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WHY YOU CAN’T MISS THE HUMAN INSIGHT SUMMIT (THIS) 2022
Cara Sidoti | September 20, 2022
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Join us for UserTesting’s annual customer conference, The Human Insight Summit
(THiS) October 17-19 in New Orleans to spend two days with like-minded
professionals in research, design, product, and marketing. This is your
opportunity to connect with some of the industry’s greatest minds focused on
creating great experiences built on deep customer empathy and human insight.
Here’s a sneak peek of what to expect in October.
TABLE OF CONTENTS
* Can't-miss content
* Hands-on learning
* Partner pavilion
* Get to know UserTesting
* Celebrate NOLA style
* Bonus! Prepare for THiS with a HUG
* Convince your boss
CAN’T-MISS CONTENT
Just go ahead and block off Tuesday and Wednesday of conference week. You’re
going to be busy with a jam-packed lineup of keynotes, breakout sessions,
networking opportunities, and more. With three unique tracks and over 15
sessions, you’ll experience engaging talks, discussions, and panels led by
leaders and experts at some of the most innovative organizations from around the
world, including Adobe, AT&T, Fidelity, Microsoft, Zendesk, and more!
Browse the agendas by main job responsibility and begin planning your NOLA
experience.
HANDS-ON LEARNING
Enhance your THiS experience with hands-on learning with one of our University
Live Workshops taking place Monday, October 17. Catering to all experience
levels and spanning various themes, there’s something for everyone. Here’s what
you can get your hands on:
* Workshop #1: Inclusive and equitable research [All levels]
Help understand audiences that represent the broad range of human experience
on a global level. In this workshop, you’ll learn how to leverage the
UserTesting platform to build empathy with people who are living with
disabilities, caregivers, and multicultural audiences.
* Workshop #2: Advanced UserTesting platform features and how to use them
[Intermediate, Advanced]
In this workshop, you’ll get pro tips on UserTesting’s most advanced features
and complex testing. You’ll learn all about how to utilize popular features
like conducting a diary study, card sorting, tree testing, unboxing, and
more.
* Workshop #3: Planning ahead: strategic and long-term research [Intermediate,
Advanced]
This workshop is a deep dive into how to conceptualize research and structure
long-term plans using roadmaps for areas like competitive market analysis,
and brand analysis. This is great for planning out your research roadmap when
you don’t necessarily have a tangible product or campaign to test.
* Workshop #4: The art and science of storytelling: how to craft a compelling
narrative [All levels]
In this workshop, you'll learn how to utilize the science of research
combined with the art of storytelling to bring the insights you uncover to
life—and maximize impact with key stakeholders.
To ensure attendees get the most out of the workshops, we’re keeping the
attendee limit low, and seats are filling up fast. Snag your ticket to THiS22
soon, or if you’re interested in upgrading your existing ticket, email
events@usertesting.com.
PARTNER PAVILION
Join us Monday, October 17, at the Welcome Reception for the grand opening of
the Partner Pavilion. Check in at registration to collect your badge, then head
over to the Partner Pavilion for food, drinks, and entertainment.
You can also connect with our Platinum sponsor Quantum Metric, as well as Gold
sponsors Contentsquare, Fuel Cycle, Optimizely, and Pendo. Visit all of the
sponsor booths during your time at THiS for a chance to win a grand prize to be
announced at the event.
GET TO KNOW USERTESTING
* Visit UserTesting demo booth: Curious about UserTesting? Head over to
UserTesting’s demo booth in our Partner Pavilion to get the full scope of how
we approach human insight to create great customer experiences from all
angles. Walk-in, or join one of our scheduled sessions.
* Level up at the Genius Bar: Have a question about using the UserTesting
platform? Looking for advice on getting the most out of your testing? Stop
by the UserTesting Genius Bar to chat with experts from UserTesting's Premier
Support and Professional Services teams. From research advice to technical
questions, we've got you covered!
* Brainstorm with Product: Interested in brainstorming new use cases and ideas
for improving your testing? Head to the Brainstorm with Product booth. You’ll
experience 1:1 discussions and interactive white-boarding sessions with the
UserTesting Product team.
* Learn and grow with UserTesting University: Stop by the UserTesting
University booth and learn how to empower your users and teams to explore,
learn and grow their skills with the UserTesting Platform. From first-time
users to your most experienced power users, UserTesting University is the
place for on-demand and interactive live courses to help you discover, learn
and connect with everything you need to create great experiences. Try your
hand at our UserTesting University Jeopardy game for a chance to win some
fabulous prizes!
* Cash in with CommUnity: Are you a CommUnity member? Visit our CommUnity store
on Wednesday of event week to cash in the points you have earned. Not sure
what CommUnity is? Stop by to speak with our CommUnity host, learn about our
Human Insight User Groups, and meet other CommUnity members!
CELEBRATE NOLA STYLE
The party doesn’t stop when the content does! Celebrate New Orleans style at The
Fillmore at THiS Official Party Tuesday, October 18, from 7:00 PM - 11:00 PM.
You’ll enjoy live entertainment and fun activities, and come hungry! Delve into
New Orleans-inspired cuisine and famous drinks. And don’t leave too early—a
surprise treat at the end of the night will be the perfect nightcap!
BONUS! PREPARE FOR THIS WITH A HUG
The networking starts now! Join UserTesting’s award-winning CommUnity Tuesday,
October 4, at 11:00 AM CST for a virtual Human Insight User Group,
affectionately known as HUGs.
Break the ice before you arrive to NOLA and meet fellow attendees, and discuss
unmissable sessions and speakers you’re excited to connect with. Plus, earn
points to redeem at the CommUnity Booth at THiS!
Sign up for a HUG here.
CONVINCE YOUR BOSS
Need approval from your boss? Use this sample email template to help highlight
how the skills, information, and networking opportunities gained at THiS can
help drive the creation of more human-centered products and experiences—all of
which can be shared with your colleagues to promote a more customer-centric
organization. Use the template as a starting point for your request to attend,
then customize to meet your needs.
Also, be sure to check your organization's policies and benefits for
professional growth and development. Many organizations provide reimbursement
for qualified expenses to attend conferences and training programs. Take
advantage of this benefit to lower your cost of attendance.
DON’T MISS OUT, SAVE YOUR SEAT AND REGISTER TODAY!
Event tickets start at $399 each, but we’d like to extend a discount to you for
reading this entire blog post. Save $100 on your ticket using code THISBLOG.
Availability is limited, so sign up today!
JOIN US IN THE BIG EASY FOR THIS22!
Join the world’s best researchers, designers, product managers, and marketers to
learn and network on topics and innovations in customer experience and
feedback, continuous learning, and digital experiences.
Get my ticket
About this author:
Cara is Sr. Corporate Events Manager at UserTesting where she leads our
corporate event initiatives including our customer conference, The Human Insight
Summit!
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