elements
 * GridBuddy Connect
 * MailCharts
 * Product Downloads

Solutions

 * Validity For Email
 * Validity for Data Management
 * Validity for Sales Productivity

Resources

 * Blog
 * Customers
 * NFP Grants
 * Path Forward
 * Resource Center

Contact

 * Schedule a Demo
 * Become a Partner
 * Contact Us
 * Validity Help Center
 * Locations

© 2024 Validity. All Rights Reserved.



Click for sound





1:12:46









By clicking “Accept All Cookies”, you agree to the storing of cookies on your
device to enhance site navigation, analyze site usage, and assist in our
marketing efforts.
Cookies Settings Reject All Accept All Cookies



PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

Back Button


COOKIE LIST



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Reject All Confirm My Choices



 * Products
   * BriteVerify
   * DemandTools
   * DemandTools Elements
   * DemandTools File Edition
   * Everest
   * Everest Elements
   * GridBuddy Connect
   * MailCharts
   * Sender Certification
   * Back
 * Solutions
   * For Marketers
   * For CRM Admins
   * For Sales Teams
   * For Revenue Operations
   * For Adobe
   * Back
 * Resources
   * Blog
   * Customers
   * Events
   * Webinars
   * Resource Center
   * Learn
     * Email Marketing
       * Email Open Rates
       * Sender Reputation
       * Email Blacklist Check
       * Email Campaign Reporting
       * Email Deliverability
       * Email Testing
       * Email Design
       * Email Checker
       * Back
     * Email Authentication
       * DKIM
       * SPF
       * DMARC?
       * BIMI?
       * Back
     * Data Quality
       * Data Deduplication
       * Data Maintenance and Quality
       * Data Migration
       * Data Quality
       * Data Profiling
       * Data Cleaning
       * Data Governance
       * Data Security
       * Back
     * Back
   * Back
 * Company
   * About Us
   * Leadership
   * Careers
   * Newsroom
   * Contact
   * Back
 * For Partners

× Close Panel