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Human resource management


WHEN HIRING, FIRST TEST, AND THEN INTERVIEW

Many service companies rely on skilled, personable employees to satisfy
customers, but finding them can be costly; in some industries the annual churn
rate exceeds 50%. Weak labor markets and click-to-apply online applications
increase the burden on companies, which may get hundreds of applicants for a
single opening. Consider the British call center industry: In […]
by
 * John Bateson,
 * Jochen Wirtz,
 * Eugene Burke,
   and
 * Carly Vaughan

by
 * John Bateson,
 * Jochen Wirtz,
 * Eugene Burke,
   and
 * Carly Vaughan

From the Magazine (November 2013)
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Leer en español
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Many service companies rely on skilled, personable employees to satisfy
customers, but finding them can be costly; in some industries the annual churn
rate exceeds 50%. Weak labor markets and click-to-apply online applications
increase the burden on companies, which may get hundreds of applicants for a
single opening. Consider the British call center industry: In 2012, 7 million
people applied for 260,000 jobs.

Most companies have a standard hiring regimen: Recruiters start by reviewing
résumés, move on to phone or face-to-face interviews with the most promising
candidates, and then draw on various tests, often including psychometric tests,
to determine which applicants are the best fit.

Our research suggests that this approach is backward. Many service companies,
including retailers, call centers, and security firms, can reduce costs and make
better hires by using short, web-based psychometric tests as the first screening
step. Such tests efficiently weed out the least-suitable applicants, leaving a
smaller, better-qualified pool to undergo the more costly personalized aspects
of the process.

SAVE THE RÉSUMÉ FOR LATER

Below is an item from a 17-question initial-screening test that helped a UK
supermarket chain hire better applicants ...



The test-first approach makes sense for several reasons. Evidence suggests that
many more applicants today—by some estimates, nearly 50%—embellish their CVs
than did so in the past, reducing the utility of résumés as initial screening
tools. At the same time, the advent of web-based psychometric tests has made
testing less expensive and more convenient. And recent research across
industries shows that these tests are good predictors of performance.

We have studied how a variety of industries use the Dependability and Safety
Instrument (DSI), an 18-question online assessment developed by the British test
publisher SHL (which employs two of this article’s coauthors). A UK energy
company concerned about absenteeism gave the DSI to 136 new employees and
tracked their absences over the following six months; it found that workers who
scored in the highest 30% of the group were 2.3 times as likely to have perfect
attendance as workers who scored in the bottom 30%. A security company gave the
test to 72 drivers and learned that the bottom 30% had five times as many
accidents in six months as the top 30%. Research in hotel, customer service,
retail, and video outlets in Australia and Europe has yielded similar patterns.

Other tests also show great promise. For example, a large UK-based supermarket
chain recently began using a customized online situational judgment test to
screen out the bottom 25% of applicants before reviewing CVs. Because the
candidates called in for interviews were therefore better qualified, the average
number seen for each successful hire fell from six to two—saving 73,000 hours of
managerial time.

Some other firms have begun using tests in this way, but the practice is still
fairly uncommon: Globally, companies spend less than $750 million a year on
psychometric testing. If more service firms took this approach at the start of
the hiring process, they would reap a better workforce and streamline a function
that consumes enormous resources.

A version of this article appeared in the November 2013 issue of Harvard
Business Review.

READERS ALSO VIEWED THESE ITEMS

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Read more on Human resource management or related topic Hiring and recruitment
 * JB
   John Bateson is a visiting professor at Cass Business School of City
   University London.
 * JW
   Jochen Wirtz is a professor of marketing at the National University of
   Singapore.
 * EB
   John Bateson is a visiting professor at Cass Business School of City
   University London. Jochen Wirtz is a professor of marketing at the National
   University of Singapore. Eugene Burke is the chief science and analytics
   officer, and Carly Vaughan is the director of service development, at SHL
   Group.
 * CV
   Carly Vaughan is the director of service development, at SHL Group.

 * Tweet
 * Post
 * Share
 * Annotate
 * Save
 * Get PDF
 * Buy Copies
 * Print

Read more on Human resource management or related topic Hiring and recruitment



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ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, IP
addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, User-provided data,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more




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ConsentLegitimate interesthelp_outline


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Precise location data, Device identifiers, IP
addresses, Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, IP addresses,
Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, Non-precise location data,
Device characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SIMPLIFI HOLDINGS INC

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device identifiers, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, IP addresses, User-provided data,
Device characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more




View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Device identifiers,
Probabilistic identifiers, IP addresses, Non-precise location data, Device
characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Device characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, IP
addresses, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, User-provided data,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, IP addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Precise location
data, Device identifiers, IP addresses, Non-precise location data, Device
characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Probabilistic identifiers, IP addresses, Non-precise location data, Device
characteristics

more




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ConsentLegitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, IP
addresses, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, User-provided data, Non-precise location data,
Device characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, User-provided data,
Non-precise location data, Device characteristics

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, Non-precise location data,
Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, Probabilistic
identifiers, Users’ profiles, IP addresses, User-provided data, Non-precise
location data, Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Browsing and interaction data, Device identifiers,
Users’ profiles, IP addresses, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, Non-precise location data, Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Device identifiers,
IP addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, IP
addresses, Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, IP addresses, User-provided data,
Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, Non-precise location data,
Device characteristics, Authentication-derived identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Device identifiers, IP addresses,
Authentication-derived identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


INTEGRAL AD SCIENCE, INC.

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Non-precise location data, Device characteristics

more




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ConsentLegitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data, IP
addresses, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MOBILE PROFESSIONALS BV / SAGE&ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Browsing and interaction data, Precise location
data, Device identifiers, IP addresses, User-provided data, Non-precise location
data, Device characteristics

more




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Consent


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Device characteristics, Authentication-derived
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Precise location data, Device identifiers, IP
addresses, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, User-provided data, Non-precise location data,
Device characteristics

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Device identifiers,
IP addresses, Non-precise location data, Device characteristics

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, User-provided data, Non-precise location
data, Device characteristics, Authentication-derived identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, User-provided data,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

more




View details | Privacy policylaunch


COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

more




View details | Storage details | Privacy policylaunch
Consent


TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Browsing and interaction data, Precise location
data, Device identifiers, Probabilistic identifiers, Users’ profiles, IP
addresses, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


HUMAN

Doesn't use cookies.

Data collected and processed: Device identifiers, Probabilistic identifiers, IP
addresses, Non-precise location data, Device characteristics

more




View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, User-provided data,
Non-precise location data, Device characteristics, Authentication-derived
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses, Non-precise location data, Device
characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

more




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ConsentLegitimate interesthelp_outline


NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Probabilistic identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SALESFORCE.COM, INC.

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, User-provided data, Non-precise location
data, Device characteristics, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Users’ profiles, IP addresses,
User-provided data, Non-precise location data, Device characteristics,
Authentication-derived identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, Users’ profiles, IP addresses, User-provided data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics, Authentication-derived identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Privacy choices, Precise location data, Device
identifiers, IP addresses, Non-precise location data, Device characteristics

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

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Precise location data, Device identifiers, Probabilistic identifiers, Users’
profiles, IP addresses, User-provided data, Non-precise location data, Device
characteristics

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Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

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GP ONE GMBH

Cookie duration: Uses session cookies.

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addresses, User-provided data, Non-precise location data, Device characteristics

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LIFTOFF MOBILE, INC.

Doesn't use cookies.

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THE MEDIAGRID INC.

Cookie duration: 365 (days).

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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

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CINT AB

Cookie duration: 730 (days).

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

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GFK SE

Cookie duration: 730 (days).

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REVJET

Cookie duration: 730 (days).

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PROTECTED MEDIA LTD

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CLINCH LABS LTD

Cookie duration: 730 (days).

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Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

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AMAZON ADVERTISING

Cookie duration: 396 (days).

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MOLOCO, INC.

Cookie duration: 730 (days).

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ADTRIBA GMBH

Cookie duration: 730 (days).

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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

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ENSIGHTEN

Cookie duration: 1825 (days).

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Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

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characteristics

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

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addresses, Non-precise location data, Device characteristics,
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Cookie duration resets each session.


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