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Customers and analysts agree, Impartner powers partnerships.

Partner Relationship Management
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--------------------------------------------------------------------------------

Why Impartner
Customers and analysts agree, Impartner powers partnerships.

Partner Relationship Management
Optimize partner lifecycle management at every stage of ecosystem growth.

Explore
Pricing

Partner Marketing Automation
Amplify channel marketing efforts intelligently, driving more leads with less
work.

Explore
Pricing

Partner Communications
Inform and activate partner networks via newsletters and social media marketing.

Explore
Pricing

 

Applications

--------------------------------------------------------------------------------

Personalized Partner Onboarding
Create automated and tailored training.

Pipeline Management
Sync deal registration and partner leads with CRM.

Certification Management
Build courses, lessons, and quizzes, code-free.

Market Development Funds
Hand requests, fulfillment, and ROI analysis.

Partner Business Planning
Share, create, and track goals together.

Tiering and Compliance
Incentivize partner performance, automate compliance management.

Reporting and Analytics
Know what drives mutual revenue.

Paid Media Marketing
Connect local partners with local leads via Google.

Impartner Marketplace
Bring “Where to Buy” to your corporate website.

Referral Automation
Effortlessly generate more leads from more types of partners.

 

Experts Across Industries

--------------------------------------------------------------------------------

Cyber Security

High Tech

Manufacturing

FinTech

Telecom

All Industries

 

Trending Resources

--------------------------------------------------------------------------------

Fresh perspectives and outstanding events found here.
View All

Learn How Impartner Can Drive 296% ROI

Read Forrester Consulting Study

Create a ROI-Driving Partner Experience

Get guide


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 1. Home
 2. Videos
 3. Google Ads for the Channel - Support Your Channel Partners with Their
    Digital Transformation Journey


GOOGLE ADS FOR THE CHANNEL - SUPPORT YOUR CHANNEL PARTNERS WITH THEIR DIGITAL
TRANSFORMATION JOURNEY

Xerox used Google Ads to drive demand generation through their channel partners.
Learn best practices on how you can leverage Google Ads to transform your
partner marketing program.

Published Date July 13, 2022 Author Jane Frires

Isabelle Pampelune, Global Partner Marketing Optimization Manager, Xerox | Emile
Van de Klok, Sr. Director, Channel Marketing, Impartner | Daan Mannaerts, Direct
Business Development – Google Ads, Impartner

Impartner and Google have developed a unique solution to help channel marketers
run fully-automated, co-branded Google Ad campaigns with their partners at
scale. Google Ads for the Channel produces invaluable end-consumer data which
you can then use to make better-informed global marketing decisions across the
board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel
‘the crown jewel’ of Impartner’s TCMA solutions. Hosted by Impartner’s Google
Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing
Optimization Manager at Xerox. Learn how Xerox managed to build a successful
global digital channel marketing program to generate leads for their channel
partners, and learn how to leverage this solution to generate demand through
your partners and digitally transform your channel partners.

Book Demo Now

 * Previous Video
   
   How Dell Boomi 10x’d the Power of Their Channel Team
   
   Here's the secret to how Dell Boomi scaled up their partner enablement
   capacity, without having to increase their team headcount. Watch the video to
   learn more.

 * Next Video
   
   Creating Partner Journeys that Take the Variation Out of Partner Performance
   
   The quality of the partner experience determines how effectively they can
   accelerate the performance of your channel. Learn how Impartner's Journey
   Builder solution curates the ideal partner journey.


MOST RECENT VIDEOS

Show previous Show next
 * 37:24
   5 days ago
   
   
   
   
   MASTERCLASS EP10: UNLOCKING THE POWER OF AI FOR BETTER PARTNER ROI
   
   Explore the untapped potential of AI and how it can revolutionize your
   approach to partner marketing in this MasterClass episode!
   
   Watch Video

 * 1:51
   15 days ago
   
   
   
   
   IMPARTNER | YOUR PARTNERS WANT IT ALL. WE'VE GOT IT.
   
   Watch Video

 * 33:39
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   Impartner is revolutionizing referral programs with our innovative referral
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   Watch Video

 * 5:00
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   management platform. Watch the full demo video now!
   
   Watch Video

 * 50:28
   about 1 month ago
   
   
   
   
   ANALYST INSIGHTS WEBINAR: MASTERING PARTNERSHIP VALUE TO MEASURE IMPACT
   
   In this webinar with guest Forrester, learn about the importance of
   personalizing your partner journeys, using new attribution models, and
   rewarding partners to drive success.
   
   Watch Video

 * 38:29
   about 2 months ago
   
   
   
   
   MASTERCLASS EP8: UNLEASHING PARTNER ECOSYSTEM POTENTIAL
   
   Watch and discover how to unleash partner ecosystem potential and gain a
   comprehensive view of how to identify untapped opportunities.
   
   Watch Video

 * 37:46
   2 months ago
   
   
   
   
   MASTERCLASS EP7: 5 DOS AND DON'TS WHEN CONSIDERING REBATE PROGRAMS
   
   Whether you're a vendor or a partner, watch this powerful discussion to find
   actionable takeaways to drive success in your rebate programs.
   
   Watch Video

 * 2:43
   2 months ago
   
   
   
   
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   Unite partnership data with your HubSpot CRM with a clean, reliable, and
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   3 months ago
   
   
   
   
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 * 9:51
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Return to Home
© Impartner Inc

Impartner is the fastest-growing, most award-winning channel management solution
provider on the market.

Our partner relationship management and through channel marketing solutions help
you power your entire partner journey, end-to-end.

Request Demo
Contact Us

WHY IMPARTNER

About

Reviews

Awards

Integrations

Our Partners

Customer Success

Industry Advisory

OUR SOLUTIONS

Partner Relationship Management

Partner Marketing Automation

Partner Onboarding

Pipeline Management

Certification Management

Market Development Funds

Partner Marketplace

Partner Business Planning

Tiering and Compliance

Reporting and Analytics

Paid Media Marketing

Referral Automation

News on Demand

Social on Demand

MORE RESOURCES

Industry Insights

Newsroom

Events

Customer Community

Customer Awards

Careers

Support

Contact

Impartner is the fastest-growing, most award-winning channel management solution
provider on the market.

Our partner relationship management and through channel marketing solutions help
you power your entire partner journey, end-to-end.

WHY IMPARTNER

About

Reviews

Awards

Integrations

Our Partners

Customer Success

Industry Advisory

 

OUR SOLUTIONS

Partner Relationship Management

Partner Marketing Automation

Partner Onboarding

Pipeline Management

Certification Management

Market Development Funds

Partner Marketplace

Partner Business Planning

Tiering and Compliance

Reporting and Analytics

Paid Media Marketing

Referral Automation

News on Demand

Social on Demand

 

MORE RESOURCES

Industry Insights

Newsroom

Events

Customer Community

Customer Awards

Careers

Support

Contact

 

Request Demo
Contact Us

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